Conexion 2023: a transformative experience in the digital world

On a vibrant, energetic day, Conexion 2023 opened its doors at Distrito, in Pinheiros, São Paulo.

Conceived and organized by Rodrigo Neves, CEO and founder of VitaminaWeb and creator of Jurnly, the event celebrated innovation and invited attendees to embrace digital transformation.

With the theme "Discover, plan, transform: your digital journey for 2024 starts here," the event brought together leading professionals in marketing, innovation and technology, all looking for insights and strategies for a digitally advanced future.

Inspiring talks and shared knowledge

From the outset, Conexion 2023 stood out for its inspiring talks and enriching discussions. Rodrigo Neves opened the event by sharing his vision and methodology for digital maturity and its importance in today's landscape. The learning journey continued with Fabio Oliveira and Malu Melo, from Agência Saatis, who explored the integration of physical and digital experiences in the customer journey. Paula Tebett, a social media expert, shared valuable insights on building authority on LinkedIn.

Patricia Vidal, from Jovem Pan, discussed changes in news consumption and advertising on social media, while Fernando Viberti, from Conteúdo Online, addressed the challenges of content marketing. Juliano Kimura, CEO of Trianons, offered an in-depth perspective on the implications of artificial intelligence and blockchain for the market and industry. Augusto Spedaletti, from Sem Parar, spoke about the challenges and rewards of innovation.

Silvio Soledade, from PlanoGestão Consultoria, highlighted the importance of strategic finance in driving innovation and growth. Daniel Reis, from Dinamize, shared a marketing automation success story, and Carlos Carreira, from Per4Media, discussed how awareness in campaigns can improve performance in 2024. Finally, Marcos Custódio, from WebPeak, spoke about data analysis and SEO, highlighting the importance of modern tools for optimizing performance.

Each speaker brought a unique perspective, enriching the participants' experience with knowledge they could apply to their digital journeys.

Networking and interaction

In addition to the talks, Conexion 2023 provided excellent networking opportunities. The coffee breaks and happy hour with live music were perfect moments for exchanging ideas and building valuable connections.

These interactions among the participants, around 50 professionals in marketing, innovation and technology, were key to fostering future collaborations and partnerships.

Closing and call to action

The event concluded with a powerful message and a call to action. Rodrigo Neves, host and organizer of Conexion, emphasized the importance of ongoing assessment and the development of digital maturity.

To that end, participants received a CANVA focused on digital planning for 2024, a practical tool to guide their strategies for the year.

Your next step in digital transformation

Visit the Jurnly website and take your company's digital maturity assessment.

Now is the time to position yourself at the forefront of digital transformation and get ready for a 2024 full of innovation and growth. Join us on this exciting journey and discover what you need to do to advance your digital maturity this year.