SBT News Interview with Rodrigo Neves on Digital Maturity

The digital world is constantly evolving, and digital maturity has become a topic of great interest to companies and industry professionals. In this interview with SBT News, our CEO, Rodrigo Neves, shares valuable insights on the subject during his appearance at Digitalks Expo 2023.

Key insights from the interview:

? Digital Maturity: Rodrigo Neves points out that digital maturity is not just about having an online presence. It is about making things easier and creating a pleasant user experience, similar to a streaming platform or an internet portal.

? Digital Transformation: Digital transformation is becoming increasingly important for companies. People are beginning to understand its significance and the impact it can have on business and the customer experience.

? Digital Landscape: The digital landscape is complex and requires a deep understanding of several disciplines to truly succeed. It is not just about technology, but also about understanding customer needs and market trends, and how to bring it all together effectively.

? Knowledge and Discovery: Rodrigo notes, "When you know you don't know something, it's easy. The hard part is when you don't know that you don't know something." In this case, there is much more for us to learn and discover. This highlights the importance of continuous learning and adaptation in the digital world.

? The Path to Digital Maturity: The path to achieving digital maturity involves a methodology based on existing research. The goal is to assess a company's current situation, identify gaps, and determine the next steps for growth.

? Jurnly Platform: Rodrigo Neves developed a methodology that combines expert analysis with his platform to determine each company's specific needs. This enables companies to identify areas for improvement and implement effective strategies to achieve digital maturity.

Watch the full interview below for an in-depth look at digital maturity and the importance of digital transformation in today's business world. Companies looking to thrive in the digital age should seriously consider adopting strategies and tools that help them achieve digital maturity.