---
title: Paid Traffic Management · VitaminaWeb
description: We manage paid traffic on Meta, Google, TikTok, LinkedIn, and Bing, focusing on qualified leads for your sales team. We plan, test, and optimize campaigns based
source: https://vitaminaweb.digital/en/services/paid-traffic-management
lang: en
---

## What you get

- **01**Media planning based on real data
- **02**Targeting and campaigns aligned with the sales funnel
- **03**A/B testing and ongoing optimization of cost per lead, CAC, and ROI
- **04**Campaigns on Meta, Google, TikTok, LinkedIn, and Bing
- **05**Smart reports and custom dashboards

## How it works

1. **Planning**

  We define objectives, audiences, channels, and budget based on the funnel stage.
2. **Setup**

  We structure campaigns, targeting, and conversion tracking.
3. **Testing**

  We run A/B tests on audiences, creative, and offers to find what converts.
4. **Optimization**

  We adjust budgets and campaigns to reduce acquisition costs and increase returns.

## When it makes sense

We invest in ads, but the contacts we get don't turn into sales.

We don't know how much each customer from paid media costs.

Our campaigns run on autopilot, and nobody really optimizes them.

We want to test LinkedIn, TikTok, or Bing, but don't know where to start.

## Frequently asked questions

 Which platforms do you advertise on?

Meta (Facebook and Instagram), Google, TikTok, LinkedIn, and Bing. The choice depends on where your audience is and the objective of each campaign.

 Do you generate leads or just traffic?

The focus is on qualified leads for your sales team. We don't aim to deliver clicks or likes, but real business opportunities measured by cost per lead, CAC, and ROI.

 Is the media budget included in the fee?

No. The budget is paid directly to the platforms, and the management fee is separate. We help define the right budget during the planning stage.

 How can I track the results?

You receive custom reports and dashboards with spend, leads, acquisition costs, and returns, along with insights into what will change in upcoming optimizations.

 Is Post Digital Google-certified?

Yes, Post Digital is a Google Partner, a certification that attests to its expertise with Google's advertising tools. It is also recognized nationally by RD Station.

## Often goes together with

  [**SEO and GEO Management**Get your brand found on Google and cited by ChatGPT, Perplexity, and Gemini.](https://vitaminaweb.digital/en/services/seo-and-geo-management)[**AI for SEO and content**Keyword research, optimized content, and SERP analysis at scale.](https://vitaminaweb.digital/en/services/ai-for-seo-and-content)[**Performance Monitoring**Core Web Vitals and response times under control.](https://vitaminaweb.digital/en/services/performance-monitoring)