---
title: UX strategy · VitaminaWeb
description: We help companies connect user experience to business goals by defining design principles, UX metrics, a prioritized roadmap, and governance for product teams.
source: https://vitaminaweb.digital/en/services/ux-strategy
lang: en
---

## What you get

- **01**Define UX principles
- **02**Map user journeys and personas
- **03**UX metrics framework, such as HEART and SUS
- **04**Prioritized improvement roadmap
- **05**Stakeholder alignment workshop
- **06**UX governance for product teams

## How it works

1. **Maturity**

  We assess how the company currently makes decisions, measures, and delivers experiences.
2. **Workshops**

  We align product, technology, marketing, and leadership around shared goals.
3. **Strategy**

  We define principles, metrics, and a roadmap prioritized by business value.
4. **Ongoing support**

  We support implementation and review the roadmap each quarter.

## When it makes sense

Each department is pulling the product in a different direction, and there are no clear priorities.

We invest in design, but cannot show the return.

The backlog keeps growing, and no one knows what will make the biggest difference for users.

We need shared criteria for deciding how to improve the experience.

## Frequently asked questions

 What is the difference between UX strategy and UX research?

UX research gathers insights about users. UX strategy uses those insights to define the product's direction: priorities, metrics, principles, and roadmap.

 Do I need a design team to hire a UX strategy service?

Not necessarily. Our team can execute the strategy through our Design as a Service model, or it can guide your in-house team.

 Which frameworks do you use?

We work with established frameworks, such as HEART, Jobs to Be Done, and Opportunity Solution Tree, adapting them to your product's needs.

 How soon will I see results?

We define the strategy in a few weeks. Measurable results follow as the prioritized improvements are implemented.

 How much does a UX strategy project cost?

It depends on the size of the product, the number of teams involved, and the level of support you need. The investment is outlined in the proposal.

## Often goes together with

  [**Sales Funnel and CRM**A complete funnel, with marketing and CRM integrated end to end.](https://vitaminaweb.digital/en/services/sales-funnel-and-crm)[**CRM Automation**Pipeline, follow-ups, and lead distribution without manual work.](https://vitaminaweb.digital/en/services/crm-automation)[**CRO and conversion optimization**Get more results from the same traffic: A/B tests, funnels, and heatmaps.](https://vitaminaweb.digital/en/services/cro-and-conversion-optimization)