7 email marketing facts

Email marketing is one of the best ways to build and nurture relationships with your contacts. If you’re still unsure whether you should use email marketing, check out these 7 email marketing facts and find out why you should start sending emails today!

Email marketing facts

1. Email marketing has a higher conversion rate (around 66%) than clicks on social media posts and other types of ads;
2. Email marketing is the primary source of lead generation for 89% of digital marketing professionals;
3. In general, email marketing delivers a return on investment (ROI) of 3,800%, which means that for every R$ 1.00 invested, the return is R$ 38.00;
4. Because of Facebook’s algorithm and the way the social network works, an email message is five times more likely to be seen;
5. Only 29% of professionals look at ROI to determine the effectiveness of emails sent;
6. On the subject of ROI, 77% comes from campaigns that are segmented, personalized, and triggered by a user event on the website;
7. About 83% of marketing professionals in the B2B (Business-to-Business) market use newsletters in their content marketing strategies.

Sources

The email marketing facts above are from the following websites:

• Content Marketing Institute
• DMA
• Radicati