Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

525 articles published

Digital planning

How a Technology Company Can Boost Your Business's Digital Maturity

This digital transformation journey is not a luxury, but a necessity for staying competitive in today's market.

27 Apr, 2023 · 3 min

What's New in Digital

Integrating ChatGPT into Educational Institution Websites

Artificial intelligence has transformed many sectors, including education. One example of a tool is ChatGPT

25 Apr, 2023 · 3 min

Development

How to Remove My Website from a Blacklist

URL blacklists can be found anywhere on the internet, whether during a simple browsing session or when downloading a program.

24 Apr, 2023 · 8 min

Development

Artificial Intelligence in Retail: Turning Data into Opportunities

Machine learning is a subfield of Artificial Intelligence (AI) focused on developing algorithms.

24 Apr, 2023 · 3 min

E-commerce

Why Use Magento to Build Your E-commerce Store

Magento is a highly customizable, stable, and secure e-commerce platform that offers a wide range of features.

16 Mar, 2023 · 7 min

Development

Robots.txt: What It Is, Why It Matters, and How to Use It

Search engines use robots, known as web crawlers or spiders, to explore the internet and index the available content.

16 Mar, 2023 · 6 min

Digital marketing

What to Know About Creating a Promotional Sweepstakes Microsite

A promotional sweepstakes microsite is a web page created to promote your products or services through prize drawings.

14 Mar, 2023 · 6 min

ESG

How a Well-Developed Website Supports ESG

ESG is an acronym that refers to three important aspects related to corporate sustainability and social responsibility.

13 Mar, 2023 · 5 min

Development

Technology: Use Off-the-Shelf Solutions or Invest in Development?

Advances in technology have driven companies to improve their services and internal processes, as well as modernize their operations.

10 Mar, 2023 · 4 min

Digital marketing

How to Prevent Fake Leads in Forms

If you're experiencing problems with the quality of your lead data or have too many fake leads in your database,

10 Mar, 2023 · 3 min

Development

The importance of a website maintenance and support contract

A website maintenance and support contract is essential to ensure your site is always working properly.

28 Feb, 2023 · 5 min

Digital planning

Discover the Pros and Cons of an Effective Sales Commission Plan

A well-structured, transparent commission plan is essential for motivating your team and driving company sales.

24 Feb, 2023 · 4 min