UX Research and UX Audit
We conduct research with real users and experience audits, using interviews, usability tests, heuristic analysis, and journey mapping to find where people get stuck, confused, or give up. For companies that want to decide what to fix in their product or website based on evidence, before investing in a redesign.
Delivered by Vitamina Digital, a VitaminaWeb group company.
What you get
- 01In-depth interviews with users
- 02Moderated and unmoderated usability testing
- 03Heuristic analysis based on Nielsen’s heuristics
- 04User journey mapping
- 05Card sorting and tree testing
- 06Report with issues prioritized by impact
How it works
- Planning
We define the research questions and user profiles, then recruit participants.
- Research
We combine quantitative data from analytics and heatmaps with interviews and tests.
- Synthesis
We compare the findings to distinguish real problems from isolated opinions.
- Recommendations
We present prioritized issues, with a practical recommendation for each one.
When it makes sense
Users abandon the flow, and we don’t know why.
We’re planning a redesign and want to know what really needs to change.
Product decisions are based on the opinions of whoever speaks the loudest.
We want to validate a new product before developing it.
Frequently asked questions
How many users do you need for a usability test?
A few users per profile are enough to uncover most usability issues. For quantitative tests, the number depends on traffic volume, and we calculate the sample size accordingly.
Do you recruit the participants?
Yes. We can recruit participants from your customer base or external panels, depending on the profile you need.
Does research work for products that don’t exist yet?
Yes. For new products, we conduct exploratory research, discovery interviews, and prototype testing to validate concepts before development.
What’s the difference between UX research and a UX audit?
UX research listens to and observes real users to understand how they use a product. A UX audit evaluates the current product against heuristics and best practices. Together, they provide the full picture.
How much does it cost, and how long does it take?
It depends on the number of profiles, the methods selected, and the recruitment process. We define the timeline and investment in the proposal, after aligning on the research questions.