Skip to content

Ideas to fine-tune your digital operation.

Strategy, technology, data and AI, with no disconnected actions.

Articles in Digital planning

Clear filters
Digital planning

Tips for Hiring a Website Developer

In this article, I share some tips on what to look out for when hiring a company to develop your website.

08 Nov, 2021 · 9 min
Digital planning

Negotiation Strategies During COVID

Explore effective negotiation strategies for clients and suppliers, including scope adjustments, payment options and a focus on digitalization to drive results.

29 Jun, 2020 · 3 min
Digital marketing

What is ads.txt?

Learn what ads.txt is and how it can help you control who is authorized to sell ads on your site, helping combat the "underground market" for digital ad inventory.

27 May, 2018 · 3 min
Digital marketing

What Is GDPR?

Learn what GDPR (General Data Protection Regulation) is and how it can impact your digital project and digital marketing activities, whether you run a website, e-commerce store, app, blog, or platform.

27 May, 2018 · 7 min
Digital marketing

What Is a Persona?

A persona is a fictional representation used to characterize an individual.

17 Jun, 2017 · 5 min
Digital marketing

Difference Between a Persona and a Target Audience

They are often confused, but there is a significant difference between a persona and a target audience. In this article, we’ll explain simply how to define each one.

17 Jun, 2017 · 4 min
Digital marketing

The Importance of SWOT Analysis

Learn which points to consider in your planning with a SWOT analysis, regardless of the type of project you want to carry out.

16 Jun, 2017 · 3 min
Digital marketing

Why Run an Incentive Campaign

Find out why running an incentive campaign is one of the steps many companies take to motivate their employees.

16 Jun, 2017 · 3 min
Digital marketing

What Is an Incentive Campaign?

Learn what an incentive campaign is and how it can help your employees meet their targets.

28 Feb, 2017 · 2 min

Get your dose of knowledge.

Subscribe to the newsletter and get content on martech, AI and digital maturity, straight to your inbox.