---
title: CRO and conversion optimization · VitaminaWeb
description: We optimize conversion rates by analyzing funnels, heatmaps, session recordings, and A/B tests validated for statistical significance. For businesses that
source: https://vitaminaweb.digital/en/services/cro-and-conversion-optimization
lang: en
---

## What you get

- **01**Funnel analysis and bottleneck identification
- **02**Heatmaps and session recordings
- **03**A/B and multivariate tests
- **04**Form and checkout optimization
- **05**UX writing for conversion
- **06**Impact report for each experiment

## How it works

1. **Analysis**

  We combine analytics, heatmaps, and recordings to find where and why visitors drop off.
2. **Hypotheses**

  We prioritize improvement hypotheses based on impact, confidence, and ease of implementation.
3. **Testing**

  We run A/B testing cycles with controlled variables and statistical significance calculations.
4. **Implementation**

  We document the results and implement the winning variations in the code.

## When it makes sense

We get plenty of visits, but few people buy or fill out the form.

Customers abandon their carts, and we don't know at which step.

Website changes are based on opinions, not data.

Media costs have gone up, and we need to get more from our current traffic.

## Frequently asked questions

 How much traffic do I need for CRO?

A/B tests with statistical significance require a substantial number of conversions per month. With lower volumes, we optimize based on qualitative analysis, including heatmaps, recordings, and user research.

 How soon will I see results?

Quick adjustments, such as forms and calls to action, can show results in the first cycles. Structural optimizations take longer because each test needs to run until it produces reliable results.

 Do you make code changes or just provide recommendations?

We do both. We implement variations using a testing tool and, once approved, apply them permanently to the source code.

 What's the difference between CRO and a redesign?

A redesign usually changes everything at once based on perception. CRO follows a hypothesis, test, measurement, and implementation process, validating each change with data before making it permanent.

 How much does a CRO program cost?

It depends on traffic volume, the number of pages, and testing frequency. The investment is set in the proposal after the initial analysis.

## Often goes together with

  [**Sales Funnel and CRM**A complete funnel, with marketing and CRM integrated end to end.](https://vitaminaweb.digital/en/services/sales-funnel-and-crm)[**CRM Automation**Pipeline, follow-ups, and lead distribution without manual work.](https://vitaminaweb.digital/en/services/crm-automation)[**E-commerce Development**A store with an optimized checkout, integrated with payment systems, ERPs, and marketplaces.](https://vitaminaweb.digital/en/services/e-commerce-development)