Author

Rodrigo Neves

Rodrigo Neves (Dido) is an entrepreneur, digital strategist, and digital transformation expert with more than 20 years of experience in the market. He is CEO and founder of VitaminaWeb, a technology company with 21 years of experience, National President of AnaMid – the National Association of the Digital Market and Industry, and a professor at USP, where he teaches Artificial Intelligence applied to Digital Marketing.

As the creator of the Zenie and Jurnly platforms, he works at the intersection of marketing, technology, data, and AI to accelerate the digital maturity of companies and organizations. He is the author of the books O Caminho para a Maturidade Digital and Força Coletiva, which explore strategic evolution, institutional collaboration, and the future of the digital ecosystem.

524 articles published

What's New in Digital

5 Essential Steps to Choose the Ideal Dedicated Development Team

Find out how to choose the ideal dedicated development team for your project in 5 essential steps.

05 May, 2025 · 4 min

What's New in Digital

Our CEO Rodrigo Neves launches AnaMid Digital Media Strategy Guide at FIND 2025

Rodrigo Neves, CEO of VitaminaWeb, launches a national digital media guide at FIND 2025 with AnaMid and media committee experts.

01 May, 2025 · 2 min

Digital Trends and Insights

Using LLMs in Your Business: What’s the Right Path?

Discover how to apply LLMs in your business with strategies like RAG, Fine-Tuning, and Prompt Engineering, aligned with your level of digital maturity...

01 May, 2025 · 4 min

Digital ecosystem

The Future of Developers in the Age of AI: The End or an Evolution?

AI’s impact on software development: a threat or an opportunity for developers? Find out how to evolve in the new digital era.

01 May, 2025 · 5 min

What's New in Digital

How to Visualize Search Marketing Data in 2025: Advanced Strategies

Discover advanced ways to visualize marketing data in 2025 to optimize decisions and strategies.

30 Apr, 2025 · 4 min

Digital Trends and Insights

SEO Statistics 2025: The New Paradigm of Digital Visibility

Statistics reveal how AI is transforming SEO in 2025. Explore the data, applications, and trends shaping the future of search.

26 Apr, 2025 · 5 min

What's New in Digital

Automate Your Google Ads Workflow with the ChatGPT API

Discover how the ChatGPT API can transform Google Ads automation, improving efficiency and performance.

24 Apr, 2025 · 4 min

What's New in Digital

The Importance of a CMS for SEO Success: What Happens Behind the Scenes

Explore how choosing the right CMS affects SEO. Boost digital performance with the right technology.

24 Apr, 2025 · 5 min

Digital Trends and Insights

NVIDIA and AI: How the Chip Giant Is Leading a New Era of Computing

How NVIDIA is leading the AI revolution with its Blackwell architecture and billion-dollar investments in high-performance infrastructure.

22 Apr, 2025 · 3 min

Digital ecosystem

LinkedIn: The B2B Social Network Connecting Business, People, and Digital Strategy

LinkedIn: discover the data, strategies, and importance of the largest B2B social network in the digital maturity journey.

21 Apr, 2025 · 4 min

Artificial Intelligence

Understanding Apple’s Preference Ranking Guidelines for AI Assistant Responses

Discover how Apple evaluates AI assistant responses, focusing on truthfulness, safety, and user satisfaction.

21 Apr, 2025 · 4 min

Digital ecosystem

How to Apply E-E-A-T to Content Production for Visibility in AI-Based Search Engines

Learn how to apply E-E-A-T to make your content trustworthy, relevant, and citable by search engines and generative AI.

20 Apr, 2025 · 4 min