Data-Driven Redesign
We redesign websites, online stores, and digital products based on usage data, user research, and business metrics, with phased migrations and A/B tests between the current and new versions. For companies that want to rebuild their website without guesswork and measure the impact of every change.
Delivered by Vitamina Digital, a VitaminaWeb group company.
What you get
- 01Analytics, heatmap, and user research audit
- 02Competitor benchmarking
- 03Phased redesign with success metrics defined in advance
- 04A/B tests between the current and new versions
- 05Gradual migration with the option to roll back
- 06Impact report after launch
How it works
- Audit
We analyze usage data and heatmaps to find where users are dropping off or getting confused.
- Research
We complement the numbers with UX research to understand why each problem occurs.
- Phased redesign
We redesign the areas with the greatest impact first, documenting the reason behind every change.
- Measured migration
We roll out the new version gradually with A/B tests and report the impact of each phase.
When it makes sense
The website looks outdated, but we don’t know exactly what needs to change.
We have traffic, but visitors leave before converting.
We’ve already had a redesign that looked great but didn’t improve results.
We need to justify the redesign investment with numbers.
Frequently asked questions
What’s the difference between a standard redesign and a data-driven redesign?
A data-driven redesign starts with an audit, not a mood board. Before changing any screens, we analyze usage data and listen to users. Every visual change has a documented reason.
Do I need to rebuild the entire website?
No. We recommend starting with the areas that have the greatest impact on results, such as the homepage, checkout, and conversion forms, then expanding gradually.
What if the redesign hurts conversions?
That’s why we use a gradual migration with A/B tests. If a new version performs worse, we roll it back before it affects the entire user base.
How do you measure the results?
We define success metrics before we begin, such as conversion rate, task completion, and satisfaction, then compare results before and after in an impact report.
How long does a redesign take?
It depends on the scope. A redesign focused on one area takes less time than a complete redesign. We define the timeline in the proposal after the audit.