What Was Conexion 2025, Special Edition for Digital Services Buyers

On April 10, 2025, VitaminaWeb held the first edition of Conexion: The Digital Services Buyers’ Meeting, a pioneering event for those on the front lines of decisions about acquiring digital solutions. With nearly 40 participants, the event brought together a highly qualified audience: around 80% buyers (from marketing, technology, innovation, and procurement teams) and 20% digital service providers.

Conexion 2025 was designed to go beyond the obvious. Created to discuss the entire digital services procurement cycle in depth and in practical terms, the event provided a forum for strategic discussions, genuine exchanges of experience, and answers to real-world questions, from writing briefs to contractual legal matters.

Straight to the Point: From Strategy to Execution

The event began with a networking session, fostering connections among professionals from different sectors who are committed to their companies’ digital transformation.

Rodrigo Neves, CEO of VitaminaWeb, welcomed attendees and introduced the event’s context, covering the challenges companies face when hiring digital services and the importance of aligning expectations, business goals, and deliverables.

In the first presentation of the day, Rodrigo shared a technical and strategic overview, covering:

• How to assess technical and operational assumptions before hiring;
• The importance of measuring providers’ digital maturity;
• Ways to reduce costs without compromising quality;
• The need to align business goals with expected deliverables.

Marcelo Moura and Lucas Dal Paz, partners at MMAA Advogados, explored the legal aspects of hiring digital services:

• Essential clauses in digital services contracts;
• Legal risks and ways to mitigate them;
• Considerations for SaaS, licensing, and custom development;
• Data protection and compliance with LGPD.

Moderated by Rodrigo Neves, the panel brought together Fernando Viberti (CEO of Conteúdo Online) and Winnie dos Anjos (CEO of WAP Integrada), who shared practical perspectives on:

• The roles of marketing, technology, and procurement teams;
• Barriers caused by rigid processes;
• Lessons learned in client-provider relationships;
• How to improve internal and external communication;
• Strategies for balancing price, quality, and shared purpose.

Key Takeaways from Conexion 2025: Digital Services Buyers’ Edition

The first edition of Conexion reinforced that hiring digital services requires much more than comparing prices. It is essential to understand:

• The digital maturity level of the hiring company;
• Providers’ delivery capabilities and alignment;
• The legal risks involved;
• How clearly the scope and brief are defined;
• And, above all, the quality of communication among everyone involved in the process.

The event provided a safe and productive environment for those looking to make more strategic choices, build lasting relationships with providers, and create real value through digital solutions.

If you hire or provide digital services, Conexion is your space for learning, dialogue, and growth.

Follow the upcoming events hosted by VitaminaWeb and be part of this transformation in the way technology with purpose is procured and delivered.