Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

524 articles published

Development

Secure WordPress: 10 essential tips

WordPress is the most popular CMS on the market. Check out tips to protect your WordPress site against the most common hacker attempts.

18 Jan, 2017 · 3 min

Development

Instant Articles: Learn About This Feature

Learn about Facebook Instant Articles and see what we gain and lose by using this new content-loading feature.

17 Jan, 2017 · 3 min

Development

AMP: What Is It and How Can It Help My Website?

AMP (Accelerated Mobile Pages). Find out how this technology can improve your mobile browsing experience.

17 Jan, 2017 · 2 min

Digital planning

What Is a Web Development Company?

A web development company is a technology company specializing in developing digital projects for web and mobile environments.

16 Jan, 2017 · 4 min

E-commerce

E-commerce Inventory Management Strategies

Discover how effective inventory management can drive e-commerce success with practical insights and up-to-date data.

20 Oct, 2015 · 4 min

E-commerce

Product Page Optimization to Boost Google Relevance

Learn how to optimize your product pages to rank on Google and increase your e-commerce store’s visibility.

10 Jul, 2015 · 4 min

Digital marketing

Maximize Your Insights with Google Trends

Explore Google Trends’ potential to boost your market research. Discover trends and insights that will increase your impact in the digital market.

25 May, 2015 · 4 min

E-commerce

E-commerce Fraud Prevention Strategies

Discover effective techniques to combat e-commerce fraud and protect your online store with up-to-date insights.

22 Apr, 2015 · 5 min

Digital marketing

Strategies to Increase Online Store Conversions

Discover how to increase conversions in online stores with SEO techniques and up-to-date insights to engage customers effectively.

09 Jul, 2014 · 4 min

E-commerce

Magento 2 Store Launch Checklist

Check out our technical guide to launching your Magento 2 store. It includes essential tips for flawless performance.

30 Jun, 2014 · 4 min

Digital marketing

Boost Results with a Blog Integrated into Your Magento 2 Store

Maximize customer engagement and SEO with a blog integrated into your Magento 2 store. Discover effective strategies today.

30 Sep, 2013 · 4 min

E-commerce

B2B Expansion on Magento 2

Discover how to optimize your B2B e-commerce store on Magento 2 with up-to-date strategies for attracting retailers and high-volume customers.

26 Aug, 2013 · 5 min