Paid Traffic Management
We manage paid traffic on Meta, Google, TikTok, LinkedIn, and Bing, focusing on qualified leads for your sales team. We plan, test, and optimize campaigns based on cost per lead, CAC, and ROI.
Delivered by Post Digital, a VitaminaWeb group company.
What you get
- 01Media planning based on real data
- 02Targeting and campaigns aligned with the sales funnel
- 03A/B testing and ongoing optimization of cost per lead, CAC, and ROI
- 04Campaigns on Meta, Google, TikTok, LinkedIn, and Bing
- 05Smart reports and custom dashboards
How it works
- Planning
We define objectives, audiences, channels, and budget based on the funnel stage.
- Setup
We structure campaigns, targeting, and conversion tracking.
- Testing
We run A/B tests on audiences, creative, and offers to find what converts.
- Optimization
We adjust budgets and campaigns to reduce acquisition costs and increase returns.
When it makes sense
We invest in ads, but the contacts we get don't turn into sales.
We don't know how much each customer from paid media costs.
Our campaigns run on autopilot, and nobody really optimizes them.
We want to test LinkedIn, TikTok, or Bing, but don't know where to start.
Frequently asked questions
Which platforms do you advertise on?
Meta (Facebook and Instagram), Google, TikTok, LinkedIn, and Bing. The choice depends on where your audience is and the objective of each campaign.
Do you generate leads or just traffic?
The focus is on qualified leads for your sales team. We don't aim to deliver clicks or likes, but real business opportunities measured by cost per lead, CAC, and ROI.
Is the media budget included in the fee?
No. The budget is paid directly to the platforms, and the management fee is separate. We help define the right budget during the planning stage.
How can I track the results?
You receive custom reports and dashboards with spend, leads, acquisition costs, and returns, along with insights into what will change in upcoming optimizations.
Is Post Digital Google-certified?
Yes, Post Digital is a Google Partner, a certification that attests to its expertise with Google's advertising tools. It is also recognized nationally by RD Station.