CRO and conversion optimization
We optimize conversion rates by analyzing funnels, heatmaps, session recordings, and A/B tests validated for statistical significance. For businesses that already have traffic and want to turn more visitors into leads or sales without increasing their media spend.
Delivered by Vitamina Digital, a VitaminaWeb group company.
What you get
- 01Funnel analysis and bottleneck identification
- 02Heatmaps and session recordings
- 03A/B and multivariate tests
- 04Form and checkout optimization
- 05UX writing for conversion
- 06Impact report for each experiment
How it works
- Analysis
We combine analytics, heatmaps, and recordings to find where and why visitors drop off.
- Hypotheses
We prioritize improvement hypotheses based on impact, confidence, and ease of implementation.
- Testing
We run A/B testing cycles with controlled variables and statistical significance calculations.
- Implementation
We document the results and implement the winning variations in the code.
When it makes sense
We get plenty of visits, but few people buy or fill out the form.
Customers abandon their carts, and we don't know at which step.
Website changes are based on opinions, not data.
Media costs have gone up, and we need to get more from our current traffic.
Frequently asked questions
How much traffic do I need for CRO?
A/B tests with statistical significance require a substantial number of conversions per month. With lower volumes, we optimize based on qualitative analysis, including heatmaps, recordings, and user research.
How soon will I see results?
Quick adjustments, such as forms and calls to action, can show results in the first cycles. Structural optimizations take longer because each test needs to run until it produces reliable results.
Do you make code changes or just provide recommendations?
We do both. We implement variations using a testing tool and, once approved, apply them permanently to the source code.
What's the difference between CRO and a redesign?
A redesign usually changes everything at once based on perception. CRO follows a hypothesis, test, measurement, and implementation process, validating each change with data before making it permanent.
How much does a CRO program cost?
It depends on traffic volume, the number of pages, and testing frequency. The investment is set in the proposal after the initial analysis.