What Happened at Conexion 2024

On October 24, 2024, the Armando Nogueira Auditorium at the iconic Football Museum hosted Conexion 2024, an event that brought together more than 160 leaders and decision-makers from Marketing, Technology, Innovation and Communications. With an agenda packed with timely, strategic topics, the event offered an immersive look at the trends and essential tools for digital transformation in 2025.

A Day of Relevant, Strategic Content

The event officially opened with a presentation by Rodrigo Neves, CEO of VitaminaWeb, on Digital Maturity and Emerging Technologies. He explored how companies can identify and overcome digital gaps while staying at the forefront of technology. Next, Fabio Oliveira and Malu Melo, executive directors of Agência Saatis, discussed Innovation and Creativity in B2B Marketing Planning, highlighting the importance of taking an innovative approach to communications and marketing strategies in a dynamic business environment.

Nelson Martinez, Adobe Stock Strategic Business Manager for Latin America, explained how Adobe is Maximizing Productivity with AI, covering the use of artificial intelligence to optimize creative and business processes. Continuing the focus on digital strategies, Fernando Viberti, managing partner of Conteúdo Online, explored Digital Transformation Through Strategic and Relevant Content, emphasizing the importance of well-planned content in driving business results.

Strategic Topics for 2025

In the afternoon, Thiago Costa, Senior Manager and Tech Lead at KPMG, presented Artificial Intelligence for Local Businesses: Optimizing Everyday Operations, exploring how AI can be applied to small- and medium-scale business operations. Next, Wender Souza, co-founder of Increase, shared advanced strategies to Maximize Paid Media Performance, offering practical insights to optimize campaigns and achieve a higher return on investment.

The event also explored the human role in digital transformation. Rosa Bernhoeft, founder and CEO of Alba Consultoria, presented The Human Value of Digital Transformation, highlighting how people’s ability to adapt and develop is essential to the success of digital initiatives. Cáh Morandi, CEO of B.done, offered a practical take on Advertising Agency Pitches: How to Choose the Right Agency, helping attendees make more strategic decisions when hiring partners.

Protection, Automation and Accessibility: New Digital Paths

Vanessa Albuquerque, partner at Cone Sul Marcas e Patentes, discussed the importance of Protecting Your Brand and Digital Projects, a critical topic in an increasingly digital environment. Daniel Reis, sales and market manager at Dinamize, presented The New Era of Marketing Automation, explaining how new automation tools can transform the way companies engage with their customers.

To close the presentations, Fabio Uzunof, Senior Business Development Partner at Equalweb, discussed the importance of Digital Accessibility, highlighting how artificial intelligence can help make websites more inclusive and expand their audience.

Networking and New Perspectives

In addition to the presentations, Conexion 2024 offered plenty of networking opportunities over coffee and lunch, culminating in a lively happy hour. These interactions gave attendees a chance to exchange experiences and insights, in line with the event’s purpose: “Discover, plan and transform.”

Conexion 2024 established itself as a key event for leaders looking to align their strategies with digital trends and prepare for the challenges and opportunities of 2025. The central message was clear: the journey to the year ahead starts now.