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Rodrigo Neves
Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

525 articles published
Digital marketing

The New Model for Digital Agencies

The new model for digital agencies is to transform the agency into a digital consultancy. Find out why in this article.

19 Feb, 2017 · 4 min
Development

How to Optimize JPG and PNG Images

Learn how to quickly and easily optimize JPG and PNG images on your website without losing the original quality of your files.

18 Feb, 2017 · 2 min
Digital marketing

What is conversion?

Learn what conversion and conversion rate mean, and find out how to measure the results of your digital marketing strategy.

24 Jan, 2017 · 2 min
Digital marketing

What Is a Call to Action?

Learn what a Call to Action (CTA) is and understand why it matters when creating pages focused on conversions.

24 Jan, 2017 · 2 min
Digital marketing

How to Build an Email List

Building an email list isn't easy, but with the right tools and techniques, you can create a winning list.

24 Jan, 2017 · 4 min
Digital marketing

Why Use Email Marketing?

With more than 2.6 billion email users worldwide, find out why email marketing is important for your digital strategy.

21 Jan, 2017 · 3 min
Digital marketing

7 email marketing facts

Email marketing is one of the best ways to build and nurture relationships with your contacts. If you still have questions, check out these tips!

21 Jan, 2017 · 2 min