Inbound Marketing
We provide end-to-end inbound marketing for companies looking to attract, convert, engage, and sell to their ideal customers. We combine content, SEO, ads, social media, email, and automation to generate qualified leads and make revenue more predictable.
Delivered by Post Digital, a VitaminaWeb group company.
What you get
- 01Defining buyer personas and the buying journey
- 02Content marketing and SEO to attract visitors
- 03Landing pages and offers to convert visitors into leads
- 04Email marketing and lead nurturing workflows
- 05CRM integration and lead handoff to sales
- 06Data analysis and performance reporting
How it works
- Attract
Content, SEO, ads, and social media bring your personas to your website.
- Convert
Offers and landing pages turn visitors into leads.
- Engage
Email nurturing and automation prepare leads to buy.
- Sell
Qualified leads reach the sales team, and the funnel is measured from end to end.
When it makes sense
We want to generate qualified leads consistently.
We need more predictable revenue.
Our sales team complains about the quality of the leads they receive.
We want to reduce customer acquisition costs across marketing and sales.
Frequently asked questions
What is inbound marketing?
Inbound marketing is a methodology that helps customers find your company when they research a problem, rather than having your company reach out to them with intrusive ads. It brings content, SEO, media, email, and automation together in four stages: attract, convert, engage, and sell.
What's the difference between inbound and content marketing?
Content marketing is one of the strategies used in inbound marketing. Inbound goes further by adding lead capture, nurturing, automation, and sales integration.
What tools do you use?
We work with marketing automation and CRM platforms such as RD Station and Pipedrive. Post Digital is nationally recognized by RD Station and ranked in the Top 10 of the Resultados Digitais Results Agency Award in 2016.
How long does it take for inbound marketing to deliver results?
It depends on your starting point, including current traffic, contact database, and competition. Paid media can speed up the initial results, while content and SEO build momentum over time. Goals are agreed on during planning.
How much does an inbound marketing project cost?
Costs vary depending on the channels, content volume, and level of automation. We define the investment in the proposal after the assessment.