Our CEO Rodrigo Neves launches AnaMid Digital Media Strategy Guide at FIND 2025

Last Tuesday, April 29, our CEO Rodrigo Neves, who is also the Founder and National President of AnaMid (National Association of the Digital Market and Industry), actively participated in the 1st Digital Market and Industry Forum (FIND 2025), held at the Unisinos campus in Porto Alegre. During the event, Rodrigo led the official launch of the Digital Media Strategy Guide, one of AnaMid’s most important initiatives in its mission to strengthen Brazil’s digital ecosystem.

The 87-page guide was developed by a technical committee made up of professionals from digital agencies across different regions of Brazil, all of them AnaMid members. The document aims to support companies, advertisers and media professionals with practical, strategic and up-to-date guidance on the various digital media formats available on the market.

Topics covered include Social Ads, Search Advertising, Programmatic Advertising, In-Game Advertising, Audio Ads, CTV (Connected TV), Behavior App Advertising and DDOH (Digital Digital Out-of-Home). The guide also includes a glossary of 38 essential terms to expand the technical knowledge of those working, or looking to work, in digital media.

“We are living through a period of profound transformation in the digital ecosystem, where media has ceased to be just an exposure channel and has become a strategic tool for building relationships, creating value and driving tangible results. It is in this dynamic landscape that we are presenting the Digital Media Strategy Guide,” Rodrigo Neves said at the launch.

The guide is free and can be downloaded from AnaMid’s official website.

The committee that developed the guide included leading names in the industry:

• João Dreyer (Perspective Assessoria 360º)
• Júlia Gregui (Adsplay)
• Márcia Budke (BrazoMídia)
• Márcia Chagas (ShowHeroes)
• Margarida Galafassi (Youad)
• Simone Sotille (Match Conexões)
• Rodrigo Alves (Adsplay)
• Rodrigo Schmidt (Agência Quater)
• Rodrigo Neves (VitaminaWeb)

This initiative reinforces VitaminaWeb’s commitment to being at the forefront of digital innovation, promoting knowledge sharing and advancing the digital maturity of companies of all sizes.

If you want to better understand the current digital media landscape and make more strategic decisions for your brand, this guide is essential reading.