Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

524 articles published

Digital Trends and Insights

AI.com: The $70 Million Sale That Symbolizes the AI Gold Rush

In an event that perfectly captures the AI fever sweeping the globe, the AI.com domain sold for a record $70 million.

20 Feb, 2026 · 5 min

Digital Trends and Insights

Google and AI: How the Tech Giant Is Redefining the Future of Development and Creativity

The AI landscape is constantly evolving, but 2026 marks a significant turning point, driven by a new wave of innovation from Google.

20 Feb, 2026 · 5 min

Digital Trends and Insights

8 Reasons AI Is Changing Agencies

The traditional agency model is collapsing. Find out why AI, digital maturity, and autonomous agents are redefining strategy, pricing, and value propo...

16 Feb, 2026 · 5 min

Digital Trends and Insights

Low-Code and No-Code: When Marketing Stops Being a User and Starts Building Technology

Low-code and no-code are redefining Marketing’s role in organizations. By allowing teams to create automations, integrations and digital solutions wit...

16 Feb, 2026 · 5 min

Digital ecosystem

VitaminaWeb and AnaMid support Projeto Abraço Atípico: technology, sports and social inclusion

Projeto Abraço Atípico brings together inclusion, sports and support for atypical families, with backing from VitaminaWeb and AnaMid.

21 Sep, 2025 · 6 min

Digital marketing

Only 4 in 10 Brazilian companies use automated WhatsApp campaigns, study finds

A study by ActiveCampaign in partnership with AnaMid offers a detailed look at WhatsApp use in Brazil and reveals the main challenges and trends in th...

21 Sep, 2025 · 4 min

Digital Trends and Insights

The End of the Internet as We Know It

The internet is transitioning to AI agents. Learn how to prepare your website to be read by machines and stay relevant in the digital future.

16 Sep, 2025 · 6 min

Digital Trends and Insights

The End of Target Audiences: Welcome to Situational Marketing

Discover how Rodrigo Neves sees target audiences giving way to Situational Marketing, bringing together AI, data and context at the 6th ClubCMO Forum.

06 Sep, 2025 · 3 min

Digital ecosystem

Creativity, human talent and digital maturity on the agenda at Expointer 2025

Rodrigo Neves, CEO of VitaminaWeb and President of AnaMid, took part in the ABMRA Communication Forum 2025, held on September 2 at Expointer (RS).

03 Sep, 2025 · 3 min

Digital ecosystem

Website development takes center stage among Brazil’s most contracted digital services

Website development is growing and becoming a priority for businesses, according to an AnaMid survey featured by Valor Econômico.

07 Aug, 2025 · 4 min

Digital Trends and Insights

How to Win in an Unpredictable Future: CONEXION 2025's Strategic Invitation

Join CONEXION 2025, the event bringing together marketing, communications, and technology leaders to discuss how to achieve extreme efficiency and max...

03 Aug, 2025 · 4 min

Digital ecosystem

Manus in Marketing: The Autonomous Agent Redefining Task Execution

Discover how Manus is revolutionizing marketing with autonomous AI, carrying out research, campaigns, and content without human intervention.

02 Aug, 2025 · 6 min