---
title: Marketing automation · VitaminaWeb
description: We develop the strategy and implement marketing automation, including email sequences, lead scoring, behavioral segmentation, and lead nurturing on the platform
source: https://vitaminaweb.digital/en/services/marketing-automation
lang: en
---

## What you get

- **01**Personalized email sequences
- **02**Lead scoring and automated qualification
- **03**Dynamic behavioral segmentation
- **04**Triggers based on user actions
- **05**A/B testing of subject lines and content
- **06**Performance dashboards for each workflow

## How it works

1. **Customer journey**

  We map the customer journey from the first interaction to the purchase, identifying the points where leads lose interest.
2. **Workflow design**

  We define the triggers, conditions, content, and scoring criteria for each workflow.
3. **Implementation**

  We set everything up in your platform and integrate it with your website, forms, and CRM.
4. **Optimization**

  We test subject lines and content, then adjust the workflows based on the metrics at each stage.

## When it makes sense

We generate leads, but most never receive a second follow-up.

The sales team complains that leads come in cold.

We pay for a marketing automation platform but only use it for newsletters.

We don't know where leads get stuck in the funnel.

## Frequently asked questions

 Which marketing automation platform do you recommend?

It depends on your situation. Brevo often offers the best value for money, HubSpot combines marketing and CRM, and ActiveCampaign is strong in advanced email automation. We assess your needs before making a recommendation.

 I already have an email platform. Can you set it up?

Yes. We work with the platform you already use and don't sell licenses. Our work focuses on strategy and workflow implementation.

 How soon will I see results?

Welcome and nurturing workflows start generating results soon after launch. Lead scoring and advanced segmentation mature as the volume of data grows.

 Do you use AI in automation?

Yes, when it makes sense. We use AI to personalize content, send times, and segmentation, alongside traditional manual rules.

 How much does implementation cost?

It depends on the number of workflows and integrations, as well as the platform you choose. We define the investment in our proposal after mapping the customer journey.

## Often goes together with

  [**SEO and GEO Management**Get your brand found on Google and cited by ChatGPT, Perplexity, and Gemini.](https://vitaminaweb.digital/en/services/seo-and-geo-management)[**AI for SEO and content**Keyword research, optimized content, and SERP analysis at scale.](https://vitaminaweb.digital/en/services/ai-for-seo-and-content)[**Performance Monitoring**Core Web Vitals and response times under control.](https://vitaminaweb.digital/en/services/performance-monitoring)