Content marketing
We help companies get found by people searching online for the solutions they offer, with relevant content for each persona, optimized for search and connected to business opportunity generation.
Delivered by Post Digital, a VitaminaWeb group company.
What you get
- 01Defining personas and the buyer journey
- 02Topics guided by searches from your ideal customers
- 03Content for blogs, downloadable resources, and social media
- 04Search optimization for every post
- 05Distribution and nurturing of generated leads
- 06Analysis of organic traffic and opportunities generated
How it works
- Understanding
We learn about your business, research the market, and define your personas.
- Strategy
We choose topics, formats, and channels that lead your personas to your company.
- Production
We create and publish content optimized for search and conversion.
- Optimization
We monitor the data and adjust what drives visits and opportunities.
When it makes sense
Customers search for what we sell and find our competitors' websites.
We rely only on paid ads to generate leads.
Our website gets little organic traffic.
We want to be recognized as an authority in our industry.
Frequently asked questions
What is content marketing?
It is a strategy for attracting customers with useful information, published where they search, rather than interrupting them with advertising. It is one of the foundations of inbound marketing and builds trust before the sale.
Does content marketing replace ads?
Not necessarily. Content brings more lasting traffic and tends to lower acquisition costs over time, while paid media accelerates results. Both work best together.
How long does it take for content to deliver results?
Organic content is a medium-term effort, and the pace depends on competition in your market and your website's history. We agree on goals at the beginning and track progress in our reports.
What types of companies benefit?
Companies whose customers research before buying, which includes most B2B and service businesses. If your customers use Google to understand their problem, content can help you reach them.
How much does it cost?
It depends on the volume of posts, formats, and channels involved. The investment is set in the proposal, after we understand your business and goals.