Data intelligence and analytics
We implement and analyze marketing data using GA4, Tag Manager and Looker Studio, bringing together media, CRM and sales data in dashboards and monthly reports, for companies that want to make investment decisions based on data, not assumptions.
Delivered by Post Digital, a VitaminaWeb group company.
What you get
- 01Complete tagging of events, goals and interactions
- 02GA4, Tag Manager and Looker Studio setup
- 03Bringing together media, CRM and sales data
- 04Custom real-time dashboards and reports
- 05Mapping the funnel and user behavior
- 06Monthly report with actionable insights
How it works
- Mapping
We learn about your funnel and goals, and what needs to be measured.
- Implementation
We configure tags, events, GA4 and Tag Manager, and integrate your data sources.
- Visualization
We build Looker Studio dashboards that show media, CRM and sales data side by side.
- Analysis
Every month, we bring the data together to show what is working and what needs to change.
When it makes sense
We don't know which campaigns are actually driving sales.
We migrated to GA4 and don't trust the numbers.
Each team has a different report, and none of them match.
We decide how much to spend on marketing based on guesswork.
Frequently asked questions
Which tools do you use?
We primarily work with GA4, Google Tag Manager and Looker Studio, integrating data from media platforms and your CRM. The final choice depends on the tools your company already uses.
Can you set up GA4 from scratch?
Yes. We handle complete tagging, including events, goals and interactions, and validate data collection to ensure the numbers are reliable. If you already have a setup, we review and fix it.
Can you connect media data with sales data?
Yes, that's at the heart of our work. We integrate media, CRM and sales data to show which actions generate revenue, not just clicks or visits.
How often will I receive reports?
Dashboards are updated continuously, and every month we compile a custom report with an assessment of performance, opportunities and next steps.
How much does it cost?
It depends on the number of data sources, the extent of tagging and the depth of analysis. The investment is outlined in the proposal after the initial assessment.