Prototype Fidelity: Low, Medium or High? Learn About the Types
When creating prototypes for digital projects, there are several levels of fidelity. The main types are low-, medium- and high-fidelity prototypes. Le...
19 Feb, 2017 · 4 minRodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.
As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.
When creating prototypes for digital projects, there are several levels of fidelity. The main types are low-, medium- and high-fidelity prototypes. Le...
19 Feb, 2017 · 4 min
The new model for digital agencies is to transform the agency into a digital consultancy. Find out why in this article.
19 Feb, 2017 · 4 min
Learn how to quickly and easily optimize JPG and PNG images on your website without losing the original quality of your files.
18 Feb, 2017 · 2 min
Understand the difference between a website, microsite, and landing page, and learn how to apply each one in your digital marketing strategy.
25 Jan, 2017 · 4 min
Learn what conversion and conversion rate mean, and find out how to measure the results of your digital marketing strategy.
24 Jan, 2017 · 2 min
Learn what a Call to Action (CTA) is and understand why it matters when creating pages focused on conversions.
24 Jan, 2017 · 2 min
Learn what a landing page is and get essential tips for creating one that delivers results for your strategy.
24 Jan, 2017 · 3 min
Building an email list isn't easy, but with the right tools and techniques, you can create a winning list.
24 Jan, 2017 · 4 min
With more than 2.6 billion email users worldwide, find out why email marketing is important for your digital strategy.
21 Jan, 2017 · 3 min
Email marketing is one of the best ways to build and nurture relationships with your contacts. If you still have questions, check out these tips!
21 Jan, 2017 · 2 min
Mobile site or responsive site? In this article, learn what each approach is, how they differ, and when to use each one.
21 Jan, 2017 · 4 min
When developing your project, it's important to understand its features to decide whether to build it using native or hybrid app technology.
20 Jan, 2017 · 6 minOne email a week on strategy, technology, data and AI applied to the operation.