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Rodrigo Neves
Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

525 articles published
Digital planning

Digital Maturity Index (DMI)

Regularly tracking a company’s digital maturity index (DMI) is important for identifying opportunities.

29 Dec, 2022 · 4 min
Digital curiosities

What Is Low-Code?

Low-code approaches can help them move faster amid rapid change and great uncertainty.

20 Oct, 2022 · 8 min
Development

The site is ready, am I done?

Creating a digital product involves several stages and details, developed through a process that can take more than six months.

11 Oct, 2022 · 5 min