AnaMid, new association for the digital ecosystem, announces projects for the coming months

São Paulo, September 19, 2022. Starting this September, Brazil’s digital market has a new organization to represent its interests: the National Association of the Digital Market and Industry (AnaMid).

Born from an initiative by 29 company directors from various regions of the country, all focused on the digital market, AnaMid was officially launched on September 15 at an in-person event in São Paulo. It is already welcoming agencies, companies, professionals, and students as members.

“Our focus is to work for and on behalf of our members. The commitment of this first administration is to ensure that every participant, regardless of size or market sector, has a voice and is respected. We will transform the digital ecosystem through a consistent project to build digital awareness among professionals, clients, and digital companies,” said Rodrigo Neves, CEO of VitaminaWeb and the institution’s first president, during the launch event.

ACTIVITIES AND BENEFITS

With collaboration, knowledge, diversity, and innovation as its pillars, the program for the coming months includes networking, practical support for members’ businesses, partnerships with major market players, and the start of engagement with government bodies.

Among the first activities are the launch of the Sustainability Guide (November) and the Digital por Elas project, which promotes gender equity, as well as the launch of thematic groups focused on Diversity, Human Resources, Content Marketing, SEO, and Pricing.
The Digital pelo Mundo project will also begin in October, with the goal of fostering international exchanges with regions such as Silicon Valley in the United States.

FIRST EVENTS

Launch events are already scheduled in Minas Gerais (September 22), Rio Grande do Sul (October), Rio de Janeiro (November), and Amazonas (November).

Monthly meetups are also planned across all regions of the state of São Paulo where the organization already has a president and ambassadors.

WHAT SETS ANAMID APART

One of AnaMid’s distinguishing features is that both companies and professionals can join. To address the needs of these two groups, separate divisions will advocate for their respective interests.

Another new initiative is a special focus on students and closer ties with academia. This will help meet the growing demand from agencies and companies seeking qualified professionals in a wide range of industry fields, including communications, marketing, advertising, development, and design.

“By bringing together different players in the digital and innovation industries, we intend to truly be a hub, based on the inclusion of people and brands from a variety of sectors and of all sizes,” Neves explains.

MEMBERSHIP

By joining AnaMid, members automatically receive benefits such as discounts on a range of training programs, consulting services, and tools offered by partner institutions. Monthly dues are based on company size:

• Individual Subscriber Member: annual fee of R$ 99.00
• MEI: R$ 49.99/month
• ME and EPP: R$ 99.00/month
• Other company sizes: R$ 299.00/month

For annual payments made in full, 5% of the amount paid will be donated to the Gerando Falcões organization.

BOARD OF DIRECTORS

AnaMid’s first administration is made up of president Rodrigo Neves (VitaminaWeb) and three vice presidents: Daltro Martins (PillBiz), Vinicius Melo (D2B Agency), and Silvio Soledade (PlanoGestão Consultoria and president of APP Brasil). The national board also includes 10 directors and three members of the fiscal council (listed below).

To ensure a broad presence, AnaMid is already represented in 11 Brazilian states by regional presidents and has six ambassadors in inland and coastal areas of the state of São Paulo.

National Board

• Sustainability and Women’s Entrepreneurship: Henriane Morelli (HRI Digital)
• Committees and Thematic Groups: Helen Garcia (Grupo Trama Reputale)
• Communications and Marketing: Vivian Peres (Interteia Comunicação Estratégica)
• Technology: Paulo César Costa (PH3A Tecnologia)
• Planning: Fernando Dineli (Roda Trade)
• Education: Luiz Tibiriçá (Kronedesign Comunicação Digital)
• Innovation: Leandro Ogalha (Hypergov)
• Government Relations: Durango Duarte (iMarketing Agência Digital)
• Brands: Moysés Costa (Ondaweb)
• International Relations: André Bianchi (Agência GV8)
• Fiscal Council: Vanessa Albuquerque (Montañés Albuquerque Advogados)
• Fiscal Council: Fernando Viberti (Conteúdo Online)
• Fiscal Council: Rafa Brugger (Brugger Mídias Sociais & Fotografia)

REGIONAL BOARDS

• AnaMid AM President: Durango Duarte (Imarketing)
• AnaMid BA President: Yuri Gomes (Organus Technology)
• AnaMid CE President: Roberto Machado (Business Mentoring)
• AnaMid DF President: Eliel Allebrandt (Brivia)
• AnaMid GO President: Rafaela Brugger (Brugger Mídias Sociais & Fotografia)
• AnaMid MG President: Arthur Somensi (Galeria Marketing)
• AnaMid MS President: José Leal Marques (Jm Soluções Digitais)
• AnaMid RJ President: Raphael Machado (Triaga Company)
• AnaMid RJ Vice President: Tatiana Souza (Like A Creator)
• AnaMid RS President: Sebastião Ribeiro (Cartola Conteúdo)
• AnaMid SP President: Leandro Carpegeani (Ekoala Marketing Digital)
• AnaMid SP Vice President: Fabio Oliveira (Saatis Marketing Digital)
• AnaMid SP Communications Director: Léia Santana (Comunicarte Comunicação)

SÃO PAULO AMBASSADORS

• ABC Paulista: Beto Rades (Plyn)
• Baixada Santista: Mauricio Matias (Mkt Virtual)
• Vale do Paraíba: Bianca Totti (Código Br Comunicação)
• Guarulhos and Mogi das Cruzes: Rafael Cebola (Actmob)
• Bauru region: João Lucas Martins (Digital Marketing)
• Campinas: Pedro Braga (Agência Sabiá)

EXECUTIVE TEAM

Letícia Brandão, Executive Coordinator

ABOUT ANAMID

The National Association of the Digital Market and Industry (AnaMid) grew out of an initiative by 30 company directors from various regions of the country, all focused on the digital market. They share a desire to work actively to strengthen the sector, guided by pillars such as collaboration, knowledge, diversity, and innovation. The organization brings together agencies, companies, professionals, and students from across the country.