ComEcomm EX 2025: AI, strategy and performance at the center of the discussion

On May 17, 2025, the digital ecosystem came together for an event that rose to the challenges and transformations shaping Brazilian e-commerce: ComEcomm EX 2025.

With exemplary organization and a practical approach to content curation, the event brought together leaders from major brands and experts in performance, growth, media, technology and sales. VitaminaWeb followed the program closely, and our CEO, Rodrigo Neves, also took an active part as moderator of one of the conference’s most relevant panels.

AI IN ACTION: the panel connecting technology, behavior and business

Rodrigo Neves, who is also National President of AnaMid (National Association of the Digital Market and Industry), led the panel "AI in Action: The Impact on Social Commerce, Conversations and Pricing", with the goal of sharing a practical perspective on using artificial intelligence in the most critical areas of today’s digital landscape.

The panel featured:

• Henrique Troitinho, CEO of Score Media, who highlighted how AI is enhancing media performance and intelligent audience segmentation.
• Tiago Vailati, CEO of Loopia, who presented practical scenarios for applying AI to increase personalization and conversion across digital channels.
• Lucas Felipe, Marketing Director at Preço Certo, who discussed the intelligence behind dynamic pricing and margin optimization.

Rodrigo sparked a debate with questions linking digital maturity, scalability and intelligent use of data, pillars that VitaminaWeb applies in projects focused on performance and automation. The panel’s main conclusion was clear: companies that still treat AI as a trend are wasting time. It is already part of the strategic operations of businesses that want to grow.

Insights that reinforce our purpose

ComEcomm EX 2025 reaffirmed that the market is entering a new era, in which the integration of data, technology and strategy is essential for survival. For VitaminaWeb, events like this help keep our team and clients connected to what truly matters: continuous progress.

If your company still sees AI, automation or social commerce as separate initiatives, it’s time to reassess your plan. Count on VitaminaWeb to accelerate your digital maturity and turn technology into real results.