Digital branding
We create branding designed for screens first: visual identity, tone of voice, guidelines, and code-ready design tokens. For companies creating a brand from scratch or bringing an existing brand into the digital world with consistency across websites, apps, and social media.
Delivered by Vitamina Digital, a VitaminaWeb group company.
What you get
- 01Logo and variations for digital use
- 02Color palette with code-ready tokens
- 03Typography optimized for screens
- 04Tone of voice and communication guidelines
- 05Iconography and illustrations
- 06Interactive digital brand book
How it works
- Workshop
We discuss positioning, audience, and brand attributes with the decision-makers.
- Visual exploration
We develop identity directions and test each one on the screens where the brand will live.
- Refinement
We refine the chosen direction and create applications for the website, social media, and interface.
- Delivery
We deliver guidelines, assets, and design tokens that designers and developers can apply without ambiguity.
When it makes sense
Our brand was designed for print and doesn’t work well on screens.
Each channel uses different colors, fonts, and language.
We’re launching a company or product and need an identity.
The development team doesn’t have clear guidance for applying the brand.
Frequently asked questions
Do you create brands from scratch or just evolve existing ones?
Both. We create complete identities for new brands and adapt existing identities for digital, while respecting the value the brand has already built.
Does branding include social media applications?
Yes. We deliver post, story, cover, and avatar templates tailored to each platform.
I already have a branding agency. Can you work with them?
Yes. We can start with the identity created by your agency and adapt it for digital with design tokens, technical guidelines, and interface components.
What does it mean to deliver a brand that’s ready for code?
It means exporting colors, typography, and spacing as design tokens for TailwindCSS and CSS Variables. That way, the website and product use exactly the same brand specifications as the brand manual.
How long does a branding project take, and how much does it cost?
It depends on whether we’re creating a brand from scratch or evolving one, and on the number of applications. We define the timeline and investment in the proposal, after understanding the scope.