Social Proof

As we already know, we live in the social media boom, where people are connecting more and more and looking to increase the interaction offered by social networks. But the internet is about more than just interaction and connectivity. With advances in technology and greater engagement from everyone, people often make decisions thanks to social media. Whether it’s to read something, buy a product, or even feel welcomed or part of a specific group. Not to mention that these same platforms set rules, trends and viral trends and, if we look closely, are among the channels that can influence the masses. With that in mind, I’m going to discuss a topic that is always present on social networks and sometimes goes unnoticed, yet is widely used: social proof. To explain social proof simply and clearly, think back to a time when you were about to make a purchase online and, before doing so, searched for information and recommendations about the product and company. Or perhaps a time when you read a book review about how to grow your e-commerce business in a short time. And let’s not forget the time you browsed the internet, gathering other people’s opinions before buying the car everyone was talking about. In other words, social proof is simply a technique for getting people to make decisions based on the decisions of others, whether they know them or not. Think about this: if you had to choose between two restaurants, and one had a huge line while the other had only a few people, which would you choose? Or when you want to buy a product from a particular e-commerce store, do you read the comments and reviews available? Two major companies offer a lot of this social proof experience. Both MercadoLivre and Amazon provide reviews and comments to help us decide whether the product we’re interested in will meet our expectations, based on other people’s experiences. But social proof doesn’t have only a positive side. It can also drive many customers away from your business. How? By creating negative social proof through a series of unsatisfactory experiences and a complete lack of quality. Many entrepreneurs still haven’t realized what a powerful tool social proof can be for marketing and customer conversion. So put this technique to work in your transactions and show your customers that your company is the best choice for what they need and want. To get the most out of this technique, add options for reviews and comments to your e-commerce store, along with informative statements showing the number of customers satisfied with your product or service. The more you show that people are happy with what you have to offer, the more others will decide to choose your company. Whether they’re looking to build a website or even write an article. Use social proof more and more to attract as many people as possible to your business, but remember that excellent social proof only works when it’s backed by excellent quality. Finally, get people talking (positively) about your business and become a constant (successful) viral hit in the world of e-commerce. ? Image credit: Image used on this page with permission. Source: Konzept SEO