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Rodrigo Neves
Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

525 articles published
Digital marketing

Social Proof

We live in the social media boom, where people are connecting more and more and looking to increase the interaction offered by social networks.

17 Jun, 2017 · 4 min
Digital marketing

The Importance of SWOT Analysis

Learn which points to consider in your planning with a SWOT analysis, regardless of the type of project you want to carry out.

16 Jun, 2017 · 3 min
E-commerce

Protect Your Online Store

Find out why investing in security matters and how to protect your online store.

16 Jun, 2017 · 4 min
Digital marketing

Why Run an Incentive Campaign

Find out why running an incentive campaign is one of the steps many companies take to motivate their employees.

16 Jun, 2017 · 3 min
Digital marketing

What Is an Incentive Campaign?

Learn what an incentive campaign is and how it can help your employees meet their targets.

28 Feb, 2017 · 2 min
Development

Two-Factor Authentication via SMS

Learn what two-factor authentication via SMS is and how it can help secure your application and prevent phishing and hacking.

19 Feb, 2017 · 3 min