---
title: Continuous Product Evolution · VitaminaWeb
description: We continuously evolve digital products through monthly sprints, prioritizing based on usage data, conducting user discovery, managing the backlog, and
source: https://vitaminaweb.digital/en/services/continuous-product-evolution
lang: en
---

## What you get

- **01**Monthly improvement sprints
- **02**Prioritization based on usage data and business metrics
- **03**Ongoing discovery based on user feedback
- **04**Managed and prioritized backlog
- **05**Tracking adoption, engagement, and retention metrics
- **06**Monthly report on deliveries and impact

## How it works

1. **Metrics**

  We start each cycle by reviewing usage data and user feedback.
2. **Prioritization**

  Together, we decide what goes into the sprint based on its business impact.
3. **Development**

  We design and develop the prioritized improvements.
4. **Deployment and measurement**

  We release each improvement and measure its impact.

## When it makes sense

The product launched and stopped evolving.

The backlog keeps growing, and no one decides what comes first.

Users request improvements that never get made.

We don't have a complete in-house product team.

## Frequently asked questions

 How many hours per month are included?

We offer monthly hour packages. Together, we choose the right amount for the pace of evolution your product needs.

 Who prioritizes what gets done?

We prioritize together. We make recommendations based on data, and you bring the business perspective, but the final decision is always yours.

 Do you handle product management or just execution?

Both. We help define what to do through discovery and prioritization, and we handle design, development, and deployment.

 How do I know what was delivered?

Every month, you receive a report on sprint deliveries and their measured impact on product metrics.

 How is this different from a maintenance contract?

Maintenance keeps the product running and secure. Continuous evolution adds features, improves the user experience, and optimizes performance in every cycle, guided by data.

## Often goes together with

  [**WordPress Website Maintenance**Core, plugins, and themes up to date, with backups and security.](https://vitaminaweb.digital/en/services/wordpress-website-maintenance)[**E-commerce maintenance**Checkout, payments, inventory, and performance, all taken care of.](https://vitaminaweb.digital/en/services/e-commerce-maintenance)[**DevOps and CI/CD**Pipelines, automated deployment, and infrastructure as code.](https://vitaminaweb.digital/en/services/devops-and-cicd)