Generative AI Growth in Online Commerce in 2025

Generative AI technology has seen a significant increase in use, especially in the U.S. e-commerce sector, according to recent Adobe data. This growth began during the holiday season and continued to rise in 2025. Traffic originating from generative AI tools increased by 1,300% between November 1 and December 31 compared to the previous year, with growth of 1,950% on Cyber Monday alone.

The Generative AI Revolution in Commerce

The rise of generative AI reflects its ability to diversify and enrich the online shopping process. According to Adobe's survey of 5,000 U.S. consumers, 39% already use these tools for online shopping, and 53% plan to follow this trend in 2025. One important point to note is that users who interact with retail sites through AI are more engaged. Increased Engagement: Data shows that AI-generated traffic not only leads to longer visits, but also a 12% increase in pages viewed per session and a 23% reduction in bounce rate compared to other traffic sources, such as paid search or social media.

Conversion Challenges and Opportunities

However, converting visits into sales, while crucial, still presents challenges. Despite increased engagement, the conversion rate for generative AI traffic is 9% lower than for other sources. This creates an opportunity to develop conversion optimization strategies, as comfort with and familiarity with the technology have been growing since July 2024.

---

Read also: The Future of Ecommerce Search: Transformations with AI

Impact on Other Sectors

Beyond e-commerce, generative AI is also transforming other fields. In the travel sector, the use of these technologies for trip planning saw a 1,700% increase in traffic through February 2025. In the financial sector, Adobe's research reveals that 27% of consumers turn to AI for help with banking matters, increasing browsing time by 45% compared to non-AI sources. The continued adoption and development of generative AI promise to reshape the global digital landscape, bringing new possibilities for personalization and efficiency in customer service. This context not only demonstrates generative AI's potential to drive innovation in the market, but also highlights the need for marketing and technology professionals to explore these tools to improve the user experience and maximize business results.