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Continuous Product Evolution

We continuously evolve digital products through monthly sprints, prioritizing based on usage data, conducting user discovery, managing the backlog, and reporting on deliveries and impact. For companies that have launched a website, platform, or SaaS product and need a team to keep improving it, from design to deployment.

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Delivered by Vitamina Digital, a VitaminaWeb group company.

What you get

  • 01Monthly improvement sprints
  • 02Prioritization based on usage data and business metrics
  • 03Ongoing discovery based on user feedback
  • 04Managed and prioritized backlog
  • 05Tracking adoption, engagement, and retention metrics
  • 06Monthly report on deliveries and impact

How it works

  1. Metrics

    We start each cycle by reviewing usage data and user feedback.

  2. Prioritization

    Together, we decide what goes into the sprint based on its business impact.

  3. Development

    We design and develop the prioritized improvements.

  4. Deployment and measurement

    We release each improvement and measure its impact.

When it makes sense

The product launched and stopped evolving.

The backlog keeps growing, and no one decides what comes first.

Users request improvements that never get made.

We don't have a complete in-house product team.

Frequently asked questions

How many hours per month are included?

We offer monthly hour packages. Together, we choose the right amount for the pace of evolution your product needs.

Who prioritizes what gets done?

We prioritize together. We make recommendations based on data, and you bring the business perspective, but the final decision is always yours.

Do you handle product management or just execution?

Both. We help define what to do through discovery and prioritization, and we handle design, development, and deployment.

How do I know what was delivered?

Every month, you receive a report on sprint deliveries and their measured impact on product metrics.

How is this different from a maintenance contract?

Maintenance keeps the product running and secure. Continuous evolution adds features, improves the user experience, and optimizes performance in every cycle, guided by data.

Often goes together with