Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

525 articles published

Digital planning

How Technology Optimizes Operations Management

Learn how technology supports operations management through innovation and continuous improvement.

02 Sep, 2022 · 3 min

Digital planning

Agile Methodology for Development Projects

Learn about the different types of methodologies and how agile methodology supports digital project management.

14 Aug, 2022 · 5 min

Digital ecosystem

3 Essential UX Optimizations

Website and app optimization is extremely important in today’s world, which is becoming increasingly digital.

28 Jul, 2022 · 5 min

Digital planning

Does Usability Investment Pay Off for Businesses?

A poor experience drives consumers away, and businesses miss out on revenue because they fail to consider the value of investing in usability.

18 Jul, 2022 · 4 min

Digital planning

Innovation: Why Is It So Difficult to Innovate?

The word innovation is constantly used in the vocabulary of companies and professionals. But what does innovation really mean?

25 Jun, 2022 · 5 min

Digital planning

Tips for Hiring a Website Developer

In this article, I share some tips on what to look out for when hiring a company to develop your website.

08 Nov, 2021 · 9 min

Digital planning

Negotiation Strategies During COVID

Explore effective negotiation strategies for clients and suppliers, including scope adjustments, payment options and a focus on digitalization to driv...

29 Jun, 2020 · 3 min

Digital marketing

The Impact of COVID-19 on the Digital Market

Find out how the COVID-19 pandemic has affected the digital market

26 May, 2020 · 3 min

Development

Technology Production Company: How to Choose the Right One

Learn the essential stages of digital project development and discover the 3 must-have ingredients for delivering high-quality websites, microsites, o...

28 Jul, 2018 · 5 min

Development

Required Settings for Magento 1.X

Discover the essential technologies and settings for ensuring Magento 1.x runs smoothly, including PHP, MySQL, Redis, Varnish, and server requirements...

28 Jul, 2018 · 2 min

Digital marketing

What is ads.txt?

Learn what ads.txt is and how it can help you control who is authorized to sell ads on your site, helping combat the "underground market" for digital...

27 May, 2018 · 3 min

Digital marketing

What Is GDPR?

Learn what GDPR (General Data Protection Regulation) is and how it can impact your digital project and digital marketing activities, whether you run a...

27 May, 2018 · 7 min