Development · Mobile
AMP: What Is It and How Can It Help My Website?
AMP (Accelerated Mobile Pages). Find out how this technology can improve your mobile browsing experience.
AMP stands for Accelerated Mobile Pages. It was created by Google in response to Facebook Instant Articles, Apple News, and Twitter Moments.
Today's users expect websites, especially on mobile devices, to load extremely quickly. For this reason, mobile and responsive website development has accelerated in recent years, and Google announced that it would favor pages optimized for these types of devices in search results.
Find out if your website is mobile-friendly.
AMP's main goal is to improve the browsing experience on mobile devices. This technology allows pages to load almost instantly when a user clicks a link, improving the user experience.
In a study conducted by KissMetrics, 40% of users abandon a website that takes more than 3 seconds to load.
AMP follows Google's "open source" philosophy. In other words, all the code is available on GitHub so anyone interested can integrate their content.
According to Google, websites that create AMP pages will have greater visibility in mobile search results.
You can also manage pages and request their indexing after they have been created using Google Search Console.