What Is an Incentive Campaign?

Do you know what an incentive campaign is?

An incentive campaign is designed to engage a company's employees in meeting set targets in exchange for rewards. This type of campaign is widely used by sales teams, but it can also be expanded to other departments in the company.

What do I need to know before starting an incentive campaign?

First of all, to start an incentive campaign, you need to:

• Know the audience that will take part in the campaign;
• Have a basic understanding of the technical and logistical aspects of the incentive;
• Select the right partners to manage the campaign;

After that, to create an incentive campaign, you will need to:

• Set the campaign's objective;
• Define the targets you want to meet to achieve that objective;
• Define what you expect from your team and how it will achieve its results;
• Define the campaign's gamification to engage employees;
• Choose the types of rewards;
• Set the campaign's duration;
• Define how all employee actions that affect the target will be measured and recorded;
• Use a platform where users can view their performance;
• Use a platform where users can redeem their rewards, like an e-commerce store;

Important tips

While incentive campaigns can create many opportunities, there are also critical points to consider when planning a successful campaign. Here are a few:

• Set out all the campaign rules in detail from a legal perspective;
• Promote the campaign consistently and effectively among employees;
• Work with a partner that can efficiently manage the entire reward delivery process to prevent operational errors, delays, cancellations, or returns. These can frustrate employees and create the opposite of the feeling the campaign is meant to inspire;