---
title: Data intelligence and analytics · VitaminaWeb
description: We implement and analyze marketing data using GA4, Tag Manager and Looker Studio, bringing together media, CRM and sales data in dashboards and monthly reports
source: https://vitaminaweb.digital/en/services/data-intelligence-and-analytics
lang: en
---

## What you get

- **01**Complete tagging of events, goals and interactions
- **02**GA4, Tag Manager and Looker Studio setup
- **03**Bringing together media, CRM and sales data
- **04**Custom real-time dashboards and reports
- **05**Mapping the funnel and user behavior
- **06**Monthly report with actionable insights

## How it works

1. **Mapping**

  We learn about your funnel and goals, and what needs to be measured.
2. **Implementation**

  We configure tags, events, GA4 and Tag Manager, and integrate your data sources.
3. **Visualization**

  We build Looker Studio dashboards that show media, CRM and sales data side by side.
4. **Analysis**

  Every month, we bring the data together to show what is working and what needs to change.

## When it makes sense

We don't know which campaigns are actually driving sales.

We migrated to GA4 and don't trust the numbers.

Each team has a different report, and none of them match.

We decide how much to spend on marketing based on guesswork.

## Frequently asked questions

 Which tools do you use?

We primarily work with GA4, Google Tag Manager and Looker Studio, integrating data from media platforms and your CRM. The final choice depends on the tools your company already uses.

 Can you set up GA4 from scratch?

Yes. We handle complete tagging, including events, goals and interactions, and validate data collection to ensure the numbers are reliable. If you already have a setup, we review and fix it.

 Can you connect media data with sales data?

Yes, that's at the heart of our work. We integrate media, CRM and sales data to show which actions generate revenue, not just clicks or visits.

 How often will I receive reports?

Dashboards are updated continuously, and every month we compile a custom report with an assessment of performance, opportunities and next steps.

 How much does it cost?

It depends on the number of data sources, the extent of tagging and the depth of analysis. The investment is outlined in the proposal after the initial assessment.

## Often goes together with

  [**Observability and monitoring**Applications, infrastructure, logs, and alerts in one place.](https://vitaminaweb.digital/en/services/observability-and-monitoring)