Content Planning
We create your brand’s strategic content plan: defining what to communicate, to whom, where, and how, based on data, business goals, and audience behavior, for companies looking for content that drives traffic, leads, and conversions.
Delivered by Conteúdo Online, a VitaminaWeb group company.
What you get
- 01Performance audit and ranking gap analysis
- 02Ideal customer profile (ICP) and KPI definition
- 03Mapping the buyer journey and topics for each funnel stage
- 04Content matrix and priority channels
- 05Cross-content strategy to repurpose each piece in multiple formats
- 06Ongoing reporting and adjustments based on results
How it works
- Diagnosis
We audit current performance and SEO gaps, and define the ICP and KPIs.
- Planning
We build the content matrix, funnel, priority channels, and repurposing strategy across formats.
- Execution
The plan becomes content with on-page SEO and alignment with your ideal customer.
- Optimization
We track traffic, conversions, and leads, then adjust topics and priorities.
When it makes sense
Someone asks what we’re posting this week, and no one knows why.
We produce plenty of content, but it isn’t connected to our sales goals.
We don’t know which channels are worth focusing our efforts on.
We want to scale content production without losing quality or direction.
Frequently asked questions
What’s the difference between content planning and an editorial calendar?
A calendar tells you when to publish. Planning defines who you’re creating content for, what it’s about, which channel to use, and what the goal is, connecting each piece to the funnel and the company’s goals. The calendar is a result of that plan.
What do I receive at the end of the planning process?
An ideal customer profile, a topic map for each funnel stage, a content matrix, priority channels, a repurposing strategy across formats, and the KPIs that will measure the work. It’s not a document that sits in a drawer. It guides execution and is reviewed based on results.
Do you also produce the planned content?
Yes. Online Content creates content in every format, with specialists for each industry. If your team prefers to handle execution, we deliver a ready-to-use plan for them to follow.
How long does it take, and how much does it cost?
It depends on the size of your operation, the number of channels, and the depth of the audit. We set the timeline and investment in the proposal, after discussing your situation.
Does the plan take SEO and AI tools into account?
Yes. Topics are based on search research and what your audience asks, and content is structured to rank on Google and be understood by AI tools.