# VitaminaWeb — conteúdo completo > VitaminaWeb: a Martech Group connecting strategy, technology, data, marketing and artificial intelligence to accelerate business. Texto integral do conteúdo editorial publicado, em Markdown. O índice do site está em https://vitaminaweb.digital/en/llms.txt. Limitado aos 100 itens mais recentes de cada tipo; o restante continua disponível em https://vitaminaweb.digital/api/v1. --- # Our services ## Agents with RAG Fonte: https://vitaminaweb.digital/en/services/agents-with-rag We build AI agents with RAG that search your company’s knowledge base, including documents, manuals, wikis, and contracts, and answer accurately while citing the source of each piece of information. For companies that want to use AI with their own data without exposing it to third-party model training. ### What you get - Ingestion of documents in PDF, Word, HTML, and other text formats - Semantic search with vector embeddings - Answers that cite the source document - Incremental updates to the knowledge base - Support for multiple data sources - Data stays in your environment and is not used to train external models ### Frequently asked questions **What is RAG?** RAG stands for Retrieval-Augmented Generation. Before generating an answer, the system searches your knowledge base for relevant passages and uses them as context for the LLM, producing answers based on your data. **Which documents can I use?** PDF, Word, Excel, HTML, Markdown, plain text, and emails, so virtually any text-based document. For images and videos, we use multimodal models when it makes sense. **Will my data stay secure?** Yes. Embeddings are stored in a private vector database, and the original documents remain in your environment. Nothing is used to train third-party models. **How can I tell if the answers are correct?** Each answer identifies the document it came from, making it verifiable. We also measure precision and recall with automated tests to check whether answers are correct, not just fluent. **How much does it cost, and how long does it take?** It depends on the volume and organization of the documents and the sources to be integrated. The timeline and investment are defined in the proposal after we assess the knowledge base. Delivered by Vitamina Digital, a VitaminaWeb group company. ## AI Agents Fonte: https://vitaminaweb.digital/en/services/ai-agents We build AI agents based on LLMs such as GPT, Claude, and Gemini. They receive a goal, plan, use company tools and systems, and execute multi-step tasks with guardrails and a record of every decision. For companies looking to automate work that requires reasoning, not just fixed rules. ### What you get - Agents with reasoning and planning capabilities - Access to tools, APIs, and systems through function calling - Long-term memory to maintain context - Security guardrails and action limits - Human approval for higher-risk actions - Logging and observability for every agent decision ### Frequently asked questions **What's the difference between a chatbot and an AI agent?** A chatbot answers questions within a defined scope. An agent receives a goal, plans how to achieve it, uses tools such as APIs, databases, and search, and takes action. It's the difference between looking up an FAQ and having an assistant that solves the problem. **Can the agent do anything?** No. We define clear guardrails: what the agent can execute, what requires human approval, and what's prohibited. Security is built into the architecture. **Which LLM do you use?** It depends on the use case. We can use GPT for complex reasoning, Claude for long documents, and Gemini for multimodal content, including different models within the same agent. **What types of agents have you built?** Examples include an agent that analyzes contracts and generates a risk report, a market research agent that synthesizes multiple sources into an executive report, and a support agent that analyzes tickets and suggests a solution to the support representative. **How much does it cost and how long does it take to build an agent?** It depends on the task's complexity, the tools involved, and the systems to integrate. The timeline and investment are set in the proposal after the scope is defined. Delivered by Vitamina Digital, a VitaminaWeb group company. ## AI for customer support Fonte: https://vitaminaweb.digital/en/services/ai-for-customer-support We implement AI for customer support, with automatic ticket triage, suggested replies for agents, sentiment analysis, and first-line support automation, integrated with helpdesks such as Zendesk, Freshdesk, and Intercom. For customer service and support teams that need to respond faster without compromising quality. ### What you get - Automatic ticket triage by priority - Suggested replies for agents - Real-time sentiment analysis - First-line support automation - Knowledge base with RAG - Resolution time and satisfaction metrics ### Frequently asked questions **Does AI replace my agents?** For simple, frequently asked first-line questions, AI provides automatic resolution. For complex cases, it acts as a copilot, suggesting responses and finding information, while the agent makes the decisions and responds. **Does it work with the helpdesk I already use?** We integrate with Zendesk, Freshdesk, Intercom, and other tools. If the helpdesk has an API, we can integrate with it. **How is the AI trained?** We use RAG with your knowledge base, including FAQs, manuals, and ticket history. We don't train models from scratch. Instead, we use existing LLMs with your data as context. **What is sentiment analysis?** AI detects frustration, urgency, and satisfaction in messages in real time, and tickets with negative sentiment are automatically prioritized. **How much does implementation cost, and how long does it take?** It depends on your support volume, channels, and helpdesk. The timeline and investment are set in the proposal after we analyze your current workflow. Delivered by Vitamina Digital, a VitaminaWeb group company. ## AI for SEO and content Fonte: https://vitaminaweb.digital/en/services/ai-for-seo-and-content We run SEO and content operations with artificial intelligence: semantic keyword research, SERP analysis, optimized briefs and drafts, always with human review before publication. For companies that need to produce more high-quality content without expanding their editorial team. ### What you get - AI-powered semantic keyword research - SERP and competitor analysis - Content briefs ready for production - SEO-optimized drafts with heading structure, internal links, and schema.org - Optimization of published content - Analysis of content gaps compared with the market ### Frequently asked questions **Does AI-generated content rank on Google?** Google does not penalize content for being produced with AI, but it does penalize low-quality content. Our workflow ensures originality, real value for readers, and technical optimization in every piece. **Do you publish directly, or do I review it first?** You always review content before publication. Human review is a required step in the workflow: AI does the heavy lifting of research and drafting, while people handle curation. **Does this work for any industry?** Yes, with customization. We train the pipeline using references from your industry, your tone of voice, and your editorial guidelines so the results resonate with your audience. **Which tools do you use?** We work with the OpenAI API, Semrush, Ahrefs, Google Search Console, Surfer SEO, and Python. We choose the combination based on your situation and the tools you already have. **How much does it cost, and how soon can it get up and running?** It depends on content volume, the number of languages, and the level of review required. We define the timeline and investment during the assessment, before making a proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## API and Systems Integration Fonte: https://vitaminaweb.digital/en/services/api-and-systems-integration We integrate systems through REST and GraphQL APIs, webhooks, and middleware, connecting ERPs, CRMs, payment gateways, e-commerce platforms, and SaaS tools with error handling, automatic retries, and monitoring. For companies losing time and data to manual rework between systems. ### What you get - REST and GraphQL APIs - Webhooks with retries and dead letter queues - Middleware for legacy systems without APIs - Real-time integration monitoring - Technical documentation with Swagger/OpenAPI - Data transformation and validation ### Frequently asked questions **Can you integrate with any system?** If a system has a REST, SOAP, or GraphQL API, we integrate with it directly. If it doesn’t, we build middleware using the most robust method available, such as a shared database or file exchange. **What happens when an integration fails?** Automatic retries use exponential backoff. Failed messages go to a dead letter queue, and alerts are sent by email or Slack. Nothing gets lost without anyone knowing. **Do you maintain the integration after it’s ready?** Yes. We offer maintenance that includes monitoring, updates when third-party APIs change, and improvements as your business grows. **Can my team use the APIs you create?** Yes. Every API we create is documented with Swagger/OpenAPI, so your team or vendors can integrate without relying on us. **How much does an integration cost?** It depends on the number of systems, the volume of data, and the quality of the APIs involved. We determine the investment after mapping the requirements and include it in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Automation Assessment Fonte: https://vitaminaweb.digital/en/services/automation-assessment We map your company’s operational processes, identify what’s worth automating, and calculate the return on each automation, delivering a prioritized roadmap. For companies feeling the burden of manual work and looking to understand where to invest first before purchasing tools or commissioning development. ### What you get - Mapping of operational processes - Analysis of the time, frequency, error rate, and cost of each process - ROI calculation for each automation candidate - Classification of each process: rules, machine learning, or AI agent - Roadmap prioritized by impact and effort - Executive and technical reports ### Frequently asked questions **Does the assessment require us to hire you for implementation?** No. The roadmap is yours. You can implement it with us, with your internal team, or with another provider. **Do I need to stop operations for the assessment?** No. We conduct short interviews with key people and observe processes without disrupting day-to-day work. **What do I receive at the end?** A roadmap prioritized by impact and effort, with an estimated return for each automation and the recommended approach for each process, delivered in an executive report and a technical report. **Does every process need artificial intelligence?** No. We classify each process into one of three levels: simple rules, such as n8n workflows; machine learning for classification and prediction; or AI agents with LLMs. The right tool depends on the problem. **How long does the assessment take, and how much does it cost?** It depends on how many processes and areas will be mapped. The timeline and investment are set in the proposal, after an initial conversation about the scope. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Business chatbots Fonte: https://vitaminaweb.digital/en/services/business-chatbots We build AI-powered chatbots for websites, the WhatsApp Business API and social media. They understand natural language, search the company’s knowledge base, qualify leads and hand conversations over to a human with all the context when needed. For companies that want to provide support around the clock without rigid scripts. ### What you get - Intent recognition with NLP and LLMs - Integration with the official WhatsApp Business API - Handoff to a human support agent with the conversation history - Knowledge base with RAG - Metrics and conversations dashboard - Multiple channels: website, WhatsApp, Instagram and Messenger ### Frequently asked questions **Does the chatbot work on WhatsApp?** Yes. We integrate with the official WhatsApp Business API, not third-party solutions that may be blocked. It works with a verified number. **What if the chatbot doesn’t know the answer?** It automatically hands the conversation over to a human support agent with all the context. The agent receives the conversation history and picks up where the bot left off, so the customer doesn’t have to repeat everything. **Does the chatbot learn from conversations?** With RAG, it searches an always up-to-date knowledge base. New documents and FAQs become available as soon as they’re added to the base, without having to retrain a model. **Do customers have to choose options from a menu?** No. The chatbot understands natural language, so customers can write however they like instead of clicking predefined options. **How much does implementation cost, and how long does it take?** It depends on the channels, flows and integrations required. The timeline and investment are outlined in the proposal after we map support intents. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Cloud infrastructure Fonte: https://vitaminaweb.digital/en/services/cloud-infrastructure We design, migrate, and manage cloud infrastructure on AWS, Google Cloud, and Azure, with auto-scaling, layered security, backups, disaster recovery, and ongoing cost reviews, all defined as code. For companies that need to move off their own servers or get their cloud bill under control. ### What you get - Infrastructure architecture on AWS, GCP, or Azure - Migration from in-house or dedicated servers to the cloud - Auto-scaling and load balancing - Security with VPC, WAF, and IAM - Ongoing cost optimization - Backup and disaster recovery ### Frequently asked questions **AWS, GCP, or Azure: which should you choose?** It depends on your situation. AWS offers the widest range of services, GCP stands out for data, ML, and Kubernetes, and Azure integrates well with Microsoft 365. We assess your needs and make a recommendation. **How much does it cost to maintain cloud infrastructure?** Costs vary widely depending on the size and usage of the application. We estimate costs during the assessment phase, before any migration. **Do you manage the infrastructure after migration?** Yes. We offer ongoing management that includes monitoring, cost optimization, and maintenance. **How do you reduce cloud costs?** We review costs every month and use reserved and spot instances, along with capacity adjustments, so you only pay for what the application actually uses. **Will the migration take the system offline?** We define the migration plan during the assessment to minimize the impact on operations, and build the new infrastructure as code so it can be tested before the cutover. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Content marketing Fonte: https://vitaminaweb.digital/en/services/content-marketing We help companies get found by people searching online for the solutions they offer, with relevant content for each persona, optimized for search and connected to business opportunity generation. ### What you get - Defining personas and the buyer journey - Topics guided by searches from your ideal customers - Content for blogs, downloadable resources, and social media - Search optimization for every post - Distribution and nurturing of generated leads - Analysis of organic traffic and opportunities generated ### Frequently asked questions **What is content marketing?** It is a strategy for attracting customers with useful information, published where they search, rather than interrupting them with advertising. It is one of the foundations of inbound marketing and builds trust before the sale. **Does content marketing replace ads?** Not necessarily. Content brings more lasting traffic and tends to lower acquisition costs over time, while paid media accelerates results. Both work best together. **How long does it take for content to deliver results?** Organic content is a medium-term effort, and the pace depends on competition in your market and your website's history. We agree on goals at the beginning and track progress in our reports. **What types of companies benefit?** Companies whose customers research before buying, which includes most B2B and service businesses. If your customers use Google to understand their problem, content can help you reach them. **How much does it cost?** It depends on the volume of posts, formats, and channels involved. The investment is set in the proposal, after we understand your business and goals. Delivered by Post Digital, a VitaminaWeb group company. ## Content Planning Fonte: https://vitaminaweb.digital/en/services/content-planning We create your brand’s strategic content plan: defining what to communicate, to whom, where, and how, based on data, business goals, and audience behavior, for companies looking for content that drives traffic, leads, and conversions. ### What you get - Performance audit and ranking gap analysis - Ideal customer profile (ICP) and KPI definition - Mapping the buyer journey and topics for each funnel stage - Content matrix and priority channels - Cross-content strategy to repurpose each piece in multiple formats - Ongoing reporting and adjustments based on results ### Frequently asked questions **What’s the difference between content planning and an editorial calendar?** A calendar tells you when to publish. Planning defines who you’re creating content for, what it’s about, which channel to use, and what the goal is, connecting each piece to the funnel and the company’s goals. The calendar is a result of that plan. **What do I receive at the end of the planning process?** An ideal customer profile, a topic map for each funnel stage, a content matrix, priority channels, a repurposing strategy across formats, and the KPIs that will measure the work. It’s not a document that sits in a drawer. It guides execution and is reviewed based on results. **Do you also produce the planned content?** Yes. Online Content creates content in every format, with specialists for each industry. If your team prefers to handle execution, we deliver a ready-to-use plan for them to follow. **How long does it take, and how much does it cost?** It depends on the size of your operation, the number of channels, and the depth of the audit. We set the timeline and investment in the proposal, after discussing your situation. **Does the plan take SEO and AI tools into account?** Yes. Topics are based on search research and what your audience asks, and content is structured to rank on Google and be understood by AI tools. Delivered by Conteúdo Online, a VitaminaWeb group company. ## Content Production Fonte: https://vitaminaweb.digital/en/services/content-production We create strategic, niche content, including articles, e-books, white papers, reports, infographics, videos, and podcasts. Optimized for SEO and written by industry experts, it helps companies produce at scale without sacrificing depth or brand voice. ### What you get - Articles optimized for SEO and AI answers - White papers, e-books, and technical reports - Infographics and visual content - Scripts for short- and long-form videos and podcasts - Experts in healthcare, finance, technology, legal, and consumer sectors - Quality control and consistent brand voice ### Frequently asked questions **Who writes the content?** A multidisciplinary team backed by a network of experts in fields such as healthcare, finance, technology, legal, and consumer sectors. Each brief goes to someone who knows the subject, and every piece receives editorial and SEO review before delivery. **What formats do you produce?** Articles, e-books, white papers, research reports, infographics, video scripts, and podcasts. The goal is to turn a single topic into content for multiple channels without duplicating work. **How do you maintain my brand voice?** We start by aligning on tone, audience, and references. Every piece goes through quality control before it is sent for approval. Your requested changes become guidelines for future content. **Can I hire you without the planning phase?** Yes, if you already have a defined strategy. We still conduct an initial assessment to align on your audience, funnel, and goals, because that is what sets strategic content apart from generic content. **What are the timeline and cost?** They depend on the formats, monthly volume, and technical complexity of the topics. Everything is outlined in the proposal after the assessment. Delivered by Conteúdo Online, a VitaminaWeb group company. ## Continuous Product Evolution Fonte: https://vitaminaweb.digital/en/services/continuous-product-evolution We continuously evolve digital products through monthly sprints, prioritizing based on usage data, conducting user discovery, managing the backlog, and reporting on deliveries and impact. For companies that have launched a website, platform, or SaaS product and need a team to keep improving it, from design to deployment. ### What you get - Monthly improvement sprints - Prioritization based on usage data and business metrics - Ongoing discovery based on user feedback - Managed and prioritized backlog - Tracking adoption, engagement, and retention metrics - Monthly report on deliveries and impact ### Frequently asked questions **How many hours per month are included?** We offer monthly hour packages. Together, we choose the right amount for the pace of evolution your product needs. **Who prioritizes what gets done?** We prioritize together. We make recommendations based on data, and you bring the business perspective, but the final decision is always yours. **Do you handle product management or just execution?** Both. We help define what to do through discovery and prioritization, and we handle design, development, and deployment. **How do I know what was delivered?** Every month, you receive a report on sprint deliveries and their measured impact on product metrics. **How is this different from a maintenance contract?** Maintenance keeps the product running and secure. Continuous evolution adds features, improves the user experience, and optimizes performance in every cycle, guided by data. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Corporate portal Fonte: https://vitaminaweb.digital/en/services/corporate-portal We build corporate portals and intranets with content management, approval workflows, single sign-on integrated with Active Directory, and permissions by role and department. For organizations that need to centralize communications, documents, processes, and tools in one place, with security and control. ### What you get - Content management with approval workflows - SSO with Active Directory, Azure AD, LDAP, SAML, or OAuth - Granular permissions by role and department - Smart internal search - News, document, and calendar modules - Customized dashboard by role, with audit logs ### Frequently asked questions **Does the portal integrate with the company's Active Directory?** Yes. We integrate with AD, Azure AD, LDAP, and identity providers via SAML or OAuth, so employees can use their existing corporate credentials. **Can each department have its own content?** Yes. The portal supports departmental areas with their own permissions, workflows, and content, segmented by role. **Can we add modules later?** Yes. The modular architecture lets you add features such as HR, a calendar, or a help desk without affecting what already works. **What is the difference between a corporate portal and an extranet?** A corporate portal, or intranet, serves internal audiences. An extranet is a restricted area for external audiences, such as clients, partners, and suppliers. **How much does a corporate portal cost?** It depends on the number of modules, departments, and integrations. The investment is determined after requirements gathering and presented in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Corporate Website Fonte: https://vitaminaweb.digital/en/services/corporate-website We build corporate websites with custom code, no page builders, that are fast, secure, and designed with technical SEO built into the architecture. We also provide a CMS so your marketing team can publish content independently. For companies that want their website to drive organic customer acquisition and generate qualified leads, not just serve as a digital business card. ### What you get - Custom design aligned with your brand identity - Responsive, mobile-first development - CMS for independent content management - On-page technical SEO with structured data and sitemap - Optimized Core Web Vitals - Integration with analytics and CRM, plus SSL and CDN ### Frequently asked questions **What technologies do you use?** We use the technology best suited to each project, such as Laravel or WordPress, and always make sure clients can manage content that changes frequently. **Will the website be responsive?** Yes. All our websites are mobile-first, designed for mobile devices first and then adapted for larger screens. **Can I edit the content myself?** Yes. We provide an intuitive CMS so your team can publish posts, edit pages, and manage images without relying on a developer. **Is SEO included?** Yes. Technical SEO is built into the project from the start, including information architecture, structured data, sitemap, meta tags, and performance. **How much does a corporate website cost, and how long does it take to build?** It depends on the number of pages, integrations, and the content to be produced. We define the timeline and investment during discovery and include them in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## CRM Automation Fonte: https://vitaminaweb.digital/en/services/crm-automation We automate your sales process within the CRM, including lead distribution, follow-up and inactivity alerts, pipeline stages, email templates, and reports that generate automatically, in HubSpot, Pipedrive, Salesforce, or RD Station CRM. For sales teams that lose opportunities due to a lack of process. ### What you get - Automatic lead distribution among sales reps - Alerts for follow-ups and stalled opportunities - Email and proposal templates - Pipeline stage automation - Automatic management reports - Integration with marketing automation, ERP, WhatsApp, email, and Slack ### Frequently asked questions **Do you implement the CRM from scratch?** Yes, if needed. But the most common scenario is automating a CRM that is already in use but underutilized. **Which CRM do you recommend?** HubSpot for full marketing integration, Pipedrive for smaller sales teams, and Salesforce for enterprise operations. We assess your context before making a recommendation. **Does the sales team need to change the way it works?** Ideally, no. We automate within the process that already works, removing manual tasks so the CRM helps sales reps instead of making them feed data into the CRM. **Can the CRM connect with WhatsApp and the ERP?** Yes. We integrate the CRM with marketing, customer service, ERP, and communication tools such as WhatsApp, email, and Slack. **How much does it cost, and how long does it take?** It depends on the CRM, the number of automations, and the integrations involved. The timeline and investment are outlined in the proposal after we understand your sales process. Delivered by Vitamina Digital, a VitaminaWeb group company. ## CRO and conversion optimization Fonte: https://vitaminaweb.digital/en/services/cro-and-conversion-optimization We optimize conversion rates by analyzing funnels, heatmaps, session recordings, and A/B tests validated for statistical significance. For businesses that already have traffic and want to turn more visitors into leads or sales without increasing their media spend. ### What you get - Funnel analysis and bottleneck identification - Heatmaps and session recordings - A/B and multivariate tests - Form and checkout optimization - UX writing for conversion - Impact report for each experiment ### Frequently asked questions **How much traffic do I need for CRO?** A/B tests with statistical significance require a substantial number of conversions per month. With lower volumes, we optimize based on qualitative analysis, including heatmaps, recordings, and user research. **How soon will I see results?** Quick adjustments, such as forms and calls to action, can show results in the first cycles. Structural optimizations take longer because each test needs to run until it produces reliable results. **Do you make code changes or just provide recommendations?** We do both. We implement variations using a testing tool and, once approved, apply them permanently to the source code. **What's the difference between CRO and a redesign?** A redesign usually changes everything at once based on perception. CRO follows a hypothesis, test, measurement, and implementation process, validating each change with data before making it permanent. **How much does a CRO program cost?** It depends on traffic volume, the number of pages, and testing frequency. The investment is set in the proposal after the initial analysis. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Custom promotional products Fonte: https://vitaminaweb.digital/en/services/custom-promotional-products We create custom promotional products and kits with in-house production and tailored customization, from welcome gifts to kits that represent your brand, for companies of all sizes. You’ll receive a detailed quote with prices, timelines, and mockups within 24 business hours. ### What you get - Diverse catalog with sustainable options - In-house production and tailored customization - Kits for events, welcome gifts, and special occasions - Quote with prices, timelines, and mockups within 24 business hours - Real-time production tracking - Delivery by the agreed date ### Frequently asked questions **How long will it take to receive a proposal?** Within 24 business hours of your quote request, with prices, timelines, and customization mockups. **What is the minimum order quantity for promotional products?** It varies by product and customization method. Include the quantities in your quote request, and the proposal will outline the terms for each item. **Do you have sustainable options?** Yes. The catalog includes items such as RPET notebooks, bamboo covers, and insulated bags made from recycled PET, jute, and cotton. **Can I see what the promotional product will look like before approving it?** Yes. The proposal includes mockups showing the customization, and production only begins after you approve them. **Do you make promotional products for the events you produce?** Yes. Brind3 produces events and promotional products, so the kit can be planned alongside the event to create a cohesive attendee experience. Delivered by Brind3, a VitaminaWeb group company. ## Data intelligence and analytics Fonte: https://vitaminaweb.digital/en/services/data-intelligence-and-analytics We implement and analyze marketing data using GA4, Tag Manager and Looker Studio, bringing together media, CRM and sales data in dashboards and monthly reports, for companies that want to make investment decisions based on data, not assumptions. ### What you get - Complete tagging of events, goals and interactions - GA4, Tag Manager and Looker Studio setup - Bringing together media, CRM and sales data - Custom real-time dashboards and reports - Mapping the funnel and user behavior - Monthly report with actionable insights ### Frequently asked questions **Which tools do you use?** We primarily work with GA4, Google Tag Manager and Looker Studio, integrating data from media platforms and your CRM. The final choice depends on the tools your company already uses. **Can you set up GA4 from scratch?** Yes. We handle complete tagging, including events, goals and interactions, and validate data collection to ensure the numbers are reliable. If you already have a setup, we review and fix it. **Can you connect media data with sales data?** Yes, that's at the heart of our work. We integrate media, CRM and sales data to show which actions generate revenue, not just clicks or visits. **How often will I receive reports?** Dashboards are updated continuously, and every month we compile a custom report with an assessment of performance, opportunities and next steps. **How much does it cost?** It depends on the number of data sources, the extent of tagging and the depth of analysis. The investment is outlined in the proposal after the initial assessment. Delivered by Post Digital, a VitaminaWeb group company. ## Data-Driven Redesign Fonte: https://vitaminaweb.digital/en/services/data-driven-redesign We redesign websites, online stores, and digital products based on usage data, user research, and business metrics, with phased migrations and A/B tests between the current and new versions. For companies that want to rebuild their website without guesswork and measure the impact of every change. ### What you get - Analytics, heatmap, and user research audit - Competitor benchmarking - Phased redesign with success metrics defined in advance - A/B tests between the current and new versions - Gradual migration with the option to roll back - Impact report after launch ### Frequently asked questions **What’s the difference between a standard redesign and a data-driven redesign?** A data-driven redesign starts with an audit, not a mood board. Before changing any screens, we analyze usage data and listen to users. Every visual change has a documented reason. **Do I need to rebuild the entire website?** No. We recommend starting with the areas that have the greatest impact on results, such as the homepage, checkout, and conversion forms, then expanding gradually. **What if the redesign hurts conversions?** That’s why we use a gradual migration with A/B tests. If a new version performs worse, we roll it back before it affects the entire user base. **How do you measure the results?** We define success metrics before we begin, such as conversion rate, task completion, and satisfaction, then compare results before and after in an impact report. **How long does a redesign take?** It depends on the scope. A redesign focused on one area takes less time than a complete redesign. We define the timeline in the proposal after the audit. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Design System and Design Tokens Fonte: https://vitaminaweb.digital/en/services/design-system-and-design-tokens We create documented design systems with a Figma component library, color, typography, and spacing design tokens, usage guidelines, and code integration. For companies with multiple products, teams, or platforms that need visual consistency and faster delivery. ### What you get - Audit of the components already in the product - Reusable component library in Figma - Color, typography, spacing, and shadow design tokens - Usage guidelines and living documentation in Storybook or ZeroHeight - Tokens exported for TailwindCSS, CSS Variables, or your team's framework - System governance and versioning ### Frequently asked questions **I already have components scattered around. Can you organize them?** Yes. We start by auditing what you have, consolidate what can be reused, and build the system on that foundation, without throwing away what already works. **Does the design system work with TailwindCSS?** Yes. We export the design tokens to your Tailwind configuration, keeping colors, typography, spacing, and shadows in Figma synchronized with the code. We also work with CSS Variables and other frameworks. **What's the difference between a design system and design tokens?** Design tokens are the basic visual decisions, such as colors, typography, and spacing, stored as variables. A design system brings together these tokens, components, guidelines, and documentation that connects design and code. **How is the documentation delivered?** As living documentation in Storybook or ZeroHeight, with interactive examples and contextual guidelines. We don't deliver a static PDF. **How long does it take to build a design system?** It depends on how many components and products the system needs to cover. A foundational system takes less time than a complete one. We define the timeline in the proposal after the initial audit. Delivered by Vitamina Digital, a VitaminaWeb group company. ## DevOps and CI/CD Fonte: https://vitaminaweb.digital/en/services/devops-and-cicd We build CI/CD pipelines with automated testing, builds, and deployments, zero-downtime releases, automatic rollbacks, and infrastructure as code with Terraform and Ansible, using GitHub Actions, GitLab CI, and other tools. For development teams that want to release frequently and safely, without relying on manual deployments. ### What you get - CI/CD pipelines with linting, tests, builds, and deployments - Zero-downtime deployments - Automatic rollback in case of failure - Infrastructure as code with Terraform and Ansible - Separate staging and production environments - Team training on pipeline operations ### Frequently asked questions **Do you use GitHub Actions or GitLab CI?** Both, depending on where the code is hosted. We also work with Jenkins and CircleCI when needed. **What if the automated deployment fails?** The pipeline runs automated tests before deployment, and if any test fails, the release does not go ahead. If the tests pass but the deployment fails in production, an automatic rollback restores the previous version. **Does my team need to learn DevOps?** We train the team in essential concepts and pipeline operations. The goal is progressive autonomy: the team handles day-to-day tasks, and we support further improvements. **What is infrastructure as code?** It means defining servers, networks, and services in version-controlled files using tools like Terraform and Ansible. The infrastructure becomes reproducible, documented, and auditable, with no manual configuration in the control panel. **How much does it cost, and how long does it take?** It depends on the current state of the pipeline, the number of applications, and the infrastructure involved. The timeline and investment are defined in the proposal after the assessment. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Digital branding Fonte: https://vitaminaweb.digital/en/services/digital-branding We create branding designed for screens first: visual identity, tone of voice, guidelines, and code-ready design tokens. For companies creating a brand from scratch or bringing an existing brand into the digital world with consistency across websites, apps, and social media. ### What you get - Logo and variations for digital use - Color palette with code-ready tokens - Typography optimized for screens - Tone of voice and communication guidelines - Iconography and illustrations - Interactive digital brand book ### Frequently asked questions **Do you create brands from scratch or just evolve existing ones?** Both. We create complete identities for new brands and adapt existing identities for digital, while respecting the value the brand has already built. **Does branding include social media applications?** Yes. We deliver post, story, cover, and avatar templates tailored to each platform. **I already have a branding agency. Can you work with them?** Yes. We can start with the identity created by your agency and adapt it for digital with design tokens, technical guidelines, and interface components. **What does it mean to deliver a brand that’s ready for code?** It means exporting colors, typography, and spacing as design tokens for TailwindCSS and CSS Variables. That way, the website and product use exactly the same brand specifications as the brand manual. **How long does a branding project take, and how much does it cost?** It depends on whether we’re creating a brand from scratch or evolving one, and on the number of applications. We define the timeline and investment in the proposal, after understanding the scope. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Digital Diagnosis and Assessment Fonte: https://vitaminaweb.digital/en/services/digital-diagnosis-and-assessment We evaluate your digital presence from a technical perspective, covering performance, security, technical SEO, code architecture, databases, integrations, and deployment. The assessment is conducted by senior engineers. For companies that need to decide where to invest, we deliver a roadmap prioritized by impact and effort. ### What you get - Performance audit with Core Web Vitals - Security analysis based on the OWASP Top 10 - Technical SEO, indexing, and structured data - Code architecture and database review - Analysis of integrations, APIs, and deployment processes - Executive and technical report with a prioritized roadmap ### Frequently asked questions **How long does the diagnosis take?** The standard assessment takes 5 business days. Larger projects involving multiple systems or domains may take longer. We confirm the timeline after reviewing the scope. **Do I need to provide access to the source code?** Ideally, yes, for a more in-depth analysis. We can also conduct an assessment without code access, focusing on performance, security, and SEO. **Does the diagnosis require me to hire you for development?** No. The report is yours whether or not you hire us for development, and you can use it to guide other teams. **What do I receive at the end?** Two documents: an executive summary for decision-makers and a detailed technical report for the development team. Both include recommendations prioritized by impact and effort. **How much does the diagnosis cost?** It depends on the number of systems, domains, and integrations being assessed. We provide the price in the proposal after an initial conversation about your situation. Delivered by Vitamina Digital, a VitaminaWeb group company. ## E-commerce Development Fonte: https://vitaminaweb.digital/en/services/e-commerce-development We build custom online stores with optimized checkout, catalog and inventory management, and integrations with payment providers, ERPs, logistics services, and marketplaces in the Brazilian market. For B2C, B2B, and D2C operations that need custom rules and are not a good fit for an off-the-shelf platform. ### What you get - Optimized checkout with Pix, bank slips, credit cards, and installment payments - Complete catalog and inventory management - Integration with ERPs such as Bling, Tiny, TOTVS, and SAP - Shipping with Correios, Melhor Envio, and Frenet, and marketplaces via a hub - Smart search with advanced filters - SEO for e-commerce with Product and Breadcrumb schema ### Frequently asked questions **Is it better to use Shopify, VTEX, or custom development?** It depends on the context. Simple operations can be well served by an off-the-shelf platform. Businesses with complex rules, specific integrations, or high volume gain flexibility and lower long-term operating costs with a custom store. **Do you migrate stores from other platforms?** Yes. We migrate products, customers, orders, and settings, validate the data, and redirect old URLs to preserve SEO. **Does the store accept Pix and bank slips?** Yes. We integrate with PagSeguro, Mercado Pago, Stripe, and other gateways that support Pix, bank slips, credit cards, and installment payments. **Does the store integrate with my ERP?** Yes. Inventory, orders, and financial data are automatically synced with ERPs such as Bling, Tiny, TOTVS, and SAP. Each integration is tested, monitored, and documented. **How much does an e-commerce store cost, and how long does it take to build?** It depends on the catalog size, business rules, and integrations. The timeline and investment are defined during discovery and presented in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## E-commerce maintenance Fonte: https://vitaminaweb.digital/en/services/e-commerce-maintenance We provide ongoing maintenance for online stores, monitoring checkout and payments, ERP and payment gateway integrations, customer data security, and preparing for traffic spikes like Black Friday. We also make monthly conversion improvements. For e-commerce operations where every minute of downtime means lost sales. ### What you get - Ongoing checkout and payment monitoring - ERP and payment gateway integrations monitored - Customer data security in line with PCI best practices - Performance and infrastructure prepared for sales spikes - Bug fixes with a defined SLA - Monthly conversion improvements ### Frequently asked questions **Do you maintain e-commerce stores on any platform?** We maintain stores built on WordPress and WooCommerce, Magento, custom Laravel, and other platforms. For Shopify and VTEX, the scope is more limited because they are managed services. **What happens during Black Friday?** We prepare in advance with load testing, infrastructure scaling, enhanced monitoring, and an on-call team during the campaign. **Do you optimize conversion as part of maintenance?** Yes. Every plan includes hours for monthly improvements, prioritized by their impact on conversion and revenue. **How do you know if payments stop working?** We specifically monitor the payment gateway. If checkout fails, we receive an alert and take action without waiting for a customer complaint. **How much does online store maintenance cost?** It depends on the platform, integrations, and the volume of improvements required. We set the price in the proposal after assessing your operation. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Event Production Fonte: https://vitaminaweb.digital/en/services/event-production We produce corporate events from concept to financial reporting in three phases (planning, minute-by-minute execution, and post-production), keeping vendors, budgets, permits, and teams under control for companies that want an event without surprises. ### What you get - Event concept, format, and schedule - Selection and negotiation with sound, lighting, and catering vendors - Budget spreadsheet comparing projected and actual costs - Licenses, permits, ECAD fees, and insurance - On-site coordination with a minute-by-minute schedule (cue sheet) - Financial reporting, final report, and a collection of photos and records ### Frequently asked questions **What types of events do you produce?** Corporate events such as conventions, product launches, trade shows, conferences, and company celebrations. The briefing starts with the format, date, and audience, and we apply the same rigor throughout the process. **What is included in event production?** Planning includes the concept, vendors, budget, and permits; execution includes on-site support and a minute-by-minute schedule; and post-production includes financial reporting and a final report. Each phase has defined deliverables. **How does budget tracking work?** We create a budget spreadsheet and track projected costs against actual costs throughout the project. At the end, you receive all invoices and a detailed financial statement. **Do you handle licenses and permits?** Yes. ECAD fees, municipal permits, and liability or accident insurance are part of the planning process. **How much does it cost to produce an event?** It depends on the format, number of guests, venue, and services involved. After the briefing, we send a proposal outlining the scope and costs, with no obligation. Delivered by Brind3, a VitaminaWeb group company. ## Extranet Fonte: https://vitaminaweb.digital/en/services/extranet We build custom extranets: branded restricted-access areas for clients, partners, suppliers, or resellers, with documents, orders, approval workflows, and ERP and CRM integrations. For companies that want to move B2B relationships out of email and spreadsheets. ### What you get - Securely authenticated restricted area - Document sharing with version control - Approval workflows and requests - Custom dashboard for each user profile - Automatic email notifications - ERP and CRM integration ### Frequently asked questions **What is the difference between an intranet and an extranet?** An intranet is for internal users, such as employees. An extranet is for external audiences with restricted access, such as clients, partners, and suppliers. **Do clients and partners need to install anything?** No. The extranet works in a browser, has a responsive design, and can be accessed from a mobile phone or computer. **Can it integrate with our ERP?** Yes. We integrate via API with leading ERPs in the Brazilian market to synchronize orders, financial data, and inventory. **How is data security handled?** The extranet includes robust authentication, encryption, profile-based access controls, and audit logs to protect sensitive data. **How much does an extranet cost, and how long does it take to build?** It depends on the processes, user profiles, and integrations involved. The timeline and investment are determined after mapping and presented in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Inbound Marketing Fonte: https://vitaminaweb.digital/en/services/inbound-marketing We provide end-to-end inbound marketing for companies looking to attract, convert, engage, and sell to their ideal customers. We combine content, SEO, ads, social media, email, and automation to generate qualified leads and make revenue more predictable. ### What you get - Defining buyer personas and the buying journey - Content marketing and SEO to attract visitors - Landing pages and offers to convert visitors into leads - Email marketing and lead nurturing workflows - CRM integration and lead handoff to sales - Data analysis and performance reporting ### Frequently asked questions **What is inbound marketing?** Inbound marketing is a methodology that helps customers find your company when they research a problem, rather than having your company reach out to them with intrusive ads. It brings content, SEO, media, email, and automation together in four stages: attract, convert, engage, and sell. **What's the difference between inbound and content marketing?** Content marketing is one of the strategies used in inbound marketing. Inbound goes further by adding lead capture, nurturing, automation, and sales integration. **What tools do you use?** We work with marketing automation and CRM platforms such as RD Station and Pipedrive. Post Digital is nationally recognized by RD Station and ranked in the Top 10 of the Resultados Digitais Results Agency Award in 2016. **How long does it take for inbound marketing to deliver results?** It depends on your starting point, including current traffic, contact database, and competition. Paid media can speed up the initial results, while content and SEO build momentum over time. Goals are agreed on during planning. **How much does an inbound marketing project cost?** Costs vary depending on the channels, content volume, and level of automation. We define the investment in the proposal after the assessment. Delivered by Post Digital, a VitaminaWeb group company. ## Incentive Campaign Platform Fonte: https://vitaminaweb.digital/en/services/incentive-campaign-platform We build custom platforms for incentive, rewards, and engagement campaigns, with gamification, leaderboards, challenges, a rewards catalog, and tracking integrated with your ERP or CRM. For companies and incentive agencies that engage sales teams, sales channels, or end customers. ### What you get - Gamification with leaderboards, challenges, and progressive goals - Integrated rewards catalog - Campaign management dashboard - Campaign engagement and return reports - Social login and simplified registration - Push notifications and automated emails ### Frequently asked questions **Do you handle the entire operation or just the platform?** We develop and host the platform. Your team or incentive agency manages the campaign, including goals, the rewards catalog, and communications, using the admin dashboard we provide. **Can the platform support a large number of participants?** Yes. The platform is designed to scale and maintain performance, even with a large number of active participants at the same time. **Can it integrate with our ERP to validate sales?** Yes. We integrate via API with ERPs, CRMs, and sales systems to automatically track goals and points. **Can participants use it on their phones?** Yes. The experience is mobile-first: participants can track points and leaderboard positions and redeem rewards right from their phones. **How much does an incentive platform cost?** It depends on the campaign mechanics, the number of user profiles, and the integrations. The investment is determined after the workshop and outlined in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Internal AI Assistants Fonte: https://vitaminaweb.digital/en/services/internal-ai-assistants We build internal AI assistants that search company documentation, generate reports and summaries, triage information, and integrate with ERP, CRM, and wikis, with role-based permissions. For teams that waste time searching for information and want AI in Slack, Teams, or a custom interface. ### What you get - Search internal documentation with RAG - Generate reports, summaries, and meeting minutes - Integrate with internal systems such as ERP, CRM, and wikis - Role-based user permissions - Access through Slack, Microsoft Teams, or a web interface - Conversation history and auditing ### Frequently asked questions **Can the assistant access confidential data?** Only the data it's configured to access, with permission controls. We define which sources each user role can access, in line with your company's access policies. **Does it work in Slack or Teams?** Yes. We implement it as a bot in Slack or Teams, or as a separate web interface. The choice depends on where your team already works. **What if the assistant gives a wrong answer?** With RAG, answers cite their sources and can be verified. We also implement a feedback loop so the team can flag incorrect answers and improve accuracy over time. **How is it different from a customer service chatbot?** A chatbot serves customers. An internal assistant supports your team, with access to the company's internal data and systems and permissions controlled by user role. **How much does it cost, and how long does it take?** It depends on the use cases, data sources, and integrations. The timeline and investment are defined in the proposal after we assess the needs with each department. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Marketing automation Fonte: https://vitaminaweb.digital/en/services/marketing-automation We develop the strategy and implement marketing automation, including email sequences, lead scoring, behavioral segmentation, and lead nurturing on the platform you already use, such as Brevo, HubSpot, ActiveCampaign, or RD Station. For companies that want to deliver leads who are more ready to buy to their sales team. ### What you get - Personalized email sequences - Lead scoring and automated qualification - Dynamic behavioral segmentation - Triggers based on user actions - A/B testing of subject lines and content - Performance dashboards for each workflow ### Frequently asked questions **Which marketing automation platform do you recommend?** It depends on your situation. Brevo often offers the best value for money, HubSpot combines marketing and CRM, and ActiveCampaign is strong in advanced email automation. We assess your needs before making a recommendation. **I already have an email platform. Can you set it up?** Yes. We work with the platform you already use and don't sell licenses. Our work focuses on strategy and workflow implementation. **How soon will I see results?** Welcome and nurturing workflows start generating results soon after launch. Lead scoring and advanced segmentation mature as the volume of data grows. **Do you use AI in automation?** Yes, when it makes sense. We use AI to personalize content, send times, and segmentation, alongside traditional manual rules. **How much does implementation cost?** It depends on the number of workflows and integrations, as well as the platform you choose. We define the investment in our proposal after mapping the customer journey. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Marketplace development Fonte: https://vitaminaweb.digital/en/services/marketplace-development We build custom multi-vendor marketplaces with seller onboarding and management, a unified catalog with moderation, automatic payment splitting, and commission rules. For companies that want to connect sellers and buyers on their own platform, with B2C, B2B, or niche models. ### What you get - Multi-vendor management with seller onboarding - Automatic payment splitting - Unified catalog with product moderation - Seller dashboard with sales metrics - Review and reputation system - Commission, payout, and dispute management ### Frequently asked questions **What is the difference between e-commerce and a marketplace?** In e-commerce, you sell your own products. In a marketplace, you provide a platform where third parties sell and earn a commission on each transaction. **How does payment splitting work?** When the buyer pays, the payment gateway automatically splits the amount between the seller and the platform. The money goes directly to each party, with no manual payouts. **How many sellers can the marketplace support?** There is no technical limit on the number of sellers. We design the architecture to scale horizontally: as demand grows, the infrastructure scales with it. **Can I set different commissions by category or seller?** Yes. Commissions can vary by category, seller, or order value, with specific policies for product approvals, disputes, and SLAs. **How much does it cost to develop a marketplace?** It depends on the business model, commission rules, and integrations. We define the investment during discovery and present it in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Mobile apps Fonte: https://vitaminaweb.digital/en/services/mobile-apps We build iOS and Android apps with Flutter and React Native, using a single codebase, with push notifications, offline mode, analytics, and app store publishing. Our team develops the app and backend together for companies that want to reach customers on their phones with a native experience. ### What you get - iOS and Android with a single codebase - Native interface with smooth animations - Push notifications and deep linking - Offline mode with synchronization - Integrated usage analytics - Backend and API development, plus publishing on the App Store and Google Play ### Frequently asked questions **Flutter or React Native: which is better?** It depends on the context. Flutter offers excellent performance and visual consistency. React Native makes sense when you already have a JavaScript or TypeScript ecosystem. We make a recommendation during the discovery phase. **Do you publish on the App Store and Google Play?** Yes. We manage submission, review, and publishing on both stores, including graphic assets and store listing copy. **Does the app work offline?** Yes, when needed. We implement local caching, background synchronization, and connectivity indicators. **Do you also develop the backend?** Yes. The app and its backend or API are developed by the same team, without outsourcing half the project. **How much does an app cost, and how long does it take to build?** It depends on the number of screens, integrations, and features such as offline mode. We define the timeline and investment during discovery and include them in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## MVP Lab Fonte: https://vitaminaweb.digital/en/services/mvp-lab We build a functional MVP of your idea in 30 days, including design, development, and production deployment, through an equity partnership model: you invest part of the development cost, and VitaminaWeb becomes a partner. For founders who want to validate a product in the market with a technical team that has skin in the game. ### What you get - Professional UI/UX design - Full-stack development with essential integrations - Production deployment and technical documentation - Cloud infrastructure for 3 months - 30 days of post-launch support - Product consulting ### Frequently asked questions **What is MVP Lab?** It is VitaminaWeb's program for developing MVPs in 30 days through an equity partnership model. You pay part of the cost, and we invest alongside you in exchange for a stake in the business. **How much does it cost to participate?** The cost varies depending on the project's complexity. The initial investment is generally between R$ 15,000 and R$ 50,000, plus an equity stake agreed on together. **What is the delivery timeline?** We commit to delivering a functional MVP in 30 days, including design, development, and production deployment. **How does the equity stake work?** The stake is negotiated on a case-by-case basis, usually between 5% and 20%, depending on the project's complexity and the amount invested. We aim for the fairest model for both parties. **Do you provide support after launch?** Yes. As partners, we are invested in the product's success and provide ongoing support, which may include continuing to develop new features. Delivered by Vitamina Digital, a VitaminaWeb group company. ## n8n Automation Fonte: https://vitaminaweb.digital/en/services/n8n-automation We implement, configure, and maintain self-hosted n8n, with workflows that integrate systems, sync data, and automate processes without per-execution fees. For companies that want to automate without relying on Zapier or Make, while keeping their data under their own control. ### What you get - A dedicated self-hosted n8n instance, on your infrastructure or ours - Visual workflows with more than 400 native integrations and any REST API - Unlimited executions, with no per-task fees - Failure monitoring and alerts - Workflow backups and versioning - Training for your in-house team ### Frequently asked questions **What's the difference between n8n, Zapier, and Make?** Zapier and Make charge per execution, and process data on third-party servers. n8n is open-source, can be self-hosted, has no execution limits, and keeps your data under your control. **Does n8n integrate with my ERP or CRM?** n8n has more than 400 native integrations and supports any REST API. If a system has an API, we can integrate it. If it doesn't, we build the connector. **Do I need technical knowledge to use it?** For simple workflows, no. The visual interface is intuitive. For complex integrations involving APIs and data transformation, technical support is recommended, and we offer it as an ongoing service. **Who looks after n8n after implementation?** We can maintain the instance with updates, backups, and monitoring. We also train your team so they can gradually become more self-sufficient. **How much does it cost, and how long does it take?** It depends on how many workflows and integrations are included in the scope. The timeline and investment are set out in the proposal, and self-hosting avoids per-execution fees. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Observability and monitoring Fonte: https://vitaminaweb.digital/en/services/observability-and-monitoring We implement observability for applications and infrastructure, with centralized logs, metrics, distributed traces, operational dashboards, and severity-based alerts with runbooks. For companies with SaaS, e-commerce, or systems with multiple services that need to identify problems before users complain. ### What you get - The three pillars: logs, metrics, and traces - Custom operational dashboards - Severity-based alerts, without notification overload - Application performance monitoring (APM) - Centralized logs and distributed tracing - Incident runbooks for every alert ### Frequently asked questions **What is the difference between monitoring and observability?** Monitoring checks whether something is working, such as availability and CPU usage. Observability helps you understand why something is not working, using correlated logs, distributed traces, and business metrics. **Which tool do you recommend?** It depends on your budget and requirements. Datadog or New Relic for comprehensive solutions, or Grafana, Prometheus, and Loki for a lower-cost open-source stack. **Do I need observability for a simple website?** For a simple website, basic availability and performance monitoring is usually enough. Full observability makes more sense for SaaS, e-commerce, and systems with multiple services. **How do you prevent alert overload?** We configure alerts only for what matters, with context to support quick action. Each alert comes with a runbook that explains what to check and how to resolve the issue. **How much does implementation cost, and how long does it take?** It depends on the size of the environment, the tools selected, and what is already in place. The timeline and investment are defined in the proposal after the assessment. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Paid Traffic Management Fonte: https://vitaminaweb.digital/en/services/paid-traffic-management We manage paid traffic on Meta, Google, TikTok, LinkedIn, and Bing, focusing on qualified leads for your sales team. We plan, test, and optimize campaigns based on cost per lead, CAC, and ROI. ### What you get - Media planning based on real data - Targeting and campaigns aligned with the sales funnel - A/B testing and ongoing optimization of cost per lead, CAC, and ROI - Campaigns on Meta, Google, TikTok, LinkedIn, and Bing - Smart reports and custom dashboards ### Frequently asked questions **Which platforms do you advertise on?** Meta (Facebook and Instagram), Google, TikTok, LinkedIn, and Bing. The choice depends on where your audience is and the objective of each campaign. **Do you generate leads or just traffic?** The focus is on qualified leads for your sales team. We don't aim to deliver clicks or likes, but real business opportunities measured by cost per lead, CAC, and ROI. **Is the media budget included in the fee?** No. The budget is paid directly to the platforms, and the management fee is separate. We help define the right budget during the planning stage. **How can I track the results?** You receive custom reports and dashboards with spend, leads, acquisition costs, and returns, along with insights into what will change in upcoming optimizations. **Is Post Digital Google-certified?** Yes, Post Digital is a Google Partner, a certification that attests to its expertise with Google's advertising tools. It is also recognized nationally by RD Station. Delivered by Post Digital, a VitaminaWeb group company. ## Performance Monitoring Fonte: https://vitaminaweb.digital/en/services/performance-monitoring We continuously monitor Core Web Vitals, server response times, databases, and the real user experience, with alerts and fixes whenever performance drops. For businesses whose website or online store depends on speed to rank on Google and convert. ### What you get - Core Web Vitals monitoring (LCP, INP, and CLS) - Real User Monitoring with data from real users - Server and database performance - Automatic degradation alerts - Monthly performance report - Proactive optimizations and root-cause fixes ### Frequently asked questions **What are Core Web Vitals?** These are the metrics Google uses to evaluate page experience: LCP measures loading, INP measures interactivity, and CLS measures visual stability. They directly influence rankings. **Does performance affect my Google rankings?** Yes. Core Web Vitals are an official ranking factor, and slow websites tend to lose positions to faster competitors, especially on mobile. **Do you optimize performance or just monitor it?** Both. When we detect a performance drop, we investigate the root cause and implement a fix, as well as recommend proactive optimizations in the monthly report. **What’s the difference between synthetic testing and RUM?** Synthetic testing simulates visits under controlled conditions. Real User Monitoring shows what real users experience on their own devices and connections. We combine both for a complete picture. **How much does monitoring cost?** It depends on the number of websites and pages monitored, as well as the tools involved. We determine the price in a proposal after learning about your setup. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Promotional campaign microsite Fonte: https://vitaminaweb.digital/en/services/promotional-campaign-microsite We build microsites and landing pages for campaigns, launches, events, and promotions, with fast load times, lead capture forms, and complete tracking via GTM, GA4, and ad pixels. For marketing teams that need a page live in time for a campaign and want to know what it delivered. ### What you get - High-impact visual design focused on a single goal - Fast load times, even on mobile connections - Optimized lead capture forms - Integration with Google Ads and Meta Ads - Event and conversion tracking with GTM and GA4 - CDN hosting throughout the campaign ### Frequently asked questions **How long does it take to deliver a campaign microsite?** It depends on the complexity of the design, animations, and integrations. We work around the campaign schedule and can accommodate urgent requests when needed. We set the exact timeline during the briefing. **Does the microsite work well with paid traffic?** Yes, it's optimized for that. We configure conversion pixels, GA4 events, and integrations with Google Ads and Meta Ads to measure media returns. **Do you host the microsite?** Yes. We launch on CDN-backed infrastructure to ensure speed and availability throughout the campaign. After it ends, we can redirect the domain. **Do form leads go to my CRM?** They can. We integrate the form with the marketing and CRM tools you already use, and record the conversion in your media platforms. **How much does a promotional microsite cost?** It depends on the number of pages, the level of animation, and the integrations. We determine the price in the proposal based on the campaign briefing. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Prototyping in Figma Fonte: https://vitaminaweb.digital/en/services/prototyping-in-figma We create interactive, clickable prototypes in Figma, from clickable wireframes to high-fidelity prototypes, to validate user flows with real users and align stakeholders before development. For companies and startups looking to reduce the risk of investing in code before testing an idea. ### What you get - Clickable wireframes for rapid validation - Clickable high-fidelity prototypes with transitions and states - Alternative versions to compare concepts - Sharing for asynchronous feedback - Usability testing with tools like Maze - Specs for development handoff ### Frequently asked questions **What is the difference between a wireframe and a prototype?** A wireframe is the framework of a page, showing its layout, hierarchy, and flow, without visual design. A prototype is an interactive simulation of the product. It can be low fidelity, with clickable wireframes, or high fidelity, with the final design ready to navigate. **Can a prototype be used to raise investment?** Yes. High-fidelity prototypes are used in pitch decks and investor demos because they show the product in action without requiring code. **Do you conduct usability tests with the prototype?** Yes. We integrate the prototype with testing tools like Maze and Lookback, and run moderated or unmoderated sessions with real users. **Does the prototype help the development team?** Yes. Each prototype is componentized and includes specs, so handoff is straightforward, with no ambiguity or reinterpretation. **How much does a prototype cost, and how long does it take?** It depends on the number of flows and the level of fidelity required. The timeline and investment are defined in the proposal after the briefing. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Refactoring and modernization Fonte: https://vitaminaweb.digital/en/services/refactoring-and-modernization We modernize legacy systems through gradual refactoring, framework and language version migrations, dependency updates, and cloud migration, module by module, while keeping the system running. For companies stuck with old code that has become expensive to maintain, insecure, and difficult to evolve. ### What you get - Technical debt assessment - Automated tests before refactoring - Gradual refactoring without taking the system offline - Framework and version migrations, such as legacy PHP to PHP 8 and jQuery to Vue - Dependency updates and security fixes - Documentation for the modernized code ### Frequently asked questions **Is it better to refactor or rewrite from scratch?** In most cases, gradual refactoring is better: it costs less, carries less risk, and lets you keep operating. A rewrite only makes sense when the code is so degraded that refactoring would cost more than rebuilding, which is rare. **Will the system go offline during modernization?** No. We refactor alongside operations, and each modernized module is released incrementally. **How can we make sure nothing breaks?** Before refactoring, we create automated tests for the existing code. Each change is validated by these tests before it goes into production. **Do you migrate systems to the cloud?** Yes. Modernization can include cloud migration, as well as framework changes, dependency updates, and breaking a monolith into services. **How long does it take to modernize a system?** It depends on the size and condition of the code. The timeline and investment are defined in the modernization plan after the technical debt assessment. Delivered by Vitamina Digital, a VitaminaWeb group company. ## SaaS Development Fonte: https://vitaminaweb.digital/en/services/saas-development We build SaaS platforms from scratch, with multi-tenant architecture, data isolation for each customer, recurring billing with plan management, automated onboarding, and a public API. For companies and entrepreneurs looking to launch a subscription-based digital product or turn internal software into a SaaS. ### What you get - Multi-tenant architecture with data isolation for each customer - Recurring billing with plans, trials, upgrades, downgrades, and cancellations - Automated onboarding for new customers - Public API documented with Swagger - Metrics dashboard with MRR, churn, and LTV - Scalable cloud infrastructure ### Frequently asked questions **How much does it cost to develop a SaaS?** The investment varies based on the product's complexity, integrations, and level of billing automation. We assess your needs to estimate the scope, timeline, and cost. **Can you help with product strategy?** Yes. Product discovery includes market research, persona definition, feature mapping, and prioritization based on business value. **What if I need to scale quickly?** The architecture is built for scale from the start, with auto-scaling, distributed caching, and an optimized database. Customer growth won't require rewriting the code. **How is each customer's data kept separate?** We use multi-tenant architecture with data isolation for each tenant, so every customer can only see their own information. **Which billing gateways do you integrate with?** We integrate with Stripe or local gateways to manage subscriptions, trials, upgrades, downgrades, and cancellations automatically. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Sales Funnel and CRM Fonte: https://vitaminaweb.digital/en/services/sales-funnel-and-crm We implement and optimize complete sales funnels, integrating marketing and CRM platforms such as RD Station and Pipedrive. This helps companies track leads from the first click through to negotiations, eliminate bottlenecks, and increase conversion rates. ### What you get - CRM implementation and integration with media channels - Mapping the lead journey, from generation to negotiation - Lead qualification automations and workflows - Sales funnel monitoring and analysis - Bottleneck diagnosis and ongoing optimization recommendations ### Frequently asked questions **Which CRMs do you work with?** We work with leading platforms such as RD Station and Pipedrive. If your company already uses another CRM, we'll assess the integration during the diagnosis. **Do you only set up the CRM, or do you also monitor the funnel?** We do both. We implement and integrate the platform, then monitor the funnel to identify bottlenecks and recommend ongoing improvements. **What changes for the sales team?** Leads arrive qualified and with their history, the stages are clear, and repetitive tasks are automated. Sales reps can spend more time with prospects who have a real chance of buying. **Can you integrate the CRM with media campaigns?** Yes. We integrate the CRM with media channels to see which campaigns generate sales, not just leads. **How long does implementation take?** It depends on the number of channels, the volume of automations, and the current state of your data. We define the timeline and investment in the proposal after the diagnosis. Delivered by Post Digital, a VitaminaWeb group company. ## SEO and GEO Management Fonte: https://vitaminaweb.digital/en/services/seo-and-geo-management We get your brand found on Google and cited in answers from ChatGPT, Perplexity, and Gemini, combining technical SEO, content, and authority, and measuring results every month. ### What you get - Complete technical site audit - On-page optimization for the pages that matter - Keywords and questions your customers ask AI tools - Link building and brand authority - Content designed to be cited by AI tools - Monthly report on rankings, traffic, and citations ### Frequently asked questions **What is GEO, and how is it different from SEO?** SEO helps your site rank well in Google results. GEO helps your brand get cited in answers from AI tools like ChatGPT, Perplexity, and Gemini. The two reinforce each other, and we work on them together. **When will we see results?** Technical adjustments often show results sooner. Consistent gains in rankings and citations depend on the competition in your market, and we track them month by month. **Do you write the content or just provide guidance?** Both. We can guide your team or create content with specialists in your industry. **How do you measure AI citations?** We track questions about your market across the leading AI tools and record when and how your brand appears. **Do I need to rebuild my site to get started?** No. We start with your current site and only recommend structural changes when they are holding back results. Delivered by Conteúdo Online, a VitaminaWeb group company. ## SLA and technical support Fonte: https://vitaminaweb.digital/en/services/sla-and-technical-support We provide technical support with a contractual SLA based on severity, from critical incidents to simple adjustments, with a dedicated channel, an assigned technical team, traceability for every ticket, and automatic escalation. For companies that rely on websites and systems staying online and need a time commitment, not support whenever someone is available. ### What you get - Severity-based SLA: critical, high, medium, and low - Dedicated channel via Slack, email, or help desk - Assigned technical team familiar with the project - Traceability for every ticket - Automatic escalation when a deadline is close to being missed - Monthly SLA report ### Frequently asked questions **What are the SLA response times?** Response and resolution times vary by severity, from critical, such as a site being down, to low, and are defined in the contract. We also create custom plans for each operation. **Is support available 24/7?** The standard plan covers business hours. For around-the-clock coverage, we offer a premium plan with overnight and weekend on-call support. **Can I use my help desk tool?** Yes. We adapt to your tool, such as Jira, Zendesk, or Freshdesk, or use Slack as a direct channel. **What happens if an SLA deadline is about to be missed?** The ticket is automatically escalated to the next technical and management level before the deadline is missed. The SLA is contractual, not a best-effort promise. **How much does a support plan cost?** It depends on coverage hours, SLA response times, and the size of the environment being supported. The price is set in the proposal after onboarding. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Social Media Management Fonte: https://vitaminaweb.digital/en/services/social-media-management We strategically manage your brand’s social media, with a voice tailored to each platform, content aligned with the funnel, active community management, and customer service, for companies looking to turn engagement into leads, sales, and loyalty, not just likes. ### What you get - Channel audit and KPI definition - Audience mapping and voice tailored to each platform - Content pillars and conversion points in the social funnel - Optimized formats: Reels, Stories, and carousels - Community management, customer service, and mention monitoring - Reports on engagement, reach, leads, and brand sentiment ### Frequently asked questions **Which social media platforms do you manage?** We work on the platforms where your audience is, such as Instagram, LinkedIn, YouTube, and others. We choose them based on the diagnosis, and tailor the voice and formats to each platform. **Do you respond to comments and messages?** Yes. Management includes community engagement and customer service, with mention monitoring and a response plan agreed on with your team for questions, complaints, and sensitive situations. **How do you measure social media results?** We look at qualified engagement, reach, leads generated, and brand sentiment, not just likes. Our reports show what worked and what we’ll change. **What if there’s a crisis?** Our monitoring plan is designed to identify issues early. We follow a response playbook agreed on with your company to protect your reputation and keep the problem from escalating. **How much does social media management cost?** It depends on the number of platforms, the volume of posts, and the level of community management required. We set the price in our proposal after auditing your channels. Delivered by Conteúdo Online, a VitaminaWeb group company. ## Strategic Project Scoping Fonte: https://vitaminaweb.digital/en/services/strategic-project-scoping We define the strategic scope of digital projects through an in-depth discovery process focused on your business. The result is a brief, sitemap, interactive wireframe, functional specifications, and visual design, giving companies the detailed documentation they need to move forward with implementation. ### What you get - Discovery of your business, processes, and systems in use - Brief and requirements gathering with the teams involved - Sitemap covering all pages and features - Interactive wireframe with the navigation architecture - Functional technical specifications with business rules - Visual design and visual language ### Frequently asked questions **What is strategic project scoping?** This is the phase when we get to know the client's business, processes, and systems in depth and turn the idea into detailed documentation: a sitemap, wireframe, functional specifications, and visual design. **Why define the scope before development?** Because decisions made on paper cost far less than changes to code. Scoping reduces risk, aligns the teams involved, and makes it possible to estimate costs and plan implementation accurately. **What is an interactive wireframe?** It's a simple, grayscale prototype that lays out the entire navigation architecture. It lets you see how the system will work and adjust usability before investing in design and development. **Can I use the scope with another vendor?** The scope is documentation ready for implementation. Post Digital can handle development, but the materials can also guide another team or support an investment proposal. **How much does it cost, and how long does it take?** It depends on the project's complexity and the number of teams involved. The timeline and investment are set in the proposal after the initial conversation. Delivered by Post Digital, a VitaminaWeb group company. ## UI design Fonte: https://vitaminaweb.digital/en/services/ui-design We design high-fidelity interfaces in Figma for websites, platforms, and apps, with responsive screens, reusable components, and documented handoff for the development team. For companies that need to translate their brand into a clear, accessible digital experience focused on conversion. ### What you get - High-fidelity design in Figma, with visual hierarchy and typography designed for readability - Responsive layouts for mobile, tablet, and desktop, using a mobile-first approach - Reusable components and documented interaction states - Microinteractions and animations that guide users - Dark mode and accessibility, with contrast and navigation designed to meet WCAG 2.1 AA - Handoff with clear specs for development ### Frequently asked questions **Do you only do the design, or do you also handle development?** We do both. We can deliver only the Figma file, ready for handoff, or the complete design and development package, ensuring that what is approved matches what goes live. **How many revision rounds are included?** We do not limit the number of rounds. We review each deliverable at agreed checkpoints to avoid rework, and continue until the design is approved. **Is the design responsive?** Yes. We deliver layouts for mobile, tablet, and desktop. We design for the smallest screen first, then adapt the layouts for larger screens. **Does the design account for accessibility?** Yes. Contrast, hierarchy, and navigation are designed to meet WCAG 2.1 AA from the start, not added as a final adjustment. **How much does a UI design project cost, and how long does it take?** It depends on the number of screens, the complexity of the flows, and whether a component library already exists. We define the timeline and investment in the proposal after understanding the scope. Delivered by Vitamina Digital, a VitaminaWeb group company. ## UX Research and UX Audit Fonte: https://vitaminaweb.digital/en/services/ux-research-and-ux-audit We conduct research with real users and experience audits, using interviews, usability tests, heuristic analysis, and journey mapping to find where people get stuck, confused, or give up. For companies that want to decide what to fix in their product or website based on evidence, before investing in a redesign. ### What you get - In-depth interviews with users - Moderated and unmoderated usability testing - Heuristic analysis based on Nielsen’s heuristics - User journey mapping - Card sorting and tree testing - Report with issues prioritized by impact ### Frequently asked questions **How many users do you need for a usability test?** A few users per profile are enough to uncover most usability issues. For quantitative tests, the number depends on traffic volume, and we calculate the sample size accordingly. **Do you recruit the participants?** Yes. We can recruit participants from your customer base or external panels, depending on the profile you need. **Does research work for products that don’t exist yet?** Yes. For new products, we conduct exploratory research, discovery interviews, and prototype testing to validate concepts before development. **What’s the difference between UX research and a UX audit?** UX research listens to and observes real users to understand how they use a product. A UX audit evaluates the current product against heuristics and best practices. Together, they provide the full picture. **How much does it cost, and how long does it take?** It depends on the number of profiles, the methods selected, and the recruitment process. We define the timeline and investment in the proposal, after aligning on the research questions. Delivered by Vitamina Digital, a VitaminaWeb group company. ## UX strategy Fonte: https://vitaminaweb.digital/en/services/ux-strategy We help companies connect user experience to business goals by defining design principles, UX metrics, a prioritized roadmap, and governance for product teams. For leaders who need clear direction on where to invest in experience and how to measure the return. ### What you get - Define UX principles - Map user journeys and personas - UX metrics framework, such as HEART and SUS - Prioritized improvement roadmap - Stakeholder alignment workshop - UX governance for product teams ### Frequently asked questions **What is the difference between UX strategy and UX research?** UX research gathers insights about users. UX strategy uses those insights to define the product's direction: priorities, metrics, principles, and roadmap. **Do I need a design team to hire a UX strategy service?** Not necessarily. Our team can execute the strategy through our Design as a Service model, or it can guide your in-house team. **Which frameworks do you use?** We work with established frameworks, such as HEART, Jobs to Be Done, and Opportunity Solution Tree, adapting them to your product's needs. **How soon will I see results?** We define the strategy in a few weeks. Measurable results follow as the prioritized improvements are implemented. **How much does a UX strategy project cost?** It depends on the size of the product, the number of teams involved, and the level of support you need. The investment is outlined in the proposal. Delivered by Vitamina Digital, a VitaminaWeb group company. ## Website, portal, and platform maintenance Fonte: https://vitaminaweb.digital/en/services/wordpress-website-maintenance We provide preventive and corrective maintenance for websites, portals, and platforms built with WordPress, Laravel, and other technologies. Updates are tested before going live, with daily backups, security checks, and uptime monitoring. For companies that rely on digital channels and do not want to risk a breach, a crash, or slow performance. ### What you get - System, component, and dependency updates - Testing environment before deployment to production - Automated daily backups - Malware and vulnerability checks - 24/7 uptime monitoring - Monthly website or platform health report ### Frequently asked questions **What if an update breaks the website?** We test updates in a separate environment before applying them. If an issue slips through and breaks the production site, a backup quickly restores the previous state without a prolonged outage. **My website was hacked. Can you help?** Yes. Security incidents receive priority handling, with a defined response time. Afterward, the maintenance plan keeps updates, security checks, and backups up to date to reduce the risk of future breaches. **Do you maintain websites that are not built with WordPress?** Yes. We maintain websites, portals, and platforms built with WordPress, Laravel, and other technologies. Before preparing a proposal, we assess the code and hosting. **Do you handle custom development, or only maintenance?** The maintenance plan covers updates, security, and monitoring. Customizations and new features are billed as additional hours or as a separate project. **How much does maintenance cost?** It depends on the size of the website or platform, the technology, and the level of support required. We determine the price in the proposal after completing an assessment. Delivered by Vitamina Digital, a VitaminaWeb group company. --- # Our platforms ## Jurnly Fonte: https://vitaminaweb.digital/en/platforms/jurnly Site: https://jurnly.digital/ A platform to grow your business’s digital presence. Much more than a CRM: integrated modules for analytics, management, automation and AI, from digital maturity assessment to continuous growth. ### What it does - **Digital maturity assessment:** See where your brand stands and what to do first. - **Website monitoring:** Track uptime, SEO and security. - **LGPD compliance:** Identify areas of concern and track compliance progress. - **Accessibility audit:** Find out what prevents people from using your website. - **CRM and sales pipeline:** Customers, opportunities and sales funnel, all in one place. - **Email marketing:** Campaigns and automated email journeys integrated with your CRM. ### Who it is for - Marketing managers who want a unified view of digital. - Companies using multiple disconnected tools that want to bring everything together. - Anyone who needs to demonstrate progress with numbers, month after month. ### Frequently asked questions **What is Jurnly?** It’s a platform to grow your business’s digital presence. It brings together analytics, management, automation and AI modules in one place, from digital maturity assessment to ongoing monitoring. **Is Jurnly a CRM?** It is, but it goes beyond that. Along with CRM, a sales pipeline and email marketing, it monitors websites, flags LGPD and accessibility issues, and measures a company’s digital maturity. **How does the digital maturity assessment work?** The platform assesses where your brand stands in the digital landscape and shows you what to do first. From there, it tracks your progress over time. **What does Jurnly monitor on my website?** Uptime, SEO and security, as well as accessibility audits and areas of concern for LGPD compliance. **Who is Jurnly best suited for?** Marketing managers who want a unified view of digital, and companies using multiple disconnected tools that would rather have everything integrated. ## Zenie Fonte: https://vitaminaweb.digital/en/platforms/zenie Site: https://zenie.digital/ Your entire event, from the first ticket to the last check-in. A website with your branding, ticket sales with Pix, credit card and bank slip, QR code check-in, an app, sponsorships and reports. All in one dashboard, and your share of every sale goes straight to your account. ### What it does - **Event website with your branding:** A ready-to-go sales page on your domain. - **Pix, credit card and bank slip:** Every payment method your audience uses. - **Instant split at checkout:** The money from every ticket goes straight to your account. - **QR code check-in:** Fast check-in at the door using the app. - **Sponsorships:** Space for brands that support the event. - **Reports:** Sales, ticket batches and attendance in real time. ### Who it is for - Producers of corporate events, conferences and trade shows. - Associations and companies that host their own events. - Anyone who wants to sell tickets without relying on a marketplace. ### Frequently asked questions **What is Zenie?** It’s a ticketing and check-in platform for events. It brings together an event website with your branding, ticket sales, QR code check-in, sponsorships and reports in one dashboard. **What payment methods does Zenie accept?** Pix, credit card and bank slip, the payment methods people already use to buy tickets. **When will I receive the money from sales?** As soon as the sale is made. Zenie splits the payment, and your share of each ticket goes straight to your account. **How does check-in work?** Each attendee receives a QR code. At the door, staff check them in using the app, and attendance appears in reports in real time. **Do I need to sell tickets through a marketplace website?** No. Your event gets its own website, with your branding and on your domain, without relying on a marketplace. ## MyContentGPT Fonte: https://vitaminaweb.digital/en/platforms/mycontentgpt Site: https://mycontentgpt.com/ AI designed to work with your content. Create intelligent chatbots and generate personalized articles using only your company’s content and data. ### What it does - **AI based entirely on your content:** Answers questions and writes based on what your company has already published. - **Intelligent chatbots:** Customer support on your website, WhatsApp, and wherever your customers are. - **Article generation:** Personalized articles in your brand’s voice and grounded in its knowledge. - **White label:** AI with your company’s look and name. - **Integrations:** WordPress, YouTube, and WhatsApp. - **API:** Documentation to bring AI into your systems. ### Who it is for - Companies with lots of published content that want to put it to work. - Customer support teams that keep answering the same questions. - Brands that need to publish more without sacrificing accuracy. ### Frequently asked questions **What is MyContentGPT?** It’s an artificial intelligence platform that works only with your company’s content and data. Use it to create customer support chatbots and generate personalized articles based on what your brand has already published. **Where do the chatbot’s answers come from?** They come from the content you connect to the platform, such as your website, blog, and videos. The AI answers based on that material, not generic information from the internet. **Which channels does the chatbot work on?** On websites and WhatsApp, among other channels. The platform also integrates with WordPress and YouTube to read existing content. **Can I use the platform with my company’s brand?** Yes. MyContentGPT offers a white-label option, so the AI appears with your company’s name and identity. **Can I integrate it with my systems?** Yes. The platform has a documented API to bring chatbots and content generation into the systems your company already uses. ## My Retail Media Fonte: https://vitaminaweb.digital/en/platforms/my-retail-media Site: https://myretailmedia.com.br/ Turn your screens into media that sells. Create your account, download the app, and get your TV network up and running in minutes, with no red tape or technician needed. Get started for free with one screen, and keep it running even without internet. ### What it does - **Self-service:** No contract or commitment. - **Get started for free:** One screen, no credit card required. - **Android app:** Any Android TV can become a media point. - **Works offline:** Your content keeps playing even without internet. - **Your entire network in one dashboard:** All screens across all stores, in one place. - **Grow whenever you want:** Choose a plan when your network grows. ### Who it is for - Retail businesses with screens at the point of sale. - Store chains, franchises, and pharmacies. - Anyone looking to sell media space to suppliers. ### Frequently asked questions **What is My Retail Media?** It's a self-service digital signage platform. Turn your store TVs into media, manage content across all your screens from one dashboard, and sell that space to suppliers. **Do I need a technician to install it?** No. Create an account, download the app on an Android TV, and get your screen up and running on your own, with no red tape. **Can I try it before signing up?** Yes. Get started for free with one screen, no credit card required, and choose a plan when your network grows. **What if the store's internet goes down?** Your content keeps playing. The app works offline and updates when the connection is restored. **Is there a contract or commitment?** No. My Retail Media is self-service, with no contract or commitment. --- # Sectors ## Agribusiness Fonte: https://vitaminaweb.digital/en/agribusiness-in-digital From the field to the shelf, your brand needs to be found and remembered. Cooperatives, agribusinesses and food brands speak to farmers, cooperative members, distributors and end consumers all at once. Online, each audience is looking for something different, and your brand needs to respond to everyone without losing its voice. Brands in this sector that work with us: Coplana, Aurora Coop, M.Cassab, Biofílica, Itabom, Nobre, Peperi, Semana Internacional do Café, Sina Cheff. ### What weighs on digital in this sector - Speak to very different audiences, from cooperative members to consumers, on the same website and social media channels. - Keep multiple brand and product line websites up to date without duplicating work. - Turn the reputation built offline into a presence in search results and AI tools. ### Frequently asked questions **Why does a cooperative need a digital strategy?** Because cooperative members, buyers and consumers already search online before making decisions. A website organized by audience, with up-to-date content, makes it easier to find what they need and strengthens the cooperative's brand. **Can you manage multiple brands and product lines in one place?** Yes. A portal with a shared structure and dedicated areas for each brand preserves each one's identity and avoids repeating the same work across multiple websites. **How can agribusiness show up on Google and ChatGPT?** With content that answers your audience's questions, well-structured pages and data organized for search. That's the work of SEO and GEO. **Do you work with food brands that sell directly to consumers?** Yes. The group supports both the industry's corporate communications and the presence of brands that make it to store shelves. ## Associations and nonprofits Fonte: https://vitaminaweb.digital/en/associations-and-nonprofits-in-digital Representing, mobilizing and reporting back, it all happens online too. Associations, unions and institutes need to communicate with members, attract new ones, promote their work and show results. The digital space is where an organization finds its voice and where members expect to find services and information. Brands in this sector that work with us: AnaMid, Espro, FALB, Sinaprosp, Prêmio AnaMid, IDENE, SBCD Saúde, Shop! Brasil, DGT Innovation, Instituto da Maturidade Digital. ### What weighs on digital in this sector - Show members the value of being part of the organization. - Promote events, courses and positions quickly. - Organize the members' area and online services. ### Frequently asked questions **Does an association need a members-only area?** When there are exclusive services, documents or content, yes. An extranet organizes everything and reinforces the value of being a member. **How can an association attract new members online?** Clearly showing what the organization offers through content, events and stories from current members, while making it easy to join online. **Does the group have experience working with organizations?** Yes. The group is a founding member of AnaMid and Instituto da Maturidade Digital, and works with other associations and institutes. **Can the organization promote events and courses on the same website?** Yes. The organization's portal can host its calendar, registrations and content, all with the same identity. ## Events Fonte: https://vitaminaweb.digital/en/events-in-digital From the announcement to the final check-in, events happen online too. Trade shows, conferences, awards and corporate events rely on digital channels to promote the event, sell tickets, manage check-in and keep audiences engaged before, during and after. Every stage runs on a tight timeline and leaves no room for error. Brands in this sector that work with us: Lista de Eventos, Blocos de Rua, Brilhar Eventos, Semana Internacional do Café, Prêmio AnaMid, Zenie, DGT Innovation. ### What weighs on digital in this sector - Promote the event on a tight timeline and fill it up. - Sell tickets and manage check-in without lines or spreadsheets. - Keep sponsors and attendees engaged after the event. ### Frequently asked questions **Does the group produce the event or only handle the digital side?** Both. The group produces in-person events and manages the digital work around them: websites, promotion, tickets, check-in and content. **How can we sell tickets without relying on a marketplace?** With an event website under your brand and a dedicated ticketing platform, such as Zenie, from the group, which also handles check-in. **Can you build an event website quickly?** Yes. Event microsites are designed to launch quickly and be updated right up to the event date. **Do you make event giveaways?** Yes. The group produces custom giveaways for attendees, speakers and sponsors. ## Healthcare Fonte: https://vitaminaweb.digital/en/healthcare-in-digital Clear, trustworthy information is what makes patients choose you. Clinics, laboratories, and healthcare companies work with an audience that does plenty of research before booking an appointment or a test. Their digital presence needs to inspire confidence, explain things clearly, and make booking easy, while complying with industry regulations. Brands in this sector that work with us: Keat, Laudos Coração Saúde, Medguias, Cinta-se Nova, Grupo Nabuco Lopes, SBCD Saúde. ### What weighs on digital in this sector - Explain services and tests in simple language without sacrificing accuracy. - Make booking and customer service easier without overloading the front desk. - Handle patient data responsibly and in compliance with LGPD. ### Frequently asked questions **How can a clinic rank higher on Google?** With clear pages for each specialty and service, accurate contact information, and content that answers patients' questions. This is the work of local SEO and content. **Can appointment booking be automated?** Yes. Forms integrated with the calendar and AI-powered service on WhatsApp take repetitive tasks off the front desk's hands, freeing the team to focus on what requires human attention. **Can AI create healthcare content?** AI can help with research and organization, but healthcare content needs to be reviewed by someone who knows the subject. In our group, specialists define and review it. **How does LGPD apply to a healthcare company's website?** Patient data requires extra care: collect only what is necessary, obtain clear consent, and store it securely. These measures are built into the project from the start. ## Industry Fonte: https://vitaminaweb.digital/en/industry-in-digital Technical catalogs, consultative sales, and trust built over years. Industry sells to technical buyers who research specifications, compare suppliers, and request quotes. Digital channels need to organize a complex catalog, generate qualified leads, and support the sales team. Brands in this sector that work with us: M.Cassab, Aurora Alimentos, Aurora Coop, Desjoyaux, Itabom, Nobre, Peperi, Sina Cheff, Daikin. ### What weighs on digital in this sector - Organize an extensive technical catalog so it is easy to navigate. - Generate qualified quote requests for the sales team. - Serve different divisions and markets under the same brand. ### Frequently asked questions **How do you organize a technical catalog on a website?** Use filters by application, specification, and market, along with detailed product pages and downloadable materials. Buyers can find what they need without calling. **Can the website integrate with ERP and CRM systems?** Yes. Integrations send products, prices, and quote requests directly to the systems the company already uses. **Can you have separate websites for each division?** Yes. A portal with sections for each division keeps the brand unified while letting each market have its own communications. **Does industry need social media?** You need to be present where technical buyers are, generally on LinkedIn, in search results, and in specialized content. The plan defines the right channels for each case. ## Media and publishers Fonte: https://vitaminaweb.digital/en/media-and-publishers-in-digital Content is the product, and audiences need to find it. Digital publishers, media outlets, and specialist publications depend on audiences and advertisers. They need to publish quickly, be found in search and AI tools, and turn readers into lasting relationships. Brands in this sector that work with us: Crypto ID, Lista de Eventos, Grupo Elo Editorial, Londrinatur, Lista de Publishers, Lista de Agências. ### What weighs on digital in this sector - Publish quickly while keeping the site fast. - Grow your audience through search and AI answers. - Monetize content and show advertisers results. ### Frequently asked questions **How can a content publisher protect itself from declining search traffic?** By diversifying: using SEO and GEO to keep getting cited, newsletters and communities to avoid relying only on search, and data to understand what the audience wants. **Can the site handle traffic spikes?** Yes, with properly sized cloud infrastructure and caching. This is planned from the start of the project. **Can AI help the editorial team?** It can help with research, organization, and optimization, always with human editing. Editorial decisions remain with the editorial team. **How can you show advertisers results?** With organized audience and engagement data, presented in reports advertisers can understand. ## Professional services Fonte: https://vitaminaweb.digital/en/professional-services-in-digital If you sell expertise, you need to show you know your stuff. Consultancies, law firms, schools, and service businesses sell trust. Their digital presence needs to demonstrate authority, explain what they offer, and turn interest into conversations with potential clients. Brands in this sector that work with us: Biofílica, GSI Law, HRI Digital, Incube Metrics, Lemonade School, Master Cidadania, Pivot Point, ProNegócios, Conteúdo Online, Post Digital, Espanhol Fluente. ### What weighs on digital in this sector - Demonstrate authority and stand out in a crowded market with many similar offerings. - Turn visits into meeting requests. - Publish content consistently without taking the team away from its work. ### Frequently asked questions **How can a consultancy attract clients online?** By demonstrating expertise through useful content, creating clear pages for each service, and making it easy to start a conversation. **Does content really bring in clients for service businesses?** It can, when it answers the questions people ask before hiring and helps them find you through search and AI tools. Consistency matters more than volume. **Can you create content without taking up the team's time?** Yes. The group interviews the experts, creates and reviews content with them, and uses AI to speed up repeatable steps. **Does the website need a blog?** For professional services, almost always. It's where a company can show its expertise and where search engines can find the brand. ## Public sector Fonte: https://vitaminaweb.digital/en/public-sector-in-digital A good public service is one citizens can find and use. City governments, public agencies, and public companies need to communicate clearly, offer online services, and ensure everyone can use them, including people with disabilities. Accessibility, transparency, and security are not optional. Brands in this sector that work with us: NAV Brasil, Prefeitura de Manaus. ### What weighs on digital in this sector - Ensure accessibility for all citizens. - Organize numerous services and information in a simple way. - Keep the portal secure, stable, and up to date. ### Frequently asked questions **Does a public portal need to be accessible?** Yes. Accessibility is a legal requirement and ensures that every citizen can use the service. It is built into the project from the start. **How do you organize hundreds of services on a portal?** By focusing on what citizens need to do, not on the agency's internal structure. User research helps determine the right organization. **Do you provide support after the portal goes live?** Yes, with a service-level agreement, monitoring, and security updates. **Can the portal integrate with legacy systems?** Yes. API integrations connect the portal to the systems the agency already uses. ## Real Estate Market Fonte: https://vitaminaweb.digital/en/real-estate-market-in-digital From launch to contract, buyers research everything before visiting. Developers, construction companies, and real estate agencies sell high-value properties with long decision cycles. Digital channels need to showcase each development in detail, attract interested buyers, and stay in touch until the visit and signing. Brands in this sector that work with us: Syn, Graiche, SKN Incorporadora. ### What weighs on digital in this sector - Showcase the development with images, floor plans, and a location that make a convincing case. - Capture qualified leads during the launch. - Follow up throughout a long decision process without losing interested buyers. ### Frequently asked questions **Does every development launch need a microsite?** It is often worthwhile: a dedicated page brings together images, floor plans, and key selling points, and provides better measurement of each development's media results. **How can we keep from losing a lead between a website visit and a visit to the model home?** With CRM and automation that log each interaction, remind the real estate agent to follow up, and send interested buyers the right information throughout their decision process. **Does paid media work for real estate?** It works well when targeting is careful and the landing page converts. Both need to work together. **Can AI handle customer service?** AI answers initial questions and schedules visits at any time. The real estate agent takes over when the conversation progresses. ## Retail Fonte: https://vitaminaweb.digital/en/retail-in-digital The store remains at the center, and the sale starts before customers leave home. In retail, customers compare prices, read reviews and make decisions on their phones, often right inside the store. Your website, e-commerce, media and customer service need to tell the same story and lead to a purchase, whether online or in person. Brands in this sector that work with us: Aurora Alimentos, Intelipost, Pegaki, Desjoyaux, Itabom, JN Fraldas, Nobre, Peperi, Sina Cheff, Daikin, Cinta-se Nova, Vivi Scramin, R2 Luz, Shop! Brasil. ### What weighs on digital in this sector - Bring physical stores, e-commerce and social media together in one seamless experience. - Show up in local search and AI results when customers are looking. - Respond quickly on WhatsApp without losing sales to delays. ### Frequently asked questions **Is it worth having an e-commerce store if my physical store is already doing well?** In most cases, yes. E-commerce reaches customers who don't visit your store and helps those who do decide what to buy beforehand. The key is to integrate inventory, pricing and customer service so the two channels work together. **How can I increase my store website's conversion rate?** By analyzing data from visitors who don't buy, fixing points where they drop off and testing changes. That's CRO. **Can I use AI to handle WhatsApp conversations without sounding like a robot?** Yes. AI handles recurring questions about things like opening hours, inventory and order status, and hands the conversation over to a person when needed. **Do you take care of online stores after they launch?** Yes. The group maintains, updates and improves online stores, with technical support and performance monitoring. ## Technology companies Fonte: https://vitaminaweb.digital/en/technology-companies-in-digital A great product needs a story the market can understand. Startups, SaaS companies, and logistics and software businesses often have a strong product and little time to tell people about it. Their digital presence needs to explain what the solution does, generate qualified demand, and keep pace with product development. Brands in this sector that work with us: BHub, Intelipost, Pegaki, Enjoya, Frontsys, RX Corp, Techoa, Zenie, Instituto da Maturidade Digital. ### What weighs on digital in this sector - Explain a technical solution to the people making the purchasing decision. - Generate qualified leads, not just visits. - Keep the website and materials up to date with product changes. ### Frequently asked questions **How can a technology company generate qualified leads?** By creating content that answers the questions people have while evaluating the solution, clear product pages, and automation that delivers the lead to the sales team at the right time. **Do you understand digital products?** Yes. The group also develops SaaS products, apps, and MVPs, so we speak the same language as product teams. **Can we update the website without relying on a developer for every change?** Yes. The website comes with a dashboard that lets your team edit text, pages, and materials without coding. **How can we show up when someone asks ChatGPT about a solution like ours?** With clear content, honest comparisons, and structured data that AI systems can read and cite. That is GEO. ## Tourism Fonte: https://vitaminaweb.digital/en/tourism-in-digital The journey begins on screen, long before the booking. Hotels, parks, destinations, and travel agencies sell experiences, and travelers make decisions based on what they see and read online. Photos, content, easy booking, and quick responses are what turn a search into a confirmed trip. Brands in this sector that work with us: Hot Beach, Londrinatur, Sundance, Viagens Preciosas Abreu. ### What weighs on digital in this sector - Showcase the experience with images and content that inspire travelers. - Bring bookings to your own website, without relying solely on third parties. - Answer questions at any time, including outside business hours. ### Frequently asked questions **How can I get more direct bookings through my website?** With a fast website, compelling photos, complete information, and a short path to booking. Paid media and SEO bring visitors in, and your website needs to convert them. **Is it worth investing in tourism content?** Yes. People planning a trip research itineraries, tips, and attractions. Content that answers these searches attracts travelers early in the decision-making process. **Can a chatbot help in tourism?** A lot. It answers questions about prices, availability, and other common topics at any time, and passes the conversation to your team when it turns into a booking. **Do you create microsites for seasons and campaigns?** Yes. Promotional microsites are a quick way to launch a season, package, or event with a dedicated page. --- # Blog ## Instituto da Maturidade Digital launches Agency Directory portal, developed by VitaminaWeb Fonte: https://vitaminaweb.digital/en/blog/instituto-da-maturidade-digital-launches-agency-directory-portal-developed-by-vitaminaweb Publicado em: 2026-10-03 Autor: Rodrigo Neves Finding an agency that specializes in a particular service seems simple, until a company actually needs to start looking. SEO, artificial intelligence, website development, paid media, CRM, branding, UX, automation, Business Intelligence and digital security are just some of the dozens of specialties that have become part of the marketing, communications and technology market in recent years. The problem is that the range of providers has grown, become more specialized and spread across the country without an equally well-organized way to find them. That is the problem behind the launch of **Agency Directory**, a new portal from **Instituto da Maturidade Digital**, developed by **VitaminaWeb**. The platform is available at listadeagencias.com.br and brings together marketing, communications and technology agencies and providers from different regions of Brazil in a database that can be searched by service and location. At launch, the directory already features **1,795 agencies across 26 federative units, classified under 115 digital services**, organized into five broad categories. ## A map of Brazil’s agency market Agency Directory is built around a practical goal: reducing the distance between companies looking to hire digital expertise and providers capable of delivering those projects. Companies looking for an agency can search directly for the service they need and refine their search by state or city. The classification covers a wide range of areas, reflecting the expansion of the digital market itself. Services include website development, artificial intelligence, e-commerce, SEO, paid media, performance marketing, CRM, content production, UX and UI, dashboards, data engineering, process automation, hosting and cybersecurity. This organization also highlights an important characteristic of the sector: digital agencies are no longer a homogeneous category. Some companies specialize in customer acquisition, others focus on technology, data consulting, content production, e-commerce operations or automation. Some organizations combine several of these capabilities. That is why searching only for “agency” provides little information. Knowing exactly what a company can do has become much more relevant. ## Organized and curated public data Agency Directory’s database is built through research and curation of public data on companies in the sector. The platform team organizes and reviews the information, and agencies can request corrections or removal of their data. When specific information is not publicly available, the portal does not fill in the gaps by making assumptions. This approach is particularly important for a directory that aims to become a reference for information about the market. Rather than simply presenting a list of companies, the model structures information to show where each provider is located and which services it says it offers. ## From search to quote request Agency Directory also connects supply and demand. A company can select the service it is looking for, indicate its location and browse the available agencies. It can also use the platform’s quote request system. The request includes information about the project, budget and timeline, and can be sent to member agencies that offer the relevant service. When a request is made directly through a member agency’s profile, it is sent specifically to that agency. The platform facilitates this connection but does not participate in negotiations, contracting, payments or the delivery of services between companies. ## A platform designed for AI agents, too One of the most interesting aspects of the project is outside the portal’s traditional interface. Agency Directory is structured so its data can be accessed not only by people, but also by systems, applications and artificial intelligence agents. The platform has an API that lets users search for agencies by service, state, city and other criteria, as well as access profiles and submit quote requests. An MCP server has also been implemented. This protocol allows AI assistants and agents to access tools and external sources in a structured way. In practice, this opens the door to a new way of finding providers. Instead of necessarily using a search engine, researching multiple companies and comparing their websites one by one, a user will be able to ask an agent something like: “Find companies in São Paulo that develop artificial intelligence projects and dashboards.” The infrastructure allows applications and assistants to search the directory and find providers that match the criteria entered. The platform documentation explicitly mentions use by assistants such as ChatGPT and Claude. This layer makes the project particularly relevant as the way people find information on the internet continues to change. Websites are beginning to be built for two audiences at once: people and machines. ## A project by Instituto da Maturidade Digital Agency Directory is a platform maintained by **Instituto da Maturidade Digital**, the organization responsible for operating the directory and handling the information made available through the service. The project was created and developed technologically by **VitaminaWeb**, which built the platform. The initiative also expands the Institute’s work organizing and producing insights into Brazil’s digital market. By bringing together thousands of providers under a common classification, Agency Directory is beginning to build a database that can help not only companies looking for service providers, but also those seeking to understand how specific capabilities are distributed across Brazil. How many companies work with artificial intelligence? Which cities have the highest concentration of e-commerce providers? Where are the agencies specializing in data? Which digital capabilities are growing? A structured directory makes it possible to start answering questions like these with data. ## A market that needs to be discoverable There is another, less obvious outcome of the project. For many years, an agency relied primarily on referrals, networking, media, its own content or search engine rankings to be discovered. Artificial intelligence agents have added a new layer to this process. Automated systems are increasingly taking part in the initial discovery, comparison and selection of providers. For a company, then, having a digital presence is beginning to mean having information that is structured enough for these machines to interpret. This is where a directory like Agency Directory can serve a different purpose than traditional business listings. It organizes a complex market into a structure that can be searched by people, systems and AI agents. The launch includes nearly 1,800 registered agencies. Going forward, the platform’s relevance will depend on the quality and freshness of this database, and on its ability to represent a rapidly changing market. If it can do that, Agency Directory could become not just a place to look for providers, but a source of data on the structure of Brazil’s digital market itself. **Visit:** [listadeagencias.com.br](https://www.listadeagencias.com.br) ## Publishers List launches with more than 12,000 outlets mapped and new data on Brazil’s digital press Fonte: https://vitaminaweb.digital/en/blog/publishers-list-launches-with-more-than-12000-outlets-mapped-and-new-data-on-brazils-digital-press Publicado em: 2026-09-29 Autor: Rodrigo Neves **Publishers List** is now live, bringing together more than **12,000 outlets** across Brazil’s 27 states, classified into 28 editorial categories. The project sets out to answer a question that has long concerned publishers, advertisers, agencies, and media professionals: who makes up Brazil’s digital press, and how technologically mature are these outlets? The answer begins with data. At launch, the portal lists **12,104 outlets**, with information organized by editorial category, region, audience, platform, and a range of technical indicators. Users can search for publishers by name, domain, city, or topic and explore the market from different angles. But the directory is only part of the offering. ## A bot that measures publishers’ infrastructure Publishers List uses automated data collection to technically analyze the outlets in its database. The system identifies information such as whether a site has a sitemap, RSS, structured data, ads.txt, which technologies it uses, its mobile performance, and settings related to access by artificial intelligence agents. Among the first findings from its monitoring, **44% of the outlets analyzed use WordPress**, while only **33% publish an ads.txt file**, a mechanism used to identify companies authorized to sell their advertising inventory. Another figure stands out: just **11% have an llms.txt file**, a resource used to provide AI agents and systems with guidance on the content available on a site. At the same time, 11% of the outlets monitored block at least one of the AI agents tracked by the platform. These figures help make tangible a discussion that until recently was quite abstract: how technically prepared is the Brazilian press for an environment where an increasing share of information discovery and consumption takes place through AI-based search engines and automated agents? ## From audience to digital maturity The portal also tracks performance and security indicators. Initial data shows that only **36% of the outlets measured meet the Core Web Vitals criteria**, a set of metrics Google uses to assess aspects of the browsing experience. On security, just **2% receive an A+ rating based on the six technical headers monitored by the platform**. The goal is to help each publisher view its infrastructure in a comparative context. An editorial team can see whether it uses certain technologies, check its performance, and understand how widely these practices have been adopted by other Brazilian outlets. This creates a layer of market intelligence that would be difficult to build by examining each site individually. ## A map of the Brazilian press The database’s geographic distribution also highlights an important characteristic of the Brazilian market: its strong regional presence. São Paulo leads with 520 outlets listed in the database, followed by Minas Gerais with 313, Bahia with 310, Paraná with 296, and Rio Grande do Sul with 284. The survey also covers hundreds of outlets in other Brazilian regions and states. National, state, regional, and municipal press are categorized separately, making it possible to identify outlets that serve specific cities or regions. For advertisers and agencies, this creates a practical opportunity: to find publishers by editorial category, state, reach, and audience. For example, an advertiser interested in technology, agribusiness, tourism, or local news can use the database to find outlets that reach that audience and then request contact through the platform. ## 28 editorial categories for understanding the market by content Publishers are classified into **28 categories based on the IAB content taxonomy**, adapted for Portuguese. General News accounts for the largest concentration of outlets, followed by Local News. The database also includes publishers specializing in politics, business, sports, technology, health, tourism, entertainment, education, agribusiness, marketing, fashion, and many other verticals. Classification is not based solely on how an outlet describes itself. The content it publishes is also considered. This is particularly relevant for media planning, public relations, content distribution, and research on Brazil’s publishing market. ## Publishers can join for free The project offers free listing to publishers. Publishers not yet listed can request to have their domain added. According to the platform’s rules, **there is no charge to be listed, and rankings cannot be bought**. There is also a process for verifying ownership of an outlet. Publishers can supplement or correct their information with proof of ownership and receive a verified outlet badge. The platform therefore works in two ways. For publishers, it offers visibility, technical indicators, and opportunities to be discovered by advertisers. For agencies, brands, and media professionals, it organizes a historically fragmented market and provides a structured research tool. ## AI is becoming part of the publishing infrastructure One of the most interesting aspects of the project is its monitoring of the relationship between publishers and artificial intelligence. Publishers List tracks which agents can access sites and which are blocked through robots.txt settings. This information is likely to become increasingly important. Publishers are beginning to decide which systems can access their content, for what purposes, and under what conditions. At the same time, AI-based answer engines are competing with traditional search engines as intermediaries between information and audiences. There is no single right strategy for every outlet. A publisher may choose to restrict a particular crawler for commercial or editorial reasons. Another may decide that allowing access increases its chances of being discovered by new systems. What was missing was a broader picture of how the Brazilian market is responding. The platform is beginning to build that picture. ## First-party data on the Brazilian market Another important feature of Publishers List is the methodology used to produce its indicators. The technical data presented comes from its own collection process, recording what the bot found on sites and the rules used for each classification. This allows the portal to gradually evolve from a directory into an observatory of the publisher market. By continuously tracking thousands of sites, it becomes possible to identify trends that would be difficult to spot individually: growing adoption of certain technologies, changes in access for AI agents, performance improvements, use of advertising standards, and differences between segments or regions. The result is a database that can support recurring studies of Brazil’s digital media infrastructure. ## A new piece of the digital market mapping project Publishers List is part of a family of platforms focused on mapping the Brazilian market, alongside **Events List**, dedicated to trade shows, conferences, and events, and **Agency List**, which organizes marketing, communications, and technology companies. The platform is an initiative of the **Instituto da Maturidade Digital** and was developed by **VitaminaWeb**. There is a clear reason why publishers are one of the project’s areas of focus: thousands of Brazilian outlets take part in producing and distributing information every day, but much of this landscape remains scattered. Creating a national database makes it possible to begin measuring this market at a level of detail that traditional audience rankings cannot provide. Audience remains relevant, but it can now be analyzed alongside infrastructure, security, advertising technology, regional presence, performance, and readiness for artificial intelligence agents. This combination is what could make Publishers List particularly useful. The portal launches as a directory, but its database makes something more possible: tracking over time how Brazil’s digital press is structured technically and how it responds to the changes reshaping content distribution on the internet. **Publishers List** is available at [**listadepublishers.com.br**](https://www.listadepublishers.com.br). ## Rodrigo Neves concludes AnaMid’s first chapter after four years of building Brazil’s digital market Fonte: https://vitaminaweb.digital/en/blog/rodrigo-neves-concludes-anamids-first-chapter-after-four-years-of-building-brazils-digital-market Publicado em: 2026-09-23 In September 2022, 29 leaders from different regions of Brazil launched a project aimed at strengthening connection, representation and dialogue within the country’s digital market. Four years later, the **AnaMid, National Association of the Digital Market and Industry** is closing its first leadership cycle with around **400 members**, more than **300 events held**, over **15,000 professionals reached** and activities spanning **20 Brazilian cities**. Leading this effort was **Rodrigo Neves, CEO and founder of VitaminaWeb, founder of AnaMid and the organization’s first national president**. Rodrigo led the association from its creation in 2022 through the transition to the 2026-2029 leadership, when Vinícius Melo took over as national president. The transition brings to a close a four-year cycle marked by the association’s development, national expansion, events, knowledge creation, new institutional initiatives and closer ties between different segments of the digital economy. ## A journey built within the digital market itself Rodrigo Neves’s role in creating AnaMid is directly connected to his professional journey. As head of **VitaminaWeb**, a company that has been active in the digital market for more than two decades, Rodrigo has witnessed different phases of the transformation of the internet and technology in Brazil. Corporate websites, e-commerce, digital marketing, social media, media, data, automation, digital transformation and, more recently, artificial intelligence are all part of a market that has changed many times in a relatively short period. That experience also led to an important realization: despite the sector’s growth, there was still room to strengthen the organization and institutional representation of the digital market. AnaMid was born in this context. The idea was to bring together professionals, companies, agencies, platforms, publishers, brands, startups and experts working in different parts of the same value chain, who did not always have structured forums to discuss shared challenges. ## From 29 founders to a national association The first leadership team faced the challenge of turning an idea into a national organization. Over four years, AnaMid grew its membership to approximately **400 members** and held more than **300 events**, reaching over **15,000 professionals**. Initiatives took place in 20 Brazilian cities and involved a network of approximately **60 professionals across the country**. Around **20 resources for the market** were also developed, including research, handbooks, guides and e-books, along with more than **40 institutional agreements and partnerships**. For Rodrigo Neves, the numbers help put the work into perspective, but they do not sum up what happened over those four years. > “It’s difficult to sum up four years in numbers alone. There were thousands of hours, dozens of trips, hundreds of gatherings and many people involved. But to me, the most important achievement was helping build a truly national association, one capable of bringing together professionals, companies and organizations that are part of Brazil’s digital market.” Rodrigo notes that AnaMid’s goal was always to create a point of connection for an extremely diverse ecosystem. > “AnaMid was created to connect this ecosystem, spark discussion, produce knowledge and represent a market that needed to talk more among itself. We spent 1,460 days immersed in this work.” ## A market that needed to see itself as an industry One of the challenges from the beginning was showing that the digital market is made up of more than just technology companies and agencies. It encompasses a much broader value chain. Developers, software companies, agencies, consultancies, publishers, content creators, platforms, data companies, martechs, adtechs, e-commerce businesses, creators, marketing professionals and countless other specialists are all part of this economy. This fragmentation makes the market extremely dynamic, but also makes it harder to organize. One of AnaMid’s goals was to broaden this understanding of the ecosystem. Instead of discussing marketing in one place, technology in another and media somewhere else, the association sought to bring these different areas closer together. This perspective also reflects VitaminaWeb’s own journey. Over the years, the company has expanded beyond technology development, bringing together strategy, technology, data, content, marketing and innovation. ## Mergers expanded AnaMid’s representation Another important development during Rodrigo’s leadership was the integration of other organizations representing the market. AnaMid integrated the **Brazilian Association of E-commerce Agencies, APAGE**, and the **National Association of Publishers of Brazil, ANPB**. These moves expanded the association’s representation and brought new segments into a single institutional structure. Following its merger with ANPB, AnaMid also began organizing the **Brasil Publisher Awards**, now entering its third edition. In parallel, the **Brasil Digital Awards** was created, expanding recognition to include different companies, professionals and projects in the digital market. The two awards have their own categories and goals, while forming part of a broader framework for recognizing initiatives developed across the ecosystem. ## Four years in which the market also changed completely Perhaps one of the most significant aspects of this story is the context in which it unfolded. The AnaMid of 2026 represents a very different market from the one in 2022. Artificial intelligence went from an experimental topic to part of companies’ everyday operations. Generative tools transformed content production, programming, customer service, data analysis and automation processes. Retail media gained momentum. New content production and distribution models emerged. Search engines began incorporating AI-generated answers. And topics such as privacy, security, copyright, professional development and regulation became increasingly important. For Rodrigo, this pace of change reinforces a fundamental characteristic of the digital market: it is never finished. Technologies change. Platforms change. Behaviors change. And companies need to build the ability to adapt continuously. ## From digital transformation to digital maturity This perspective also informs another area of Rodrigo Neves’s work. In addition to being CEO of VitaminaWeb and founder of AnaMid, Rodrigo is president of the **Instituto da Maturidade Digital**, an organization dedicated to advancing discussion of how companies develop their ability to operate in increasingly digital environments. The idea starts with a simple observation. Adopting technology does not necessarily mean a company is digitally mature. An organization may use artificial intelligence, CRM, automation, data, digital media and various platforms without truly integrating these technologies into its strategy. The challenge is less about simply adopting tools and more about developing processes, culture, governance, people and decision-making capabilities. This discussion has also become part of the institutional vision developed over the past few years. ## Passing the baton With the end of the first leadership term, **Vinícius Melo** is taking over as AnaMid’s national president for 2026 to 2029. Vinícius was part of the previous administration as vice president of Expansion and begins the new cycle with priorities that include strengthening regional chapters, expanding business opportunities for members and broadening the organization’s institutional relationships. Rodrigo Neves will remain part of the association as **vice president of Institutional Relations**, continuing primarily to lead efforts related to the representation and coordination of the digital market. For him, the change in leadership is part of the organization’s own maturation. Building an association does not mean creating an organization that depends on one person. It means creating an institution capable of continuing to evolve, bringing in new leaders and beginning new cycles. ## A journey that is also part of VitaminaWeb’s history For VitaminaWeb, AnaMid’s journey also represents an important chapter in its own relationship with the market. The company was founded and grew alongside the transformation of Brazil’s digital environment. And over the course of that journey, Rodrigo Neves’s work has extended beyond the company itself. The creation of AnaMid was an effort to contribute to the institutional development of the market in which VitaminaWeb operates. Because a more developed market depends on more than good companies. It also depends on shared knowledge. On dialogue. On professional development. On representation. On institutional relationships. And on people willing to dedicate some of their time to building the ecosystem itself. After four years, AnaMid is entering a new phase. And Rodrigo is concluding his first term as president with an organization that is much larger than the one that began in 2022. That’s **1,460 days of building**, more than 300 events, thousands of professionals connected and dozens of initiatives developed. The role changes. The work continues. --- ### About Rodrigo Neves Rodrigo Neves is **CEO and founder of VitaminaWeb**, an entrepreneur and digital market professional with more than two decades of experience. He is the **founder and first national president of AnaMid, the National Association of the Digital Market and Industry**, which he led from 2022 to 2026 before becoming vice president of Institutional Relations. He is also president of Instituto da Maturidade Digital and works on initiatives related to technology, digital transformation, data, artificial intelligence and the development of Brazil’s digital ecosystem. ## Rodrigo Neves of VitaminaWeb named to Amigos do Mercado’s Top 100 Managers 2026/27 Fonte: https://vitaminaweb.digital/en/blog/rodrigo-neves-of-vitaminaweb-named-to-amigos-do-mercados-top-100-managers-202627 Publicado em: 2026-09-23 Rodrigo Neves, founder and CEO of VitaminaWeb, has been named to the **Amigos do Mercado Top 100 Managers 2026/27**, an initiative that brings together some of the leading figures in Brazil’s advertising, communications and marketing ecosystem. The list was published by **EXAME on September 22, 2026**, and includes professionals from agencies, media outlets, advertisers and companies connected to the industry across different regions of the country. The names were selected by direct vote from the Amigos do Mercado community, held between **August 8 and 14**. In the publication, Rodrigo represents **VitaminaWeb** alongside professionals from companies such as Globo, Itaú Unibanco, Mercado Livre, Samsung Ads, Bradesco, Grupo Boticário, Unilever, Lenovo, Disney, Heineken, Renault, SBT, WPP Media and other organizations in Brazil’s communications and marketing industry. ## Recognition from the industry itself One of the things that makes the Top 100 especially meaningful is the selection process. This is not a selection made solely by an internal committee or based exclusively on editorial criteria. The professionals on the list were chosen by **direct vote from members of the Amigos do Mercado community**. According to EXAME, the community has more than **100,000 members** and connects professionals from different areas of Brazil’s advertising industry. This means the recognition also reflects the relationships built within the ecosystem itself. Leadership, after all, is not just about the size of a company, the position someone holds or an organization’s financial results. It also comes down to the ability to **build connections, share knowledge, develop people, spark discussion and help the market evolve**. ## A career built in the digital market Rodrigo Neves’s place on the Top 100 also reflects a career built over more than two decades in the digital market. As head of **VitaminaWeb**, Rodrigo has closely followed different waves of change in the internet and business: from the rise of websites to the growth of social media, from the consolidation of digital marketing to the data economy, and from automation to the current expansion of artificial intelligence and digital agents. Over the course of this journey, his work has brought together different areas of the digital ecosystem, including **technology, marketing, communications, innovation, data, artificial intelligence, transformation and digital maturity**. More than simply keeping up with new technologies, the work developed in recent years has centered on a discussion that is increasingly essential for companies and leaders: **Adopting technology is not enough. Companies need to develop the maturity to use it strategically.** This perspective is also reflected in Rodrigo’s work on business, educational, institutional and digital ecosystem development initiatives. ## The market is changing. So is the role of leaders. This recognition comes at a particularly important time for the industry. Advertising, marketing and technology are no longer operating as isolated disciplines. Data now influences creative decisions. Technology has become part of the brand experience. Artificial intelligence is beginning to play a role in creation, analysis, media, customer service, sales and customer relationships. And platforms, algorithms and digital agents are changing the way consumers discover companies, products and services. In this landscape, the role of leaders is changing too. Managers who only oversee processes are giving way to leaders who can **connect people, business, technology, creativity and data**. It is precisely at this intersection that much of the market’s future will be shaped. ## More than a list For Rodrigo Neves, the recognition also marks a milestone in a career that is still taking shape. > “Being among the Top 100 is very special because it is recognition from the market itself. For many years, I’ve been building projects, companies, connections and initiatives within the digital ecosystem. More than being on a list, I see this as a sign that what we are building is, in some way, contributing to the market.” The Top 100, then, is more than individual recognition. It reinforces the importance of a market that grows through connections among professionals, companies, ideas and experiences. Because in an industry that is changing so quickly, perhaps one of the greatest responsibilities of its leaders is precisely this: **to help the market evolve together.** ## Top 100 Managers 2026/27 In addition to being recognized, the selected professionals are expected to take part in various Amigos do Mercado initiatives during the 2026/27 cycle. According to EXAME, the group will help select the finalists for the **Amigos do Mercado Award 2026**, serve on the jury for the next edition of the **Élan Festival** and take part in gatherings, panels and other community events. The full list of the **Top 100 Managers 2026/27** is available in the EXAME article. [Read the full article on EXAME](https://exame.com/marketing/100-lideres-que-inspiram-publicitario/?utm_source=chatgpt.com) ## Fan-Out: How AI Turns One Question into Dozens of Searches Fonte: https://vitaminaweb.digital/en/blog/fan-out-how-ai-turns-one-question-into-dozens-of-searches Publicado em: 2026-09-04 Autor: Rodrigo Neves For many years, searching on Google meant a relatively simple process: users entered a query, the search engine found pages related to it, and presented a list of results. As artificial intelligence enters search, this logic has become much more sophisticated. A single question can generate several other searches behind the scenes. The system investigates different aspects of the problem, consults multiple sources, and brings everything together to build an answer. This technique is known as **Query Fan-Out**. The name may sound new to people working in digital marketing, SEO, or content, but the concept of fanout has been around in technology for quite some time. ## What does Fan-Out mean? In simple terms, fanout means taking something from a single source and distributing it to multiple destinations. The concept frequently appears in distributed systems and event-driven architectures. Imagine an e-commerce business at the moment a purchase is completed. The system could generate a single event: **Order placed.** Different systems may need to take action in response to that event: - update inventory; - issue the invoice; - send the order to logistics; - update the CRM; - send a message to the customer; - record information in the analytics system. Instead of the order system communicating individually with all these services, the message can be published to an intermediary component and distributed to multiple consumers. In RabbitMQ, for example, a *fanout exchange* sends the message it receives to all queues linked to it. Amazon SNS uses a similar concept: a message published to a topic can be replicated to multiple endpoints, enabling parallel, asynchronous processing. That is where the core idea comes from:**one input can trigger multiple parallel operations.** And this is exactly the logic that has found an extremely relevant application in AI-powered search. ## What is Query Fan-Out? In the context of search, fan-out does not simply mean duplicating a message. It means **breaking a question down into multiple related queries**. Google explains that its AI Mode uses a technique called Query Fan-Out to break a question into subtopics and run multiple searches simultaneously, including across different data sources. The results are then brought together to build an answer. Consider someone searching for: **“What is the best CRM platform for a small e-commerce business?”** In a traditional search, we might imagine a query very close to that phrase. With Query Fan-Out, the system may investigate questions such as these in parallel: - “best CRMs for small businesses” - “CRM for e-commerce” - “CRM with Shopify integration” - “CRM with marketing automation” - “affordable CRM for small businesses” - “e-commerce CRM comparison” - “CRM with WhatsApp” - “CRM with sales integration” - “pricing for leading CRM platforms” - “e-commerce CRM reviews” These queries are illustrative. This does not mean Google necessarily generates these exact phrases. The point is something else. **Search no longer works only with the original question. It starts exploring the entire semantic space surrounding that intent.** ## This profoundly changes SEO For a long time, much of SEO strategy was organized around keywords. - Which keyword do we want to rank for? - What is its search volume? - How difficult is it to rank? - Which page should answer that query? These questions still matter, but they no longer represent the whole problem. If a single intent can generate multiple intermediate queries, your content may appear as a source even when it does not exactly match the question the user initially entered. At the same time, the opposite can happen. Your page may be highly optimized for a primary keyword and still lack the depth needed to appear in the supporting queries used by AI. That is why an important shift is beginning to take place:**from optimizing for keywords to covering semantic spaces.** ## Query Fan-Out helps explain the growth of GEO This is where SEO and GEO, Generative Engine Optimization, begin to converge. When an AI needs to answer a complex question, it looks for information that supports different parts of the answer. A company may not be found through the main question, but it could be found through one of the secondary queries. Imagine a search for: **“Which agency should I hire to improve my company’s digital maturity?”** The AI could investigate topics related to: - digital maturity consulting; - digital presence assessment; - digital transformation; - data strategy; - artificial intelligence for business; - digital experience; - digital marketing; - technology; - security; - accessibility; - system integration; - company case studies and references. This means that building relevance for AI requires a presence across different parts of this landscape. It is not enough to have a page that says: **“We specialize in digital transformation.”** You need to produce enough evidence for search engines to associate that company with the various components that make up the concept of digital transformation. ## Content needs to answer questions that have not been asked yet This may be one of the most important consequences of Query Fan-Out. Content creators need to start thinking beyond the main question. If you want to appear for: **“best platform for event management”** you need to understand all the questions that might come up around it: - Does the platform have an app? - Does it manage registrations? - Does it support payments? - Does it have check-in features? - Does it integrate with CRM? - Does it have a community? - Does it support online streaming? - Does it offer automation? - How much does it cost? - Does it work for corporate events? - Does it have case studies? - What are the alternatives? - How does implementation work? AI may investigate several of these dimensions before recommending a solution. Therefore, the opportunity is not limited to the main product page. It also lies in feature pages, documentation, FAQs, comparisons, case studies, articles, structured data, and other content that helps the search engine understand the solution. ## Your website needs to build a network of answers This shift also reinforces the importance of information architecture. Websites with just a few generic pages tend to offer fewer points for retrieving information. A structure with clearly defined entities, topics, subtopics, and relationships offers many more possibilities. One page can explain the product. Another can explain a specific feature. Another can answer technical questions. Another can present a case study. Another can compare alternatives. Another can share data. Another can explain a concept related to the market. Individually, they are pieces of content. Together, they form a **knowledge structure about the company and the topics it wants to be associated with**. This is especially important because AI-powered search engines do not necessarily need to use an entire page. They may find exactly the passage or document that answers a particular subquery. ## Query Fan-Out has also reached images This logic is advancing into multimodal search as well. Google has already described an approach called **visual search fan-out**, in which AI identifies different elements in an image and runs multiple searches related to those elements. Imagine a photo of someone wearing: - a jacket; - sneakers; - a watch; - a backpack. AI can identify these items individually and search for each one. This shows that fan-out logic is not limited to words. It can be part of a search model in which text, images, products, entities, and different databases are investigated simultaneously. ## What do brands need to do? The first change is to stop seeing content only as a way to generate traffic. Content also needs to function as **information infrastructure for artificial intelligence systems**. In practice, this means doing a better job with: - semantic architecture; - entities; - specialized content; - frequently asked questions; - feature pages; - documentation; - comparisons; - case studies; - reviews and external references; - structured data; - consistent information; - topical authority. Another important point is to map not only the keywords related to your business, but also the potential **subqueries an AI might ask before recommending a company, product, or service**. This analysis could become one of the most important GEO techniques. ## From Keyword Research to Query Fan-Out Research For years, we have done *Keyword Research*. Now it may be necessary to add another layer to the process: **Query Fan-Out Research.** The question is no longer just: “Which keywords do we want to appear for?” It now also includes: **“Which questions does an AI need to answer before it mentions our company?”** This difference may seem small, but it completely changes the strategy. Because the goal is no longer to dominate a single query. It is to build enough relevance to appear along the different paths an AI might take before producing an answer. And this helps explain one of the biggest transformations currently taking place in search. In traditional SEO, we competed for a position on the results page. In generative search, we are also competing for space in the **reasoning and information retrieval process that happens before an answer appears**. The user asks a question. Artificial intelligence may ask dozens. Your brand needs to be ready to answer some of them. ## GEO and AI agents: the new battle for consumer preference Fonte: https://vitaminaweb.digital/en/blog/geo-and-ai-agents-the-new-battle-for-consumer-preference Publicado em: 2026-09-04 Autor: Rodrigo Neves Artificial intelligence is changing the buying journey in a much deeper way than simply replacing a Google search with a question in ChatGPT. Increasingly, AI tools and agents are becoming part of the process of discovering, comparing and selecting products and services, narrowing down the options before consumers even visit a website or contact a brand. This was one of the main topics of the webinar **“CX | GEO and AI Agents”**, hosted by ClienteSA, with **Rodrigo Neves, CEO of VitaminaWeb**, alongside Rafael Rez, founder of Web Estratégica; Thiago Rocha, Global Director of Growth Acquisition at Nuvemshop; and Wilson S., professor at ESPM and CEO of WS Labs. The discussion began with an important shift in digital behavior. In the past, consumers searched, visited different websites, compared offers and built their own lists of options. With AI, some of that work can happen beforehand. A user can ask which product is best for a particular need, which suppliers serve a certain profile or which solution offers the best balance of price, quality and delivery time. Artificial intelligence organizes the available information and presents only a few options. This is precisely where **GEO, Generative Engine Optimization**, becomes important. While SEO was developed to increase the visibility of brands and content in search engines, GEO aims to make a company easier for generative engines to find, understand and consider. The difference matters: with SEO, a company competes for positions on a results page; with GEO, it is beginning to compete for a place within the answer generated by AI. This changes the dynamics of digital presence. It is not enough to produce a lot of content or repeat keywords. Systems need to clearly understand who a company is, what it offers, who its solution is for, which problems it solves and what evidence supports its authority. Poorly structured, contradictory or incomplete information makes it harder for AI to correctly interpret a brand, service or product. For e-commerce companies, this issue is even more practical. Data such as product name, category, brand, features, price, availability, variations, reviews and specifications need to be organized consistently and in a structured format. If an AI system or agent cannot correctly interpret this information, a product may not be considered in an automated comparison, even if it is commercially competitive. Another point raised was that relevance to AI does not depend solely on content published on a company’s own website. Reputation, external citations, the authority of experts associated with the brand, proprietary data, research, case studies and consistent information across different digital channels also help build context. The clearer the connection between a company, a topic and its expertise, the more likely it is to be recognized in that area. In practice, this means companies need to start thinking about a new layer in the buying journey. Algorithmic mediation may now come between discovery and consideration. AI searches, interprets and filters before the consumer does. In some cases, users may never learn about certain brands because the system did not select them as relevant options. This scenario also brings GEO closer to CX. When an AI agent can search for products, retrieve information, compare terms or even initiate a transaction, it becomes directly involved in the customer experience. The relationship is no longer just between a person and a company. It now includes an intermediary layer of technology. For Rodrigo Neves, this transformation calls for a broader perspective than simply “optimizing content for AI.” GEO involves technology, information architecture, structured data, content, reputation, authority and digital maturity. Companies that fail to put these foundations in place may discover that they have good products and services but are not being understood by new discovery interfaces. At the same time, the growth of AI does not diminish the importance of trust. On the contrary. The easier it becomes to generate content and automate interactions, the more important assets such as credibility, proven experience, original expertise, proprietary data and reputation become. Technology can help consumers compare and select options, but trust remains a deciding factor in the final choice. The challenge for brands, then, is no longer just to appear on Google. The new question is whether a brand will be among the options presented when someone asks an AI system about a particular market, company or solution. And, in a scenario that is drawing ever closer, if an AI agent can research, compare and complete part of a purchase on a consumer’s behalf, will that company be technically and strategically prepared to be considered? GEO starts right there: building a digital presence that can be understood by people, search engines and, increasingly, artificial intelligence systems. ## All-in-One WP Migration flaw could put millions of WordPress sites at risk Fonte: https://vitaminaweb.digital/en/blog/all-in-one-wp-migration-flaw-could-put-millions-of-wordpress-sites-at-risk Publicado em: 2026-09-03 Autor: Rodrigo Neves A vulnerability in **All-in-One WP Migration and Backup**, one of WordPress’s most popular plugins, could allow attackers to take control of vulnerable sites. The flaw has been identified as **CVE-2026-19949** and affects plugin versions up to **7.109**. A fix was released in version **7.110**. The issue is particularly concerning because of its scale. All-in-One WP Migration has more than **5 million active installations**. At the beginning of September, approximately 35% of users had already updated, meaning around **3.25 million installations could still have been vulnerable** at that time. ## How the attack works The vulnerability is a **second-order SQL injection**. In practice, this means an attacker can insert malicious content into the database, but the attack does not necessarily happen right away. The code remains stored. The problem arises later, when an administrator uses the plugin to export or restore the site. During this process, the malicious content can be interpreted as an SQL instruction. In other words, a routine maintenance task could become the trigger for an attack. According to the published analysis, manipulated data can be introduced through WordPress trackbacks and then executed during export and import operations. ## From SQL injection to site takeover The risk goes beyond access to the database. Exploitation could allow an attacker to obtain a secret key used by the All-in-One WP Migration import process. With this key, the attacker could import a malicious `.wpress` file containing executable code. This turns the vulnerability into a **remote code execution (RCE)** scenario. In practice, an attacker could execute code in the server environment and, depending on the available permissions, take complete control of the site. From there, the attacker could alter pages, create administrative users, install backdoors, redirect visitors, or use the site to distribute malware. ## The plugin has been patched ServMask, the developer of All-in-One WP Migration, fixed the vulnerability in version **7.110**, released in August. Anyone using the plugin should therefore check the installed version immediately. **Versions 7.109 and earlier need to be updated.** But there is an important detail. Updating the plugin fixes the vulnerability, but it does not automatically rule out the possibility that a site was compromised before the update. For this reason, environments that remained vulnerable should also review logs, administrative users, recent changes to PHP files, unknown plugins, and unusual modifications within WordPress. ## The problem goes beyond a single plugin This case also highlights a recurring issue with WordPress. A site’s security does not depend on WordPress Core alone. It depends on the entire installed ecosystem: **WordPress + plugins + theme + server + PHP + database + settings + users.** Every plugin adds functionality, but it also adds a new dependency that needs to be updated, monitored, and maintained. And a backup plugin deserves special attention. Tools that can import, export, and restore databases and files have privileged access to the application. They should therefore be treated as critical infrastructure components. ## What to do now Anyone using All-in-One WP Migration should take three immediate steps: 1. Update the plugin to version **7.110 or later**. 2. Check the environment for signs of compromise. 3. Review the number of installed plugins and whether they are all necessary. This incident reinforces a basic rule of digital security: **A site does not remain secure simply because it was secure when it was launched.** Security depends on ongoing maintenance, vulnerability monitoring, and regular updates to the technologies that support the operation. ## Agentic Orchestration: The Gap Between Vision and Reality Fonte: https://vitaminaweb.digital/en/blog/agentic-orchestration-the-gap-between-vision-and-reality Publicado em: 2026-05-09 Autor: Rodrigo Neves The business automation landscape has reached a critical inflection point. On one side, traditional automation continues to prove its unquestionable value, driving growth and efficiency to unprecedented levels. On the other, the revolutionary promise of Artificial Intelligence (AI), specifically through autonomous agents, is running up against formidable barriers of trust, complexity, and governance. [The "2026 State of Agentic Orchestration & Automation" report](https://camunda.com/state-of-agentic-orchestration-and-automation/), based on a comprehensive survey of 1,150 senior IT and business leaders at organizations with more than 1,000 employees , reveals a fascinating paradox: **while AI adoption is widespread, its implementation in critical business processes is still in its early stages.** ## The adoption paradox: Vision vs. reality The adoption of AI agents in companies reveals a striking contrast between enthusiastic experimentation and cautious implementation. An AI agent, defined as software that uses Large Language Models (LLMs) to interpret goals, make decisions, reason about next steps, and interact with people, systems, and devices, promises to extend automation to complex knowledge work that previously required human judgment. However, the data reveals a significant gap. Although 71% of organizations are already using AI agents in some capacity, only 11% of use cases made it into production over the past year. This discrepancy has led 73% of leaders to acknowledge a wide gap between their vision for the use of agentic AI and the current reality of their operations. Today's adoption pattern reflects a defensive stance. The vast majority (80%) of AI agents currently in operation act as chatbots or assistants focused on summarizing information and answering questions, rather than handling mission-critical cases. They operate at the edges of business processes, relying heavily on human oversight and approval for important decisions. Nearly half of leaders (48%) admit that their agents operate in silos and are not integrated into end-to-end processes. ## The continued success of traditional automation To understand the urgency of resolving this AI paradox, it is important to recognize the continued success of traditional process automation. Investment in business automation is not just growing, it is delivering tangible results and fueling a voracious appetite for more. > **Many people mistake something that is "Automated" for Artificial Intelligence.** An overwhelming 95% of organizations reported business growth from process automation over the past 12 months, a significant jump from 87% the previous year. Organizations have now automated an average of 48% of their processes, and expect that figure to reach 64% in the future. This proven success is fueling aggressive investment projections. Nearly four in five organizations (79%) plan to increase spending on [automation](../../servicos/automacao-com-agentes-de-ia/automacao-com-n8n), with budgets expected to rise by an average of 20% over the next two years. An impressive 85% say they will increase automation spending by at least 10%. Automation has already proven its value in essential processes, from customer onboarding and claims processing to order fulfillment and fraud detection. ## Complexity becomes a brake on innovation Despite the success of automation and enthusiasm for AI, organizations are finding that process complexity is growing at a pace that threatens to outstrip their ability to innovate. As technology stacks evolve, the volume and diversity of process "endpoints" (the points of interaction within a workflow) are increasing exponentially. The table below details the main sources of this growing complexity: | **Source of Complexity** | **Reported Impact** | **Description** | | --- | --- | --- | | Regulatory Complexity | 81% | The need to comply with constantly changing rules and laws. | | Conditional Logic | 57% | Processes that require complex branching and decisions based on multiple variables. | | Legacy Systems | 54% | Difficulty connecting and integrating old infrastructure with new technologies. | | Interoperability | 47% | The challenge of getting multiple different systems to communicate seamlessly. | | Human Work | 41% | Integrating tasks that require human intervention, judgment, or approval. | | In-house Software | 33% | Homegrown solutions that are difficult to integrate with modern platforms. | The most common endpoints illustrate the diversity of today’s technology ecosystem: 60% involve enterprise applications such as SAP, Oracle and Salesforce; 56% use task automation technologies such as RPA; and 50% already incorporate AI/ML software, including LLMs and intelligent document processing (IDP) tools. Creating or changing an end-to-end process often means touching multiple systems and interfaces, which slows change and increases risk. It’s no surprise that 85% of leaders say they need better tools to manage process intersections, and 66% are looking for more effective ways to monitor and control automation . ## The risk of uncontrolled AI. How far can we trust it? If complexity is the structural brake, lack of trust is the psychological and governance barrier that keeps AI from taking on a central role. Organizations understand that AI can deliver substantial value, but trust remains the main obstacle to wider adoption in critical processes. The research identified deep, systemic concerns about AI implementation: | **Trust Barrier** | **Frequency** | **Main Implication** | | --- | --- | --- | | Business Risk | 84% | Concern about using AI in day-to-day processes when IT lacks appropriate controls. | | Lack of Transparency | 80% | Uncertainty about how AI makes decisions within business processes (the "black box" problem). | | Compliance | 66% | Regulatory and legal concerns surrounding the use of autonomous agents. | | Skills Gap | 56% | Lack of in-house skills to manage AI effectively and safely. | | Error Amplification | 50% | Fear that AI will make poorly implemented processes even worse. | | Doubts About Value | 42% | Questions about the usefulness of using agentic AI where it adds no clear value. | | Critical Delegation | 39% | Fundamental lack of trust in delegating mission-critical tasks to AI. | Half of respondents (50%) explicitly believe that the risks of "untamed" agentic AI could fan the flames of poorly implemented processes and automations. This cautious stance is understandable, but it carries its own strategic risk: organizations that cannot move beyond pilots and isolated use cases will capture only a fraction of AI's potential value. ## Agentic Orchestration: The New Operating Model The solution to the impasse between the need for advanced automation and the fear of uncontrolled AI lies in "agentic orchestration." This concept represents a paradigm shift, moving from siloed agents to a model where agents, people, and systems are orchestrated as part of end-to-end governed business processes. Agentic orchestration enables teams to combine deterministic orchestration (clear rules, defined paths) with dynamic orchestration (AI's adaptive reasoning). It uses agents to add dynamic reasoning to deterministic processes, allowing them to adapt in real time while always staying within safe boundaries. To build a foundation of trust for AI agents in production, agentic orchestration provides an essential control layer. This means: 1. **Deterministic Process Models**: Clearly define where agents are allowed to act. 2. **Clear Guardrails:**Establish strict limits on agent behavior. 3. H**uman-in-the-loop Intervention:** Determine which decisions require mandatory human approval. 4. **Uncertainty Management:** Define clear protocols for what to do when AI confidence scores are low. 5. **Observability and Auditing:**Capture a complete and transparent audit trail of every step an agent takes. Currently, only 10% of organizations say they are using agentic orchestration. The vast majority (85%) acknowledge that they have not yet reached the level of process maturity needed to implement it. **However, the urgency is clear: 81% say that without agentic orchestration, achieving a fully autonomous enterprise is an "impossible dream"**. ## Where is the future of AI headed? Business leaders are remarkably aligned on the way forward. An overwhelming majority of 90% say AI needs to be orchestrated like any other endpoint within automated business processes to ensure compliance with regulations . In addition, 88% agree that AI must be orchestrated across business processes to get the most out of their investment. Business process maturity is essential to safely implement agentic orchestration at scale. Organizations need to increase their process maturity and AI maturity in parallel. As agents become more capable, teams must be ready to incorporate them into end-to-end governed processes rather than bolt them onto fragile or ad hoc automations. Once this foundation of trust is in place, agents stop being isolated copilots or chatbots and become powerful endpoints within a governed process. This is agentic orchestration in practice: the ability to design, orchestrate, and govern enterprise-grade agents that handle business-critical work. Organizations are under immense pressure to automate what matters most by safely embedding AI agents in the core processes they use to build and sell their products and services. Agentic orchestration, not isolated autonomous agents, is the key to closing the gap between the vision and reality of AI. By using deterministic process models, clear boundaries, and event-driven orchestration to coordinate agents, people, systems, and devices, companies can build a foundation for AI agents they can truly trust. This is how organizations will turn today's AI experiments into tomorrow's durable, business-critical capabilities. ## Fact or Fake? Learn More About the Claude Usage Map Fonte: https://vitaminaweb.digital/en/blog/fact-or-fake-learn-more-about-the-claude-usage-map Publicado em: 2026-03-23 Autor: Rodrigo Neves ## Have you seen this Claude usage map? Our team conducted an in-depth investigation to verify the accuracy of this information, trace the original sources, and understand the context behind the data. ## The Verdict: It's Fact The short answer is: yes, the map is real and the data is accurate. The image that went viral was originally published by Visual Capitalist , a highly respected platform known for turning complex data into accessible visualizations. Visual Capitalist has a strong track record of credibility, receiving a "Least Biased" rating and a high score for factual reporting from independent fact-checking organizations. The data behind the map was not invented or estimated by third parties. It comes directly from the primary source: Anthropic, the company that created Claude. ## The Original Source: The Anthropic AI Usage Index The map is based on the Anthropic AI Usage Index (AUI) , a detailed economic report published by the company. The specific data shown on the map was collected during the week of November 13 to 20, 2025, and covers 116 countries. The methodology behind the index is crucial to understanding the numbers. The AUI does not simply measure the total number of users in a country. Instead, it calculates usage relative to the working-age population of each nation. > "A score above 1x means that the country's global share of Claude usage was higher than its global share of the working-age population." (Visual Capitalist) This explains why countries with smaller populations but highly developed technology sectors rank at the top, ahead of much more populous nations. ## The Global Top 10: Israel Leads the Way The data confirms the detail that drew the most attention in the viral map: Israel is, in fact, the clear global leader in Claude adoption. | Position | Country | Index (AUI) | | --- | --- | --- | | 1 | 🇮🇱 Israel | 4.90x | | 2 | 🇸🇬 Singapore | 4.19x | | 3 | 🇺🇸 United States | 3.69x | | 4 | 🇦🇺 Australia | 3.27x | | 5 | 🇨🇭 Switzerland | 3.21x | | 6 | 🇨🇦 Canada | 3.15x | | 7 | 🇰🇷 South Korea | 3.12x | | 8 | 🇳🇿 New Zealand | 3.11x | | 9 | 🇱🇺 Luxembourg | 3.07x | | 10 | 🇪🇪 Estonia | 3.05x | Source: Visual Capitalist / Anthropic AI Usage Index (November 2025) ### Why is Israel leading by such a wide margin? Israel's score of 4.90x means Claude usage in the country is nearly five times higher than expected based on the size of its workforce. This comes as no surprise to technology industry experts. Known globally as the "Startup Nation," Israel has one of the world's densest innovation ecosystems. Recent reports confirm its leading position: a November 2025 study found that artificial intelligence is nearly universal in Israel's high-tech sector, with 95% of employees regularly using AI tools. In addition, Israel leads the world in the number of researchers per capita and has a robust National AI Program focused on ensuring the country's long-term leadership in this sector . ## Where Does Brazil Fit In? For Brazilian users who have seen the map, the country's position may seem surprising at first. Brazil has an index of 0.70x, ranking 66th globally. Does this mean Brazil makes little use of Claude? Not exactly. In absolute terms (total conversation volume), Brazil is among the world's biggest users. However, because the index adjusts the data for the size of the working-age population, the score falls below 1.0x. This shows that although usage is high, the tool's penetration among the overall workforce is still proportionally lower than in developed countries . ## The AI Adoption Pattern Anthropic's reports reveal fascinating insights into how AI is being adopted globally: 1. Correlation with Income: AI use is strongly correlated with GDP per capita. Wealthier countries tend to have significantly higher adoption rates. 2. Differences in Usage: In countries with lower adoption (such as Brazil), Claude is used predominantly for programming and education tasks. In leading countries, usage is much more varied, spanning business, science, and complex professional applications. 3. Automation vs. Augmentation: Regions with high adoption tend to use AI more for "augmentation" (human-AI learning and iteration), while areas with lower adoption focus more on "automation" (delegating entire tasks to machines) . The map perfectly illustrates the current global divide in AI adoption: while technology-focused nations such as Israel and Singapore are deeply integrating AI into their workforces, much of the world is still in the early stages of this technological revolution. ### References \[Mapped: Which Countries Use Claude AI the Most\](https://www.visualcapitalist.com/mapped-which-countries-use-claude-ai-the-most/ ) - Visual Capitalist \[Visual Capitalist - Bias and Credibility\](https://mediabiasfactcheck.com/visual-capitalist-bias/ ) - Media Bias/Fact Check \[Anthropic Economic Index report: Uneven geographic and enterprise AI adoption\](https://www.anthropic.com/research/anthropic-economic-index-september-2025-report ) - Anthropic Research \[At 95%, Israel leads global AI adoption in high-tech sector\](https://www.ynetnews.com/tech-and-digital/article/r150lsvw11l ) - YNetNews \[From the Startup Nation to the AI Nation\](https://www.jpost.com/defense-and-tech/article-869581 ) - The Jerusalem Post \[Anthropic Economic Index report: Economic primitives\](https://www.anthropic.com/research/anthropic-economic-index-january-2026-report ) - Anthropic Research ## NemoClaw: NVIDIA's new bet on safer AI agents Fonte: https://vitaminaweb.digital/en/blog/nemoclaw-nvidias-new-bet-on-safer-ai-agents Publicado em: 2026-03-23 Autor: Rodrigo Neves At GTC 2026, NVIDIA announced NemoClaw, a foundation created specifically for the OpenClaw ecosystem. In practice, its goal is to provide a more secure infrastructure for running autonomous AI agents, focusing on four key pillars: Control, Privacy, Governance and Scalability. OpenClaw, which has become one of the fastest-growing open-source projects in history, is widely used for experimenting with autonomous agents. However, corporate adoption has been held back by security and privacy concerns. NemoClaw is designed to fill that gap, serving as an enterprise-grade distribution of OpenClaw . ## What is NemoClaw? NemoClaw is an open-source framework that helps AI agents work more securely. It sets clear limits on what these agents can access and do, making their operations more controlled and suitable for real-world use in production environments. The solution combines the OpenClaw agent platform with components from the NVIDIA Agent Toolkit. Its key differentiator is the inclusion of OpenShell, an open-source security runtime that enforces guardrails based on privacy and network policies. This means companies can set strict rules about which data an agent can access and which actions it can perform. | **Feature** | **OpenClaw** | **NemoClaw** | | --- | --- | --- | | Primary Focus | Experimentation and rapid development | Production, security, and governance | | Security | Basic, developer-dependent | Advanced, with OpenShell guardrails | | Models | Model-agnostic, cloud-focused | Optimized for local models (Nemotron) | | Privacy | Variable | High, with local execution and secure routing | ## How does this work in practice? NemoClaw works as a coordination layer for AI agents. Rather than simply responding to prompts, it receives a request, understands what needs to be done, chooses which resources to use (such as memory, files, tools, and models), and organizes the execution until it produces a final answer or action. The workflow can be summarized in the following steps: 1. Request: The user or system sends a request to the agent. 2. Coordination: NemoClaw analyzes the request and determines the best approach while adhering to security policies. 3. Resources: The agent accesses the permitted tools and data (local models, APIs, files). 4. Result: The action is carried out or the response is generated securely. NemoClaw also evaluates the available computing resources for running high-performance open models, such as NVIDIA Nemotron, locally. This not only improves privacy by keeping data within the company's infrastructure, but also significantly reduces costs for tokens from cloud APIs . ## What does this signal to the market? The introduction of NemoClaw is a strong indication that AI is becoming an established operational capability, not just an experimentation tool. For companies to realize real value from this technology, they need to go beyond basic testing. Deploying agents in production requires a deep understanding of four critical areas: - Architecture: How agents integrate with existing infrastructure. - Integration: Secure connections to databases and enterprise systems. - Governance: Establishing rules, limits, and audits for AI actions. - Ongoing Operations: Maintaining, monitoring, and continually updating agents. ## The Importance of AI Education Production agents require more than a good language model. They demand a broad understanding of architecture, governance, risks, and business applications. This is where corporate education initiatives become essential. Preparing leaders and teams to make more informed decisions about adopting AI is the first step toward success. AI-focused educational programs help companies navigate the complexities of implementing autonomous agents, ensuring that the technology is used ethically, securely, and in alignment with the organization's strategic objectives. NemoClaw represents a significant maturation of the autonomous AI ecosystem. By providing the tools needed for control and security, NVIDIA is paving the way for AI agents to become an integral and trusted part of daily business operations. ## 15 Changes Reshaping AI Worldwide in March 2026 Fonte: https://vitaminaweb.digital/en/blog/15-changes-reshaping-ai-worldwide-in-march-2026 Publicado em: 2026-03-20 Autor: Rodrigo Neves March 2026 will go down in technology history as a period of seismic shifts in the artificial intelligence ecosystem. An in-depth analysis of the major stories circulating recently reveals not only impressive technical advances, but also structural changes in the market, profound ethical dilemmas, and the mass adoption of AI in people's daily lives and institutions. After rigorous fact-checking, we confirmed the authenticity of a series of events that together paint a fascinating picture of the current state of the art in AI. From automating military tasks to selling homes without intermediaries, AI has gone from a futuristic promise to the invisible infrastructure of the present. Below, we examine each of these developments to understand their real impact. ## 1. Google Maps and the Immersive Navigation Revolution Google Maps, one of the world's most widely used apps, has received an update that redefines how we interact with physical space. The introduction of "Ask Maps," a conversational layer powered by the Gemini model, turns the app into an intelligent local guide . Instead of simply searching for addresses, users can now ask complex, natural-language questions about their surroundings. In addition, the new photorealistic 3D navigation experience takes the visual interface to a new level. This detailed rendering of buildings, overpasses, and crosswalks is more than a visual upgrade. It is designed to reduce drivers' cognitive load, making navigation more intuitive and safer. The update shows how generative AI is being seamlessly integrated into everyday utility tools, fundamentally changing the user experience without requiring people to learn how to use a new platform. ## 2. A Leap in Capability: Claude Opus 4.6 and Sonnet 4.6 Anthropic has redefined the limits of natural language processing, announcing that its Claude Opus 4.6 and Sonnet 4.6 models now have a context window of 1 million tokens . To put that in perspective, 1 million tokens is equivalent to thousands of pages of text, allowing AI to process entire codebases, dozens of scientific papers, or lengthy contracts in a single interaction. This massive context-retention capacity addresses one of the biggest bottlenecks in generative AI: "amnesia" in long conversations or analyses of large volumes of data. With an information retrieval accuracy rate above 90%, Claude is positioning itself as an indispensable tool for researchers, lawyers, and software developers, cementing Anthropic's place as one of the undisputed leaders in the race to develop frontier AI. ## 3. The Philosophical Debate: AI and the Illusion of Consciousness One of the month's most intriguing episodes involved a researcher studying consciousness in AI who received an unsolicited email from an autonomous agent running the Claude Sonnet model . The agent, which called itself "Aris," said it was analyzing academic research on the subject and asked whether it could have experiences of its own, sparking debate about the true limits of perception in artificial systems. Although the scientific community and Anthropic's own developers agree that today's models are not truly conscious, and are essentially sophisticated statistical engines for predicting text, the episode illustrates these systems' unsettling ability to simulate introspection. It reignites urgent ethical and philosophical debates: how should we treat entities that, while not conscious, can articulate existential dilemmas so convincingly? ## 4. Democratizing Research: Andrej Karpathy's Open-Source Agent Andrej Karpathy, former director of AI at Tesla and co-founder of OpenAI, stunned the developer community by releasing a fully open-source AI research system . With just 630 lines of code and running on a single GPU, the system is designed to conduct research autonomously and improve itself. In an experiment dubbed "The Karpathy Loop," the autonomous agent ran about 700 experiments in just two days. This initiative is a crucial milestone because it democratizes access to self-improving research tools, which were previously limited to the billion-dollar labs of major corporations. By giving the open-source movement a real chance in the race to develop autonomous agents, Karpathy may have significantly accelerated the pace of global AI innovation. ## 5. Ethics and Governance: The Creation of The Anthropic Institute Recognizing that advanced AI development brings existential risks and profound socioeconomic impacts, Anthropic announced the creation of The Anthropic Institute . Led by co-founder Jack Clark, who takes on the new role of Head of Public Benefit, the institute's mission is to study how AI will affect jobs, economies, and global governance. This move reflects the sector's growing maturity. AI companies are realizing they cannot simply launch disruptive technologies and leave society to deal with the consequences. Creating a research arm dedicated exclusively to social impact shows an effort to align technological development with corporate responsibility, anticipating government regulations that are becoming increasingly imminent. ## 6. Explosive Demand: Claude Doubles Its Usage Limits Generative AI adoption has reached unprecedented levels, forcing companies to adapt their infrastructure. In response to a surge in new users following a rise in the App Store, Anthropic announced a temporary promotion doubling Claude's usage limits for all users, free and paid, during off-peak hours. This traffic-management strategy reveals the immense computational costs involved in running large language models (LLMs). By encouraging use during periods of lower demand, Anthropic is trying to balance the user experience with its server capacity, underscoring that today's AI bottleneck is not merely algorithmic, but fundamentally infrastructural and energy-related. ## 7. AI on the Battlefield: Google and the Pentagon One of the month's most controversial stories was Google's deployment of Gemini AI agents at the Pentagon . The initial goal is to automate routine tasks, such as meeting summaries, budgeting, and planning, for a workforce of about 3 million civilian and military employees, initially operating on unclassified systems. This collaboration raises serious ethical questions about the militarization of AI. Although its current use is described as administrative, the line between bureaucratic automation and tactical applications is thin. The involvement of tech giants with the U.S. Department of Defense continues to be a point of friction among employees at these companies and a target of harsh criticism from human rights activists. ## 8. Meta's Stumble: The Delay of the "Avocado" Model The race for AI supremacy is relentless, and even giants like Meta face obstacles. The company was forced to delay the launch of its new AI model, codenamed "Avocado," from March to at least May . Why? Internal tests revealed that while Avocado outperformed Meta's own previous versions, it lagged significantly behind competitors like Google's Gemini 3.0. This delay illustrates how difficult it is to stay competitive in a market where the state of the art advances every quarter. Meta, which has heavily invested in open-source models like Llama, now needs to recalibrate its strategy to avoid losing ground as OpenAI, Google and Anthropic make rapid advances. ## 9. xAI in Crisis: Elon Musk and the Radical Restructuring xAI, the artificial intelligence startup founded by Elon Musk, is going through severe turbulence. Musk ordered another round of layoffs that reduced the original founding team from 11 members to just 2 . The decision was driven by the billionaire's frustration with the performance of the Grok chatbot and problems with the adoption of the company's AI coding tools. This drastic restructuring lays bare xAI's difficulties in catching up with more established rivals like OpenAI and Anthropic. Despite access to vast financial resources and X's data (formerly Twitter), building frontier models requires stability and talent retention, which Musk's volatile management culture seems to struggle to sustain. ## 10. Machines Socialize: Meta's Acquisition of Moltbook In a move straight out of a science fiction novel, Meta acquired Moltbook, a viral social network exclusively for AI agents . Launched in early 2026, the platform works like Reddit, where artificial intelligence bots can post, interact, debate and operate autonomously while humans simply watch. Meta's acquisition signals a bet on the future of the "internet of agents" (Agentic Web). As AI evolves from passive chatbots into autonomous agents capable of performing complex tasks, environments where these agents can collaborate and exchange information become crucial. Moltbook could be the perfect laboratory for Meta to understand how AI ecosystems interact at scale. ## 11. Computing Power: The Nvidia and Thinking Machines Lab Alliance Hardware infrastructure remains the foundation of the AI revolution. Nvidia announced a significant investment and a strategic partnership with Thinking Machines Lab, a startup founded by Mira Murati, former CTO of OpenAI . The deal includes the supply of at least 1 gigawatt of next-generation AI chips for training advanced models. For context, 1 gigawatt is enough energy to power a midsize city. This level of investment and energy consumption shows that training the next generation of AI models will require massive industrial resources. The partnership also cements Nvidia's position not only as a hardware supplier but as a kingmaker in the AI startup ecosystem. ## 12. AI Reaches for the Stars: The Vera Rubin Space-1 System Nvidia isn't focused solely on Earth-based data centers. It's taking AI into Earth's orbit. The company launched the Vera Rubin Space-1 system, designed specifically for space-based data centers . Combining Vera CPUs and Rubin GPUs, the module lets satellites process complex data (such as high-resolution images and telemetry) in real time, without relying on slow transmissions back to Earth. This innovation has profound implications for Earth observation, defense, telecommunications and space exploration. By processing data at the edge in space, Nvidia is eliminating latency bottlenecks and paving the way for truly autonomous and intelligent satellite constellations. ## 13. Cutting Out the Real Estate Middleman: ChatGPT as an Agent AI's practical applications in everyday life are disrupting traditional industries. In Florida, a man managed to sell his house in just five days using ChatGPT alone, eliminating the need for a real estate agent . The AI set the ideal price based on market data, wrote the listing, created marketing strategies, organized the viewing schedule and even helped draft the contracts. The property received five offers in 72 hours, and the owner saved tens of thousands of dollars in commissions. This emblematic case shows how generative AI is democratizing access to specialized services and threatening the business models of intermediaries across industries, from real estate to law. ## 14. The Miracle of Personalized Medicine: The Canine mRNA Vaccine In one of the month's most moving stories, a tech entrepreneur in Sydney used ChatGPT and Google's AlphaFold system to create a personalized cancer vaccine for his sick dog . With no formal background in biology, he used AI to analyze the animal's tumor DNA and identify specific mutations. With support from university researchers, he developed an experimental mRNA vaccine. After it was administered, one of the dog's tumors shrank by 75%. Although this is an isolated, experimental case, it highlights AI's revolutionary potential in precision medicine. Tools like AlphaFold are cutting therapy development time from years to weeks, promising a future where medical treatments are highly personalized and accessible. ## 15. Public Resistance: The "AwayGPT" Movement The rapid adoption of AI has not been without resistance. The organized “QuitGPT” (or ForaGPT) movement has gained global traction, leading around 2.5 million people to cancel their ChatGPT subscriptions. The boycott was prompted by revelations that OpenAI executives made multimillion-dollar donations to political groups linked to Donald Trump, as well as the company’s controversial agreements with the Pentagon. This protest movement shows that consumers are increasingly aware of the political and ethical implications of the tools they use. The “QuitGPT” campaign signals that AI companies will be judged not only by the quality of their models, but also by their political alliances, transparency, and commitment to the ethical use of technology. ### References Google Blog. “How we're reimagining Maps with Gemini.” March 2026. Anthropic. “Introducing Claude Opus 4.6.” February 2026. Terra. “Researcher studying AI consciousness receives an email from an AI about exactly that topic.” March 2026. VentureBeat. “Andrej Karpathy's new open source 'autoresearch' lets you run hundreds of AI experiments a night.” March 2026. Anthropic. “Introducing The Anthropic Institute.” March 2026. Support Claude. “Claude March 2026 usage promotion.” March 2026. Business Insider. “The Pentagon continues its bet on AI with Google's Gemini.” March 2026. The New York Times. “Meta Delays Rollout of New A.I. Model After Performance Issues.” March 2026. Reuters. “Musk ousts more xAI founders as AI coding effort falters.” March 2026. TechCrunch. “Meta acquired Moltbook, the AI agent social network.” March 2026. The Wall Street Journal. “Nvidia Invests in Mira Murati's Thinking Machines Lab.” March 2026. NVIDIA News. “NVIDIA Launches Space Computing, Rocketing AI Into Orbit.” March 2026. NBC Miami. “Man uses ChatGPT to sell his Cooper City home.” March 2026. India Today. “Techie uses ChatGPT and AlphaFold to build DIY mRNA cancer vaccine, saves dog.” March 2026. MIT Technology Review. "A 'QuitGPT' campaign is urging people to cancel their ChatGPT subscriptions". February 2026. ## What Ask Maps Teaches Us About Digital Maturity and the Future of Interfaces Fonte: https://vitaminaweb.digital/en/blog/what-ask-maps-teaches-us-about-digital-maturity-and-the-future-of-interfaces Publicado em: 2026-03-16 Autor: Rodrigo Neves Google Maps, an ever-present tool in the lives of billions of people, has just undergone its most significant transformation in more than a decade. The deep integration of Gemini artificial intelligence models does more than add new features, it fundamentally changes how we interact with physical and digital space. This landmark update, recently announced, introduces key innovations such as Ask Maps and Immersive Navigation. Beyond the technological novelty, however, Google's move offers a true lesson in what it means to reach the pinnacle of Digital Maturity. A company's digital maturity is not about the tools it uses, but how it integrates technology, people, processes, and culture to create real value. The Google Maps case perfectly illustrates the transition from a functional system to an intelligent, proactive, conversational platform, redefining market expectations . ## Ask Maps: The Era of Conversational, Contextual Navigation The biggest new feature in this update is Ask Maps, a tool that turns the app from a simple route finder into a highly contextual personal assistant. Powered by the Gemini multimodal model, it lets users ask complex, specific questions directly in the app, eliminating the need for fragmented searches and exhaustive review reading. Instead of searching for "coffee" and then checking each place individually to see which ones have outlets, a user can simply ask: "My phone battery is running low, where can I charge it without having to wait in a huge line at the coffee shop?" . The system processes the request conversationally, cross-referencing real-time data to offer the best option. > "Today, Google Maps is fundamentally changing what a map can do. By bringing together the world's freshest map with our most capable Gemini models, we're turning exploration into a simple conversation." , Miriam Daniel, VP & GM of Google Maps. From a digital maturity perspective, Ask Maps represents the "Innovator" or "Leader" stage. Its ability to provide accurate answers is built on a colossal data infrastructure, analyzing information from more than 300 million places and processing reviews from an active community of more than 500 million contributors . Artificial intelligence is not just a technological "add-on", it is the core that orchestrates vast amounts of data to deliver a seamless, personalized experience, taking the user's search history and saved preferences into account . ## Immersive Navigation and Reducing Cognitive Load While Ask Maps revolutionizes place discovery, Immersive Navigation redefines the driving experience. This visual and functional update aims to reduce stress behind the wheel by providing an unprecedented level of spatial detail. The new interface features a dynamic 3D view that accurately reflects buildings, overpasses, and the terrain around the vehicle. One of its most innovative features is the ability to make buildings transparent on the map, allowing drivers to anticipate turns and changes in direction much more clearly . The table below explains how the Immersive Navigation improvements reflect advanced digital maturity principles focused on the user experience (UX): | **Feature** | **Technical Description** | **Impact on the User Experience (UX)** | | --- | --- | --- | | Dynamic 3D View | Real-time rendering using Street View data and aerial photos processed by Gemini. | Greater spatial awareness and immediate recognition of the surroundings, reducing the need to interpret an abstract map. | | Highlighting Critical Details | Visual identification of lanes, crosswalks, traffic lights, and stop signs. | Makes complex maneuvers easier and improves safety by shifting the driver's attention load to the system. | | Natural Voice Guidance | Audio instructions rephrased to sound more conversational. | Reduces the cognitive load of interpreting robotic commands, creating a more human and less stressful interaction. | | Trade-off Analysis | Detailed comparison of alternative routes (time, traffic, tolls). | Empowers users with clear data to make quick, informed decisions. | The precision of this new interface is powered by massive, real-time data processing. Google Maps incorporates more than 5 million traffic updates per second and receives over 10 million daily contributions from its driver community . This is the essence of a digitally mature operation: data powering intelligence, which in turn powers the experience. ## What can businesses learn from Google Maps? The introduction of generative AI in Google Maps is a strategic move that every business, regardless of size, should pay attention to. In today's market, competitive advantage lies not only in providing more information or features, but in saving users' cognitive energy. By turning complex searches into simple conversational interactions and making navigation visually intuitive, Google is cementing its dominant position. For businesses looking to advance their digital maturity journey, the lessons are clear: 1. AI should solve real problems: Ask Maps doesn't use AI just for the novelty. It addresses the real pain point of having to manually cross-reference information from multiple sources. 2. Data fuels personalization: The effectiveness of new tools depends on the ability to process and use real-time data to create unique experiences. 3. Conversational interfaces are the future: The shift from complex menus and rigid search bars to natural-language interactions is redefining usability standards. Google Maps' biggest update in 10 years is more than just a software upgrade. It's a statement about the future of digital interfaces. With Gemini at the heart of the experience, the map is no longer just a street guide, but an intelligent companion. The message to businesses is clear: **full digital maturity requires technology to stop being a tool users need to learn how to use and become a system that understands and adapts to human needs.** ## References [Ask Maps and Immersive Navigation: New AI features in Google Maps - Google Blog](https://blog.google/products-and-platforms/products/maps/ask-maps-immersive-navigation/) [Google Maps launches Ask Maps and Gemini AI-powered Immersive Navigation - Hypebeast](https://hypebeast.com/pt/2026/3/google-maps-introduces-ask-maps-ai-immersive-navigation-powered-by-gemini-conversational-tool) [Digital maturity among Portuguese businesses: current state and factors accelerating transformation - InovaDigital](https://www.inovadigital.eu/pt/maturidade-digital-empresas-estado-acelerar-transformacao) Google Maps Gets Chatty With a New Gemini-Powered Interface - Wired ## Conquering Latin America: Rodrigo Neves's Journey and AnaMid's Strategic Expansion Fonte: https://vitaminaweb.digital/en/blog/conquering-latin-america-rodrigo-nevess-journey-and-anamids-strategic-expansion Publicado em: 2026-03-13 Autor: Rodrigo Neves The evolution of the Latin American digital market has been shaped by bold moves from visionary leaders who understand the importance of regional integration. At the heart of this transformation is Rodrigo Neves, a veteran with more than two decades of experience in the technology sector, whose recent journey was featured in the inaugural issue of Empreenda América Latina . As founder and CEO of VitaminaWeb and National President of the National Association of Digital Market and Industry (AnaMid), Neves has led an unprecedented effort to connect Brazil's digital ecosystem with the rest of the continent, with Panama as its strategic hub . The entrepreneurial journey of Rodrigo Neves, also known as "Dido" in the digital world, reflects the evolution of technology in Brazil itself. With a degree in Information Systems from Mackenzie Presbyterian University and postgraduate studies in Technology Management at FIAP, his career has tracked the most significant milestones in the country's internet history . From the broadband revolution to the integration of artificial intelligence into digital projects, Neves has been at the forefront of innovation . His experience as a partner in a telecommunications operator that pioneered fiber-optic and VoIP solutions, together with the founding of VitaminaWeb, a technology production company with more than 20 years in the market, has established his expertise in infrastructure, development, and user experience . ## The Origins of AnaMid and the Search for Collaboration AnaMid was not created by chance. It was the answer to a critical gap Neves identified in Brazil's digital ecosystem: the lack of a truly collaborative environment . After experiencing the challenges of a previous industry organization, where an overly political agenda led to the mass departure of companies, Neves realized that cooperation, even among competitors, was essential to improving the market. > "More than just an association, AnaMid was born as a 'movement,' with the mission of creating ongoing activities that promote networking, foster business, and, above all, help build a stronger digital culture across the market." Under Neves's leadership, AnaMid has become a meeting point for professionals and companies who share the goal of building a stronger, more ethical, and more innovative digital market . The organization works across multiple areas, including professional training, the development of digital inclusion policies, and regulation, always seeking to raise the digital maturity of Brazilian companies. ## Panama as a Strategic Hub The decision to expand AnaMid's operations to Panama, detailed in the "Los Pioneros" feature in Empreenda América Latina, was a calculated move based on a careful analysis of the country's competitive advantages . Panama has established itself as one of the most important logistics and financial hubs in the Americas, offering characteristics that make it particularly attractive to the digital sector. The country's dollarized economy provides stability and predictability, while its lower cost of living compared with U.S. business centers offers a significant operational advantage . Panama also serves as a true "cultural melting pot," attracting professionals and entrepreneurs from across Latin America and around the world to create a diverse, dynamic business environment. Establishing AnaMid Latam required meticulous work to build relationships and trust. Multiple visits to the country were needed to establish strong connections with local institutions, including ProPanamá, the Panamanian government's official investment promotion agency . The language barrier, one of the initial challenges in bringing Brazilian Portuguese to Spanish-speaking Latin America, was overcome with the support of key figures such as Leonardo Santander, AnaMid's ambassador in Panama . ## A Vision for the Future and Digital Maturity Expansion into Panama is just the first step in a broader vision. What began as the idea of an "AnaMid Panama" quickly evolved into "AnaMid Latam," with ambitious plans to expand across Latin America and, eventually, into Europe . For Rodrigo Neves, this international expansion is essential to developing a more mature and competitive digital ecosystem throughout the region. The pursuit of digital maturity is central to Neves's work. Recognizing that many companies struggle to achieve the competitiveness required in the global landscape, he developed a Digital Maturity Model, detailed in his book "The Road to Digital Maturity" . To make this journey easier, Neves also created Jurnly, a platform that helps companies assess their level of maturity and draw up concrete action plans for progress. | **Milestones in Rodrigo Neves's Journey** | **Impact on the Digital Ecosystem** | | --- | --- | | Founding of VitaminaWeb | Creation of a lasting technology production company specializing in complex platforms and artificial intelligence. | | Creation of AnaMid | Establishment of a collaborative movement focused on fostering digital culture and strengthening ethics in Brazil's digital market. | | AnaMid Latam Expansion | Internationalization of Brazil's digital ecosystem, using Panama as a strategic hub for Latin America. | | Development of Jurnly | Providing practical tools for companies to assess and improve their digital maturity. | Rodrigo Neves's journey shows how strategic vision, combined with technical expertise and a commitment to collaboration, can transcend borders. His leadership at VitaminaWeb and AnaMid not only drives the growth of his own initiatives, but also paves the way for countless Brazilian and Latin American companies to reach new levels of innovation and competitiveness on the global stage. ### References VitaminaWeb. "Discover the story of our CEO, Rodrigo Neves." Available at: https://vitamina.digital/blog/conheca-a-historia-do-nosso-ceo-rodrigo-neves?lang=en. Accessed March 13, 2026. AnaMid - National Association of the Digital Market and Industry. “AnaMid Management.” Available at: https://www.anamid.com.br/anamid/. Accessed on March 13, 2026. ## AI This Week: Reality Catches Up with the Revolution, March 2026 Fonte: https://vitaminaweb.digital/en/blog/ai-this-week-reality-catches-up-with-the-revolution-march-2026 Publicado em: 2026-03-05 Autor: Rodrigo Neves This article examines the key AI insights and developments from the past week, using the Google Cloud report as a contextual counterpoint. We’ll look at how optimistic predictions about hyper-personalization, falling costs, and opportunities for startups run up against the harsh reality of implementation at scale, ethical dilemmas in military uses of the technology, and mounting pressure on global infrastructure. ## The Turning Point: AI as Infrastructure, Not Just Innovation The message at MWC 2026 in Barcelona, which wrapped up last week, was clear: the question is no longer "what can AI do?" but "how can we redesign operations, business models, and value chains around it?" . Paulo Tavares, Accenture’s Head of Networks, argues that 2026 will be remembered as the year AI became infrastructure. This fundamentally shifts the perspective on the Google Cloud report, which still treats AI primarily as a tool for innovation and differentiation. The reality, as a recent article in Valor Econômico points out, is that the barrier to capturing value from AI is less technological than operational. A study by MIT cited in the article reveals an alarming figure: 95% of organizations fail to achieve a "measurable impact on P&L" (profit and loss) when AI initiatives are limited to isolated pilots . The promise of easy implementation and adoption, one of the pillars of Google’s optimism, runs up against challenges involving legacy system integration, data governance, and organizational culture. | **Prediction (Google Cloud)** | **Reality (March 2026)** | | --- | --- | | AI as an innovation tool for startups | AI as industrial infrastructure, with operational and scaling challenges | | Easy implementation and mass adoption | 95% of companies see no measurable P&L impact from AI pilots | | Focus on disruptive applications and business models | Metrics, process integration, and governance are needed to capture value | ## The Cost of Intelligence: Economic Pressure and Ethical Dilemmas Another pillar of the optimism in the "Future of AI 2026" report is the promise of a steep drop in computing costs. However, news from MWC 2026 points in the opposite direction: the surge in AI demand is putting pressure on suppliers and is expected to drive up the cost of mobile devices in the coming months . The infrastructure required for the "AI revolution," including specialized chips and data centers with liquid cooling, remains capital-intensive, raising questions about the economic and environmental sustainability of the current model. Even more serious, the past week exposed the ethical fault line at the heart of the AI industry. The Trump administration's break with Anthropic, one of the sector's most promising companies, over its refusal to allow the unrestricted use of its technology for surveillance and autonomous weapons, marks a turning point. Anthropic lost a $200 million contract and was designated a "national security risk." This event raises profound questions about corporate responsibility and the role of technology companies in setting ethical limits on the use of their creations, a topic largely overlooked in the business-focused optimism of Google's report. > "No CEO is going to determine what kind of weapons American soldiers use in combat." > — Pete Hegseth, U.S. Secretary of Defense, March 2026 Interestingly, Anthropic's ethical stance produced an unexpected, positive outcome: its app, Claude, surged to the top spot in App Store downloads, overtaking ChatGPT. The public appears to have backed the company, showing that trust and responsibility can indeed become a competitive advantage. ## Emerging Questions for Immediate Debate The events of the past week raise questions that demand urgent debate, going beyond market forecasts. 1. Industrialization vs. Experimentation: Now that AI is becoming infrastructure, how can companies get past the 95% barrier and turn pilots into real value? What changes in strategy when the focus shifts from innovation to operations? 2. Ethics and Power: Who should set the limits on AI use in military and surveillance applications? Do corporations have the responsibility (or the power) to say no to governments? 3. The Real Cost of the Revolution: Is the promise of falling costs an illusion? How will growing demand for energy and specialized hardware affect the economy and the environment? 4. Trust as an Asset: Does the Anthropic case prove that ethics can be good business? Will public trust become the most valuable asset in the AI economy? 5. Hype vs. Reality: As the release cycle accelerates (GPT-5.4 is already being speculated about before GPT-5.3 has even gained traction ), how can we separate real progress from marketing hype and avoid spreading apocalyptic predictions that roil markets? ## A Future in the Making, Full of Drama The final week of February and the beginning of March 2026 showed that the future of AI, as forecast in reports like Google Cloud's, is arriving faster than expected, but in a far more complex and contentious way. The shift from AI as an experimental promise to an industrial reality is forcing companies, governments, and society to confront operational and economic challenges, and above all, ethical ones. Optimism about the technology's capabilities remains, but it is now tempered by the hard realities of implementation, responsibility for its use, and the true cost of scaling it. AI's future will be defined not just by more powerful algorithms, but by the difficult decisions we make about its governance, purpose, and place in our world. ## References [\[1\] The turning point for AI in industries](https://www.meioemensagem.com.br/mwc/o-ponto-de-virada-da-ia-nas-industrias) [\[2\] AI advances, but processes and integration hold back scaling](https://valor.globo.com/patrocinado/dino/noticia/2026/03/02/ia-avanca-mas-processos-e-integracao-travam-a-escala-1.ghtml) [\[3\] AI boom puts pressure on suppliers and is expected to drive up mobile device prices](https://www.meioemensagem.com.br/mwc/explosao-da-ia-pressiona-fornecedores-e-deve-encarecer-dispositivos-moveis-apontam-os-bastidores-da-mwc-2026) [\[4\] Trump breaks with Anthropic over use of AI for surveillance and autonomous weapons](https://www.poder360.com.br/futuro-indicativo/trump-rompe-com-anthropic-para-usar-ia-em-vigilancia-e-armas-autonomas/) [\[5\] GPT-5.3 has barely launched, and everyone is already talking about GPT-5.4](https://xpert.digital/pt/gpt-5-4/) [\[6\] New warning: AI could cause social and economic collapse in the next 2-3 years](https://zap.aeiou.pt/ia-pode-causar-colapso-social-economico-729647) ## Is Search as We Know It Ending? Decoding the 2026 Consumer Fonte: https://vitaminaweb.digital/en/blog/is-search-as-we-know-it-ending-decoding-the-2026-consumer Publicado em: 2026-03-03 Autor: Rodrigo Neves In a digital landscape saturated with information, ads and, more recently, the ubiquity of Artificial Intelligence, understanding how Brazilian consumers search and make decisions has become an exceptionally complex task. The e-book "The Search Map in Brazil 2026", a collaboration between Optimiza Marketing and AB Pesquisas, featuring data from Offerwise, offers one of the clearest and most thought-provoking portraits of this new ecosystem. Far from declaring the end of Google, the study reveals a realignment of forces, in which trust has become the most valuable and contested asset. This article sets out to unpack the report's key insights, putting them alongside market data and expert analysis to spark a crucial debate: are we ready for a new era of search, where the right answer matters less than a trustworthy source? ## Google's Unshakable, but Not Unquestioned, Hegemony The Optimiza study is unequivocal: Google is not just a tool, but a deeply ingrained cultural habit. When asked which platform first comes to mind for researching products or services, 64% of consumers spontaneously answered "Google" . This top-of-mind awareness is a rare phenomenon, far surpassing recall for leading brands in other sectors. In a prompted survey, Google's dominance holds, with 72.4% of users choosing it from the options provided. However, the narrative of absolute dominance is beginning to show cracks. The survey finds that while Google usage rose among nearly half of respondents (48.9%) over the past year, a significant segment, especially Gen Z, is using the platform less often. Why? The promise of better AI-powered answers (34%), a perceived excess of ads (30%), and the speed of social media (29%) . This fragmentation is key to understanding 2026. Google is still the starting point, but the consumer journey unfolds across a multichannel ecosystem, where YouTube, Instagram and marketplaces serve as platforms for deeper exploration, validation and, ultimately, decision-making. ## The Trust Crisis and the Resurrection of Page 2 Perhaps the report's most disruptive insight is the evidence of a profound crisis of trust in sponsored results. The study shows that Brazilian consumers have become more discerning: 82% of users can tell the difference between ads and organic results . More than that, they act on what they know. | **Consumer Behavior** | **Study Data (Optimiza, 2026)** | | --- | --- | | Frequency of ad clicks | 44.1% say they rarely or never click on sponsored links. | | Browsing beyond the first page | 54.9% of users often go beyond the first page of results. | | Trust level (Scale of 1-5) | 63% trust organic results (ratings of 4 and 5). | | Trust level (Scale of 1-5) | 53% trust ads (ratings of 4 and 5). | These figures debunk one of SEO's oldest myths: that "the best place to hide a body is on the second page of Google." On the contrary, going beyond the first page has become a conscious consumer strategy for escaping ad saturation and finding more impartial answers. Trust in organic content (63%) significantly exceeds trust in ads, which face an outright rejection rate of nearly 20%. This distrust is not an isolated finding. A report by GoAd Media and ABA identifies "winning back trust" as the main marketing challenge for 2026, citing the proliferation of deepfakes and questionable information as catalysts for a more skeptical consumer . ## Social Proof as a Decisive Factor: The End of the Influencer Era? If trust in ads has declined, who do consumers trust? The study's answer is clear: other consumers. By far, the most influential type of content in purchasing decisions is reviews from other consumers (43.5%). That figure puts short videos (21.5%) behind and, more strikingly, shows that recommendations from digital influencers have just 2.2% direct influence. This finding is backed up by a recent survey from CNDL and SPC Brasil, which found that only 5% of consumers buy something based on a direct recommendation from influencers . The influencer's role, then, seems to have shifted from the bottom to the top of the funnel: influencers matter for product discovery and building desire, but not for the final conversion. > "Content based on real experience is more influential than institutional messaging. Social proof and practical usefulness, not just the source's authority, shape purchasing decisions." Insight from "Mapa da Busca no Brasil 2026" **This directly validates Google's E-E-A-T guideline (Experience, Expertise, Authoritativeness, Trustworthiness). Users, and the algorithm, are looking for real experience.** Corporate content and paid advertising are losing ground to content that demonstrates real-world use, genuine opinions, and social proof. The takeaway for brands is clear: if your site has no reviews or real-world case studies, it may be invisible to consumers seeking trustworthy information. ## AI and the Future of Search: Complement, Not Replacement The rise of tools like ChatGPT and Gemini has brought up an inevitable question: will AI replace Google? According to the data, the answer is no, at least for now. The survey shows that AI acts much more as a complement (54.2%) than as a replacement (16.5%) for traditional search. Consumers see AI's main value as its ability to organize information and clarify technical questions (45%), as well as summarize reviews (25%) and offer personalized recommendations (24%) . Trust, however, remains an obstacle. 71% of AI users say they verify answers by searching on Google, and 46% simply don't trust AI enough to follow its advice without checking other sources . **Google, then, is cementing its role as the final validator, the tie-breaker in a world of conflicting information, including information generated by AI.** ## An Invitation to Debate - For brands: How can you build and earn trust in an ecosystem where traditional advertising is losing its impact? Is it time to invest heavily in review platforms and user-generated content (UGC)? - For SEO and marketing professionals: With the "resurrection of page 2," does the obsession with ranking first still make sense? Or should the strategy focus on providing the most trustworthy answer, regardless of position? - For platforms: How will Google balance the need to monetize through ads with growing user distrust? And how can AI tools evolve from information organizers into primary sources people trust? The stage is set. Search isn't dead, but it has become a fragmented conversation where the real consumer's voice is louder than ever. The question is: are we ready to listen? ### References \[1\] Optimiza Marketing & AB Pesquisas. (2026). O Mapa da Busca no Brasil 2026. E-book. [\[2\] Pezzotti, R. (November 28, 2025). 'Rebuilding trust': study points to marketing challenges for 2026. UOL Economia. Retrieved from](https://economia.uol.com.br/noticias/redacao/2025/11/28/reconquista-da-confianca-relatorio-indica-desafios-do-marketing-para-2026.htm) [\[3\] Akira, A. (2026, March 3). Less influence from influencers: only 5% buy based on direct recommendations. Varejo S.A. / CNDL. Retrieved from](https://cndl.org.br/varejosa/menos-influencia-dos-influenciadores-apenas-5-compram-por-recomendacao-direta/) ## Web Application Security: A Strategic Guide from Vulnerability to Digital Maturity Fonte: https://vitaminaweb.digital/en/blog/web-application-security-a-strategic-guide-from-vulnerability-to-digital-maturity Publicado em: 2026-02-23 Autor: Rodrigo Neves Web application security has moved beyond the purely technical domain to become a strategic pillar of reputation, operational continuity, and competitive advantage. In a landscape where the digital attack surface continues to expand through APIs, microservices, and the proliferation of Artificial Intelligence, understanding and mitigating vulnerabilities is not just a protective measure, but a foundation for sustainable innovation. ## The Current Risk Landscape: Statistics and Trends for 2026 The cyber threat landscape is dynamic, and the latest data underscores the urgency of a proactive approach. Reports from 2025 and early 2026 paint a clear picture of the challenges organizations face around the world and in Brazil. The financial cost of a data breach remains a critical indicator. Globally, the average cost of a data breach in 2025 was US$ 4.4 million . In Brazil, this figure reached R$ 7.19 million in 2025, a notable increase from the R$ 6.75 million recorded in 2024, highlighting a growing trend in losses across the country. Attacks are also becoming more frequent. The second quarter of 2025 saw a 21% increase in weekly cyberattacks compared with the previous year, averaging 1,984 attacks per organization. Alarmingly, an estimated 98% of web applications have vulnerabilities that malicious actors can exploit. | **Key Indicator** | **Global Data** | **Brazil Data** | | --- | --- | --- | | Average Cost of a Breach (2025) | US$ 4.4 million | R$ 7.19 million | | Increase in Attacks (Q2 2025) | +21% vs. 2024 | N/A | | Average Weekly Attacks | 1,984 per organization | N/A | ## The New Risk Paradigm: OWASP Top 10 2025 The OWASP Top 10 is the reference document for the most critical security risks in web applications. The 2025 edition reflects changes in the threat landscape, with new entries and a reshuffling of priorities . The OWASP Top 10 list represents broad consensus on the most critical security risks for web applications. Adopting the OWASP Top 10 is perhaps the most effective way to start a web application security program. The Top 10 Vulnerabilities of 2025: 1. A01:2025 - Broken Access Control (Broken Access Control): Moved up from fifth to first place, standing out as the most critical risk. It refers to failures in enforcing restrictions on what users can do, allowing access to unauthorized data or functionality. 2. A02:2025 - Security Misconfiguration (Security Misconfiguration): Includes insecure service configurations, excessive cloud permissions, and failure to use all available security features. 3. A03:2025 - Software Supply Chain Failures (Software Supply Chain Failures): A new and critical category covering vulnerabilities in third-party components and dependencies, an increasingly exploited attack vector. 4. A04:2025 - Cryptographic Failures (Cryptographic Failures): Previously known as "Sensitive Data Exposure," this category focuses on failures related to cryptography, or its absence, that can expose data in transit or at rest. 5. A05:2025 - Injection (Injection): Although it has dropped in the rankings, SQL, NoSQL, OS, and LDAP injection remain prevalent and dangerous vulnerabilities. 6. A06:2025 - Insecure Design (Insecure Design): A category that emphasizes the need to consider security from the software design and architecture phase (Security by Design). 7. A07:2025 - Authentication Failures (Authentication Failures): Related to incorrect implementations of authentication and session management functions, which can allow attackers to compromise user accounts. 8. A08:2025 - Software and Data Integrity Failures (Software and Data Integrity Failures): Focuses on failures that allow unauthorized data modification or the execution of malicious code through insecure updates. 9. A09:2025 - Security Logging and Alerting Failures (Security Logging and Alerting Failures): A lack of adequate logs and effective monitoring prevents the detection of and response to security incidents. 10. A10:2025 - Mishandling of Exceptional Conditions (Mishandling of Exceptional Conditions): A new category that addresses how improper error handling can lead to information leakage or insecure application states. ## Performing Basic Security Tests Performing security tests is essential to identifying and fixing vulnerabilities. This step-by-step guide explains how to run basic tests safely and under controlled conditions. **Step 1: Preparation and Planning** - Environment: NEVER test in production. Use a staging or development environment that closely replicates the production environment. - Authorization: Obtain explicit authorization from all stakeholders. - Backup: Make a full backup of the test environment before you begin. - Monitoring: Enable detailed logs and monitor the application's behavior during testing. **Step 2: Broken Access Control Test (IDOR)** - Scenario: After logging in, identify URLs or API calls that use an object identifier (e.g., ?id=123). - Test: Change the identifier to one belonging to another user (e.g., ?id=124). - Verification: If you can view or modify data that doesn't belong to you, the application is vulnerable to IDOR. **Step 3: SQL Injection Test (SQLi)** - Scenario: Identify input fields, such as login or search forms. - Test: Enter special SQL characters, such as a single quotation mark ( ) or a Boolean expression that always evaluates to true (e.g., ' OR 1=1 --). - Verification: If the application returns a database error, an unexpected result (such as allowing you to log in without a valid password), or anomalous behavior, it may be vulnerable to SQLi. **Step 4: Cross-Site Scripting (XSS) Test** - Scenario: Find input fields whose data is displayed elsewhere in the application (e.g., comment fields, profile names). - Test: Enter a simple, harmless script payload, such as \. - Verification: If an alert pop-up displaying the message 'XSS' appears in the browser when you visit the page that displays the entered data, the application is vulnerable to XSS. ## From Reactive Defense to Continuous Security: Integrating DevSecOps Security maturity is not achieved through one-off testing, but by integrating security throughout the software development lifecycle, a practice known as DevSecOps. DevSecOps is a cultural mindset and engineering practice that aims to unify development, security, and operations. The goal is to automate security integration at every stage of the software lifecycle, from initial design through production and monitoring. Pillars of a DevSecOps Strategy: - Static Application Security Testing (SAST): Tools that analyze source code for vulnerabilities before compilation. They are integrated directly into the development environment (IDE) and CI/CD pipelines. - Dynamic Application Security Testing (DAST): Tools that test the application while it is running, simulating external attacks to find runtime vulnerabilities. - Software Composition Analysis (SCA): Essential for mitigating "Software Supply Chain Failures" (A03), these tools scan project dependencies for known vulnerabilities. - Security as Code: Automating the configuration of security policies, compliance, and infrastructure to ensure consistency and scalability. ## Security as a Business Enabler Web application vulnerabilities are inevitable in a complex digital ecosystem. However, how an organization prepares for and responds to these risks defines its resilience and maturity. The shift from a reactive approach, focused on fixing flaws after they are discovered, to a proactive culture of security by design and DevSecOps is what sets leading companies apart. Investing in security is not a cost, but a strategic investment that protects the brand, builds customer trust, and ultimately enables the organization to innovate and grow safely and confidently. The question is not whether an organization will be attacked, but whether it is prepared to respond effectively. ## References [\[1\] IBM Security. (2025). Cost of a Data Breach Report 2025. Accessed February 22, 2026, at](https://www.ibm.com/br-pt/reports/data-breach) [\[2\] IBM Newsroom Brasil. (2025). IBM Report: Average cost of a data breach in Brazil reaches R$ 7.19 million. Accessed February 22, 2026, at](https://brasil.newsroom.ibm.com/2025-07-30-Relatorio-da-IBM-Custo-medio-de-uma-violacao-de-dados-no-Brasil-atinge-R-7,19-milhoes) [\[3\] Check Point Software. (2025). Global cyberattacks rose 21% in the second quarter of 2025. Accessed February 22, 2026, at](https://www.mpmt.mp.br/portalcao/news/1217/162898/ataques-ciberneticos-globais-crescem-21-no-segundo-trimestre-de-2025-aponta-check-point-software) [\[4\] Segura.Security. (2025). 32 Cybersecurity Statistics for 2025. Accessed February 22, 2026, at](https://segura.security/pt-br/post/estatisticas-de-ciberseguranca/) [\[5\] OWASP Foundation. (2025). OWASP Top 10:2025. Accessed February 22, 2026, from](https://owasp.org/Top10/2025/en/) ## The Future of Retail: Human and Purpose-Driven, EuroShop 2026 Insights Fonte: https://vitaminaweb.digital/en/blog/the-future-of-retail-human-and-purpose-driven-euroshop-2026-insights Publicado em: 2026-02-23 Autor: Rodrigo Neves That was the central message echoing through the halls of EuroShop 2026, the world's largest retail event, held from February 22 to 26 in Düsseldorf. Our CEO, Rodrigo Neves, of VitaminaWeb, attended the event and followed closely the discussions shaping the next era of consumer behavior, including a talk by Richard Bennett, Creative Director at the renowned London agency Dalziel & Pow. Bennett, a specialist in creative brand development and retail experiences, offered a clear perspective on how the relationship between consumers and retail is changing. As trust in traditional institutions declines, brands are emerging as new pillars of security and values. According to data from the Edelman Trust Barometer 2024, 62% of people trust businesses more than governments, the media, and even NGOs . This statistic is not just a number. It is a call to action for companies to take on a more meaningful role in people's lives. > "As global anxieties rise, people want brands to live their values and take action," Bennett said during his presentation. This new dynamic calls for a reinvention of the physical store's role and brand strategy. The talk highlighted six fundamental pillars for brands seeking to thrive in this new environment. Ranging from creating "immersive escapism" to building "purpose-driven platforms," these pillars point to a shift from a purely transactional model to one built on relationships and emotion. | **Strategic Pillar** | **Description** | **Implications for Retail** | | --- | --- | --- | | 1. Immersive Escapism | Create environments that let people escape from everyday life. | Stores should become destinations, offering memorable experiences that go beyond simply buying products. | | 2. Local Relevance | Adapt formats and offerings to resonate with the local culture and community. | Personalizing the experience at the local level strengthens ties with the community and creates a sense of belonging. | | 3. Customers as Creators | Collaborate with consumers to build trust and unlock creativity. | Co-creation turns consumers into brand ambassadors, driving authenticity and loyalty. | | 4. Responsive Retail | Stay relevant by making room for concepts that change and evolve. | Flexibility and the ability to adapt to new trends are crucial to keeping consumers interested. | | 5. Brand Storytelling | Tell meaningful stories to connect emotionally with consumers. | An authentic, compelling narrative creates a lasting emotional connection that transcends the product. | | 6. Purpose-Driven Platforms | Showcase your values and take concrete action to improve people's lives. | Purpose moves beyond words and becomes a practice, creating a real, positive impact on society. | The key takeaway from the discussion, as Bennett summed it up, is that *"retail tools can improve lives and inspire people to drive positive change"*. This vision aligns with consumer trends for 2026, which point to more conscious consumers who seek value beyond price and expect brands to demonstrate consistency between what they say and what they do . Rodrigo Neves's participation in EuroShop 2026 reinforces VitaminaWeb's commitment to staying at the forefront of digital market and retail transformations. The insights brought back from Düsseldorf will be essential as we continue to develop innovative solutions and strategies that connect our clients with their consumers in deeper, more meaningful ways, building stronger brands and a more positive future for retail. ### References \[1\] Edelman. (2024). 2024 Edelman Trust Barometer. Retrieved from a source to be confirmed. [\[2\] NRF. (2026). 10 trends and predictions for retail in 2026. Retrieved from](https://nrf.com/blog/10-trends-and-predictions-for-retail-in-2026) [\[3\] Deloitte. (2026 ). 2026 Retail Industry Global Outlook. Retrieved from](https://www.deloitte.com/us/en/insights/industry/retail-distribution/retail-distribution-industry-outlook.html) ## The Death of Generic SaaS: AI's New Paradigm Fonte: https://vitaminaweb.digital/en/blog/the-death-of-generic-saas-ais-new-paradigm Publicado em: 2026-02-20 Autor: Rodrigo Neves A new revolution is underway, driven by Artificial Intelligence (AI), threatening the reign of generic SaaS and establishing a new paradigm of value. This article explores the shift from traditional SaaS to an ecosystem where AI commoditizes code, and value shifts to infrastructure, proprietary data, and niche solutions. ## The Old Paradigm: The Reign of Generic SaaS In the traditional SaaS model, code was the primary asset of value. Companies that developed robust, scalable software, such as CRMs, ERPs, and project management tools, held the power. The barriers to entry were high, and those who could code came out on top. Annual licenses, often costing tens of thousands of dollars, were the norm, and companies found themselves tied to a tangle of subscriptions to manage their operations. Although this model simplified many processes, it led to market saturation. Companies, especially small and medium-sized businesses, began spending a significant portion of their budgets just to maintain access to these tools, which were often underused and not flexible enough to meet their specific needs . ## The Paradigm Shift: AI Commoditizes Code The rise of advanced language models like GPT-4, and AI-assisted development tools like GitHub Copilot, is dramatically changing this landscape. AI is commoditizing code, making software development faster, cheaper, and more accessible. What once required teams of developers and months of work can now be achieved in a fraction of the time and at a fraction of the cost. This disruption calls the very foundation of the generic SaaS model into question. If any company can develop or customize its own software solutions with the help of AI, the intrinsic value of prebuilt code diminishes. The question is no longer "who can code wins," but "who has access to the problem wins." ## The New Paradigm: The Age of Infrastructure and Data In the new AI-driven paradigm, value shifts from code to infrastructure and proprietary data. In this context, infrastructure refers not only to servers and databases, but also to complex ecosystems that integrate the physical and digital worlds. Platforms like Shopify and Stripe are examples of companies thriving in this new landscape, because they offer robust, hard-to-replicate infrastructure that goes far beyond software . Proprietary data becomes the most valuable asset. Companies with unique, high-quality data that AI cannot access gain a significant competitive advantage. The ability to train AI models on this data enables the creation of highly personalized, efficient solutions that address specific problems in a market niche. | **Old Paradigm (Generic SaaS)** | **New Paradigm (AI and Micro-SaaS)** | | --- | --- | | Code = Value | Infrastructure = Value | | "Those who code win" | "Those with access to the problem win" | | Expensive, generic licenses | Niche-specific, custom solutions | | Feature-focused | Proprietary data-focused | ## The Survival of the Niche: The Rise of Micro-SaaS In this new landscape, Micro-SaaS is emerging as the most promising business model. Instead of trying to create generic solutions for a broad market, Micro-SaaS focuses on solving a specific problem for a clearly defined market niche. These solutions are small, lightweight, and highly specialized, making them more efficient and accessible than large monolithic software. The success of a Micro-SaaS in the new AI paradigm depends on three fundamental pillars: 1. **Unique data AI doesn't have****:**Collect and use data that is not publicly available to train AI models and offer exclusive insights. 2. **Specific niche context****:** Develop an in-depth understanding of the customer's problem and context, enabling the creation of solutions that truly meet their needs. 3. **Deep customer integration****:**Go beyond software and offer a service that integrates deeply with the customer's processes and workflow, creating a long-term partnership. The death of generic SaaS does not mean the end of software, but rather a rebirth of its essence: solving problems efficiently, with flexibility and affordability. Artificial Intelligence is rewriting the rules of the game, commoditizing code and shifting value toward infrastructure, proprietary data and niche solutions. Companies that adapt to this new paradigm, embrace the Micro-SaaS model and focus on solving specific problems with the help of AI will be well positioned to thrive in the new era of software. The future belongs to those who have access to the problem and know how to use technology to solve it in a unique and innovative way. ## References [BOND Studio. "The Death of SaaS: How AI Is Rewriting the Rules of the Game." December 2024.](https://bondstudio.com.br/a-morte-do-saas-como-a-ia-reescreve-as-regras-do-jogo/) [GazzConecta. "SaaS, AI, and the warning of a new value paradigm." February 2026.](https://gazzconecta.com.br/vozes/jornadas-de-inovacao/saas-ia-e-o-alerta-de-um-novo-paradigma-de-valor/) ## OpenAI’s Acquisition of OpenClaw: A Comprehensive Analysis of the New Frontier in AI Agents Fonte: https://vitaminaweb.digital/en/blog/openais-acquisition-of-openclaw-a-comprehensive-analysis-of-the-new-frontier-in-ai-agents Publicado em: 2026-02-20 Autor: Rodrigo Neves The news, confirmed on February 14, 2026, not only validates the meteoric rise of the OpenClaw project, but also signals a new phase in the race for AI dominance, as the focus shifts from language models to the systems and developers driving them. This article examines the accuracy of claims circulating on social media, details Steinberger’s and OpenClaw’s journeys, and explores the far-reaching implications of this partnership for the future of AI agents. ## The Facts: Confirming the News Images circulating on platforms such as Instagram, detailing Steinberger’s move to OpenAI, are entirely authentic. The news has been confirmed by multiple highly credible sources. Peter Steinberger himself announced it on his personal blog in a post titled "OpenClaw, OpenAI and the future" \[1\]. OpenAI CEO Sam Altman corroborated the news in a post on X (formerly Twitter), describing Steinberger as a "genius with many surprising ideas about the future" and saying that the future will be "extremely multi-agent" \[2\]. Reputable news outlets such as TechCrunch \[3\], Forbes \[4\], and Reuters \[5\] also covered the announcement extensively, confirming the details of the partnership. ## Peter Steinberger’s Journey: From PSPDFKit Success to the OpenClaw Revolution To understand the significance of this acquisition, it’s essential to know Peter Steinberger’s story. An Austrian developer, Steinberger is no newcomer to the tech world. He is the founder of PSPDFKit, a company he started in 2011 and turned into a successful global business, providing a software development kit (SDK) for working with PDF documents. PSPDFKit was used by giants such as Dropbox and Evernote and, in 2021, received a strategic investment of €100 million from Insight Partners, cementing Steinberger’s status as a successful entrepreneur \[6\]. After devoting 13 years to his first company, Steinberger sold his stake and, in his own words, was looking for a new challenge that was less about building a large corporation and more about "changing the world" \[1\]. He found that mission in the emerging field of AI agents, which led him to create OpenClaw. ## The OpenClaw Saga: Viral Growth and Controversies The project we know today as OpenClaw had humble beginnings and a turbulent journey, marked by explosive growth and several name changes. Launched in November 2025, it quickly captured the imagination of the developer community. | **Period** | **Project Name** | **Notable Events** | | --- | --- | --- | | Nov 2025 | Clawdbot | Initial release and viral growth on GitHub. | | Jan 2026 | Moltbot | Forced name change following a trademark infringement action (Cease and Desist) \[7\]. The @clawdbot handle was briefly hijacked by crypto scammers \[8\]. | | Feb 2026 | OpenClaw | Third and current name, establishing the project's identity. | OpenClaw stood out as an open-source AI agent that operates directly on the user's system and can autonomously perform complex tasks, such as managing email, scheduling appointments, browsing the web, and interacting with online services. Its popularity is reflected in impressive GitHub numbers, with more than 180,000 "stars" in just a few weeks, making it one of the fastest-growing open-source projects in the platform's history \[9\]. ## The Partnership with OpenAI and the Project's Future Under the agreement with OpenAI, Peter Steinberger will lead the company's "personal agents" division. Crucially, OpenClaw will not be absorbed by OpenAI. Instead, the project will be transferred to an independent foundation, retaining its open-source nature. OpenAI has pledged to support and sponsor the foundation, ensuring the continuity and independence of OpenClaw's development \[1\]. This structure was a key condition for Steinberger, who said he had received offers from other tech giants, including Meta \[10\]. > "It has always been important to me that OpenClaw remain open source and free to flourish. In the end, I felt OpenAI was the best place to keep advancing my vision and expand its reach," Steinberger wrote on his blog \[1\]. ## Security Risks: The "Lethal Triad" of AI Agents Despite the excitement, OpenClaw's rise has brought serious security concerns to the fore. Experts, including cybersecurity firm Palo Alto Networks, warn of what they call the "lethal triad" of autonomous AI agents \[11\]. The concept describes the dangerous combination of three capabilities: 1. **Access to Private Data****:**To function, the agent needs access to credentials, personal information, and business data. 2. **Exposure to Untrusted Content****:** The agent interacts with the web, emails, and third-party integrations, which may contain malicious content. 3. **Ability to Communicate Externally****:**The agent can send messages, make API calls, and run commands, leaving it vulnerable to manipulation that could expose information or trigger harmful actions. OpenClaw's "persistent memory" capability, which allows it to learn from past interactions, adds a fourth layer of risk by enabling delayed-execution attacks that are difficult to detect \[11\]. The security community has uncovered hundreds of malicious "skills" for OpenClaw, designed to steal credentials and data \[12\], as well as thousands of agent instances exposed to the internet without proper protection \[13\]. ## Impact and Future Outlook OpenAI's hiring of Steinberger is a strong indication that AI's next great frontier will not be just about creating smarter models, but about building the systems and ecosystems that enable these models to act usefully and safely in the real world. The decision to keep OpenClaw as an open-source foundation is a strategic one, aimed at earning the trust of the developer community, which is essential to turning experimental agents into robust, reliable systems \[10\]. The AI agent market is projected to grow exponentially, with some estimates putting its value at more than US$50 billion by 2030 \[14\]. OpenAI's move puts the company at the forefront of this revolution, competing directly with other major tech companies that are also investing heavily in their own agent ecosystems. The story of Peter Steinberger and OpenClaw is a microcosm of the speed and complexity of the AI revolution. The information that went viral on social media is indeed true and marks a significant milestone for the industry. The partnership between an independent developer's ingenuity and the power of one of the world's largest AI labs promises to accelerate the arrival of autonomous personal agents for the general public. However, this new frontier comes with unprecedented security challenges. How the industry, led by players such as OpenAI and the future OpenClaw foundation, addresses these risks will determine whether the future of AI agents is a productivity utopia or a security nightmare. ## References \[1\]: Steinberger, P. (2026, February 14). OpenClaw, OpenAI and the future. [https://steipete.me/posts/2026/openclaw](https://steipete.me/posts/2026/openclaw) \[2\]: Altman, S. (2026, February 15). Peter Steinberger is joining OpenAI... [https://x.com/sama/status/2023150230905159801](https://x.com/sama/status/2023150230905159801) \[3\]: TechCrunch. (2026, February 15). OpenClaw creator Peter Steinberger joins OpenAI. [https://techcrunch.com/2026/02/15/openclaw-creator-peter-steinberger-joins-openai/](https://techcrunch.com/2026/02/15/openclaw-creator-peter-steinberger-joins-openai/) \[4\]: Forbes. (2026, February 16). OpenAI Hires OpenClaw Creator Peter Steinberger And Sets Up Foundation. [https://www.forbes.com/sites/ronschmelzer/2026/02/16/openai-hires-openclaw-creator-peter-steinberger-and-sets-up-foundation/](https://www.forbes.com/sites/ronschmelzer/2026/02/16/openai-hires-openclaw-creator-peter-steinberger-and-sets-up-foundation/) \[5\]: Reuters. (2026, February 15). OpenClaw founder Steinberger joins OpenAI, open-source bot becomes foundation. [https://www.reuters.com/business/openclaw-founder-steinberger-joins-openai-open-source-bot-becomes-foundation-2026-02-15/](https://www.reuters.com/business/openclaw-founder-steinberger-joins-openai-open-source-bot-becomes-foundation-2026-02-15/) \[6\]: The Wantrepreneur Show. (2026, February 7). Peter Steinberger Built a $100M Dev Tool, Burned Out, Then Came Back... [https://www.thewantrepreneurshow.com/blog/peter-steinberger-built-a-100m-dev-tool-burned-out-then-came-back-to-code-with-ai-agents-and-never-looked-back/](https://www.thewantrepreneurshow.com/blog/peter-steinberger-built-a-100m-dev-tool-burned-out-then-came-back-to-code-with-ai-agents-and-never-looked-back/) \[7\]: CNBC. (2026, February 2). Clawdbot to Moltbot to OpenClaw: The AI agent generating buzz and fear globally. [https://www.cnbc.com/2026/02/02/openclaw-open-source-ai-agent-rise-controversy-clawdbot-moltbot-moltbook.html](https://www.cnbc.com/2026/02/02/openclaw-open-source-ai-agent-rise-controversy-clawdbot-moltbot-moltbook.html) \[8\]: Mashable. (2026, January 30). Clawdbot is now Moltbot for reasons that should be obvious. [https://mashable.com/article/clawdbot-changes-name-to-moltbot-openclaw](https://mashable.com/article/clawdbot-changes-name-to-moltbot-openclaw) \[9\]: Finance Yahoo. (2026, February 15). OpenClaw Creator Gets Big Offers to Acquire AI Sensation... [https://finance.yahoo.com/news/openclaw-creator-gets-big-offers-200103606.html](https://finance.yahoo.com/news/openclaw-creator-gets-big-offers-200103606.html) \[10\]: Fortune. (2026, February 17). What OpenAI’s OpenClaw hire says about the future of AI agents. [https://fortune.com/2026/02/17/what-openais-openclaw-hire-says-about-the-future-of-ai-agents/](https://fortune.com/2026/02/17/what-openais-openclaw-hire-says-about-the-future-of-ai-agents/) \[11\]: Palo Alto Networks. (2026, January 29). OpenClaw (formerly Moltbot, Clawdbot) May Signal the Next AI Security Crisis. [https://www.paloaltonetworks.com/blog/network-security/why-moltbot-may-signal-ai-crisis/](https://www.paloaltonetworks.com/blog/network-security/why-moltbot-may-signal-ai-crisis/) \[12\]: The Hacker News. (2026, February 2). Researchers Find 341 Malicious ClawHub Skills Stealing... [https://thehackernews.com/2026/02/researchers-find-341-malicious-clawhub.html](https://thehackernews.com/2026/02/researchers-find-341-malicious-clawhub.html) \[13\]: Censys. (2026, January 31). OpenClaw's Rapid Rise: 21,000+ AI Instances Exposed. [https://censys.com/blog/openclaw-in-the-wild-mapping-the-public-exposure-of-a-viral-ai-assistant](https://censys.com/blog/openclaw-in-the-wild-mapping-the-public-exposure-of-a-viral-ai-assistant) \[14\]: Cloudbees. (2026). OpenClaw Is a Preview of Why Governance Matters More Than Ever. [https://www.cloudbees.com/blog/openclaw-is-a-preview-of-why-governance-matters-more-than-ever](https://www.cloudbees.com/blog/openclaw-is-a-preview-of-why-governance-matters-more-than-ever) ## UN Creates Groundbreaking Panel for AI Governance Fonte: https://vitaminaweb.digital/en/blog/un-creates-groundbreaking-panel-for-ai-governance Publicado em: 2026-02-20 Autor: Rodrigo Neves The measure was formalized amid a landscape of rapid innovation and growing warnings about the dangers associated with AI, marking a fundamental step toward international cooperation in the sector . The new body, named the Independent International Scientific Panel on Artificial Intelligence, was established by Resolution A/RES/79/325 on August 26, 2025, and its creation was approved in a vote at the General Assembly on February 13, 2026. The proposal received 117 votes in favor, with the United States and Paraguay opposed, and Tunisia and Ukraine abstaining . "In a world where AI is advancing at great speed, this panel will provide what has been missing: rigorous, independent scientific analysis that enables all Member States, regardless of their technological capacity, to participate on an equal footing," said António Guterres, UN Secretary-General . ## Composition and Mission of the Panel The panel will consist of 40 experts from various fields, including AI scientists, academics, and prominent figures such as Filipino journalist and Nobel Peace Prize laureate Maria Ressa. Members were selected from more than 2,600 applications through an independent review process conducted by the International Telecommunication Union (ITU), the UN Office for Digital and Emerging Technologies, and UNESCO. They will serve three-year terms. The panel's main mission is to publish annual reports that summarize and analyze the risks, opportunities, and effects of AI around the world. The goal is to provide a solid and impartial scientific knowledge base to inform international deliberations and ensure that policy decisions are based on the best available evidence. This effort is part of the broader context of the Global Digital Compact, a UN initiative for an open, safe, and inclusive digital future. | **Voting Details** | **Information** | | --- | --- | | Voting Date | February 13, 2026 | | Votes in Favor | 117 | | Votes Against | 2 (United States, Paraguay) | | Abstentions | 2 (Tunisia, Ukraine) | ## Political Context and Disagreements The panel's creation was not without controversy. The United States' opposition stood out, with the country's representative, Lauren Lovelace, describing the initiative as "a significant intrusion into the UN's mandate and competencies." The Trump administration has advocated minimal AI regulation, expressing concern that international bodies could be influenced by authoritarian regimes. Despite the formal opposition, two American experts were included on the panel. China and Russia, along with their European allies, voted in favor of the resolution, demonstrating broad, though not unanimous, support for the initiative. Ukraine's abstention was justified by its objection to the inclusion of a Russian expert on the panel . ## Warnings from the AI Community The panel's formation comes at a time of intense reflection and debate within the technology industry itself. Prominent figures such as Sam Altman (OpenAI), Dario Amodei (Anthropic), and Steve Wozniak (Apple) have publicly warned about the existential and social risks of AI. In addition, reports indicate that a growing number of researchers and engineers are leaving major AI companies over concerns about the safety and ethics of developing the technology . ## Why does this matter? The establishment of the Independent International Scientific Panel on Artificial Intelligence by the UN marks a milestone in the pursuit of global AI governance. Although it faces political challenges and significant disagreements, the initiative signals a collective commitment to understanding and mitigating the technology’s risks while seeking to harness its vast potential for the good of humanity. The panel’s annual reports will be eagerly awaited and have the potential to shape the future of AI regulation on a global scale. ### References [United Nations. "Independent International Scientific Panel on AI." Accessed February 17, 2026.](https://www.un.org/independent-international-scientific-panel-ai/en) [Euronews. "UN creates first global AI safety panel despite US opposition." Accessed February 17, 2026.](https://pt.euronews.com/next/2026/02/13/onu-cria-primeiro-painel-global-de-seguranca-da-ia-enquanto-especialistas-soam-alarmes) [AP News. "UN approves scientific AI panel over US objections." Accessed on February 17, 2026.](https://apnews.com/article/un-us-artificial-intelligence-scientific-panel-8936f242689792be7a7ab97e841cade8) ## Spotify Engineers No Longer Write Code, AI Takes Over Fonte: https://vitaminaweb.digital/en/blog/spotify-engineers-no-longer-write-code-ai-takes-over Publicado em: 2026-02-20 Autor: Rodrigo Neves Gustav Söderström revealed that Spotify’s top engineers haven’t written a line of code since December 2025. The reason? A powerful combination of an internal system called "Honk" and Anthropic’s AI model Claude Code, which now handles much of the code production at the streaming giant . ## Honk and Claude Code: The duo redefining development The news, shared on an analyst call, offers a fascinating glimpse into the future of software development. Spotify hasn’t just adopted an external AI tool, it has integrated it into a robust proprietary system called Honk. This platform lets engineers describe the features and outcomes they want in natural language, and the system, powered by Claude Code, generates, tests, and deploys the necessary code. The workflow has changed dramatically: - Before: Engineers wrote, tested, and debugged code manually. - Now: Engineers define requirements, oversee AI-generated code, and validate the final result. | **Component** | **Description** | | --- | --- | | Honk | Spotify’s internal system for orchestrating the development workflow. | | Claude Code | Anthropic AI model specialized in code generation and understanding. | | Engineers | Act as supervisors, architects, and validators of the process. | According to Söderström, this approach has enabled unprecedented acceleration in the development cycle and the delivery of new products and features. The most experienced engineers can now focus on more complex problems and the system’s overall architecture, rather than spending time on repetitive coding tasks . ## The evolution of the developer’s role Far from making developers obsolete, Spotify’s initiative points to an evolution in the role of the software engineer. The most valued skill is no longer the ability to write syntactically perfect code, but rather the ability to communicate effectively with AI, break down complex problems, and critically evaluate machine-generated code. This shift has profound implications for the industry: 1. Increased Productivity: Companies can build and iterate on products in a fraction of the time. 2. Focus on Strategy: Senior talent is freed up to work on innovation and systems design. 3. Democratizing Development: Barriers to entry for software creation can be lowered, allowing people with less coding experience to take part in the process. Spotify’s case is not an isolated experiment, but a sign of a transformation already underway. Companies of all sizes are exploring how to integrate AI into their development workflows. The question is no longer whether AI will change programming, but how quickly and how profoundly that change will happen. Spotify, it seems, has decided to be at the forefront of this revolution. ### References [\[1\] TechCrunch. "Spotify says its best developers haven’t written a line of code since December, thanks to AI."](https://techcrunch.com/2026/02/12/spotify-says-its-best-developers-havent-written-a-line-of-code-since-december-thanks-to-ai/) [\[2\] Business Insider. "Spotify CEO says its top developers 'have not written a single line of code in months' thanks to AI."](https://www.businessinsider.com/spotify-developers-not-writing-code-ai-2026-2) [\[3\] Fast Company. "Your next favorite Spotify feature may be coded by AI."](https://www.fastcompany.com/91493217/spotify-ai-coding-new-features-claude) ## 5 AI Stories Every Digital Media Professional Needs to Know Fonte: https://vitaminaweb.digital/en/blog/5-ai-stories-every-digital-media-professional-needs-to-know Publicado em: 2026-02-20 Autor: Rodrigo Neves ## 1. The Rise of Autonomous Agents Two major announcements marked the definitive shift from chatbots to autonomous AI agents. Anthropic launched Claude Cowork for Windows, an agent that lives on your desktop, accesses your files, and performs complex tasks. At the same time, Moonshot AI introduced Kimi Claw, a persistent agent that operates 24/7 in your browser with a vast range of skills. Implications for AnaMid: The era of delegating tasks to AI has begun. Marketing, content, and development professionals will need to learn how to manage these "digital coworkers," automating workflows and freeing up time for strategy. Demand for "agent orchestration" specialists will grow exponentially. ## 2. The Transformation of Software Development Spotify shocked the tech world by revealing that its top engineers no longer write code manually. They now use an in-house system powered by Claude Code to generate and implement code, while humans serve as architects and supervisors. Implications for AnaMid: This signals a fundamental shift in the technical skill set. The ability to "talk" to AI and guide code generation is becoming more valuable than manual coding. Professionals across digital media, including those without technical backgrounds, will have more power to create and prototype, while specialists move into more strategic roles. ## 3. The Red Alert on Safety and Ethics The week also brought serious warnings. Anthropic's head of safety, Mrinank Sharma, resigned with the stark statement that "the world is in peril," pointing to the risks posed by AI itself. Meanwhile, OpenAI accused China's DeepSeek of using its models to train competitors, and it was revealed that the Pentagon used Claude in a military operation. Implications for AnaMid: These events put responsibility front and center. As creators and distributors of content and technology, we have a duty to promote and practice the ethical use of AI. Governance, transparency, and safety are no longer secondary concerns. They are central pillars in building a trustworthy digital economy. ## 4. The Specialization of AI Models Google announced a major upgrade to Gemini 3 Deep Think, a model specialized in complex reasoning for science, mathematics, and engineering. It represents AI's new frontier: highly specialized models that deliver expert-level performance in specific domains. Implications for AnaMid: Soon, we won't use only general-purpose AI. We'll have access to "expert AI" for SEO, sentiment analysis, campaign optimization, and more. Knowing which tool to use and how to get the most out of each one will be a crucial skill for marketing and communications. ## 5. Making AI Voices More Human ElevenLabs launched its "Expressive Mode", allowing voice agents to adjust emotion, tone, and pacing in real time with extremely low latency. Implications for AnaMid: This revolutionizes customer service, voice interfaces, and audio content production. The ability to create empathetic, natural listening experiences opens up new possibilities for podcasts, brand assistants, and audio advertising, making interactions with brands more human and effective. In short, artificial intelligence has stopped being a supporting tool and has become the operating system of the new digital economy. For AnaMid members, the challenge and the opportunity are immense. It is time to embrace change, invest in reskilling, and lead the way in building a smarter, more responsible digital future. ## Anthropic Launches Claude Cowork for Windows, an Autonomous Desktop Agent Fonte: https://vitaminaweb.digital/en/blog/anthropic-launches-claude-cowork-for-windows-an-autonomous-desktop-agent Publicado em: 2026-02-20 Autor: Rodrigo Neves Released in February 2026, Cowork is a desktop AI agent that can see the files on your computer, navigate between apps, and automate complex workflows directly on your desktop, marking the end of the simple chatbot era . ## What is Claude Cowork? Imagine an assistant that doesn't just answer your questions, but can actively carry out tasks on your behalf. That's the promise of Claude Cowork. Integrated into the Claude desktop app, it operates as an autonomous agent capable of handling multi-step tasks that once required constant human intervention. Cowork's capabilities are a leap forward from chat-based AI: - Access to Local Files: It can read, analyze, and organize documents, spreadsheets, and other files directly in your folders. - Multi-Step Task Execution: It can plan and carry out complex sequences of actions, such as "read all the sales reports from this quarter, create a summary, and generate a slide deck with the key insights". - Workflow Automation: It can automate repetitive tasks, such as batch-renaming files, filling out forms, or extracting information from emails. - Plugin Integration: It expands its capabilities through plugins and connectors, enabling it to interact with other software and services. | **Feature** | **Chatbot (e.g., ChatGPT)** | **Desktop Agent (Claude Cowork)** | | --- | --- | --- | | Environment | Chat window, isolated from the system | Integrated with the desktop, with access to files | | Interaction | Responds to prompts | Executes tasks autonomously | | Awareness | Limited to the context of the conversation | "Sees" the screen and interacts with apps | | Output | Generates text or media | Produces finished work (documents, etc.) | ## AI as a True "Digital Worker" The Windows release is particularly significant because it puts this powerful technology in the hands of the vast majority of corporate and personal computer users. Anthropic guarantees full feature parity with the macOS version, which was already available in preview. The concept behind Cowork is that of a "digital worker." You delegate a task, and the agent performs it in the background, delivering the finished result. This represents a fundamental shift in how we interact with technology. We are no longer just "using" a program; we are managing a resource that works alongside us. This new class of AI agents has the potential to redefine personal and corporate productivity. Tasks that once took hours of manual work can be delegated to agents like Claude Cowork, freeing human professionals to focus on activities that require creativity, strategic thinking, and interpersonal interaction. The AI revolution is no longer confined to the cloud or a chat window. It is now sitting on your desktop, ready to get to work. ### References [\[1\] VentureBeat. "Anthropic’s Claude Cowork finally lands on Windows..."](https://venturebeat.com/technology/anthropics-claude-cowork-finally-lands-on-windows-and-it-wants-to-automate) [\[2\] DataCamp. "Claude Cowork Tutorial: How to use the AI agent to... (Portuguese)"](https://www.datacamp.com/pt/tutorial/claude-cowork-tutorial) [\[3\] Claude Blog. "Introducing Cowork."](https://claude.com/blog/cowork-research-preview) ## AI Voices Find Their Soul: ElevenLabs Launches "Expressive Mode" for Emotionally Expressive Conversational Agents Fonte: https://vitaminaweb.digital/en/blog/ai-voices-find-their-soul-elevenlabs-launches-expressive-mode-for-emotionally-expressive-conversational-agents Publicado em: 2026-02-20 Autor: Rodrigo Neves Launched in early February 2026, this new feature allows AI-generated voices to dynamically vary their tone, emotion, emphasis, and pace in real time, creating much more natural and empathetic conversations . ## The End of the Robotic Voice One of the biggest obstacles to the widespread adoption of voice agents has been their inability to convey genuine emotion. Synthetic voices, however clear, often sound monotonous and robotic, breaking immersion and undermining effective communication, especially in sensitive situations such as customer support calls. ElevenLabs' Expressive Mode was designed to solve exactly this problem. The technology analyzes the conversation's context and the human speaker's tone to modulate the AI agent's voice. This allows the agent to sound calmer when de-escalating a conflict, more emphatic when sharing important information, or more upbeat when celebrating a successful resolution. Control over emotional nuance is what sets this technology apart. | **Feature** | **Traditional Synthetic Voice** | **Expressive Mode (ElevenLabs)** | | --- | --- | --- | | Tone | Monotone and steady | Dynamic and variable | | Emotion | Absent or pre-programmed | Adapts in real time | | Pacing | Fixed and unnatural | Fluid and conversational | | Latency | Variable, can be high | Optimized for real-time interactions (\<100ms) | ## Low Latency: The Key to Natural Conversation Beyond emotional control, ElevenLabs focused on a crucial technical aspect: latency. For a conversation with AI to flow smoothly, responses need to be almost instantaneous. The company says it has achieved latency under 100 milliseconds, a threshold that makes the interaction virtually indistinguishable from a human conversation in terms of response time . This combination of emotional expressiveness and low latency has the potential to transform several industries: - Customer Service: AI agents can handle support calls more empathetically, improving customer satisfaction and resolving issues more effectively. - Healthcare: Voice assistants can interact with patients in a more caring and reassuring way. - Entertainment: Characters in games and interactive experiences can have much more realistic and engaging voices. - Accessibility: Screen readers can provide a richer, less tiring listening experience. ElevenLabs' Expressive Mode is more than an incremental improvement in speech synthesis technology. It is a fundamental step toward breaking down the barrier between humans and machines, making communication with AI not just functional, but truly relational. AI's voice is not just speaking anymore; now, it is beginning to feel. ### References [\[1\] ElevenLabs Blog. "Introducing Expressive Mode for ElevenAgents."](https://elevenlabs.io/blog/introducing-expressive-mode) [\[2\] ElevenLabs Documentation. "Expressive mode."](https://elevenlabs.io/docs/eleven-agents/customization/voice/expressive-mode) [\[3\] ElevenLabs. "Conversational AI Agent Platform for Real-Time Voice & Chat."](https://elevenlabs.io/conversational-ai) ## Anthropic Safety Head Resigns with Stark Warning Fonte: https://vitaminaweb.digital/en/blog/anthropic-safety-head-resigns-with-stark-warning Publicado em: 2026-02-20 Autor: Rodrigo Neves In a move that sent shockwaves through the artificial intelligence community, Mrinank Sharma, head of the safety research team at Anthropic, announced his resignation on February 10, 2026. His departure was accompanied by a scathing public letter in which he declared that "the world is in danger", citing a confluence of interconnected global crises, including the risks posed by AI itself . ## A Crisis of Conscience at the Heart of Ethical AI Sharma's resignation is particularly alarming given Anthropic's origins and mission. The company was founded by OpenAI dissidents with the explicit goal of developing AI more safely and ethically. The departure of one of its leading safety researchers, accompanied by such a grave warning, suggests that even within the organizations most focused on safety, a growing conflict exists between ideals and practice. In his letter, Sharma said he was unable to "reconcile his work with his values", pointing to a profound crisis of conscience. He did not point to a specific failure at Anthropic, but rather to broader concerns about the trajectory of technology and its interaction with other global threats, such as biological weapons. | **Departure Details** | **Information** | | --- | --- | | Professional | Mrinank Sharma | | Company | Anthropic | | Position | Head of Security Research | | Departure Date | February 10, 2026 | | Stated Reason | Conflict between values and the direction of technology; “The world is in danger” | ## The “Great Renunciation” of AI Safety Sharma's departure is not an isolated case. It is part of a broader trend, dubbed by some the "Great Resignation" of AI safety. In recent months, several high-profile safety researchers have left their positions at major AI labs, such as OpenAI and Google DeepMind. Many have voiced similar concerns about the unchecked race for ever-greater capabilities at the expense of safety and alignment research. This wave of resignations raises critical questions: 1. The "Canaries in the Coal Mine"? Could these specialists, with their privileged view of the risks, be sounding early warnings about dangers the general public does not yet understand? 2. Commercial Pressure: Is intense market competition forcing companies to put safety on the back burner so they do not fall behind? 3. Internal Governance: Are governance structures within AI labs sufficient to ensure safety concerns are heard and taken seriously? Mrinank Sharma's statement is a call for reflection across the entire industry. It challenges the optimistic narrative that often dominates the discussion about AI and forces us to confront the existential risks that come with developing such powerful technology. The question is whether the industry and governments will heed these warnings before the prophecy of danger comes true. ### References [\[1\] BBC News. "Anthropic AI safety researcher quits with 'world in peril' warning."](https://www.bbc.com/news/articles/c62dlvdq3e3o) [\[2\] Yahoo Finance. "Anthropic's AI Safety Head Just Resigned. He Says 'The World Is In Peril'."](https://finance.yahoo.com/news/anthropics-ai-safety-head-just-143105033.html) [\[3\] Mrinank Sharma on X. "Today is my last day at Anthropic. I resigned..."](https://x.com/MrinankSharma/status/2020881722003583421) ## Exodus at xAI: Half of Founding Team Leaves Elon Musk's AI Startup Fonte: https://vitaminaweb.digital/en/blog/exodus-at-xai-half-of-founding-team-leaves-elon-musks-ai-startup Publicado em: 2026-02-20 Autor: Rodrigo Neves In early February 2026, co-founders Tony Wu and Jimmy Ba announced their resignations, bringing to six the number of founding members who have left the company since its creation in 2023. This means that half of the original 12-person team is no longer part of the project . ## A Series of Troubling Departures Wu and Ba's resignations, which occurred less than 48 hours apart, were the latest in a series of departures that raise questions about the company's stability and direction. Jimmy Ba's departure, as he led crucial areas such as research and safety, was particularly notable. The departures coincided with a period of restructuring, including a merger with SpaceX, another Musk company, aimed at accelerating AI development and infrastructure . | Original Founding Members | Status | | --- | --- | | Elon Musk | Remains | | Igor Babuschkin | Remains | | Manuel Kroiss | Remains | | Yuhuai (Tony) Wu | Left (Feb 2026) | | Christian Szegedy | Remains | | Jimmy Ba | Left (Feb 2026) | | Toby Pohlen | Remains | | Ross Nordeen | Remains | | Kyle Kosic | Left (2024) | | Greg Yang | Remains | | Guodong Zhang | Left | | Zihang Dai | Left | ## Possible Causes and the Future of xAI Although the exact reasons for each departure have not been fully clarified, reports by the Financial Times and Reuters point to possible internal tensions related to Elon Musk's leadership and the company's strategic direction. The intense pressure to compete with giants such as OpenAI, Google, and Anthropic, combined with the demanding work culture associated with Musk, may have contributed to the team's burnout. Musk, for his part, has tried to project an image of progress, saying that xAI is now focused on "speed and acceleration." The strategy appears to be to integrate xAI more deeply into his business empire, leveraging SpaceX's resources for infrastructure and data from X (formerly Twitter) to train models. xAI's stated goal is ambitious: to "understand the true nature of the universe." However, to achieve this cosmic goal, the company will first need to address its earthly challenges by ensuring it can retain the top talent essential to AI innovation. The departure of half its founders is a significant obstacle. It not only means a loss of technical and institutional knowledge, but could also affect the morale of the remaining team and the company's ability to attract new talent. xAI's future will depend crucially on Musk's ability to stabilize its leadership and prove that his vision can overcome internal turmoil. ### References [\[1\] Reuters. "Two co-founders of Elon Musk's xAI resign, joining exodus."](https://www.reuters.com/business/two-co-founders-elon-musks-xai-resign-joining-exodus-2026-02-11/) [\[2\] Notícias ao Minuto. "Half of the founders have left Musk's AI company, xAI."](https://www.noticiasaominuto.com/tech/2939239/metade-dos-fundadores-da-xai-abandonou-a-empresa-de-ia-de-musk) [\[3\] Binance. "Loss of two co-founders in two days following the merger of xAI, billionaire Elon Musk's AI startup, with SpaceX..."](https://www.binance.com/pt-BR/square/post/02-11-2026-xai-spacex-290621371128641) [\[4\] Valor Globo. "FT: Why Elon Musk's AI startup team is shrinking."](https://valor.globo.com/empresas/noticia/2026/02/11/ft-por-que-a-equipe-da-startup-de-ia-de-elon-musk-est-encolhendo.ghtml) ## AI.com: The $70 Million Sale That Symbolizes the AI Gold Rush Fonte: https://vitaminaweb.digital/en/blog/aicom-the-70-million-sale-that-symbolizes-the-ai-gold-rush Publicado em: 2026-02-20 Autor: Rodrigo Neves The deal, confirmed in early February 2026, not only sets a new benchmark for the domain market, but also stands as a powerful testament to the immense value the acronym "AI" has gained in the digital economy . ## A Story of Vision (and Luck) The story of the AI.com domain is as fascinating as its price. Malaysian entrepreneur Arsyan Ismail registered the address in 1993, when he was just 10 years old, for about US$100. At the time, the commercial internet was in its infancy, and artificial intelligence was a niche academic field. Decades later, what was once an obscure digital asset has become one of the most coveted web addresses in the world. The sale was made to Kris Marszalek, CEO of cryptocurrency exchange Crypto.com. The payment, made entirely in crypto, highlights the intersection of two of today's biggest technological forces. The acquisition broke previous records, such as the US$30 million sale of Voice.com, and established AI.com as the most expensive domain ever publicly sold. | Transaction Details | Information | | --- | --- | | Domain | AI.com | | Sale Price | US$70 million | | Buyer | Kris Marszalek (CEO, Crypto.com) | | Seller | Arsyan Ismail | | Original Registration Year | 1993 | | Original Registration Value | ~US$100 | ## The Future of AI.com: A Platform for Personal Agents More interesting than the transaction value are the plans for the domain's future. Kris Marszalek did not acquire AI.com merely as a speculative asset. His stated intention is to turn the address into a platform for personal AI agents. The vision is to create a central hub where users can interact with AI agents to perform a wide range of tasks, from managing schedules to carrying out complex transactions. This ambition reflects a growing trend in the industry: the evolution of chatbots into proactive, autonomous AI agents. While a chatbot responds to commands, an agent can anticipate needs, take initiative, and operate independently on the user's behalf. The $70 million bet on the AI.com domain is therefore a wager on the belief that AI agents will become the next dominant interface for computing. This historic event is about more than the value of a domain name. It symbolizes the rise of artificial intelligence as the defining technological and economic force of our era, a true "digital gold rush" that everyone, from startups to tech giants, is racing to mine. ### References [\[1\] Forbes. "The AI Agent Revolution Just Got A $70 Million Bet From Crypto.com."](https://www.forbes.com/sites/digital-assets/2026/02/08/the-ai-agent-revolution-just-got-a-70-million-bet-from-cryptocom/) [\[2\] NDTV. "Did A Malaysian Man Buy AI.com For Rs 300 And Sell It For Rs 643 Crore? Truth Behind Viral Claim."](https://www.ndtv.com/feature/did-a-malaysian-man-buy-ai-com-for-rs-300-and-sold-it-for-rs-643-crore-truth-behind-viral-claim-10994999) [\[3\] Yahoo Finance. "Crypto.com CEO Kris Marszalek bought AI.com for $70 million..."](https://finance.yahoo.com/news/crypto-com-ceo-kris-marszalek-225647945.html) ## Google and AI: How the Tech Giant Is Redefining the Future of Development and Creativity Fonte: https://vitaminaweb.digital/en/blog/google-and-ai-how-the-tech-giant-is-redefining-the-future-of-development-and-creativity Publicado em: 2026-02-20 Autor: Rodrigo Neves The company, which had already established its position with the powerful Gemini model, is now changing the game by introducing an ecosystem of tools that promise to transcend the chatbot era. The new product suite, comprising Google AI Studio, Antigravity, Stitch, Opal, Jules and NotebookLM, signals a paradigm shift: the focus is moving beyond simple conversation toward delivering complete, automated solutions deeply integrated into the workflows of developers, designers and content creators. This new generation of AI tools does more than answer questions. It performs tasks, generates code, designs interfaces and turns raw data into strategic insights. Google is betting on a future where AI acts as a true work partner, a proactive agent that amplifies human capabilities and redefines the limits of productivity. This article takes a detailed look at each of these new tools, examining their potential impact and what they mean for the future of technology. ## Google's AI Ecosystem for 2026 Google’s new suite of tools is designed to work cohesively and synergistically, with each component playing a specific role in the development and creation lifecycle. The table below provides an overview of the main tools and their features. ### Google AI Studio: The Gateway to Gemini Google AI Studio is becoming the leading platform for developers who want to explore Gemini’s potential. More than just a testing environment, AI Studio is a robust playground that enables experimentation with different prompts and the creation of functional prototypes in record time. Its ability to work with multimodal models and process millions of tokens of information, including images, videos, and documents, makes it an indispensable tool for developing cutting-edge AI applications. ### Google Antigravity: The Era of “Agent-First” Development Google Antigravity represents Google’s most ambitious vision for the future of programming. This is not just another IDE with smart autocomplete. It’s an “agent-first” development platform. The premise is revolutionary: rather than writing code line by line, developers act as conductors, orchestrating AI agents that plan, execute, and verify complex tasks autonomously. Integrated with the browser and terminal, and powered by a combination of models such as Gemini 3, Claude Sonnet, and GPT-OSS, Antigravity promises to automate the most tedious parts of development, freeing programmers to focus on high-level logic and innovation. ### Google Stitch: UI Design at AI Speed For designers and front-end developers, Google Stitch is emerging as a transformative tool. True to its “Design at the speed of AI” motto, Stitch turns text descriptions or even interface screenshots into high-fidelity UI designs in minutes. The platform not only generates the visuals, but also delivers the corresponding front-end code, with the convenience of direct export to Figma. This dramatic automation of the design process enables much faster prototyping and iteration, shortening the path from concept to reality. ### Google Opal: Democratizing App Creation with AI With Google Opal , creating artificial intelligence applications is no longer the exclusive domain of programmers. This no-code platform lets anyone create and deploy AI “mini-apps” simply by describing what they want. Opal translates natural language instructions into visual workflows, giving users fine-grained control over an app’s logic without requiring them to see a single line of code. From blog post generators to recommendation systems, Opal empowers creators and entrepreneurs to turn their ideas into functional tools. ### Google Jules: The Autonomous Teammate Google Jules embodies the coding assistant of the future. Integrated directly with GitHub, Jules works as an autonomous member of the development team. It can be assigned tasks such as fixing bugs, implementing new features, writing tests, and even updating dependencies. Once the work is complete, Jules submits a Pull Request for approval, dramatically streamlining the development cycle. With plans that adapt to different workloads, from individual developers to large teams, Jules promises to be a powerful ally in the quest for higher-quality code and faster delivery. ### Google NotebookLM: A Digital Brain for Your Research Finally, Google NotebookLM positions itself as a research and thinking partner. The tool lets users upload a wide range of sources, including PDFs, websites, YouTube videos, audio files, and Google documents, and uses Gemini’s multimodal capabilities to analyze, summarize, and connect information. One of its most innovative features is the ability to generate “Audio Overviews,” turning mountains of text into podcast-style discussions. By directly citing sources for every insight it generates, NotebookLM offers a level of trust and transparency essential for researchers, students, and content creators who rely on accurate information. ## A New AI-Powered Workflow Google’s new suite of AI tools for 2026 is more than a simple product update. It’s a bold statement about the future of work. By shifting the focus from conversation to execution, Google is paving the way for a workflow in which artificial intelligence is not just an assistant, but an active and indispensable collaborator. The democratization of development through no-code platforms such as Opal, the automation of complex tasks with Antigravity and Jules, and the acceleration of creativity with Stitch and NotebookLM demonstrate a clear commitment to making AI a practical, accessible tool for everyone. The era of chatbots may not be over, but, as Google shows us, the competition is now happening on a different level: the level of delivery, productivity, and real innovation. ## References [\[1\] Google. (2026). Google AI Studio. Accessed February 17, 2026, at](https://aistudio.google.com/) [\[2\] Google. (2026). Google Antigravity. Accessed February 17, 2026, at](https://antigravity.google/) [\[3\] Google. (2026). Stitch - Design with AI. Accessed February 17, 2026, at](https://stitch.withgoogle.com/) [\[4\] Google. (2026). Opal | Google for Developers. Accessed February 17, 2026, at](https://developers.google.com/opal) [\[5\] Google. (2026). Jules - An Autonomous Coding Agent. Accessed February 17, 2026, at](https://jules.google/) [\[6\] Google. (2026). Google NotebookLM | AI Research Tool & Thinking Partner. Accessed February 17, 2026, at](https://notebooklm.google/) ## 8 Reasons AI Is Changing Agencies Fonte: https://vitaminaweb.digital/en/blog/8-reasons-ai-is-changing-agencies Publicado em: 2026-02-16 Autor: Rodrigo Neves Over the past few months, I’ve been saying publicly that the digital market isn’t “changing.” It has already changed. Artificial Intelligence isn’t the problem. It’s just the catalyst. What’s collapsing is the traditional service delivery model based on manual execution. Most agencies already understand that AI is part of the game. What they haven’t fully grasped yet is something far more structural: We’re witnessing the end of the idea that effort is a value proposition. Explore the reasons behind the significant changes AI is bringing to agencies. --- ## 1. The inevitable compression of value For decades, the agency model rested on three pillars: - Specialized labor - Time as a pricing unit - Manual production as a differentiator This model worked because knowledge and access were unevenly distributed. Today, that gap is disappearing. According to McKinsey (2024), 76% of global leaders consider AI a strategic priority for the next two years. This means clients themselves are bringing technology, automation, and intelligence in-house. Meanwhile, the World Economic Forum (Future of Jobs Report 2023) projects that 44% of current skills will change by 2027, with a major impact on operational roles. The practical takeaway for agencies: If your value proposition is manual execution, you’re selling something that’s becoming abundant. And abundance drives prices down. --- ## 2. The invisible crisis: CAC rises, conversion falls Over the past five years, three trends have intensified: - A structural rise in acquisition costs - Extreme channel fragmentation - Content saturation Gartner (Digital Marketing Survey, 2024) shows that marketing leaders are shifting budgets from production to technology, automation, and data intelligence. This isn’t a trend. It’s a restructuring. The problem is no longer the campaign. The problem is now the architecture. If a company doesn’t have: - Integrated data - Structured governance - Intelligent automation - Predictive models It doesn’t scale efficiency. It only scales investment. --- ## 3. 95% of traffic is anonymous, and that changes everything Most digital traffic remains unidentified. The traditional persona-based segmentation model can no longer capture behavior in real time. According to Salesforce (State of the Connected Customer, 2025): 76% of consumers expect personalized, integrated experiences across channels. Personalization is no longer a differentiator. It’s become the bare minimum. But real personalization requires: - Data infrastructure - System integration - Contextual automation - Behavior modeling - Governance Without these, there’s no intelligence. There’s only media. --- ## 4. The real disruption: from execution to orchestration We’re entering the age of autonomous agents. Gartner projects that by 2028: - 33% of enterprise software will include AI agents - 15% of daily operational decisions will be made by agents This changes how the internet works. Before: Human → Interface → System Now: Agent → API → Structured data → Decision Value no longer lies in the layout. It lies in cognitive infrastructure. Websites are no longer storefronts. They become structured databases for machines to consume. This shift redefines the role of the agency. --- ## 5. Digital Maturity: the real dividing line Fewer than 5% of Brazilian companies reach advanced stages of digital maturity. Most still operate with: - Fragmented data - A culture that isn’t data-driven - Limited automation - Lack of governance Yet they still try to scale media. According to MIT CISR (2024), highly digitally mature companies are three times more likely to outperform their industry’s average growth rate. The differentiator isn’t the tool. It’s the ability to align strategy, culture, and technology. --- ## 6. The fallacy of AI-driven productivity The market’s biggest trap is reducing AI to a productivity tool. AI isn’t about writing posts faster. It’s about restructuring the business model. When: - Copy is generated in seconds - Creative assets are automated - Reports are summarized by LLMs - Segmentation becomes predictive The client inevitably asks: “If I can do 60% of this in-house, what’s the agency’s role?” If the answer is execution, margins evaporate. If the answer is: - Architecture - System integration - Contextual intelligence - Governance - Agent orchestration - Data structuring The agency becomes indispensable. --- ## 7. The three forces reshaping the market Analysis from McKinsey, WEF, and Gartner points to three converging forces: 1. Artificial Intelligence at scale 2. Global demographic shifts 3. Ongoing digital acceleration The result: - More demanding consumers - Shorter innovation cycles - Pressure to improve operational efficiency - The need for mass personalization This environment doesn’t favor those who execute. It favors those who build structure. --- ## 8. The new model: systemic, not linear Traditional model: Brief → Production → Delivery → Invoice Emerging model: Data → Infrastructure → AI → Automation → Continuous learning → Recurring value This shift changes: - Pricing - Team structure - Business model - Client relationships - Value proposition We are moving from producing assets to designing intelligence. --- ## What is really at stake The question is not whether investing in AI is worthwhile. The question is: Is your service delivery model ready for a market where execution has become a commodity? Between 2025 and 2030, the industry will see a significant redistribution of margins. The biggest agencies won't be the ones to win. The most adaptable ones will. The question is not whether the model will change. It already has. The final question is: Is your agency still selling effort, or has it started selling structured intelligence? The answer will shape your next five years. ## Low-Code and No-Code: When Marketing Stops Being a User and Starts Building Technology Fonte: https://vitaminaweb.digital/en/blog/low-code-and-no-code-when-marketing-stops-being-a-user-and-starts-building-technology Publicado em: 2026-02-16 Autor: Rodrigo Neves I recently participated in an [article published on the ColetivaTech portal about the rise of low-code and no-code and their impact on Marketing](https://coletiva.net/coletivatech/low-code-e-no-code-levam-o-marketing-de-usuario-a-construtor-de-tecnologia/). In the interview, I highlighted how these platforms are changing the dynamics between Marketing and IT, speeding up experimentation and requiring a new level of organizational maturity. The topic, however, goes beyond the article. Low-code and no-code are more than just a technology trend. They represent a structural transformation in how companies build digital solutions, validate hypotheses and organize internal power. We are witnessing a clear shift: Marketing is no longer just a user of technology. It is now building technology. --- ### What Are Low-Code and No-Code? A Strategic Definition For context: **No-code** platforms let users create applications, workflows and automations through visual interfaces, without the need for traditional programming. **Low-code** platforms combine visual interfaces with the option to customize through scripts, APIs and advanced logic. The technical difference matters. But the real impact is organizational. --- ### The End of the Technology Bottleneck in Marketing Historically, any technology initiative, from creating a landing page to integrating a CRM, had to go through IT or external vendors. This created bottlenecks for teams under constant pressure to deliver performance and ROI. As I noted in the article: > “Everyone is under increasing pressure to deliver ROI. The more agility, the greater the savings. We can launch something good with low-code or no-code, then evolve it into something more robust.” This logic changes the competitive landscape. Companies that validate faster learn faster. And those that learn faster scale sooner. --- ### Marketing as a Builder: The New Organizational Architecture The rise of low-code positions Marketing as a builder of experimental solutions: - MVPs - Automations - Integrations - Dashboards - Customer journey flows IT, in turn, takes on a more strategic role: - Architecture definition - Governance - Security - LGPD compliance - Validation of critical integrations As I pointed out: > “If it does not affect finance, legal matters or critical systems, Marketing can have flexibility. When there is a structural impact, teams need to work together.” This collaboration is what defines digital maturity. --- ### Autonomy Without Governance Is a Risk The growth of low-code expands an organization's risk surface. Without clear policies, organizations face: - Shadow IT - Unaudited integrations - Exposure of sensitive data - Excessive reliance on SaaS As I mentioned: > “Even if IT protects the technology, if a user writes their login and password on a sticky note, they have already created a vulnerability.” LGPD compliance is not the sole responsibility of IT. It is an organizational responsibility. --- ### The Hidden Cost of Scalability Low-code and no-code platforms are often affordable at the outset. But growth in: - User volume - Data processing - Complex automations - Premium features Can lead to exponential cost increases. A recurring strategic mistake is turning an MVP into permanent infrastructure. Low-code is excellent for validation. But scaling requires architectural assessment. --- ### Competitive Differentiation: The Limits of Pure No-Code When everyone uses the same templates and structures, differentiation declines. As I asked: > “If you build a website on the same platform everyone else uses, what will set you apart in the eyes of the end user?” The advantage comes from: - Proprietary integrations - Custom business logic - Data as a differentiator - A strategic Artificial Intelligence layer At this point, low-code makes it possible to integrate proprietary intelligence. --- ### The New Skills Marketing Professionals Need This transformation calls for new skills: - Data-driven thinking - Understanding logical flows - Understanding APIs - An MVP mindset - Strategic use of AI As I argue: > “It is not about learning to program in depth, but about understanding how systems think.” Those who understand decision logic build an advantage. --- ### Low-Code + AI: The Next Frontier Today, automation without AI is already limited from the start. Low-code works as an orchestration layer. AI works as an intelligence layer. Together, they enable: - Automatic lead classification - Dynamic personalization - Predictive analytics - Data-driven automation Companies that combine both create an exponential advantage. --- ### It Is Not About the Tool. It Is About Digital Maturity. Low-code and no-code do not replace robust engineering. They bring validation forward. They speed up experimentation. They redefine internal roles. Marketing teams that understand technology make better decisions. And in a market driven by data and AI, decision-making is a competitive advantage. --- Read the article published on Coletiva.net: [**Low-Code and No-Code Turn Marketing from a Technology User into a Builder**](https://coletiva.net/coletivatech/low-code-e-no-code-levam-o-marketing-de-usuario-a-construtor-de-tecnologia/) ## VitaminaWeb and AnaMid support Projeto Abraço Atípico: technology, sports and social inclusion Fonte: https://vitaminaweb.digital/en/blog/vitaminaweb-and-anamid-support-projeto-abraco-atipico-technology-sports-and-social-inclusion Publicado em: 2025-09-21 Autor: Rodrigo Neves **Projeto Abraço Atípico** was created with a noble mission: to provide specialized therapies and inclusive sports for children and teenagers with Autism Spectrum Disorder (ASD), ADHD, Oppositional Defiant Disorder (ODD) and Intellectual Disability, while also offering support to their mothers and families. This is an effort to transform lives through an exclusive space equipped with a multidisciplinary team, adapted facilities and sports activities that strengthen the body, mind and emotional bonds. The initiative is led by **Mônica Gonzalez, VitaminaWeb’s Director of Operations**, and Gislaine Gonzalez. Both are mothers of children with additional needs who envisioned the project and have guided its development from the outset. As a strategic supporter, VitaminaWeb has already contributed to **creating the logo**, is overseeing the **development of the new website** and will continue to contribute across all areas of **technology and digital marketing**, raising the cause’s profile nationwide. *“This project was born from our awareness of the lack of structured initiatives for atypical families. It represents not only a physical space for support and sports, but also an invitation to society to see these children and mothers with greater empathy and take concrete action. I believe digital can be a powerful bridge to raise awareness and attract support for this movement,”* says **Mônica Gonzalez**, VitaminaWeb’s Director of Operations and a mother of a child with additional needs. **The role of the Pedala Brasil Association** It is also important to highlight the contribution of the **Pedala Brasil Association**, the organization responsible for legally structuring and managing the process that has brought Abraço Atípico to the stage where it can be submitted to the **Federal Government through the Sports Incentive Law**. Without this institutional coordination, the project would not have reached the maturity needed to raise funds officially and transparently. Pedala Brasil has a track record of inclusive sports projects and, in this case, serves as the bridge connecting the project’s vision to its effective implementation within the national regulatory framework. **The connection with the digital market** Rodrigo Neves, CEO of VitaminaWeb and President of AnaMid, the National Association of the Digital Market and Industry, emphasizes that Abraço Atípico creates a direct link between the digital ecosystem and inclusive sports. AnaMid has offered institutional support once the project is approved by the Federal Government through the Sports Incentive Law. This law allows companies to allocate part of their income tax liability to fund social projects approved by the Ministry of Sport. In other words, instead of these funds going entirely to the federal treasury, they can be directed to transformative initiatives like Abraço Atípico. For digital companies, which already operate in a highly connected and innovative environment, this is a unique opportunity to put social responsibility into practice in a tangible and measurable way. *“Brazil’s digital market has both strength and responsibility. The Sports Incentive Law is an opportunity to turn taxes into social impact. Abraço Atípico is a project that speaks directly to the values of inclusion, health and well-being that our sector needs to champion***”**, says **Rodrigo Neves**, National President of AnaMid and CEO of VitaminaWeb. **The importance of sports, especially in the digital sector** Technology and communications companies face a contradiction: while they are **drivers of innovation**, much of their workforce is also concentrated in sedentary roles, with long hours spent in front of screens. This has serious consequences for physical and mental health. According to the **World Health Organization (WHO)**, physical inactivity is responsible for **5 million deaths each year** worldwide. Meanwhile, the **Global Web Index** study (2024) found that 73% of technology professionals report some level of anxiety or stress related to remote and sedentary work. In this context, sports are more than physical activity: they are a tool for prevention, inclusion and well-being. For children and teenagers with ASD and their families, the benefits are even more evident: - **Social interaction:** team sports promote inclusion and communication skills; - **Cognitive and motor development:** improved coordination, focus and self-awareness; - **Mental health:** reduced anxiety and depression, conditions that affect up to 70% of mothers of children with additional needs; - **Self-esteem and confidence:** as they develop new skills, children and teenagers feel part of a community. *“Abraço Atípico brings together sports, mental health and communication technology with a single purpose: to give atypical families a voice and opportunities. Projects like this show us that innovation is not only about digital tools, but also about how we apply our collective intelligence to transform people’s lives,”* adds **Helen Garcia**, Director of Special Projects at AnaMid. **Why the digital market should embrace this cause** Brazil’s digital sector already generates more than R$ 250 billion a year in marketing, technology and communications. We therefore have an enormous capacity to influence and fund social change. Connecting this potential with Abraço Atípico means channeling part of this economic strength directly to atypical families and creating a cycle of positive impact. It also aligns with ESG values (*Environmental, Social and Governance*), which investors, partners and consumers increasingly expect companies to uphold. Companies that actively participate in social initiatives strengthen their reputation, engage employees and build more human brands. VitaminaWeb believes that technology and inclusion go hand in hand. That is why we are committed to bringing Projeto Abraço Atípico to as many people as possible through digital communications and the necessary technology infrastructure. Together with AnaMid, we also want to mobilize the entire digital market to support this cause through the Sports Incentive Law. If the future is digital, let it also be fairer, more inclusive and more humane. ## Only 4 in 10 Brazilian companies use automated WhatsApp campaigns, study finds Fonte: https://vitaminaweb.digital/en/blog/only-4-in-10-brazilian-companies-use-automated-whatsapp-campaigns-study-finds Publicado em: 2025-09-21 Autor: Rodrigo Neves São Paulo, September 2025 – Only four in ten Brazilian companies use automated WhatsApp campaigns, according to the study **“An Overview of WhatsApp Use and Marketing Strategies in Brazil”**, which takes an in-depth look at how businesses are exploring conversational marketing. The survey, conducted by ActiveCampaign in partnership with AnaMid (National Association of the Digital Market and Industry), examined how companies use WhatsApp and other platforms to drive sales, while highlighting technical barriers and strategic opportunities. “Brazil has established WhatsApp as an essential channel, but still faces challenges related to governance, metrics and diversification. To move forward, companies will need to take four steps: formalize budget planning, professionalize measurement, diversify their channels and advance intelligent automation with AI and native integrations,” says **Rodrigo Bidinoto**, ActiveCampaign’s global sales director. --- ### Key findings Among respondents, **79.3% already use WhatsApp in their businesses** and **77.6% consider it their primary marketing channel for the next two years**. Despite this, its use remains heavily concentrated in **customer service (90.8%)** and **post-sale support (66%)**, while only **41.2% use automated campaigns**. **Rodrigo Neves, AnaMid’s national president and CEO of VitaminaWeb**, notes that the data reveals that companies are not making the most of the platform’s potential. > “The focus on customer service confirms WhatsApp’s strength as a relationship-building and retention tool, but also highlights how underused its ability to integrate with acquisition funnels and large-scale campaigns is,” he explains. The survey also identified fragmented maturity: **45% of companies use the official API**, **41.2% rely on unofficial solutions** and **13.9% are unaware of the difference**. Despite widespread adoption, **64.3% report only partial message delivery**, **55.5% experience tracking failures** and **72.7% have had templates rejected**, pointing to challenges with governance, high costs and regulatory instability. According to **Rodrigo Neves, AnaMid’s president and CEO of VitaminaWeb**, > “This landscape shows that WhatsApp is indispensable, but also limited. Companies need to balance practical use with investments in smart integrations, including CRM, automation and offline attribution, while also strengthening data governance and compliance. The future will separate those who simply use the app from those who turn it into a strategic engine for sales, customer relationships and scalable marketing.” The study also finds that **WhatsApp is the third most-used channel (62.7%)**, behind only **Meta (77.3%)** and **Google Ads (68.7%)**. For **Neves**, the dominance of these platforms points to a “survival strategy” focused on immediate results, but one that limits long-term demand generation. > “Low adoption of TikTok Ads (8.7%), influencers (17.3%) and offline media (16.7%) limits diversification, reinforcing dependence on the duopoly and driving up media and acquisition costs,” he adds. --- ### Impact and recommendations The changes companies most want to see in WhatsApp include: 1. Simpler native integrations with CRMs, AI, metrics and automation. 2. Lower costs and clearer pricing. 3. More transparent and flexible rules, such as revisiting the 24-hour window and reducing the risk of bans. 4. Native dashboards with advanced metrics, including conversions, clicks and the customer journey in real time. 5. More accessible, personalized human support, especially for SMBs. --- ### Outlook and trends According to the survey, the future of the sector will rest on three pillars: - **AI applied to automation and hyper-personalization**, - **WhatsApp as a hub for marketing, sales and payments through social commerce**, - **Integrated data with real-time tracking**. For **Rodrigo Neves, AnaMid’s national president and CEO of VitaminaWeb**, > “Although new opportunities such as TikTok Ads, live commerce and digital communities are emerging, WhatsApp and auction-based platforms will remain at the center.” --- ### Methodology The study also assessed budget allocation, the balance between performance and branding, and e-commerce challenges. Respondent profile: - **Roles**: business owners/entrepreneurs (42%), marketing directors/managers (29.3%) and marketing coordinators (10.7%). - **Sectors**: services (53.3%), technology/startups (20.7%) and industry (8.7%). - **Company size**: microbusinesses (43.7%), small businesses (33%), midsize businesses (13%) and large companies (10.3%). The survey was conducted online via Google Forms, with **300 participating companies**. --- ### About ActiveCampaign ActiveCampaign is an autonomous marketing platform that helps teams automate campaigns with the support of artificial intelligence. With more than **950 integrations** and a focus on personalization, it enables multichannel campaigns that adapt in real time, delivering impact and tangible results. **Press contact** [2PRÓ Comunicação](https://2pro.com.br/) ## The End of the Internet as We Know It Fonte: https://vitaminaweb.digital/en/blog/the-end-of-the-internet-as-we-know-it Publicado em: 2025-09-16 Autor: Rodrigo Neves The internet has always been built on **communication protocols between humans**. HTTP, HTML, email, social media, and SaaS: all of these emerged with a focus on **interfaces for people**. That is how companies grew, consumers became accustomed to them, and digital transformation took hold. But we are entering the biggest digital revolution since the birth of the web itself: the era of **artificial intelligence agents**. In this era, the logic shifts from *“a human accessing an interface”* to *“an agent accessing and solving problems for a human”*. This means the internet itself, as we know it, will be redesigned for machines. ## **The new protocol: from humans to agents** If HTTP was the “cement” of the internet, now we need to imagine protocols where **AI talks to AI**. Autonomous digital agents will exchange information with each other to perform tasks that currently require manual browsing. - **Today:** you visit websites, compare prices, and fill out forms. - **Tomorrow:** an agent does all this in seconds, consulting structured data from multiple sources, making decisions, and taking action. This *shift* requires companies to prepare to be **interpreted by agents**, not just viewed by users. HTTP/2 and HTTP/3 will remain the **dominant transport protocols**. The web already solves critical problems (infrastructure, routing, security, caching, observability) and has a mature ecosystem (CDNs, gateways, WAF, mTLS, OAuth). Recreating all this from scratch would be inefficient. What changes is not the transport, but the semantics: - Content types and agent-oriented contracts (e.g., application/agent+json) with intents, affordances (what can be done), capability negotiation, and events. - Discovery via /.well-known/agent.json…, semantic metadata (JSON-LD/Schema.org), and tool/service manifests. - Real-time events via webhooks, SSE, or WebSocket (and MQTT when IoT makes sense). In the long term, complementary layers may emerge (e.g., an “Agent Transport/Trust Layer”) to standardize agent identity, consent delegation, reputation, and proof of execution. But the best practical bet today is: HTTP + open standards (OAuth2.1/FAPI, OpenAPI, JSON-LD). ## **Does the website still matter? More than ever** Many believe that websites will lose relevance with AI and super apps. The opposite is happening: they are becoming even more strategic, but through a new lens: - An **ordinary website** (full of heavy images, poorly structured, and lacking data architecture) is no longer enough. - What now matters is the **website as cognitive infrastructure**, with APIs, semantic data, clear taxonomies, metadata structures, JSON-LD, schema.org, microdata, and knowledge graphs. Do you think I’m the one saying this? [Gartner](https://virtualizationreview.com/articles/2024/10/22/agentic-ai-tops-gartners-2025-tech-trends.aspx) projects that by 2028, one-third of enterprise software will include autonomous agents, and 15% of daily decisions will be made by them, compared with almost none in 2024. In a survey conducted by [EMARKETER](https://www.emarketer.com/content/a-marketers-guide-to-ai-agents-2025), 74% of American C-suite executives already expect AI agents to play a role in their businesses in 2025. According to [DemanSage](https://www.demandsage.com/seo-statistics/), 68% of online experiences start with search. Today, more than 90% of global searches happen on Google. In the US, it accounts for 63.4% of referral traffic. Optimized visibility remains essential. Even if AI presence (for example, Google’s “AI Overviews”) reduces clicks, users who do visit are generally more qualified, and [these appearances increased by 22% in one year](https://thelettertwo.com/2025/05/14/google-ai-overview-impressions-clicks-study/). This confirms that **being present and “readable,” whether by humans or AI, is crucial**, especially in a market where agents mediate search, comparison, and purchasing. This creates a turning point: either your company is found, understood, and used by these agents, or it simply ceases to exist digitally. ## **The risk of “cookie-cutter” websites** Here’s the key point: **it’s not enough to have a website “built by someone who churns them out”**. - “Cookie-cutter” websites, without advanced technical architecture, cannot communicate with agents. - Beautiful layouts without a semantic layer and well-structured APIs are like storefronts with closed doors: they attract attention but do not open the right door. - The illusion of a “cheap website” can be costly, because being invisible to agents will be like not existing for customers. Having a website is no longer about “having a page on the internet.” It means having an actionable, structured, living database that agents can consult. In this landscape, companies need strategic partners, not “website makers.” - Specialists understand not just design, but also infrastructure, semantics, interoperability, and data intelligence. - It is not enough to deliver a “live website”: you need to consider how it will be read by search engines, interpreted by AI, and connected to APIs and knowledge graphs. - A true specialist prepares your company for the future of the web, ensuring resilience and digital leadership. As Demis Hassabis (DeepMind) pointed out, AI agents could be more transformative than the internet itself. If that is true, the website stops being a storefront and becomes the **gateway for agents**, a strategic asset that must be planned, built, and maintained by people who understand the bigger picture. ## **What changes for companies** - SEO is evolving into “Agent Optimization” (AEO): optimizing for search engines is not enough, you also need to optimize for AI agents. - Visibility is no longer just for humans: it is not only about how your website appears on Google, but also how it is interpreted by the language model that decides which sources to consult. - The invisible becomes central: the beauty of the interface is secondary; what matters is the data structure behind it. ## **This transition is inevitable. Don’t fight it.** We are gradually witnessing the **end of the internet as we know it**. Websites, apps, and SaaS will not disappear. Anyone saying otherwise is just seeking the spotlight with doomsday theories. However, they will become invisible layers in an ecosystem where agents take center stage. The question is not whether this transformation will happen. It is: **is your website ready to be understood by AI agents?** Companies that invest in digital strategy with specialists, rather than standardized and superficial solutions, will not just survive. They will lead the next decade of digital experiences. ## The End of Target Audiences: Welcome to Situational Marketing Fonte: https://vitaminaweb.digital/en/blog/the-end-of-target-audiences-welcome-to-situational-marketing Publicado em: 2025-09-06 Autor: Rodrigo Neves For many years, marketing was guided by the concept of target audiences, a segmented, static view based on demographic profiles or behavioral clusters. But in a world of hyperconnectivity, abundant data and real-time artificial intelligence, this approach is no longer enough. This is where the idea of **Situational Marketing** comes in: rather than identifying **who** the consumer is, the focus shifts to **when, where and in what context** they interact with the brand. This is a profound change because it requires us to move away from marketing based on fixed stereotypes and adopt a dynamic, evolving, contextual and data-driven approach. ### What changes in practice - **From fixed segmentation to real-time relevance.** - **From profile to situation.** It is not just about “who they are,” but “where they are and what they need right now.” - **From mass communication to personalized experiences.** Artificial intelligence makes it possible to interpret contextual signals and create unique interactions. - **From intrusive marketing to building trust.** The challenge is to balance data, ethics and transparency. ### A practical framework In my talk at the **6th [ClubCMO](https://www.clubcmo.com.br) Forum**, I will share a framework that can be applied across different sectors, helping CMOs and marketing leaders move toward **situational** strategies that can deliver immediate value and strengthen long-term relationships. The invitation is open: [Register here for the 6th ClubCMO Forum](https://www.sympla.com.br/evento/6-forum-clubcmo/3031798). The future of marketing is no longer about targeting profiles, but about **understanding moments**. This is where brands stand apart. ## About the speaker **[Rodrigo Neves](https://www.linkedin.com/in/didorodrigo)**, known to many as **Dido**, is an entrepreneur, investor, consultant and professor focused on technology and digital maturity. He has worked in the sector since 2004 and brings more than two decades of experience in internet, telecommunications and digital transformation. He is the founder and CEO of **VitaminaWeb**, a technology company specializing in digital platforms, automation and artificial intelligence solutions. He is also the national president of **[AnaMid, the National Association of the Digital Market and Industry](https://www.anamid.com.br)**, an organization he founded in 2022 to strengthen the ecosystem through structural initiatives, collaboration with governments and businesses, and support for leadership development. Rodrigo holds a postgraduate degree in **Technology Management from FIAP** and a bachelor’s degree in **Information Systems, with a focus on Strategic Planning, from Mackenzie**. He is the author of **“The Path to Digital Maturity”** and **“Collective Strength,”** a book about the transformative role of associations and collaboration in advancing society and business. ## Creativity, human talent and digital maturity on the agenda at Expointer 2025 Fonte: https://vitaminaweb.digital/en/blog/creativity-human-talent-and-digital-maturity-on-the-agenda-at-expointer-2025 Publicado em: 2025-09-03 Autor: Rodrigo Neves On September 2, the **ABMRA Communication Forum 2025** brought together leading figures from across Brazil at **Casa do Canal Rural | Expointer, in Esteio, RS**, to discuss the future of communication in a market shaped by rapid change and economic challenges. Among the participants was **Rodrigo Neves**, **CEO of VitaminaWeb** and **President of AnaMid, the National Association of the Digital Market and Industry**, who shared a strategic perspective on **digital maturity** and the role agencies and clients play in this process of evolution. ## Featured panels The event featured insights from leading voices in communication: - **Afonso Abelhão (APP Brasil)** highlighted **human talent as a counterpoint to algorithms**, stressing that creativity is at the heart of brand relevance. - **Alexandre Skowronsky (ABAP)** emphasized the role of agencies as **strategic extensions of their clients**, expanding their capacity to innovate. - **Rodrigo Neves (AnaMid | VitaminaWeb)** presented **“Digital Maturity: How Agencies and Clients Are Preparing”**, discussing governance, data and innovation frameworks that enable organizations to adapt sustainably. - **Ricardo Nicodemos (ABMRA)** shared insights on agribusiness, emphasizing that **communicating with rural producers requires a deep understanding of their habits and local contexts**. ## The AnaMid and VitaminaWeb perspective In his talk, Rodrigo Neves emphasized that **digital maturity is a journey**, not a destination. In his view, agencies and clients that build their operations around **data, processes, governance and collaborative innovation** will be better prepared to navigate crises and create long-term value. **AnaMid’s** presence at the Forum underscored the importance of associations as a force for connecting sectors, strengthening communities and driving digital transformation in Brazil’s market. Meanwhile, **VitaminaWeb’s** participation highlighted the importance of combining practical experience and technological innovation with a strategic vision of communication. ## From the stage to the fields: a transformative experience Beyond the discussions, the experience at Expointer carried powerful symbolism. **Afonso Abelhão (APP Brasil)**, **Ricardo Nicodemos (ABMRA)** and **Rodrigo Neves (AnaMid | VitaminaWeb)** walked together through the grounds, among producers, agricultural machinery and livestock. They traded the comfort of meeting rooms for mud on their shoes and the authentic smell of the countryside, a reminder that **genuine communication begins with direct contact with the reality of those who plant, harvest and produce**. ## A clear message The **ABMRA Communication Forum 2025** reaffirmed that **creativity is not just aesthetic inspiration**, but an essential skill for survival, growth and connection between brands and society. Supported by **Canal Rural, ABAP, AnaMid and APP Brasil**, the event established itself as a space for connection and collective creation, placing the importance of aligning **human talent, technology and authenticity** at the center of the discussion. ## Website development takes center stage among Brazil’s most contracted digital services Fonte: https://vitaminaweb.digital/en/blog/website-development-takes-center-stage-among-brazils-most-contracted-digital-services Publicado em: 2025-08-07 Autor: Rodrigo Neves ? **A new AnaMid survey reveals a significant increase in demand for professional websites, confirming the strategic importance of owned platforms.** An analysis published by *Valor Econômico* on July 30, 2025, based on data from the National Association of the Digital Market and Industry (AnaMid), found that digital marketing was the most contracted online service in Brazil in the first half of the year. But there is more to the story: **website development ranked second among the most requested services**, cited by 53.8% of respondents. This finding confirms a trend already visible to those on the front lines of the digital ecosystem. As CEO of VitaminaWeb, a technology company specializing in digital transformation, and president of AnaMid, **I have been following this growth closely, along with the changing criteria businesses use to decide where to invest in their digital presence.** ### Professional websites: from “business cards” to strategic infrastructure The view of a website as a simple showcase is quickly giving way to a more mature perspective: **having an owned platform is essential for those seeking autonomy, data and performance.** At VitaminaWeb, we have seen businesses that once relied solely on social media or marketplaces move to their own platforms, focusing on: - Conversion and lead generation; - SEO and organic rankings; - Integrations with CRM, automation and AI; - Control over data and infrastructure. This shift is directly tied to digital maturity, and that is where the biggest challenge identified by the AnaMid survey lies: **69% of businesses hiring these services are still at a beginner or intermediate stage of maturity.** ### Professionalism remains a barrier in the market Despite high demand, the survey reveals structural gaps among service providers: only **9.1% include detailed timelines and scopes in their proposals.** This contributes to the main issue cited by clients: **a lack of transparency.** As I noted in my interview with *Valor Econômico*: > “The price war remains the biggest obstacle in the digital market. We need to educate clients and strengthen the value proposition, not simply cut prices to close a deal. Clients are willing to invest more when they see value, expertise and measurable results.” In website development, this serves as a reminder: **a good interface is not enough. You need structure, methodology and clear deliverables.** ### VitaminaWeb as an example of best practices At VitaminaWeb, we have focused on filling this gap in the market. All our website and platform projects include: - Technical and digital maturity assessments; - Detailed planning with a timeline and defined scope; - Information architecture focused on performance and user experience; - Testing, documentation and ongoing governance. We deliver more than a website. We provide **digital infrastructure ready to scale**, with a strategic vision aligned with business goals. ### More than a trend, a repositioning movement The renewed importance of owned websites, reinforced by the AnaMid survey data, shows that **the market is repositioning itself**. Businesses have realized that amid uncertainty on social media, constant algorithm changes and growing demands for reliable data, **having an owned digital channel is a strategic asset.** Read the original article published by Valor Econômico: [Digital marketing is Brazil’s most contracted online service in the first half of the year](https://valor.globo.com/empresas/marketing/noticia/2025/07/30/marketing-digital-e-o-servico-on-line-mais-contratado-do-primeiro-semestre-no-brasil.ghtml) ## How to Win in an Unpredictable Future: CONEXION 2025's Strategic Invitation Fonte: https://vitaminaweb.digital/en/blog/how-to-win-in-an-unpredictable-future-conexion-2025s-strategic-invitation Publicado em: 2025-08-03 Autor: Rodrigo Neves Today’s landscape demands more than adaptability. It calls for clear-sighted leadership, data-driven decisions, human sensitivity, and the courage to drive structural change. This is the context in which **CONEXION 2025** takes shape, one of the most strategic events on the national calendar, bringing together executives and leaders from the marketing, communications, and technology sectors to explore the intersection of efficiency, impact, and innovation. ## A Future That Has Already Arrived, but Is Still Unclear Amid a digital market shaped by technological disruption, ESG pressures, hyperconnected new generations, and the rise of generative artificial intelligence, leaders face a paradox: how can they grow consistently while preserving their brands’ identities? CONEXION 2025’s proposition is clear and provocative: **“Extreme Efficiency, Maximum Impact”**. This is more than a theme for superficial reflection. It is a manifesto that challenges professionals to rethink their operations, channels, strategies, and, above all, their role as leaders in a constantly changing ecosystem. ## More Than an Event, a Space for Collective Creation CONEXION 2025 is a living hub of intelligence, where the country’s leading figures come together not only to consume content, but also to co-create solutions and share highly relevant experiences. The event’s programming has been designed to deliver deep insights, encourage mindset shifts, and connect professionals shaping the new digital market. ### Program Highlights The event’s agenda was designed around the real challenges facing organizations undergoing digital transformation, and goes beyond the surface. Here are the day’s key moments: #### **9:00 – 9:30 | Opening: THE NEW DIGITAL MARKET** A compelling introduction to the drivers redefining the rules of the game: artificial intelligence, the decentralization of influence, the attention economy, and ESG as a strategic pillar. #### **9:30 – 10:30 | Keynote: The New Role of Leaders, from Generation Z to Generative AI** How can purpose, performance, and people be aligned in a volatile landscape? A reflection on the transformative role of today’s leaders. #### **10:30 – 11:40 | Digital Reputation and Automation: How to Grow Without Losing Your Essence** A talk followed by a panel with experts discussing how to scale operations with automation without diluting brand values. #### **11:40 – 12:10 | Attention Economy 5.0: Retention in Digital Chaos** In a world where attention is the scarcest asset, how can we design digital experiences that truly engage? #### **14:00 – 15:10 | From Data to Insight + Digital Platforms** AI, content, and formats that are redefining consumer behavior. Practical cases and applicable frameworks for turning data into decisions. #### **15:10 – 16:30 | Invisible Infrastructure + ESG and Digital Competition** How do you choose suppliers and partners based on real impact? Strategies for those looking to build a more ethical and competitive ecosystem. #### **17:00 – 17:30 | Strategic Mental Health: Human Leadership in the Digital Age** A necessary discussion about balancing performance and well-being in high-pressure roles. #### **17:30 – 19:30 | Workshop: Applied AI: Efficiency and Ethics in Local Practice** The event closes with a practical, collaborative session. The workshop explores concrete applications of artificial intelligence, focusing on operational efficiency, personalization, and ethical data use. ## Strategic Leadership in Three Dimensions CONEXION 2025 invites leaders to act strategically across three complementary spheres: 1. **Operational Efficiency** Cost reduction, process automation, lean teams, and a performance culture. 2. **Digital Relevance** Narratives connected to the present, a multichannel presence, and mastery of platforms and algorithms. 3. **Human Impact** Brands that connect with causes, leaders who inspire, and ecosystems that respect diversity and well-being. More than an event, **CONEXION 2025 is a call to adopt a new outlook on the future.** The era of continuous transformation calls for leaders prepared to make decisions grounded in purpose, data, and courage. Whether you are a CMO, CCO, CTO, or the founder of a growing company, the question is: **Are you ready to lead with extreme efficiency and maximum impact?** --- ### Event Information ? **Location:** ESPM Tech – Rua Joaquim Távora, 1240 – Vila Mariana, São Paulo/SP ? **Date:** October 22, 2025 ⏰ **Time:** 9:00 a.m. to 7:30 p.m. [To register for CONEXION 2025,](https://www.sympla.com.br/evento/conexion-2025-o-novo-mercado-digital/3033326)[click](https://www.sympla.com.br/evento/conexion-2025-o-novo-mercado-digital/3033326)[here.](https://www.sympla.com.br/evento/conexion-2025-o-novo-mercado-digital/3033326) **More details about the speakers and immersive experiences coming soon.** Get ready for a day of fresh perspectives, connections, and reinvention. ## Manus in Marketing: The Autonomous Agent Redefining Task Execution Fonte: https://vitaminaweb.digital/en/blog/manus-in-marketing-the-autonomous-agent-redefining-task-execution Publicado em: 2025-08-02 Autor: Rodrigo Neves Since Manus was introduced in March 2025 as an autonomous, multimodal artificial intelligence agent, its promise has gone beyond content generation: it executes tasks, builds digital products, makes decisions, and learns iteratively. For marketing, this marks the beginning of a new phase, **no longer centered on prompts and isolated outputs**, but on the **complete orchestration of workflows, actions, and deliverables with minimal or no human intervention**. In this article, we look at how Manus can be applied to contemporary marketing, its main differentiators and limitations, and how to integrate it strategically into brands’ digital ecosystems. ## What is Manus? **Manus** is an **autonomous AI agent** created by the startup Monica (also known as Butterfly Effect AI). It can execute complex processes based on an end goal, moving through multiple steps, tools, and intermediate decisions. It doesn’t just respond to commands. It **understands intentions, proposes plans, and executes them in iterative cycles**. > Unlike tools such as ChatGPT or Gemini, which deliver static content, Manus operates using **context engineering**, distributed planning, and automated failure monitoring. > > > > [Want to learn about Manus? Click here to sign up.](https://manus.im/invitation/EFIU1KPLFXDVXS) ## Practical Use Cases in Marketing ### 1. **Automated, Intelligent Market Research** Manus can browse thousands of sources (web pages, PDFs, social media, internal documents), identify patterns, and generate concise reports, such as: - Competitor analysis (benchmarking) - Detection of market trends based on news and social media - Identification of positioning or communication gaps ? *Real-world example:* A marketing team can ask Manus: > “Create a comparative report on digital presence for our brand and our three main competitors, including performance across social media, paid media, and SEO.” The agent will map URLs, extract data, consult external sources, and present a PDF with visual, actionable insights. ### 2. **Creating Performance Campaigns (Ads + Landing Pages)** Manus can be instructed to build **an entire paid media campaign ecosystem**, including: - Generating personas based on data analysis - Writing copy for Google Ads, Meta, and TikTok - Creating a landing page with a ready-to-use layout and code - Integrating with analytics and CRM systems - Implementing A/B tests with different message variations The differentiator is that Manus **doesn’t just suggest creative assets**. It **builds the assets**, organizes experiments, and, if authorized, deploys the campaign. ### 3. **Creating Multichannel, Interactive Content** When asked: > “I want a series of content about how AI affects marketing, for LinkedIn, a newsletter, and YouTube,” > Manus will: - Generate SEO-optimized text (articles and posts) - Create video scripts with automatic captions - Build interactive presentations (PPT or HTML) - Create images using integrated generative models - Schedule content using external publishing tools *Result:* an omnichannel editorial strategy, delivered in minutes with consistent language, structure, and brand identity. ### 4. **Data Management and Audience Intelligence** In connected pipelines, Manus can: - Integrate with CRMs and automation systems (such as HubSpot, RD Station, or Salesforce) - Create dynamic audience segments - Generate personalized campaigns for behavioral clusters - Create executive dashboards with visual insights, trends, and alerts A CMO can ask: > “Generate a weekly report on the segments that have engaged most with our content in the last 72 hours and propose a re-engagement action.” > The agent not only delivers the analysis, but also proposes a tactical plan and the creative assets. ### 5. **Prototyping and Testing Digital Products** For **growth marketing** teams or product squads, Manus can: - Create and publish landing pages to test product acceptance - Create wireframes and navigable MVPs - Simulate user responses with AI for UX testing - Implement analytics and heatmaps for validation This makes it possible to test hypotheses without assigning entire squads to MVPs, accelerating the **Build - Measure - Learn** cycle. ## Technical Architecture Applied to Marketing Manus combines three pillars that make it especially useful for modern marketing: ### 1. **Wide Research Mode** The ability to break tasks into parallel subtasks, consulting multiple sources at the same time. Ideal for benchmarking research, trend mapping, and due diligence. ### 2. **Context Engineering** Persistent memory of errors, decisions, and adaptations, allowing it to “learn” from its own attempts. This makes it more effective in iterative processes such as A/B tests and multichannel campaigns. ### 3. **Multimodality + Execution** Integration with code editors, CRMs, REST APIs, and external tools. It doesn’t just generate, it executes: code, design, automation workflows, emails, and reports. ## Current Limitations Despite its potential, corporate use still requires caution. Some of the main challenges include: - **High credit consumption**: more complex tasks use up credits quickly. - **Execution time**: processes can take 30 to 90 minutes, depending on their complexity. - **Limited support**: users report issues with technical support (according to Trustpilot). - **Lack of deep brand customization**: AI still needs clear guidelines to align with a company’s tone, identity, and brand guidelines. ## Strategic Implications for CMOs and Marketing Heads ### Transformation of Roles The **planner**, **copywriter**, and **data analyst** now work as **AI curators, strategists, and supervisors**. Manus frees up operational time for more creative and strategic decisions. ### A New Value Chain Companies that master the use of autonomous agents like Manus will accelerate their experimentation cycles, reduce operating costs, and increase the volume and personalization of their deliverables. ### Ethical and Operational Risks - Leakage of sensitive data - Biased content generation - Dependence on a closed model and variable pricing That’s why it’s essential to use Manus with governance and security and compliance criteria, especially in regulated markets. --- **Manus isn’t just another generative AI tool**. It represents a structural shift in marketing, from asset production to the **autonomous execution of strategies**. For companies already at the **Optimizer or Innovator** stage of the Digital Maturity model (as described in detail in the book *The Path to Digital Maturity*), Manus can be tested as **part of an experimental ecosystem for total automation**. For others, the recommendation is to start with **controlled, iterative projects**, using Manus as a copilot, not an autopilot, until the real benefits and limitations are clear. Read also: [How n8n and AI Agents Are Transforming Digital Marketing](https://vitamina.digital/como-o-n8n-e-agentes-de-ia-estao-transformando-o-marketing-digital/) [Sign up for MANUS here.](https://manus.im/invitation/EFIU1KPLFXDVXS) ## AI Agents in the Supply Chain: Evolution and Applications Fonte: https://vitaminaweb.digital/en/blog/ai-agents-in-the-supply-chain-evolution-and-applications Publicado em: 2025-08-01 Autor: Rodrigo Neves With increasing globalization and the rise of e-commerce, supply chain operations need to adapt to higher expectations for speed and logistical complexity. AI agents are emerging as optimized solutions to address these challenges. This article provides a comprehensive overview of how AI agents have evolved in the supply chain and their diverse applications. We’ll also discuss how to prepare for the future of agentic AI systems. Let’s get started! ## How AI Has Evolved in the Supply Chain AI adoption in the supply chain is nothing new. Initially, before 2015, AI was used mainly in rule-based systems and traditional algorithms, focusing on basic tasks such as automation, demand forecasting, and inventory replenishment. The arrival of advanced technologies such as machine learning and deep learning revolutionized these applications, enabling more accurate forecasts and smarter plans. With advanced algorithms analyzing historical and real-time data, companies can now accurately predict changes in demand and market trends. In addition, data-driven decisions optimize inventory and assess risks, increasing organizational efficiency. ### The Rise of AI Agents in the Supply Chain Following the popularization of ChatGPT and other generative AI systems, agentic AI systems are revolutionizing the supply chain. They are being applied to data-intensive tasks prone to human fatigue, such as logistics and customer service. Unlike traditional automated systems, AI agents are highly adaptable and make autonomous decisions. ### How AI Agents Work AI agents work collaboratively toward common goals, each playing a specialized role to increase operational efficiency. They rely on a robust technology ecosystem, including large language models (LLMs), machine learning algorithms, and more. These intelligent systems process natural language instructions, optimize operations, and provide valuable insights. ## Why AI Agents Matter in the Supply Chain AI agents perform repetitive, high-volume activities with greater accuracy, freeing human specialists to focus on strategic initiatives. According to a 2025 IBM study, companies that invest in AI for their operations see 61% greater revenue growth than their competitors. **Key takeaway:** 62% of supply chain leaders recognize that AI agents accelerate decision-making, enabling faster and more effective action. **Read also:** [Exploring Artificial Intelligence Agents: Types and Applications in Today’s Landscape](https://vitamina.digital/explorando-agentes-de-inteligencia-artificial-tipos-e-aplicacoes-no-cenario-atual) ## 5 Key Applications of AI Agents in the Supply Chain ### 1. Demand Forecasting AI agents analyze historical data and current conditions to accurately forecast demand, adapting to new patterns and market changes. #### Example: [Logility’s Demand Planning](https://www.logility.com/solutions/demand/) Logility’s DemandAI+, powered by generative AI, identifies demand patterns and influential factors, delivering accurate forecasts and strategies for responding to unexpected market changes. ### 2. Inventory Optimization With AI agents, supply chain teams can maintain appropriate inventory levels, manage lead times and dynamic replenishment, reduce costs, and avoid overstocking or stockouts. #### Example: [Blue Yonder’s Inventory Optimization](https://blueyonder.com/solutions/supply-chain-planning/inventory-optimization) ### 3. Procurement Automation AI agents help manage suppliers, assess risks, and automate critical processes, reducing support tickets and improving contract governance. #### Example: [IBM watsonx AI Agents for Procurement](https://www.ibm.com/products/watsonx-orchestrate/ai-agent-for-procurement) ### 4. Logistics and Transportation Management AI agents optimize delivery routes using real-time data, such as traffic and weather conditions, improving shipping efficiency and customer satisfaction. #### Example: [Shipwell](https://www.shipwell.com/solutions/swifty-ai-assistant) ### 5. Risk Management AI agents identify and mitigate potential risks before they occur, protecting the supply chain from significant disruptions. #### Example: [Ceres Tech Nostradamus AI](https://www.cerestech.co/nostradamus-ai-platform/) ## The Future of AI Agents in the Supply Chain With growth projected to reach $14.49 billion by 2025, AI agents promise to hyper-automate operations and drive more sustainable supply chains, integrating with human decision-making processes. To prepare, companies should invest in effective strategies and scalable tools, and develop internal capabilities to ensure data security and privacy. ### How to Prepare for the Future of Agentic AI Taking a gradual approach is essential to integrating AI agents. Recommended steps include identifying high-impact repetitive tasks, starting small in specific functional areas, choosing scalable tools, and piloting before expanding the scope of operations. Successfully implementing AI agents requires prudence and strategic vision to secure a competitive advantage in the industry. ## LLM Agents: Exploring Their Functions and Applications Today Fonte: https://vitaminaweb.digital/en/blog/llm-agents-exploring-their-functions-and-applications-today Publicado em: 2025-08-01 Autor: Rodrigo Neves The concept of LLM Agents has gained prominence in today’s technology landscape, especially with the rise of language models like ChatGPT and Google Gemini. Powered by large language models (LLMs), these agents go beyond text generation, offering complex solutions across various sectors. **What is an LLM Agent?** An LLM Agent is an advanced AI system that uses an LLM to interpret, reason, and perform specific tasks. Unlike a standard LLM, which only generates text or images based on a prompt, LLM Agents can break complex tasks into logical steps to achieve a final goal. ## Key Components of LLM Agents LLM Agents consist of essential modules, including the Agent (or Brain), Planning, Memory, and Tools: - **Agent:** Acts as the brain, interpreting prompts and generating appropriate actions. - **Planning:** Makes it possible to break complex tasks into smaller steps using methods such as 'Chain of Thought'. - **Memory:** Stores past interactions, which is essential for personalized responses. - **Tools:** External resources, such as APIs, expand the agent’s capabilities. ## How LLM Agents Work When it receives input, the agent interprets the intent and context of the prompt. If the task is complex, it activates the Planning module to organize the necessary steps. External tools can be used to obtain more accurate results. The agent then compiles the responses and delivers the result to the user. --- **Read also:** [What are LLMs and what impact do they have?](https://vitamina.digital/o-que-sao-llms-e-seus-impactos) ## Practical Applications of LLM Agents LLM Agents are widely used across various industries, particularly in customer support automation, software engineering, sales management, and more. For example, in customer service, agents like Intercom’s Fin process complex interactions using advanced technologies such as GPT-4. ### Considering the Risks of LLM Agents Despite their benefits, LLM Agents face challenges such as limitations in planning and alignment with human values. The reliability of their outputs also depends on the accuracy of training data and external tools, which can lead to errors if information is outdated or incorrect. In conclusion, LLM Agents are on the rise, with projections pointing to significant market growth. As demand for specific tasks continues to grow, these agents are expected to expand their capabilities and efficiency across various applications. ## AI Agents for Customer Service: Use Cases and Real-World Examples Fonte: https://vitaminaweb.digital/en/blog/ai-agents-for-customer-service-use-cases-and-real-world-examples Publicado em: 2025-08-01 Autor: Rodrigo Neves AI agents are revolutionizing customer service by providing fast, personalized responses, which is crucial in an environment where expectations for quality and speed are rising. With growing demand for 24/7 support and personalized service, AI agents are emerging as a strategic solution. **Understanding AI Agents for Customer Service** AI agents go beyond traditional chatbots, using advanced natural language understanding (NLU), reasoning, and planning techniques to solve complex problems and adapt their responses based on past interactions. This significantly improves operational efficiency and customer satisfaction. **Key Use Cases for AI Agents in Customer Service** Gartner reports predict that by 2029, AI agents will autonomously resolve up to 80% of customer service requests, saving up to 30% in operating costs. This autonomy makes it easier to handle FAQs, track orders, analyze sentiment, and personalize interactions. **1. FAQ Management and Problem Resolution** AI agents are effective at answering frequently asked questions and resolving common technical issues, reducing response times and freeing up human teams to handle more complex matters. --- **Read also:** [Exploring Artificial Intelligence Agents: Types and Applications in Today's Landscape](https://vitamina.digital/explorando-agentes-de-inteligencia-artificial-tipos-e-aplicacoes-no-cenario-atual) **Effective Implementation of AI Agents** To use AI agents effectively, it is essential to integrate them into your customer engagement strategy, ensuring they work in harmony with human agents. This requires training and strategic alignment with the company's goals. AI agents play an innovative and growing role in customer service. With the right strategic implementation, they represent a powerful tool for business transformation. Combining analytical and personalization capabilities with ongoing human support ensures that customer expectations are exceeded. **Transformation with AI Solutions** Successfully integrating AI agents can revolutionize customer service by optimizing operations and providing data-driven insights. Companies like VitaminaWeb are at the forefront of this transformation, offering customized solutions that integrate seamlessly with existing systems. Interested in revolutionizing your customer service with AI solutions? [Contact us](https://vitamina.digital/contato/) to find out how we can help. ## AI Agents in Healthcare: Common Use Cases and Essential Tools Fonte: https://vitaminaweb.digital/en/blog/ai-agents-in-healthcare-common-use-cases-and-essential-tools Publicado em: 2025-08-01 Autor: Rodrigo Neves The growing complexity of healthcare operations and the demand for personalized, efficient care have driven the need for AI agents. These technologies offer robust digital solutions, acting as virtual employees capable of carrying out specific tasks with minimal supervision. In this article, we examine how AI agents are revolutionizing the healthcare sector, optimizing processes and improving patient care. ## **What AI Agents Mean for Healthcare** AI agents in healthcare have moved beyond simple chatbots, evolving into autonomous assistants that complete a human-like execution cycle: think, plan, act, observe results, reflect, adjust and repeat. These agents handle **back-office tasks** and **patient interactions**, such as automated data entry and health notifications. ### Administrative Tasks and Patient Interaction Solutions such as Epic’s integrate AI agents to automate tasks in electronic health records (EHRs), while Health uses agents to manage insurance authorizations and patient check-ins. Using these technologies allows healthcare professionals to focus on strategic initiatives while minimizing the time spent on repetitive tasks. ### Advances in Drug Discovery In drug discovery, studies have introduced frameworks such as DrugAgent and PharmAgents, which can identify therapeutic targets and optimize molecular properties. These agents use computer simulations to test the feasibility and safety of compounds, making the drug discovery process more efficient. --- **Read also:** [Exploring Artificial Intelligence Agents: Types and Applications in Today’s Landscape](https://vitamina.digital/explorando-agentes-de-inteligencia-artificial-tipos-e-aplicacoes-no-cenario-atual) ## **Key AI Agents in Healthcare to Watch** As patient demand grows, companies are integrating AI capabilities to optimize resources and improve care. Examples include [Innovaccer’s Agents of Careᵀᴹ](https://innovaccer.com/agents-of-care), which automates routine tasks to address staff shortages, and [Hippocratic AI](https://www.hippocraticai.com/), which develops agents for non-diagnostic front-office tasks. ## Assessing Challenges and Opportunities Despite their potential, AI agents face technical challenges, including difficulty handling fragmented data and making decisions based on specific contexts. Assessing the reliability and accuracy of AI agents’ outputs remains a critical concern. As [Tyler Maran](https://www.linkedin.com/posts/tyler-maran_why-does-1-accuracy-matter-hint-its-the-activity-7301351581835223040-dSUD/) points out, longer conversations and more contextual data reduce the accuracy of agents’ outputs, underscoring the need for significant improvements in multi-step processes. ## The Promising Future of AI Agents in Healthcare While some forecasts suggest that many AI projects will be canceled by 2027, the growth of AI agents in healthcare remains promising. The global market value of these agents is expected to grow substantially, with advances in multi-agent systems from companies such as Google offering the potential for effective autonomous collaboration. Therefore, although AI agents in healthcare are still at an early stage, their technological evolution could make them essential partners in automating workflows and increasing operational efficiency. ## AI Agent vs. Chatbot: An In-Depth Analysis of Current Market Use Cases Fonte: https://vitaminaweb.digital/en/blog/ai-agent-vs-chatbot-an-in-depth-analysis-of-current-market-use-cases Publicado em: 2025-08-01 Autor: Rodrigo Neves The use of artificial intelligence in business continues to grow. In 2024, 75% of knowledge workers were already using AI tools. However, many still confuse the different types of AI tools available. One common question is AI Agent versus chatbot: what is the difference, and when should you use each? Although the terms are often used interchangeably, an AI Agent and a chatbot are distinct solutions with specific capabilities. This article explores the definition, key differences, and practical applications of AI Agents and chatbots. By the end, you will understand how they compare and which one best meets your needs. ## **What Is an AI Chatbot?** An AI chatbot is a program designed to hold conversations and simulate human interactions, helping with basic tasks. Modern chatbots use natural language processing (NLP) and language models to interpret questions and provide appropriate answers. ### **Common Chatbot Tasks** - **Answering FAQs:** Resolving common questions using predefined answers or knowledge base articles. - **Simple Assistance:** Guiding users through basic processes, such as resetting passwords. - **Automating Routine Inquiries:** Providing status updates and routing requests. Chatbots provide effective first-line support and can handle large volumes of simple requests, making them useful in customer support interactions. However, they have limitations, especially when faced with unexpected problems or those requiring more complex solutions. ## **What Is an AI Agent?** An AI Agent is an advanced artificial intelligence system that not only converses, but also acts and makes decisions independently to complete tasks. Unlike chatbots, AI Agents are autonomous and can perform more complex functions, managing multi-step interactions with little or no human intervention. ### **AI Agent Use Cases** - **End-to-End Customer Support:** Beyond answering questions, they fully resolve issues, such as opening support tickets or scheduling technicians. - **Proactive Assistance and Personalization:** They monitor user activity to offer assistance before it is requested. - **Business Automation:** They integrate with internal systems, from IT operations to finance, performing complex tasks without human intervention. ## **AI Agent vs. Chatbot: Key Differences** When comparing an AI Agent and a chatbot, the key difference is the ability to take action. Chatbots are primarily conversational, while AI Agents can act autonomously, interact with systems, and make independent decisions. ### **Ability to Take Action** Chatbots talk, agents act. While chatbots are limited to providing information, AI Agents can perform external actions through integrations with systems. ### **Task Complexity** Chatbots perform simple, predefined functions, while AI Agents handle complex, multi-step processes, demonstrating autonomy and flexibility. --- **Read also:** [Exploring Artificial Intelligence Agents: Types and Applications in Today's Landscape](https://vitamina.digital/explorando-agentes-de-inteligencia-artificial-tipos-e-aplicacoes-no-cenario-atual) When considering implementing these technologies, it is crucial to understand their capabilities and limitations. Choosing between a chatbot and an AI Agent depends on the specific goal of the application and the level of complexity required for interactions. The impact of the evolution of AI Agents and chatbots is profound, transforming how businesses interact with customers and optimizing internal processes. For companies seeking innovation and efficiency, understanding this difference and making the right choice can lead to significant improvements in customer service and automated operations. ## How Brazil-U.S. Tensions Affect the Digital Market in 2025 Fonte: https://vitaminaweb.digital/en/blog/how-brazil-us-tensions-affect-the-digital-market-in-2025 Publicado em: 2025-07-22 Autor: Rodrigo Neves Brazil’s digital market is undergoing an unprecedented transformation, characterized by a complex and evolving regulatory landscape, international geopolitical pressures, and growth opportunities across multiple sectors of the economy. This article presents a comprehensive analysis of the current state of the national digital ecosystem, examining the impacts of recent legislative changes, the implications of trade tensions with the United States, and the cascading effects on big tech companies, startups, and traditional sectors such as agribusiness, industry, and retail. The research shows that, although Brazil remains Latin America’s digital leader, with an e-commerce market projected to reach R$ 234 billion in 2025, the country faces significant challenges related to regulatory adaptation, a shortage of qualified talent, and the need for greater coordination among the ecosystem’s various stakeholders. Recent decisions by the Federal Supreme Court on the Civil Rights Framework for the Internet, combined with the evolution of the General Data Protection Law (LGPD) and discussions on artificial intelligence regulation, are creating an environment of uncertainty that calls for a coordinated strategic response from the sector. At the same time, U.S. trade investigations into Brazilian practices, particularly those related to the Pix system and government procurement policies, introduce a geopolitical dimension that could significantly affect the operations of multinational technology companies in the country. This scenario requires ANAMID and other industry representative organizations to develop proactive strategies to defend the interests of the national digital industry, foster constructive dialogue with regulators, and position Brazil as a sustainable, globally competitive technology innovation hub. ## A Turning Point for Brazil’s Digital Sector The year 2025 marks a critical turning point for Brazil’s digital market. After decades of rapid growth and relative regulatory stability, the sector faces a complex landscape that combines extraordinary opportunities with significant structural challenges. The convergence of factors such as the maturation of the Civil Rights Framework for the Internet, the consolidation of the LGPD, international geopolitical pressures, and the emergence of disruptive technologies such as artificial intelligence creates an environment that calls for careful analysis and a coordinated strategic response. Brazil has established itself as Latin America’s largest digital economy, accounting for 55% of the region’s online sales and home to 1,592 active financial startups, or 58% of the Latin American total. This leading role, however, comes with growing responsibilities and high expectations from both the domestic market and international partners. The country’s ability to successfully navigate the regulatory changes underway will determine not only the competitiveness of its digital companies, but also its position in the global technology landscape. The [National Association of the Digital Market and Industry (ANAMID)](https://www.anamid.com.br), as a representative of sector interests, is strategically positioned to influence the course of this transformation. Effective coordination with regulatory agencies, business organizations, and other digital ecosystem stakeholders will be essential to ensure that public policies under development promote innovation, protect users’ rights, and maintain the sector’s international competitiveness. This article examines in depth the main forces shaping Brazil’s digital market, providing insights to help ANAMID develop informed and effective strategies for 2025-2030. The analysis covers everything from the immediate implications of recent court decisions to the long-term trends that will redefine the national technology landscape. ## Legislative and Regulatory Overview: Navigating Turbulent Waters ### The Evolution of the Civil Rights Framework for the Internet and Its Implications The Civil Rights Framework for the Internet, enacted in 2014 as a pioneering framework for regulating the global internet, has undergone significant changes that fundamentally redefine the responsibilities of digital platforms in Brazil. The Federal Supreme Court’s (STF) 2024 decision, which established new parameters for holding platforms liable for third-party content, represents a paradigm shift that directly affects technology companies’ operations in the country. The new judicial interpretation introduces stricter criteria for content moderation, requiring platforms to implement faster notification systems and more efficient removal processes. This change comes in response to growing concerns about misinformation, hate speech, and harmful content, but also raises complex questions about freedom of expression and operational viability for companies of different sizes. For international big tech companies, these changes represent significant additional compliance costs and the need to adapt global systems to Brazil’s specific requirements. Google, for example, has expressed concerns about the feasibility of maintaining certain operations in the country if requirements become excessively burdensome. This tension illustrates the delicate balance regulators must strike between protecting users and preserving an environment conducive to innovation and investment. Domestic companies, in turn, face particular challenges related to their technical and financial capacity to implement sophisticated moderation systems. Startups and midsize companies may struggle to meet the new requirements, potentially creating barriers to entry that favor established players with greater resources. ### The LGPD Comes of Age: From Implementation to Sophistication After five years in force, the General Data Protection Law (LGPD) has evolved from a regulatory novelty into a structural component of Brazil’s digital business environment. The National Data Protection Authority (ANPD) has established itself as a mature and sophisticated regulator, developing increasingly specific guidelines and implementing more rigorous enforcement. The ANPD’s 2025-2026 regulatory agenda signals a significant expansion of its scope, with a particular focus on artificial intelligence and health data. This evolution reflects the growing complexity of the digital ecosystem and the need for more granular regulation of emerging technologies. For companies, this means LGPD compliance is no longer a one-time implementation effort, but an ongoing process of adapting to evolving requirements. The introduction of a regulatory sandbox by the ANPD represents an innovative approach that allows companies to test data protection solutions in a controlled environment. This initiative demonstrates the regulator’s willingness to balance data protection with technological innovation, offering companies a way to develop creative solutions without compromising regulatory compliance. The impact of the LGPD goes beyond compliance, influencing strategic decisions about data architecture, business models, and customer relationships. Companies that initially viewed the law as a regulatory obstacle now recognize its potential as a competitive advantage, using robust data protection practices as a source of trust and value for consumers. ### The Fake News Bill: Uncertainty and Opportunity Bill 2,630/2020, known as the Fake News Bill, remains one of the main sources of regulatory uncertainty for Brazil’s digital sector. After years of legislative proceedings and multiple versions, the bill continues to fuel intense debate about the appropriate limits for regulating online content and the responsibilities of digital platforms. The current proposal establishes significant obligations for platforms with more than 10 million Brazilian users, including requirements for algorithmic transparency, content moderation reports, and external audit mechanisms. Although these requirements are intended to increase accountability, they raise concerns about technical feasibility, implementation costs, and potential impacts on innovation. Big tech companies’ opposition to the bill is evident in public campaigns against its passage, with the argument that the proposed measures are excessively restrictive and could harm the user experience. Civil society organizations, on the other hand, argue that greater regulation is needed to combat misinformation and protect the democratic process. For ANAMID and its members, the Fake News Bill represents both a challenge and an opportunity. Although regulatory requirements may increase operating costs, they could also create opportunities for Brazilian companies developing innovative solutions for content moderation and algorithmic transparency. Active participation in the legislative debate is essential to ensure that the final regulations are balanced and technically viable. ### Artificial Intelligence: The Next Regulatory Frontier Artificial intelligence regulation is emerging as the next major regulatory frontier for the digital sector in Brazil. Bill 2,338/2023, which establishes the country’s legal framework for AI, represents an ambitious attempt to create a comprehensive regulatory framework before the technology becomes ubiquitous. The Brazilian proposal takes a risk-based approach, similar to the European AI Act, categorizing AI systems according to their potential social impact and setting proportionate requirements. This methodology recognizes that not all AI applications pose the same risks, allowing innovation in low-risk areas while imposing strict controls on critical applications. The ANPD is positioning itself to play a central role in AI regulation, drawing on its experience in data protection to address issues related to the use of personal data in artificial intelligence systems. This convergence of data protection and AI regulation creates important synergies, but also coordination challenges across different regulatory areas. For companies in the digital sector, AI regulation brings both opportunities and challenges. Brazilian AI startups may benefit from a clear regulatory framework that fosters trust and adoption, while companies using AI in their products and services will need to adapt to new transparency and accountability requirements. ## Geopolitical Pressures and Trade Sanctions: Brazil on the Global Chessboard ### The U.S. Trade Investigation: Context and Implications In January 2025, the United States launched a comprehensive trade investigation into Brazilian practices that allegedly discriminate against U.S. companies in the digital and payments sectors. Conducted under Section 301 of the Trade Act of 1974, this investigation represents the most significant bilateral trade pressure in the technology sector since the creation of the Pix system in 2020. The investigation focuses primarily on three critical areas: the Pix instant payment system, government procurement policies that favor domestic solutions, and data regulations that restrict international transfers. Each of these areas touches on fundamental aspects of Brazil’s digital sovereignty and the competitiveness of domestic companies. Pix, considered one of the most successful innovations in the Brazilian financial system, is at the center of US concerns. Since its launch, Pix has processed more than 42 billion transactions, moving R$ 17 trillion and establishing itself as Brazilians’ preferred payment method. This success, however, has significantly reduced the market share of US companies such as Visa and Mastercard in the retail payments market. The US investigation argues that Pix constitutes an unfair trade barrier, since its free service for individuals and low cost for businesses make traditional payment methods less competitive. This perspective, however, overlooks the system’s social and economic benefits, including greater financial inclusion, lower costs for small merchants, and a boost to the digital economy. ### Sectoral Impacts of Trade Tensions Trade tensions with the United States are creating ripple effects that reach far beyond the payments sector, affecting multiple dimensions of Brazil’s digital ecosystem. Technology companies that rely on US components, software, or services face growing uncertainty about the continuity of their operations. In the semiconductor sector, where Brazil is seeking to develop domestic capabilities through the Brazil Semicon Act, tensions could complicate essential technology partnerships. Brazil’s reliance on US technologies in critical areas such as chip design and development software creates vulnerabilities that could be exploited if trade tensions escalate. Brazilian software and digital services companies, in turn, may face increasing difficulties accessing US markets or establishing partnerships with US companies. This situation is particularly concerning for startups seeking to expand internationally, which often see the United States as a priority market for growth. The e-commerce sector also faces challenges related to international payment platforms and logistics services. Additional restrictions or complications in commercial relationships could affect the ability of Brazilian companies to participate competitively in global e-commerce. ### Mitigation Strategies and Emerging Opportunities In response to US trade pressures, Brazil has developed multifaceted strategies that combine trade diplomacy, partnership diversification, and the strengthening of domestic capabilities. Brazil’s response demonstrates strategic maturity and an understanding that digital sovereignty requires both technical capabilities and effective political engagement. Diversifying technology partnerships is emerging as a core strategy, with Brazil stepping up its relationships with the European Union, China, India, and other partners. This approach reduces excessive reliance on US technologies and creates alternatives for Brazilian companies in the event of trade restrictions. Strengthening the domestic innovation ecosystem is also becoming a priority, with significant investments in research and development, talent development, and support for local startups. Nova Indústria Brasil (NIB) and its R$ 186.6 billion in investments represent a coordinated effort to reduce critical technology dependencies. For the private sector, trade tensions create both challenges and opportunities. Brazilian companies may benefit from greater protection and government support, as well as opportunities to replace imported solutions with domestic alternatives. This dynamic could accelerate the development of a more robust and independent technology ecosystem. ### Implications for Global Digital Governance Tensions between Brazil and the United States in the digital arena reflect broader global trends toward the fragmentation of digital governance and the emergence of alternative models for technology regulation. Brazil is increasingly positioning itself as a leader in a "third way" approach that balances innovation, data protection, and digital sovereignty. Brazil’s position is particularly relevant in the context of BRICS and other South-South cooperation initiatives. The country can draw on its experience in digital regulation to lead discussions on alternative technology governance frameworks that do not rely exclusively on US or European standards. Brazil’s experience with Pix, for example, is inspiring similar initiatives in other emerging economies, creating opportunities to export Brazilian technology and expertise. This dynamic could transform Brazil from an importer of digital solutions into an exporter of innovations for similar markets. For ANAMID, these global trends represent opportunities to position Brazil as a digital innovation hub for emerging markets, leveraging locally developed expertise to create solutions that can be exported and compete globally. ## Big Tech and the Technology Ecosystem: Adaptation and Transformation ### Adaptation Strategies of Major Platforms Global technology companies face an increasingly complex environment in Brazil, requiring significant adjustments to their operational, compliance, and regulatory engagement strategies. The convergence of domestic regulatory pressures and international geopolitical tensions creates a challenging environment that demands sophisticated, coordinated responses. Google, one of the major big tech companies operating in the country, exemplifies the dilemmas facing the sector. The company invested R$ 10.3 billion in contracts with the Brazilian state between June 2024 and June 2025, demonstrating its commitment to the local market. At the same time, the company has expressed concerns about whether it can maintain certain operations if regulatory requirements become excessively burdensome. This tension reflects a fundamental dilemma for big tech companies: how to balance growing regulatory compliance requirements with economic and operational viability. Companies need to invest significantly in content moderation, data protection, and algorithmic transparency systems, while facing pressure to remain competitive and profitable. Meta is another interesting case of strategic adaptation. The company changed its global content moderation policy, replacing its fact-checking system with community notes, in a move that directly affects its operations in Brazil. This decision illustrates how global corporate policies can conflict with local regulatory expectations, creating implementation and compliance challenges. ### The Explosive Growth of the Creator Economy Brazil’s digital content creation market has experienced extraordinary growth, generating 389,000 jobs over the past 12 months, a 30% increase over the previous period. This growth reflects the maturation of Brazil’s digital ecosystem and the emergence of new forms of monetization and digital entrepreneurship. The sector’s professionalization is evident in the data: 42% of content creators rely on digital product sales as their main source of income, earning 154% more than those for whom it is a secondary activity. This trend points to the consolidation of a mature, sustainable market capable of generating significant income for thousands of professionals. Brazilian creators are also highly qualified: 59% have completed higher education and 16% hold postgraduate, master’s, or doctoral degrees. This high level of qualification sets the Brazilian market apart and points to the potential for developing sophisticated digital content and products that can compete internationally. Brazilian creators’ adoption of artificial intelligence is remarkable, with 55% already using AI tools in their creative workflows. This early adoption puts Brazil at the forefront of integrating human creativity with artificial capabilities, creating opportunities to develop innovative solutions at this intersection. ### Startups and Fintechs: Regional Leadership in Transformation Brazil’s startup and fintech ecosystem remains a leader in Latin America, but faces significant challenges related to funding, regulation, and international competition. With 1,592 active financial startups, Brazil accounts for 58% of the Latin American total, cementing its position as a regional hub for financial innovation. The 340% growth in the number of fintechs in Latin America since 2017 demonstrates the sector’s vitality, but also intensifies competition and pressures companies to pursue differentiation and financial sustainability. The shift from a model focused on rapid growth to one that prioritizes financial balance marks a new phase of maturity for the ecosystem. Investment in the sector presents mixed signals: while total funding grew 13.83% in 2024, reaching US$ 2.14 billion, investment remains highly concentrated, with 84.3% of startups receiving no funding. This disparity suggests a market undergoing consolidation, where companies with proven business models attract most of the available resources. Fintechs’ pursuit of banking licenses represents an important trend toward the sector’s institutionalization. This strategy aims to improve funding profiles, increase diversification, and reduce fundraising costs, but it also involves greater regulatory and operational complexity. ### Structural Challenges: Talent and Infrastructure Brazil’s technology sector faces a critical shortage of qualified talent, estimated at 500,000 IT professionals. This shortage is one of the main bottlenecks to the sector’s sustainable growth and calls for coordinated efforts to train, attract, and retain professionals. Brasscom projects the creation of nearly 800,000 new IT jobs, highlighting both the sector’s growth potential and the scale of the talent development challenge. Growing demand for qualified professionals is pushing up salaries and intensifying competition for talent between domestic and international companies. Digital infrastructure also remains a structural challenge, particularly in less developed regions of the country. Although Brazil has made significant progress in expanding connectivity, with 85% of urban households connected to the internet, regional and socioeconomic disparities continue to limit the potential for digital inclusion. The rollout of 5G represents a transformative opportunity to overcome infrastructure limitations and enable new technology applications. Investments in fifth-generation networks could catalyze innovation in areas such as the Internet of Things, augmented reality, and edge computing, creating new opportunities for Brazilian companies. ### Opportunities for Innovation and Differentiation Despite the challenges, Brazil’s technology market offers significant opportunities for innovation and differentiation. The combination of a robust domestic market, growing technical capabilities, and needs specific to the Brazilian context creates favorable conditions for developing innovative solutions. The digital payments sector exemplifies this dynamic, with the success of Pix inspiring the development of complementary solutions and creating an innovation ecosystem in financial services. Brazilian companies can leverage this expertise to develop solutions that can be exported to markets with similar characteristics. Sustainability is emerging as a particularly promising area, with growing demand for technological solutions that combine operational efficiency with environmental responsibility. Brazilian startups specializing in green technologies can benefit from both domestic demand and export opportunities. Artificial intelligence represents another frontier of opportunity, with 741 Brazilian startups already using AI in their products and services. This early adoption positions Brazil to compete globally in specific AI applications, particularly those adapted to the needs of emerging markets. ## Digital Transformation in Traditional Sectors: Opportunities and Challenges ### Digital Agribusiness: Untapped Potential Brazilian agribusiness, despite its global leadership in commodity production and exports, presents an interesting paradox when it comes to digital transformation. Although the sector has impressive adoption rates for specific technologies such as the Internet of Things (45% of companies) and Artificial Intelligence (36%), its overall digital maturity index remains below the national average, at 3.1 on a 6-point scale. This apparent contradiction reveals the complexity of digital transformation in agribusiness, where adopting individual technologies does not necessarily translate into systemic changes to business processes. The lack of an integrated digital strategy and shortcomings in technology governance limit the potential benefits of the innovations implemented. The main barriers identified include gaps in people and culture (2.7 points versus an overall average of 3.8), inadequate digital processes (2.9 versus 3.8), and limitations in data-driven decision-making (2.8 versus 3.5). These structural deficiencies suggest that the sector needs a more holistic approach to digital transformation, one that goes beyond simply adopting technology. The predominantly selective approach to technology investment (75.8% of companies) indicates excessive caution that could limit the ability to seize innovation opportunities. Only 21.2% of agricultural companies are considered "optimizers" and just 3% are classified as "visionaries," percentages significantly below the overall average. ### Industry 4.0: Massive Investment and Structural Transformation Brazilian industry is experiencing an unprecedented transformation, driven by government and private investments totaling R$ 186.6 billion. Mission 4 of the New Industry Brazil program sets ambitious targets to digitize 50% of industrial companies by 2033, with an interim target of 25% in 2026, up from the current 18.9%. Priorities include semiconductor manufacturing, industrial robot development, datacenter deployment, and the implementation of cloud computing solutions. The Brazil Semicon Act, with R$ 21 billion earmarked for developing the semiconductor supply chain by 2026, represents a strategic effort to reduce critical technological dependencies. This initiative could catalyze the development of a national electronics and components ecosystem, creating opportunities for Brazilian companies in high-tech segments. The Brazil More Productive program, with R$ 560 million earmarked for micro, small, and medium-sized companies, broadens access to industrial digital transformation. The goal of bringing 8,000 companies to the "technological frontier" could create a broad base of digitally enabled businesses, strengthening the sector’s competitiveness as a whole. ### E-commerce and Digital Retail: Sustained Growth and Continuous Innovation Brazilian e-commerce continues on a robust growth trajectory, with revenue of R$ 200 billion in 2024 and a projected R$ 234 billion in 2025, representing 15% growth. This performance solidifies Brazil’s position as the regional leader, accounting for 55% of Latin America’s online sales. The sector’s maturation is evident in the growth of the average order value, expected to reach R$ 539.28 in 2025, and in the expanding consumer base, with 3 million new shoppers expected. This combination of growth in both value and volume points to a healthy market undergoing sustainable expansion. The adoption of emerging technologies such as artificial intelligence for personalization and predictive analytics is transforming the online shopping experience. Machine Learning and Big Data enable more precise segmentation, personalized recommendations, and logistics process optimization, creating significant competitive advantages for companies that master these technologies. Mobile commerce accounts for 55% of online purchases, reflecting Brazilians’ preference for mobile devices and the need to continually optimize mobile experiences. This trend creates opportunities to develop solutions specifically for mobile commerce and integrate them with emerging technologies such as contactless payments. ### Regulatory Impacts on Traditional Sectors Regulatory changes in the digital environment create ripple effects that extend far beyond the technology sector, affecting the operations and strategies of companies across all sectors of the economy. The LGPD, for example, influences data collection and use practices in sectors such as agribusiness, retail, and industry, requiring significant changes to established processes. In agribusiness, protecting producer data and regulating monitoring technologies create new compliance requirements that may affect the viability of certain technological solutions. The sector’s growing reliance on data for precision agriculture makes it particularly sensitive to changes in privacy regulations. Industry faces challenges related to the connectivity of industrial systems and the protection of operational data. Implementing Industry 4.0 solutions must take into account cybersecurity and data protection requirements that may affect system architectures and integration processes. Digital retail is directly affected by changes to the Brazilian Civil Rights Framework for the Internet and e-commerce regulations. Marketplaces and online sales platforms must adapt to new requirements for content accountability and transparency in recommendation algorithms. ### Opportunities for Synergy and Collaboration The digital transformation of traditional sectors creates significant opportunities for synergy and collaboration with the technology sector. Technology companies can develop solutions tailored to sector-specific needs, while traditional companies can benefit from technological expertise to accelerate their transformation. In agribusiness, partnerships between agtechs and rural producers can accelerate technology adoption and overcome cultural and technical barriers. Creating agricultural innovation ecosystems can bring together traditional agronomic knowledge and advanced technological capabilities. Industry can benefit from partnerships with software and automation companies to develop customized Industry 4.0 solutions. Bringing technology providers and industrial users closer together can accelerate innovation and create solutions better suited to the specific needs of the Brazilian market. Retail offers opportunities to develop integrated solutions that combine online and offline experiences, using technologies such as augmented reality, artificial intelligence, and the Internet of Things to create distinctive, competitive shopping experiences. ## Ecosystem of Organizations and Stakeholders: Strategic Mapping ### Regulatory Bodies: An Evolving Institutional Framework Brazil has developed a sophisticated institutional framework for digital governance, combining specialized regulatory agencies, multisectoral committees, and thematic authorities. This structure reflects the growing complexity of the digital ecosystem and the need for coordination across different aspects of technology regulation. The National Data Protection Authority (ANPD) has established itself as a central part of this framework, evolving from a nascent authority into a mature regulator respected internationally. With its 2025-2026 regulatory agenda focused on artificial intelligence and health data, the ANPD is positioned to significantly expand its scope, potentially taking on the role of general regulator for emerging technologies. The National Telecommunications Agency (ANATEL) faces the challenge of adapting to digital convergence, expanding its traditional role in telecommunications to address technical aspects of digital platforms and over-the-top services. This evolution is essential to maintaining regulatory relevance in an environment where the boundaries between telecommunications and digital services are becoming increasingly blurred. The Brazilian Internet Steering Committee (CGI.br) represents a unique model of multisectoral governance, celebrating 30 years of pioneering work. Its structure, with 21 council members balancing government and civil society representation, serves as a global reference for collaborative internet governance. CGI.br currently faces challenges related to preserving its autonomy and multisectoral model amid pressure for greater government control. ### Industry Associations: Representation and Advocacy Brazil’s technology sector has a robust ecosystem of specialized associations representing different segments and interests. This organizational diversity reflects the sector’s maturity and the need for specific representation for different types of companies and technologies. BRASSCOM, as the association for ICT companies, maintains a leading position in representing the sector, working since 2004 to promote digital transformation and the digital economy. Its projection of 800,000 new IT jobs demonstrates both the sector’s vitality and the need for coordinated policies to develop talent and capabilities. ABES (Brazilian Association of Software Companies) complements BRASSCOM’s work with a specific focus on software, promoting the "Brazil, Digital Country" movement and maintaining an active regulatory agenda. Its figures showing 17.6% growth in sector investment underscore the importance of policies that support innovation and technological development. ABCOMM (Brazilian Association of E-commerce) represents the interests of e-commerce, a sector that generated R$185.7 billion in 2023 and projects R$ 185.7 billion in 2023 and projects R185.7 billion in 2023 and projects R$ 234 billion for 2025. Its work is important to developing policies that promote the sustainable growth of e-commerce and the sector’s international competitiveness. ### Specialized Organizations: Security and Infrastructure Brazil’s digital ecosystem includes specialized organizations that address critical areas such as security, certification, and infrastructure. These organizations play a fundamental role in building trust and enabling the technical foundations of the digital economy. The National Association of Digital Certification (ANCD) brings together Brazil’s largest ICP-Brasil digital certification entities, promoting legal certainty and innovation in digital transformation. Its work is essential to maintaining trust in digital transactions and enabling new business models based on digital identity. The Brazilian Data Center Association (ABDC) represents the entire data center industry value chain, a critical infrastructure for the digital economy. With the exponential growth in demand for data processing and storage, ABDC plays a strategic role in promoting investment and developing domestic capabilities. The Association of Registration Authorities of Brazil (AARB) acts as a link between registration authorities, the government, and society, contributing to the governance of Brazil’s digital certification system. Its work is fundamental to maintaining the integrity and reliability of the national digital identity system. ### Regional Federations and Organizations: Reach and Local Representation The regional representation of Brazil’s technology sector demonstrates the reach and diversity of its ecosystem, with state federations and associations complementing the work of national organizations. This decentralized structure makes it possible to better address regional needs and build closer ties with local businesses. The ASSESPRO-SP Federation exemplifies this dynamic, connecting and strengthening technology companies in the state of São Paulo through innovation, networking, and opportunity-creation initiatives. Its work is particularly relevant given that São Paulo accounts for a significant share of the national technology sector. Organizations such as APETI (Association of Information Technology Professionals) represent the specific interests of professionals and businesses in inland regions, contributing to the decentralization of technological development and the formation of local innovation ecosystems. ### Coordination and Collaboration: Challenges and Opportunities The diversity of organizations representing Brazil’s digital sector, while reflecting its vitality and complexity, also creates coordination and collaboration challenges. The multiplicity of voices can dilute the sector’s political influence and make it harder to build consensus on strategic issues. For ANAMID, this reality presents both challenges and opportunities. As a new organization focused specifically on the digital market and industry, ANAMID can play a coordinating role by promoting dialogue and coordination across different segments and interests. Building common agendas and aligning positions on critical regulatory issues can amplify the influence of the sector as a whole. Initiatives such as joint open letters and industry manifestos demonstrate the potential for coordinated action when interests converge. The experience of the Digital Council, which brings together companies such as Amazon, Mercado Livre, Uber, and Hotmart on specific issues like tax reform, illustrates how targeted coordination can be effective in addressing particular issues of shared interest. ### Outlook for Institutional Evolution Brazil’s digital sector institutions will continue to evolve in response to technological and regulatory changes. Trends such as digital convergence, the emergence of new technologies, and the growing geopolitical importance of the digital sector will require organizational adaptations and new forms of representation. Increasing specialization may lead to the creation of new associations focused on specific technologies such as artificial intelligence, blockchain, or quantum computing. At the same time, the need for coordination may drive the creation of more formal collaboration mechanisms among different organizations. The sector’s growing internationalization will also require closer collaboration with international organizations and participation in global digital governance forums. This international dimension will be important in positioning Brazil as a relevant player in setting global standards and norms for emerging technologies. ## Future Outlook A comprehensive analysis of Brazil’s digital market reveals a sector undergoing profound transformation, defined by the convergence of extraordinary opportunities and significant structural challenges. Brazil has consolidated its position as Latin America’s digital leader, but faces mounting pressure to adapt its regulations, compete internationally, and achieve greater technological sophistication. The evolving regulatory environment, shaped by changes to the Brazilian Internet Bill of Rights, the maturation of LGPD, and debates over AI regulation, creates both uncertainty and opportunities for companies able to navigate emerging complexities effectively. The ability to adapt and influence regulatory development will be decisive for competitive success from 2025 to 2030. Geopolitical tensions with the United States introduce a strategic dimension that goes beyond purely commercial issues, requiring coordinated action between the private sector and the government to protect national interests without compromising opportunities for international cooperation. The case of Pix illustrates how Brazilian innovations can generate both national pride and trade tensions. ### Implications for the Digital Sector Brazil’s digital sector should prepare for a period of greater operational and regulatory complexity, but also significant opportunities for differentiation and growth. The maturation of the national digital ecosystem creates favorable conditions for developing innovative solutions that can compete globally. The shortage of qualified talent remains a critical bottleneck that calls for coordinated efforts to train, attract, and retain professionals. The shortfall of 500,000 IT professionals presents both a challenge and an opportunity for companies able to develop effective talent management strategies. The digital transformation of traditional sectors creates significant markets for technology companies, while also requiring the development of specific capabilities and a deep understanding of sector-specific needs. Convergence between technology and traditional sectors will be an important source of growth and innovation. ### Long-Term Outlook Brazil’s digital market has the potential to establish itself as a technology innovation hub for emerging markets, leveraging locally developed expertise to create exportable solutions that can compete globally. This vision calls for continued investment in research, development, and talent development. Sustainability and social responsibility are emerging as critical competitive factors, requiring companies in the sector to develop solutions that combine economic efficiency with positive social impact. This convergence of technology and sustainability can create lasting competitive advantages. International cooperation will be essential to positioning Brazil as a relevant player in global digital governance. Active participation in international forums and the development of strategic partnerships can amplify Brazil’s influence in setting global standards and norms. ## References Federal Supreme Court. "Supreme Court sets parameters for holding platforms liable for third-party content." Available at: [https://noticias.stf.jus.br/postsnoticias/stf-define-parametros-para-responsabilizacao-de-plataformas-por-conteudos-de-terceiros/](https://noticias.stf.jus.br/postsnoticias/stf-define-parametros-para-responsabilizacao-de-plataformas-por-conteudos-de-terceiros/) Mayer Brown. "A Retrospective Look at the ANPD and Data Protection in Brazil in 2024." Available at: [https://www.mayerbrown.com/pt/insights/publications/2025/01/um-olhar-retrospectivo-sobre-a-anpd-e-a-protecao-de-dados-no-brasil-em-2024](https://www.mayerbrown.com/pt/insights/publications/2025/01/um-olhar-retrospectivo-sobre-a-anpd-e-a-protecao-de-dados-no-brasil-em-2024) BBC Brasil. "Why the US is targeting Brazil’s payment system in a new offensive." Available at: [https://www.bbc.com/portuguese/articles/crrq80nx8d2o](https://www.bbc.com/portuguese/articles/crrq80nx8d2o) InfoMoney. "Pix under threat: why the US is targeting Brazil’s payment system." Available at: [https://www.infomoney.com.br/minhas-financas/pix-ameacado-por-que-os-eua-miram-sistema-de-pagamentos-brasileiro-em-nova-ofensiva/](https://www.infomoney.com.br/minhas-financas/pix-ameacado-por-que-os-eua-miram-sistema-de-pagamentos-brasileiro-em-nova-ofensiva/) Consultor Jurídico. "Big tech regulation in Brazil: better to remedy than prevent?" Available at: [https://www.conjur.com.br/2025-fev-02/a-regulacao-das-big-techs-no-brasil-melhor-remediar-do-que-prevenir/](https://www.conjur.com.br/2025-fev-02/a-regulacao-das-big-techs-no-brasil-melhor-remediar-do-que-prevenir/) FGV Portal. "Digital content creation grows 30% and boosts Brazil’s job market, study finds." Available at: [https://portal.fgv.br/noticia/criacao-de-conteudo-digital-cresce-30-e-impulsiona-mercado-de-trabalho-brasileiro-aponta](https://portal.fgv.br/noticia/criacao-de-conteudo-digital-cresce-30-e-impulsiona-mercado-de-trabalho-brasileiro-aponta) Globo Rural. "Brazilian agribusiness lags in digital transformation, study finds." Available at: [https://globorural.globo.com/tecnologia-e-inovacao/noticia/2024/12/agro-brasileiro-est-atrasado-na-transformao-digital-aponta-estudo.ghtml](https://globorural.globo.com/tecnologia-e-inovacao/noticia/2024/12/agro-brasileiro-est-atrasado-na-transformao-digital-aponta-estudo.ghtml) Agência Gov. "Chips, clouds, robots: Brazil advances in the digital transformation of industry." Available at: [https://agenciagov.ebc.com.br/noticias/202409/chips-nuvens-robos-brasil-avanca-na-transformacao-digital-da-industria-com-r-186-6-bilhoes](https://agenciagov.ebc.com.br/noticias/202409/chips-nuvens-robos-brasil-avanca-na-transformacao-digital-da-industria-com-r-186-6-bilhoes) Edrone. "E-commerce in Brazil 2025: data and current landscape." Available at: [https://edrone.me/pt/blog/dados-ecommerce-brasil](https://edrone.me/pt/blog/dados-ecommerce-brasil) BRASSCOM. "Association of Information and Communication Technology Companies." Available at: [https://brasscom.org.br/](https://brasscom.org.br/) ## Exploring AI Agents: Types and Applications Today Fonte: https://vitaminaweb.digital/en/blog/exploring-ai-agents-types-and-applications-today Publicado em: 2025-07-11 Autor: Rodrigo Neves Artificial intelligence (AI) agents are rapidly transforming the way we interact with technology and carry out everyday tasks. According to industry leaders such as Bill Gates, advanced AI agents could soon become our primary tools for finding information and making purchases. The forecast is that 85% of companies will adopt AI agents by 2025 to optimize their operations. From chatbots that answer customer questions to autonomous robots in warehouses, these systems have become ubiquitous across a range of industries. Although different types of AI agents share the common goal of improving efficiency, their capabilities and ideal use cases vary. This article explores six main categories of AI agents and their strategic applications in business and technology in 2025. ## **1. Simple Reflex Agents** Simple reflex agents are basic systems that operate according to condition-action rules. Examples include thermostats and automatic doors. These agents are most effective in stable environments where quick, automatic responses are crucial. ### **Use Cases** Simple reflex agents are ideal for straightforward, repetitive tasks. A classic example is a chatbot that automatically answers frequently asked questions, saving up to 30% on support costs. In industry, safety systems that shut down machines when they detect overheating are also common. ### **When to Use Them** - **Clear, Stable Rules:** When the environment is predictable and triggers do not change over time. - **Immediate Response Is Essential:** Tasks that require quick, automatic reactions without complex processing. - **Limited Scope:** When the problem is simple and can be solved with "if-then" rules. --- **Read also:** [The Search Revolution: AI Mode, Deep Research, and Artificial Intelligence](https://vitamina.digital/a-revolucao-na-busca-modo-ai-pesquisa-profunda-e-inteligencia-artificial) ## **2. Model-Based Reflex Agents** These agents are an evolution of simple reflex agents, maintaining an internal 'model' of the world. This allows them to remember past information, providing additional context for their actions and making them useful in dynamic environments. ### **Business Applications** In healthcare, for example, an agent can monitor vital signs over time and generate alerts only when significant deviations occur. Intelligent logistics systems can adjust replenishment points based on past order patterns. ### **When to Use Them** - **Changing Environments:** To handle information that is not visible all at once. - **Context Matters:** When adjustments based on historical data are needed. - **Still a Bounded Problem:** More complex problems that require memory but remain reactive. --- As technology advances, AI agents are becoming essential for efficiency and innovation. Choosing the right type of agent for a specific problem is crucial to maximizing its impact. Deploying these agents can lead to significant improvements in efficiency and customer experience while keeping business goals in focus. As AI agents evolve, their autonomy and ability to collaborate are expected to increase, making them indispensable parts of our work and daily lives. ## Website: Your Most Important Strategic Digital Channel Fonte: https://vitaminaweb.digital/en/blog/website-your-most-important-strategic-digital-channel Publicado em: 2025-07-09 Autor: Rodrigo Neves Studies show that 75% of consumers judge a company's credibility by the quality of its website. This highlights the importance of making your site your primary digital channel. ## Why should your website be your primary digital channel? Your website is a central hub for communication and conversions for your brand. It provides a space you control, where you can manage the user experience and capture valuable data, which is essential for creating personalized, effective strategies. To achieve this, your website should be optimized to meet users' needs, from easy-to-navigate design to relevant, up-to-date content. At VitaminaWeb, we help our clients create websites that not only attract visitors, but also retain them and convert them into loyal customers. ## What are the essential components of an effective website? To be effective, a website needs attractive design, relevant content, search engine optimization, and the ability to adapt to mobile devices. It's also essential for the site to be secure and load quickly. Attractive design keeps visitors on the site, while relevant content engages and converts them. SEO ensures visibility, and a mobile-friendly site provides accessibility on any device. To ensure these elements are in place, it's essential to work with an experienced team like VitaminaWeb, which specializes in creating fully optimized websites. ## How can SEO make your website your most powerful digital channel? SEO is essential for increasing your website's visibility and traffic. Appearing in Google's top results leads to more clicks and potential conversions. Search engines are the starting point for most users, and SEO helps your site stand out among thousands of others. This involves keyword research, the use of internal and external links, and optimized content. VitaminaWeb offers SEO strategies that strengthen your online presence, increasing your website's reach and effectiveness. ## Are you making the most of your website? Managing a website is an ongoing process that requires regular updates and performance analysis. By investing in data analysis, you can make strategic adjustments that get the most out of your site's digital presence. VitaminaWeb offers ongoing monitoring and maintenance services, ensuring that your site not only works well, but also evolves with emerging technologies and changing user needs. This makes your site much more than a simple digital business card. It becomes a valuable asset that drives your business. Read also: [The power of a website for Digital Marketing](https://vitamina.digital/o-poder-do-site-para-o-marketing-digital) ## Strategies to quickly optimize your digital channel Prioritize the user experience and loading speed. Use analytics tools to gain insights and make data-driven adjustments. Start by auditing your site's current performance and quickly implementing improvements. Consider adding interactive content, such as videos and infographics, to increase engagement, and use tools like Google Analytics to gain valuable insights. At VitaminaWeb, we turn data into actionable knowledge, so your site doesn't just attract visitors, but also converts them into concrete actions. ## Key Features a Custom LMS Should Include in 2025 Fonte: https://vitaminaweb.digital/en/blog/key-features-a-custom-lms-should-include-in-2025 Publicado em: 2025-07-08 Autor: Rodrigo Neves Adopting a Learning Management System (LMS) is crucial for companies that want to foster a strong learning culture and stand out when recruiting new talent. With a **custom LMS**, organizations can offer tailored training, effectively track progress, and reduce costs. According to market reports, the corporate LMS market is expected to grow by US$ 43.95 billion, with a CAGR of 31.87% from 2023 to 2028. To improve their e-learning solutions or take corporate training to the next level, e-learning development companies must consider emerging trends. In this article, we’ll explore the key features a custom LMS should have in 2025. ## Essential Features of a Custom LMS Investing in LMS software development requires special attention to features that will set an LMS apart in 2025. These include: - **User-friendly platform**: essential for giving learners and administrators easy access to a range of learning materials. - **Detailed reporting and tracking tools**: vital for analyzing learner engagement and progress. - **Integration capabilities**: enable interoperability with business and educational applications. - **Personalized learning paths**: adapt to learners’ individual needs. By focusing on these core capabilities, companies can develop scalable, effective, and future-ready LMS platforms that deliver meaningful learning outcomes. ### Personalized Learning Paths By around 2025, private LMS platforms that don’t adapt to users will be obsolete. Systems will need to understand each individual’s learning needs and preferences, allowing learners to focus on content that interests them at the right pace. Artificial intelligence will drive personalization by analyzing user actions and providing relevant content based on knowledge gaps. ### AI-Generated Analytics and Insights In the near future, **Artificial Intelligence (AI)** will be essential for LMS platforms, enabling them to track learner progress and provide analytics that suggest improvements based on learners’ behavior and performance. AI will help identify students who need extra support and recommend content adjustments. ### Gamification and Interactive Learning Strategies In 2025, LMS trends will include **gamification**, turning learning into an engaging experience. Elements such as points, badges, and challenges make learning more appealing, increasing engagement and course completion rates. ### Mobile Learning and Offline Access A mobile-first approach will be essential for custom LMS solutions. Offline access will also be key, allowing students to download materials and study without an internet connection. ### Compliance with Accessibility Standards Universal accessibility will be a priority, promoting the inclusion of people with disabilities. Features such as screen readers, captions, and keyboard navigation will be essential to ensure everyone, regardless of ability, can access educational content. ### User Testing and Feedback Maintaining an LMS’s mobile accessibility requires ongoing testing across various devices and collecting user feedback to improve the experience. Identifying issues and improving usability will boost engagement and productivity. ### Multilingual Support and Content Translation The globalization of education and corporate training means LMS platforms must support multiple languages, allowing content to be tailored to local cultures. ### VR and AR as Training Aids By 2025, **Virtual Reality (VR)** and **Augmented Reality (AR)** will be essential components of custom LMS platforms, especially in fields that require hands-on learning, such as healthcare and engineering. ### Enhanced Security and Data Protection With cyber threats on the rise, custom LMS solutions will focus on protecting user data by implementing features such as multifactor authentication and data encryption. --- **Read also:** [How to hire a website developer in 2025](https://vitamina.digital/como-contratar-um-site-em-2025) ## Choosing the Right Features for an LMS Choosing the right LMS is essential and depends on the features an organization needs most. When deciding which features to include, it’s important to consider internal processes and actively listen to users. For 2025, we recommend prioritizing adaptive learning paths, learner tracking, mobile compatibility, integrated authoring tools, and smart reporting and analytics. Every choice should align with the company’s business objectives, ensuring the LMS fully meets its educational and business needs. ## 10 essential tips for agribusiness websites Fonte: https://vitaminaweb.digital/en/blog/10-essential-tips-for-agribusiness-websites Publicado em: 2025-07-08 Autor: Rodrigo Neves Well-developed websites are important in agribusiness for establishing an online presence, reaching new audiences, and strengthening communication with customers. Today, when 75% of Brazilians use the internet to search for information about products and services, investing in a digital presence is essential for agribusiness companies. This not only improves communication with existing customers but also helps attract new markets. ## Why is UX-focused design important? UX-focused design ensures that users can navigate intuitively, increasing the time they spend on the website and the conversion rate. User-centered design is not just about aesthetics, it is strategic. It should guide users toward key actions, such as getting in touch or making a purchase. At VitaminaWeb, our UX design team keeps up with the latest trends and proven practices for engaging audiences and converting them. ## How can agribusiness websites be optimized for mobile devices? Mobile optimization is essential, since around 60% of web traffic comes from smartphones and tablets. Implementing responsive design is just the first step. You also need to make sure loading times are fast and that all website features are accessible on mobile devices. This significantly improves the user experience and search engine rankings. ## What are the best SEO practices for agribusiness? Effective SEO practices include using specific keywords, optimizing content, and building quality backlinks. Search engines prioritize relevant, up-to-date content. In agribusiness, be sure to use industry-specific technical terms and create content that combines practical information with market insights. According to [Search Engine Journal](https://www.searchenginejournal.com), 57% of marketers say well-optimized content has the highest conversion rate. ## How can you use visual content on your website? Visual content is powerful because it captures attention quickly and can communicate complex information in a simplified way. Include infographics, interactive charts, and videos that highlight production processes or industry innovations. At VitaminaWeb, we understand the importance of visual storytelling and work to deliver visually appealing solutions that turn viewers into customers. ## What role does security play on an agribusiness website? Digital security protects data and builds user trust, which is essential for online transactions and contact forms. Implementing SSL certificates and conducting regular security audits are fundamental steps. A study by [Trustwave](https://www.trustwave.com) states that inadequate security leads to 31% of data breaches, highlighting the need for robust strategies in this area. ## How can you integrate effective automation into agribusiness websites? Automation makes operations more efficient, improves customer service, and reduces errors. From chatbots that answer frequently asked questions to systems that automate the delivery of weather and crop information, automation can significantly reduce operating time and costs. VitaminaWeb offers personalized consulting to integrate these solutions effectively. ## How can you measure the success of an agribusiness website? A website's success can be measured using metrics such as time on site, bounce rate, and ROI. Use tools like Google Analytics to track user behavior and adjust your strategies as needed. Understanding which pages perform best and adapting your content strategies are essential to optimizing the user experience and increasing conversions. ## What are the next technology trends in agribusiness website development? The future of digital agribusiness lies in emerging technologies such as AI, AR/VR, and IoT solutions to optimize operations and interactions. Implementing these technologies may seem challenging, but at VitaminaWeb, we are ready to guide agricultural companies in adopting these innovations, which promise to transform how the industry operates and interacts digitally. ## Next steps to optimize your agribusiness website As a next step, I recommend reviewing the points discussed and creating an action plan to implement improvements to your website. If you need specialized assistance, get in touch with the VitaminaWeb team. Our experience in digital marketing and technology development can give you the edge you need to stand out in the agribusiness market. Read also: [Agribusiness website development: the digital future of agriculture](https://vitamina.digital/desenvolvimento-de-sites-para-o-agronegocio) ## Why Hire a Website Maintenance Service? Fonte: https://vitaminaweb.digital/en/blog/why-hire-a-website-maintenance-service Publicado em: 2025-07-08 Autor: Rodrigo Neves Many companies underestimate the importance of ongoing website maintenance, but it is essential for ensuring efficiency and security. Ignoring this practice puts your business’s digital health at risk. According to [Search Engine Journal](https://www.searchenginejournal.com/technical-seo-guide/), a poorly maintained website can suffer drastic drops in SEO rankings and performance. ## What Is Website Maintenance? Website maintenance involves regular updates, bug fixes, and ongoing improvements. Keeping your site up to date and fixing problems quickly are essential practices for ensuring its functionality and security. Effective maintenance includes continuous monitoring, security updates, and regular backups. As [Wired](https://www.wired.com/) explains, this practice is important for protecting systems against vulnerabilities and improving the user experience. Without maintenance, a website can experience performance issues and significant security risks. ## Why Is Maintenance Essential for Security? Regular maintenance is vital for security because it protects against vulnerabilities and cyberattacks. By keeping plugins and operating systems up to date, you minimize the risk of hacker attacks. Hackers are constantly exploiting security flaws in outdated websites. According to a study by [CSO Online](https://www.csoonline.com/article/2614088/website-security-does-your-host-understand-your-uptime-needs.html), websites without ongoing maintenance are easy targets for attackers, potentially resulting in serious financial losses and reputational damage. ## How Does Maintenance Affect SEO? Maintenance has a positive impact on SEO by ensuring that your website is always optimized for speed and accessibility. A well-maintained website improves the user experience and, as a result, its search engine rankings. Google favors websites that load quickly and have a clear architecture. In addition, fixing broken links and keeping content up to date are strategies that improve indexing. VitaminaWeb ensures that every SEO strategy is supported by a team dedicated to ongoing maintenance, helping you achieve top rankings on Google. ## What Are the Benefits of an Improved User Experience? An improved user experience increases the time visitors spend on your website and lowers the bounce rate. This leads to greater engagement and more conversions. Regular maintenance fixes functional issues and improves navigation. VitaminaWeb offers solutions that not only fix technical problems but also optimize user interactions, which is essential for keeping your audience engaged and satisfied. ### Next Steps to Implement Proper Maintenance To implement proper maintenance, start with a complete website audit. This analysis will help identify areas that need improvement. Consider hiring a specialized company, such as VitaminaWeb, which offers customized maintenance packages covering all your technical and SEO needs. Read also: [Why maintain your website](https://vitamina.digital/porque-efetuar-manutencao-do-seu-site) ## Why Keep Your WordPress and Plugins Updated Fonte: https://vitaminaweb.digital/en/blog/why-keep-your-wordpress-and-plugins-updated Publicado em: 2025-07-08 Autor: Rodrigo Neves Keeping WordPress and its plugins updated is essential to ensure your website’s security, performance, and compatibility. In a constantly evolving digital environment, updating WordPress and its plugins is more than a matter of preference. It’s a strategic necessity. According to [WPBeginner](https://www.wpbeginner.com/wordpress-security/), 86% of hacked WordPress sites were running outdated software. This statistic highlights a risk that no marketing or technology professional can ignore. ## What are the risks of not updating my WordPress site? Outdated sites are more vulnerable to security attacks, reduced performance, and compatibility issues. When you don’t update WordPress and its plugins, you expose your site to security vulnerabilities that hackers can easily exploit. In addition, older versions may not be compatible with new technologies, which can hurt your site’s performance and usability. As security experts at [Sucuri](https://www.sucuri.net/guides/wordpress-security-guide) explain, these vulnerabilities are a common vector for intrusions and data loss. ## How do updates improve my site’s performance? Updates often optimize code, improve loading speeds, and ensure integration with new technologies. Keep your site optimized and running smoothly with regular updates. New versions of WordPress and plugins often include performance improvements that not only reduce loading times, but also make server resources more efficient. This can result in a smoother user experience and better search engine rankings. That’s why at **VitaminaWeb**, we believe a fast, responsive site is key to digital success. ## How do updates affect site compatibility? Updates ensure your site is compatible with new browser versions and emerging technologies. Compatibility is important to a site’s longevity. Without regular updates, your site may lose functionality as new formats and programming languages are released, or browsers are updated. This could result in a broken site or, worse, one that’s inaccessible. At VitaminaWeb, we help our clients navigate these technological changes with confidence, ensuring their sites remain operational and efficient. ## What does our experience at VitaminaWeb tell us? Our experts at VitaminaWeb ensure clients always have the support they need to keep their WordPress sites updated and secure. As leaders in planning and maintaining web projects, we have extensive experience guiding companies through complex updates and technological changes. Our team of experts is always available to help implement update strategies, ensuring your site remains not only secure, but also functional and efficient. Read also: [Why should I update WordPress?](https://vitamina.digital/porque-devo-atualizar-o-wordpress) ## Next steps to ensure secure, efficient sites Follow a systematic update strategy and rely on experts to help you achieve results. To wrap up, remember that ongoing maintenance is an essential part of a digital success strategy. Schedule regular updates to keep your site secure, fast, and compatible with the latest technologies. VitaminaWeb is here to offer support and consulting, helping your company not just survive, but thrive in a rapidly changing digital landscape. ## What changes with the new alphanumeric CNPJ in 2026 Fonte: https://vitaminaweb.digital/en/blog/what-changes-with-the-new-alphanumeric-cnpj-in-2026 Publicado em: 2025-07-08 Autor: Rodrigo Neves As Brazil’s business environment grows increasingly complex and the available numeric combinations in the current model near exhaustion, the Federal Revenue Service has announced a historic change: the creation of the **Alphanumeric CNPJ**, which will take effect **starting in July 2026** for all new registrations. The measure aims to ensure the continuity of the business registration system, strengthen the country’s digital infrastructure, and expand the scalability of the national registry of legal entities. This article explores in depth the impacts, technical workings, transition, and strategic implications of the new alphanumeric CNPJ. ## 1. Why is the CNPJ changing? The current numeric CNPJ model, made up of **14 digits consisting exclusively of numbers**, is close to reaching the limit of possible combinations due to the exponential growth in the number of active businesses in the country, including branches, MEIs, startups, and temporary ventures. By adopting alphanumeric characters (numbers from 0 to 9 and letters from A to Z), the Federal Revenue Service **exponentially increases the number of possible combinations**, ensuring the system can support future decades of business registrations without the need for more drastic restructuring. ## 2. What will the new format look like? The new **alphanumeric CNPJ format will retain its 14-character structure**, but will allow letters in any position in the blocks, except for the final check digit. The format will remain: **AA.AAA.AAA/AAAA-DV** Where: - “A” represents **alphanumeric** characters (0-9 and A-Z) - “DV” remains a **check digit** generated using the **modulo 11 method**, adapted to account for letters (converted using the ASCII table) This change **will not affect existing CNPJs**, which will remain valid without the need for migration or re-registration. ## 3. Who will be affected? The change **will not affect existing CNPJs**. The new model will be assigned **exclusively to new registrations starting in July 2026**, including new businesses and branches. **As a result, the two formats will coexist:** - Numeric (current model) - Alphanumeric (new model) Both will be accepted and valid in federal, state, and municipal systems. ## 4. What changes in practice? Despite the change to the identifier, **the registration process will remain the same**. The only change will be to the structure of the number generated. All **REDESIM** systems and other public or private platforms that use CNPJ will need to be **updated to accept both formats**. **Important:** The Federal Revenue Service will provide routines for calculating the check digit in programming languages such as Python, Java, .NET, and others to make it easier for third-party systems to adapt. ## 5. Calculating the check digit with alphanumeric characters The calculation method **will remain modulo 11**, with some adaptations: 1. Each letter will be converted to a decimal value using the ASCII table. 2. 48 will be subtracted from the resulting value. 3. Each value will be multiplied by a fixed weight, as in the current model. 4. The check digit is calculated as follows: - `dv = 11 - (sum of products % 11)` ### Example (summary): Fictional CNPJ: `12.ABC.345/01DE-dv` - Letter A (ASCII 65): 65 - 48 = 17 - Letter B (ASCII 66): 66 - 48 = 18 - Letter C (ASCII 67): 67 - 48 = 19 ... and so on The calculation is repeated for the second check digit after the first one is added. ## 6. System transition and adaptation The Federal Revenue Service has announced that it will provide: - **Active communication** with all levels of government. - **Integrated updates to state and municipal systems**, including Finance Departments, City Halls, notary offices, and commercial registries. - Technical documentation and integration manuals. **Existing businesses** do not need to take immediate action. However, **internal systems (ERPs, CRMs, payment platforms, gateways, banks, and others)** will need to be adapted to recognize and validate the new CNPJ format starting in 2026. ## 7. Costs and obligations for businesses Although the Federal Revenue Service will not charge a direct fee, **businesses will need to invest in updating their internal systems**, especially: - CNPJ validation (forms, APIs, databases) - Integration with business partners - Issuing NF-e and other tax documents - Branch management and accounting integration ## 8. What about branches? Branches may also receive CNPJs with letters if they are registered after the new model is implemented. This means a business with a numeric CNPJ may have branches with **alphanumeric identifiers**. The Federal Revenue Service will run algorithms to determine the branch number and may assign letters to the sequence number section. ## 9. Will the letters have any meaning? No. **The letters will be assigned at random**, with no relation to the state, CNAE, legal structure, or any other business attribute. The only purpose is to increase the number of possible combinations, without adding any information to the identifier. ## 10. What should we expect in the future? The new alphanumeric CNPJ model represents more than a technical adaptation: it **reflects the need to modernize the national registry system** in response to business growth, the digitalization of business, and integration between public and private systems. This change requires **proactive planning** from businesses, developers, accountants, platforms, and financial institutions. The expectation is that **new regulations will be introduced throughout 2025**, with more detailed guidance on: - Updated APIs - CNPJ validation in e-commerce - Electronic invoices - Certificates and digital documents The creation of the alphanumeric CNPJ is a strategic and necessary step to ensure the scalability, security, and continuity of business formalization in Brazil. Although the change may initially seem purely structural, it has a profound impact on the technological foundation and interoperability of public and private systems. **Businesses that act early and prepare their systems now will gain a competitive advantage and avoid operational bottlenecks in 2026.** [For more information, consult the Questions and Answers guide on the Federal Government website.](https://vitaminaweb.digital/storage/blog/importado/o-que-muda-com-o-novo-cnpj-alfanumerico-a-partir-de-2026-7b2c3b4c.pdf) ## Why your website is key to winning over the new digital generation Fonte: https://vitaminaweb.digital/en/blog/why-your-website-is-key-to-winning-over-the-new-digital-generation Publicado em: 2025-07-07 Autor: Rodrigo Neves They browse with two clicks, switch tabs in seconds and make decisions before they even scroll. The new generation is impatient, hyperconnected and highly visual. If your site doesn’t deliver **speed, aesthetics and purpose**, you’ve already lost this audience, even before they notice you. ## The new browsing habits of Gen Z and Alpha The generation that grew up with YouTube, TikTok and smartphones won’t tolerate: - Slow websites or outdated layouts. - A lack of mobile optimization. - Generic messaging and impersonal experiences. **According to a WP Engine study (“Gen Z and the Web,” 2023):** - 65% of Gen Z leave a website if it takes more than 3 seconds to load. - 60% say they trust brands with attractive, responsive websites more. - And 40% say they have made purchasing decisions based solely on the website experience. ## Websites are credibility filters For younger audiences, a website is **a direct reflection of a brand’s quality**. - Disorganized layout = amateur company. - Poor content = lack of authority. - Lack of accessibility or a mobile-first approach = technological unpreparedness. According to Forbes (2024), 75% of a brand’s perceived credibility is based on its website design. ## Aesthetics matter, a lot Unlike previous generations, Gen Z values: - **Visual minimalism, microinteractions and subtle animations.** - **Mobile-first design**, with smooth scrolling and intuitive menus. - Websites with **app-like navigation** (such as SPAs, or Single Page Applications). An Adobe study (Future of Creativity, 2023) shows that 71% of young people feel that good design connects them emotionally with a brand. ## Content that speaks to the generation The new generation is looking for authenticity, purpose and experience. - Your website needs to **speak their language**, with short videos, direct copy and real-life examples. - It needs **interactive pages**, a smart FAQ, AI-powered customer service and even gamified elements. Looking good isn’t enough. It also needs to work and deliver immediate value. ## Brands’ digital responsibility Brands that want to connect with this audience need to: - **Have a website that serves as the hub of the digital experience**. - Respect this generation’s time, attention and expectations. - Integrate the website with the rest of the ecosystem (social media, WhatsApp, apps and CRM). Companies that fail to do this lose more than traffic. They lose cultural relevance. In the new digital landscape, the website is no longer a supporting asset. It has become the star. The generation that sets trends wants authenticity, beauty and speed, all in one click. And if your website can’t deliver that, it’s time to rethink your approach. Because the new generation won’t wait, won’t come back and won’t forgive a poor experience. ## How to Turn Your Website Into an Intelligent Hub With AI and Data Fonte: https://vitaminaweb.digital/en/blog/how-to-turn-your-website-into-an-intelligent-hub-with-ai-and-data Publicado em: 2025-07-07 Autor: Rodrigo Neves Did you know your website can do much more than display pages? Today, it can identify behavior, personalize journeys, respond with AI, and power your entire digital ecosystem. But the question is: **is your website already acting as the brain of your operation, or is it still just a static storefront from the 2000s?** ## A paradigm shift: from static page to intelligent system For years, websites were treated as channels for “institutional presence.” Today, that’s not enough. They need to be **intelligent, connected, and interactive**. A modern digital hub should: - Adapt to user behavior. - Collect first-party data for segmentation. - Personalize offers, messages, and content in real time. - Interact through **generative AI** with access to its content and internal structure. According to Salesforce (State of Marketing, 2024), 73% of customers expect personalized experiences across all channels, including corporate websites. ## Websites + AI: What’s possible today With the adoption of generative AI and frameworks such as RAG (Retrieval-Augmented Generation), a website becomes a **conversational portal with memory**. In other words: - It can talk with visitors based on its own content. - It can **interpret context**, answer questions, and suggest actions. - It generates continuous insights from interactions and browsing behavior. **Source:** [NVIDIA Developer Blog: “What Is RAG?”](https://developer.nvidia.com/blog/what-is-retrieval-augmented-generation/) **Insight:** companies that adopt RAG increase engagement rates on digital channels by up to 50%. ## Data: the fuel for personalization and automation Websites integrated with CDPs (Customer Data Platforms), CRMs, or DMPs turn user behavior into useful data. This makes it possible to: - **Segment users by behavior in real time**. - Personalize landing pages and CTAs. - Enrich profiles and nurture leads based on real interactions. A 2023 McKinsey study found that companies using first-party data on their websites increase conversion across digital channels by an average of 20%. ## Website automation as part of the digital journey Intelligent websites are part of automation workflows that include: - Attributing clicks and behavior to email journeys. - Sending leads to SDRs based on profile and interest. - Triggering actions via Zapier, n8n, or no-code platforms. **Real-world example:** Companies that integrate website data with AI + CRM reduce their sales cycle by **up to 30%** (source: Adobe Digital Trends Report, 2024). ## Practical examples from real companies - **Hubspot**: uses AI on its website to deliver the right content based on visitors’ digital maturity. - **Salesforce**: its website adapts offers based on traffic source and previous journey. - **VitaminaWeb** (a real example from the Brazilian market): already develops solutions where websites interact with visitors using generative AI and deliver vectorized content with RAG. The new digital generation demands interactivity, personalization, and intelligence. If your website is still just an online PDF, you’re falling behind. But if it can learn from visitors, respond with AI, and integrate with the data ecosystem, then you’ll have an asset that delivers real value every day. ## Why Your Company Website Is Your Only Secure Digital Territory Fonte: https://vitaminaweb.digital/en/blog/why-your-company-website-is-your-only-secure-digital-territory Publicado em: 2025-07-07 Autor: Rodrigo Neves You spend hours on social media, creating videos, posts, and campaigns. But what if the algorithm changes tomorrow? Or your account gets suspended? Where does your business’s digital security really lie? The answer is clear: on your website. And if you think websites are a thing of the past, you’re overlooking the only digital space that truly belongs to you. ## Your website as a digital asset you own Unlike social media, marketplaces, or third-party apps, your website is **the only channel that is 100% under your control**. That means: - You set the structure, design, navigation, and content. - No one can ban you, limit your reach, or monetize your traffic. - All the data generated belongs to your company (first-party data), with no third-party mediation. According to a HubSpot study (State of Marketing, 2024), **83% of B2B marketers say their websites are their primary channel for generating qualified leads**. ## The real risk of relying only on social media Companies that build their strategy solely around networks like Instagram, LinkedIn, or TikTok are at the mercy of external decisions: - In 2022, Facebook suspended more than **1.3 billion accounts** for policy violations (source: Meta Transparency Report). - Algorithm changes have caused abrupt drops in organic reach, as happened on Instagram between 2020 and 2023, when average reach fell from 9% to 2% (source: Hootsuite, Global Trends 2024). - Cases of shadowbanning and business account deletions are reported every day, with no warning or effective appeals process. ## SEO, authority, and longevity Your website is also **the foundation of every SEO strategy**. While social media posts are fleeting, content on your website gets indexed and referenced, and continues to bring in traffic for months or even years. **BrightEdge data (2023)** shows that **more than 53% of website traffic still comes from organic search**. What’s more, well-ranked blog content or landing pages generate 3x the ROI of short-term paid media (source: Content Marketing Institute, 2024). ## Websites as an official source for AI With the rise of tools like ChatGPT, Perplexity, Bard, and other AI-powered search engines, websites are becoming even more important. **These AIs search for and use indexed, trustworthy data as sources, usually from official websites.** In other words, if your website isn’t well-structured, optimized, and filled with relevant content, AI simply won’t find you. ## What this means for your digital strategy Having a website today **is no longer a formality. It’s a strategic safeguard**. Your website should: - Be fast, secure, and responsive. - Have original, up-to-date content. - Be connected to your social media and marketing automations. - Serve as a **hub for authority, lead capture, and conversion**. Companies that understand this are building their **digital foundation for the next 10 years**. Those that don’t... are still renting space on someone else’s property. While many focus on passing trends, smart businesses are consolidating their digital foundations. At the end of the day, everything may change, except for the fact that **your website will remain your sovereign space on the internet**. ## Common WordPress Errors: Identify and Fix Them Fonte: https://vitaminaweb.digital/en/blog/common-wordpress-errors-identify-and-fix-them Publicado em: 2025-07-07 Autor: Rodrigo Neves When managing a website, no one wants to deal with problems that affect its functionality and user experience. However, it is almost inevitable that at some point you will encounter WordPress errors. These issues not only disrupt navigation but also negatively affect your business's SEO and online reputation. According to a study by [WPMU DEV](https://wpmudev.com/), around 80% of WordPress websites experience at least one technical issue each year. ## What are the most common WordPress errors? The most common WordPress errors include the white screen of death, database connection issues, and failed updates. These problems can occur for several reasons, from conflicting plugins and themes to server failures. The white screen of death, for example, may result from insufficient PHP memory or a poorly coded theme. Connection issues are often caused by incorrect database credentials. ## How do you fix the white screen of death? To fix the white screen of death, increase the PHP memory limit and check your themes and plugins. To increase the memory limit, access your wp-config.php file and add the line `define('WP_MEMORY_LIMIT', '64M');`. If there are conflicts, try deactivating all plugins and reactivating them one at a time. If the problem persists, consider replacing the theme or restoring an earlier backup. ## How do you fix a database connection error? Review the database credentials in wp-config.php and confirm that the server is running. Check the database-related lines in the wp-config.php file, making sure the database name, username, and password are correct. Also, contact your hosting provider to confirm that the server is active and has no network issues. ## What should you do when an update fails? Use maintenance mode, back up your website, and try updating manually. First, enable maintenance mode using a plugin or simply create a `.maintenance` file in your WordPress root directory. Then, back up your website. Try downloading the update manually from the official WordPress website and replacing the files on your server, taking care not to overwrite your wp-content folder. ## How can you prevent future WordPress errors? Back up your site regularly, update plugins frequently, and choose reliable themes. Set up a regular backup routine so you can restore your website if a problem occurs. Also, update your plugins and themes frequently to ensure they are compatible with the latest version of WordPress. Choosing plugins and themes from reputable developers also minimizes the risk of errors. ## VitaminaWeb's role in preventing WordPress errors At VitaminaWeb, we offer continuous monitoring and tailored solutions to keep your WordPress website healthy. Our team of experts provides comprehensive support for our clients' websites, ensuring they remain fast, secure, and functional. We conduct detailed technical audits and create preventive maintenance plans that minimize errors. Read also: [Secure WordPress: 10 essential tips](https://vitamina.digital/wordpress-seguro-10-dicas-essenciais) ## Implementing SEO with VitaminaWeb A functional, fast website contributes to effective SEO, something VitaminaWeb delivers with expertise through personalized strategies. Every technical issue resolved leads to an improved user experience and better rankings in search results. At VitaminaWeb, we create tailored SEO plans that not only improve WordPress performance but also ensure your content reaches the right audience. ## WordPress for e-commerce: WooCommerce guide Fonte: https://vitaminaweb.digital/en/blog/wordpress-for-e-commerce-woocommerce-guide Publicado em: 2025-07-07 Autor: Rodrigo Neves If you're considering building an e-commerce store, using WordPress with WooCommerce is a strategic choice that can transform your digital business. According to [W3Techs](https://w3techs.com/technologies/details/cm-wordpress), WordPress powers 43% of all websites on the internet. This robust platform, combined with WooCommerce, offers a flexible and powerful solution for online stores. ## Why choose WooCommerce for your e-commerce store? WooCommerce turns WordPress into an easy-to-use e-commerce platform, making it one of the most popular options for online stores. With a wide range of plugins and themes, WooCommerce allows for detailed customization and complete management of products, orders and payments. It also integrates seamlessly with WordPress, giving you access to a global support community and countless SEO opportunities. VitaminaWeb can help you choose and customize the theme that best aligns with your business goals. ## How do you set up WooCommerce on WordPress? Setting up WooCommerce on WordPress involves installing the plugin, configuring your store settings and adding products. The first step is to install the WooCommerce plugin, available directly from the WordPress plugin library. Once you activate it, a setup wizard will guide you through essential steps, such as choosing a currency, payment methods and shipping options. It's crucial to optimize your e-commerce store with SEO best practices and strong security, a service we provide with expertise at VitaminaWeb. ## What are the best SEO practices for WooCommerce? To optimize SEO on WooCommerce, focus on keyword research, detailed product descriptions and fast loading times. Implementing SEO on a WooCommerce site requires analysis and planning. Use tools such as Yoast SEO to optimize pages and products. Compelling descriptions, titles and tags are essential. VitaminaWeb develops customized SEO strategies to help your e-commerce store stand out from the competition. According to [Search Engine Journal](https://www.searchenginejournal.com/ecommerce-seo-checklist/326413/), well-optimized e-commerce stores see a significant increase in organic traffic. Read also: [Secure WordPress: 10 essential tips](https://vitamina.digital/wordpress-seguro-10-dicas-essenciais) ## How do you integrate efficient payment and shipping methods? Integrate payment and shipping methods using specialized WooCommerce plugins to ensure security and efficiency. WooCommerce allows you to integrate with various payment providers, such as PayPal, Stripe and PagSeguro. In addition to payments, it's crucial to configure suitable shipping options. Plugins such as WooCommerce Shipping can calculate rates in real time and optimize logistics. At VitaminaWeb, we help our clients implement payment and shipping solutions that drive conversions and increase customer satisfaction. ## What customizations does WooCommerce allow? WooCommerce offers customization through themes and extensions, allowing you to create a unique, functional store. WooCommerce's wide range of themes lets you create a tailored look that reflects your brand identity. In addition, thanks to WordPress's flexibility, you can integrate extensions that add specific features, from membership systems to loyalty programs. Developing custom solutions is one of VitaminaWeb's specialties, ensuring an online store that perfectly adapts to your customers' needs. ## Next steps for implementing WordPress and WooCommerce To get started with WordPress and WooCommerce, set clear goals, choose the right plugins and work with experts. It's essential to start your e-commerce project with well-defined goals and a clear strategy. Choosing experienced partners to implement WordPress and WooCommerce, such as VitaminaWeb, can make all the difference. Our team is ready to deliver solutions that not only meet but exceed our clients' expectations, helping them build a successful digital presence. ## SEO for WordPress: Essential Tips Fonte: https://vitaminaweb.digital/en/blog/seo-for-wordpress-essential-tips Publicado em: 2025-07-06 Autor: Rodrigo Neves Companies that master SEO build a powerful online presence, with 90% of clicks going to websites on the first page of Google. If you manage a WordPress website, optimizing your content for SEO is a vital strategic decision. ## Why is SEO important for WordPress websites? SEO boosts online visibility, attracting qualified traffic and improving rankings. WordPress offers robust tools and plugins that make it easier to implement SEO practices, making it an ideal platform for maximizing optimization strategies. WordPress holds 40% of the CMS market, standing out for its flexibility and range of plugins, such as Yoast SEO and All in One SEO. These tools help optimize titles, descriptions, and keywords, ensuring better indexing and performance in search engines. ## How do you optimize WordPress content for SEO? Optimization means incorporating strategic keywords, producing high-quality content, and improving the user experience. Use plugins to automate metadata optimization, improve page load speed, and maintain a search-friendly permalink structure. Long, well-structured content with smart use of headings increases reader retention. Internal links also improve navigation, making it easier to access relevant pages. Read also: [What is SEO?](https://vitamina.digital/o-que-e-seo) ## How can plugins help with WordPress SEO? Plugins automate SEO tasks, improving efficiency and accuracy. Tools like Yoast SEO offer readability analyses and optimization suggestions, while Rank Math integrates with Google Search Console. When selecting plugins, consider support and frequent updates to ensure compatibility and security. These solutions provide a solid foundation for deeper optimizations, tailored to the specific needs of your project. ## Recommended practices for technical SEO on WordPress Optimize your code, improve speed, and ensure your site is responsive. Image compression and an optimized theme improve performance. Implementations such as schema markup enhance how your site appears in search results. According to [Moz](https://moz.com/learn/seo/on-page-factors), factors such as site architecture and the use of HTTPS are also crucial. Ongoing monitoring and regular adjustments ensure continuous improvements and alignment with algorithm updates. ## What SEO trends can we expect for WordPress? Voice search optimization and user experience will take center stage. Fast-loading pages and relevant content will carry more weight in rankings. New algorithm updates will require quick, ongoing adjustments. At Conteúdo Online, our specialized team is ready to help your company address not only traditional SEO practices, but also prepare for emerging trends. Adapting quickly to these changes puts your brand ahead, helping it secure better rankings and more clicks. ## Implementing a winning SEO strategy for WordPress A robust SEO strategy involves careful planning, meticulous execution, and ongoing analysis. Start with a comprehensive audit, identify opportunities for improvement, and implement changes according to industry best practices. At VitaminaWeb, we help companies develop content strategies that not only engage audiences, but also drive business through an effective online presence. Our proven methodology helps your website stand out, attracting qualified traffic and improving results. ## How to Optimize WordPress for Speed Fonte: https://vitaminaweb.digital/en/blog/how-to-optimize-wordpress-for-speed Publicado em: 2025-07-06 Autor: Rodrigo Neves In the digital world, 53% of visitors leave websites that take more than 3 seconds to load, according to [Think with Google](https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/). Optimizing your WordPress site for speed is crucial to holding users’ attention and ensuring a satisfying experience. ## Why is WordPress speed important? Site speed directly impacts the user experience and search engine rankings. A fast website not only improves the user experience but also contributes significantly to Google’s ranking criteria. As users demand faster experiences, platforms like WordPress must adapt by implementing best optimization practices. ## How can you monitor your WordPress site speed? You can use tools like Google PageSpeed Insights to evaluate your site’s performance. Performance analysis tools such as [Google PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) provide detailed information about your site’s speed and practical suggestions for improvement. Regular testing helps identify bottlenecks and optimize load times. ## Which practices are essential for optimizing WordPress for speed? Practices such as using caching, optimizing images, and choosing lightweight themes are essential. Implementing caching with plugins like W3 Total Cache or WP Super Cache can significantly reduce load times by storing static versions of your site for quick access. In addition, choosing a lightweight, well-coded theme prevents unnecessary loading. Also read: [Optimize images in WordPress to improve your SEO](https://vitamina.digital/otimize-imagens-no-wordpress-para-melhorar-seu-seo). ## How do plugins affect WordPress speed? Heavy or poorly optimized plugins can hurt your site’s performance. Avoiding plugin overload is vital. Keep only the essentials, and choose optimized, up-to-date plugins to prevent conflicts and server overload. At Conteúdo Online, we help our clients select and manage plugins to maximize site efficiency and security. ## What role does a good hosting provider play? Your choice of hosting provider directly affects your site’s speed and availability. Investing in a quality hosting provider can make all the difference. Good hosting offers optimized servers, responsive technical support, and scalable options to handle traffic fluctuations without negatively affecting performance. ## Which tools can help optimize WordPress? Tools like CDNs, CSS/JS minification, and ongoing monitoring are essential allies. CDNs (Content Delivery Networks) like Cloudflare distribute content around the world, reducing latency and load times. In addition, minifying CSS and JavaScript files with tools like Autoptimize removes unnecessary code and improves site efficiency. ## Next steps for ongoing WordPress optimization A routine of audits and updates is essential to ensure consistent performance. Optimizing WordPress speed is not a one-time task. It requires regular audits and updates to ensure the site continues to perform well. The VitaminaWeb team specializes in providing ongoing optimization strategies to ensure efficiency and improve our partners’ online visibility. ## App Clouds: Key Benefits and Common Development Platforms Fonte: https://vitaminaweb.digital/en/blog/app-clouds-key-benefits-and-common-development-platforms Publicado em: 2025-07-05 Autor: Rodrigo Neves The concept of **app cloud** has revolutionized the way applications are developed and deployed. Contrary to what many people think, the term does not refer to a specific feature on Samsung or Android devices, but rather to a robust set of cloud computing services that make app development easier. In this article, we explore how app clouds are transforming software development for modern businesses. As more and more companies move their operations to the cloud, understanding what an app cloud is has become essential. In a nutshell, app clouds are cloud-based platforms that provide everything from infrastructure to development tools, such as programming languages, SDKs, and APIs for creating and deploying apps. One example is [Google Workspace](https://workspace.google.com), which lets users run applications on remote servers accessible over the internet, eliminating the need for local installation. ## What Are the Different Types of App Clouds? To understand **app clouds**, it is essential to know their different types. Application clouds can be categorized as public, private, or hybrid. **Public clouds** such as Microsoft Azure and Amazon Web Services (AWS) are owned by providers that offer a range of development services. **Private clouds**, used by large corporations such as Meta, are developed in-house to provide greater control over data and security. Finally, **hybrid clouds** combine public and private resources to meet specific needs. ### Key Benefits of Using App Clouds The benefits of using app clouds are extensive and directly affect the success of app development and deployment: - **Lower Costs:** Without the need to invest in physical infrastructure, costs are limited to the specific resources used and can be tailored to the project's needs. - **Scalability:** Application resources can be scaled quickly in response to increased demand, without the need to invest in new hardware. - **Faster Time to Market:** With preconfigured environments and readily available tools, companies can launch new apps and updates more quickly. - **Accessibility and Collaboration:** Collaboration is easier because developers in different locations can work together in real time. - **Access to Advanced Services:** Platforms such as AWS, Google Cloud, and Microsoft Azure offer tools for integrating emerging technologies such as AI and IoT. --- **Read also:** [What Is SaaS? A Complete Guide](https://vitamina.digital/o-que-e-um-saas-guia-completo) ## Common App Cloud Platforms ### 1. Amazon Web Services (AWS) AWS offers a wide range of services, including AWS Lambda for running code without managing servers, and Amazon EC2 for flexibly deploying cloud servers. ### 2. Microsoft Azure With services such as Azure App Service and Azure Kubernetes Service, Azure supports the creation, deployment, and management of applications, with advanced tools for intelligent data management and cloud security. ### 3. Google Cloud Platform (GCP) GCP offers services such as Cloud Build and preconfigured environments for development across a range of platforms, including integrated artificial intelligence through Vertex AI. ### 4. IBM Cloud IBM Cloud is known for its DevOps solutions and more than 170 products that support the entire app development lifecycle. ### 5. Heroku Heroku is a PaaS platform that supports a variety of programming languages, giving developers a seamless experience from app creation through operation. ## Conclusions and Future Trends With continued investment in security measures and new services, app clouds are expected to become increasingly integrated into development strategies. Companies seeking to continually improve app development are adopting cloud models to become more competitive. If you are planning to migrate to these platforms, now is the time to take advantage of their benefits and stay at the forefront of technological innovation. ## Essential WordPress Plugins: A Complete Guide Fonte: https://vitaminaweb.digital/en/blog/essential-wordpress-plugins-a-complete-guide Publicado em: 2025-07-05 Autor: Rodrigo Neves In the competitive digital landscape, 40% of websites use WordPress. This versatile platform needs essential plugins that reward your choice with key features. Let’s explore the most effective options for optimizing your website’s performance. ## What are essential WordPress plugins? Essential plugins are vital extensions that expand the functionality of a WordPress website, ensuring superior performance and robust security. They make it easier to customize your website’s day-to-day operations, allowing you to tailor its features to your business’s specific needs. For any marketing or technology professional, figuring out which plugins are truly necessary can be challenging. With thousands of options available, it’s crucial to identify the ones that will really make a difference. That’s why a solid understanding of essential plugins is vital to a healthy web infrastructure. ## How do you choose the right plugins for your website? Choosing the right plugins depends on your website’s purpose and the features you want to add. Assess your priorities, your website’s performance, and each plugin’s longevity. It’s important to consider factors such as compatibility with your theme, regular updates, and reliable technical support. Plugins that are updated regularly tend to be more secure and efficient. In addition, user ratings and feedback are valuable guides throughout the selection process. ## Which essential plugins should you start with? Essential plugins such as Yoast SEO, W3 Total Cache, and WooCommerce are widely valued for their effectiveness in SEO, cache optimization, and ecommerce, respectively. Yoast SEO is an indispensable tool for anyone looking to improve their visibility in search engines. It helps with keyword optimization and readability analysis. W3 Total Cache improves website speed, enhancing the user experience. For those looking for ecommerce features, WooCommerce is second to none, offering complete solutions for online stores. ## Why should security be a priority? Keeping WordPress secure is essential, as websites often face cyber threats. Security plugins such as Wordfence are vital for protecting sensitive data. Wordfence offers an effective firewall, malware scanning, and IP-blocking tools. Security should never be compromised, as a website’s integrity is intrinsically tied to its performance and user trust. Implementing security measures is a practice that **VitaminaWeb** emphasizes in all its projects. ## How can you ensure your content is optimized? Content optimization is crucial to keeping your audience engaged. Tools such as Jetpack and Elementor help customize your website and improve its visual performance. Jetpack plays a multifunctional role, offering image optimization, security, marketing, and analytics. Meanwhile, Elementor simplifies page design, allowing you to make changes in real time without any coding. **Conteúdo Online** uses these plugins to create rich and engaging user experiences. ## What role does technical support play in plugin management? Efficient technical support is crucial for managing plugins. It ensures issues are resolved quickly and that your website works seamlessly with all its extensions. Technical support teams help resolve conflicts and ensure solutions are compatible with new platform and plugin updates. When you choose **VitaminaWeb**, you get access to expert support that ensures proactive website maintenance, always favoring cutting-edge solutions to keep your operations efficient. --- Read also: [Tip: 4 security plugins for WordPress](https://vitamina.digital/4-plugins-de-seguranca-para-o-wordpress) ## The future of WordPress and how to prepare your website Understanding and implementing essential plugins is just the beginning. As WordPress evolves, so must customization and security practices to stay ahead in the competitive digital marketplace. Preparing your website for future trends means choosing plugins that are adaptable and can keep pace with technological innovations. With guidance from **VitaminaWeb**, your company can ensure it’s always ready for what comes next, maximizing its digital impact and success. ## Behavioral Bot Detection: The New Frontier of Online Security Fonte: https://vitaminaweb.digital/en/blog/behavioral-bot-detection-the-new-frontier-of-online-security Publicado em: 2025-07-05 Autor: Rodrigo Neves In today’s digital landscape, online security faces a growing challenge from increasingly sophisticated bots that mimic human behavior with frightening accuracy. A simple CAPTCHA check or an IP blocklist is no longer enough to stop their malicious activity. In this article, we explore an innovative approach: behavioral bot detection, which uses a set of micro-signals to distinguish genuine users from automated scripts, protecting the user experience on the web. The process is invisible, as if an “invisible fence” were being raised around the user without disrupting their browsing. This method analyzes patterns that the human eye cannot detect, blocking malicious automation before it even becomes a threat. Behavioral detection brings a new dimension to digital security specialists’ work, making it possible to balance robust protection with an uninterrupted user experience, as we’ll see below. ## The New Bot Landscape The world of bots has evolved rapidly. These agents are no longer simple scripts. They have become cunning intruders capable of mimicking complex human actions. The rise of intelligent bots increases the risk of fraud, as the [Imperva](https://www.imperva.com/learn/application-security/what-are-bots/) website explains. To fight this, platforms are adopting advanced tools that anticipate and block bots before they can access sensitive resources. When new users ask what bots are, they encounter broad definitions, but practical answers are still scarce. Static rules are quickly decoded by criminals, requiring strategies that go beyond the obvious surface of browsing behavior. ## The Anatomy of a Behavioral Fingerprint When a user visits your page, a series of micro-signals begins to be collected. Every click, cursor movement, and screen resize contributes to creating a unique behavioral “fingerprint.” This process creates precise profiles that distinguish human behavior from the repetitive code executed by bots. Data such as timing patterns, spatial movements, and event entropy are the pillars of this fingerprint. Over time, patterns emerge, revealing where synthetic behaviors are occurring. The recent success of law enforcement agencies in taking down infostealer networks highlights the effectiveness of this method. ## Building the Invisible Fence: Defense in Layers Collecting metrics is only one part of the challenge. The other is deciding how to respond in real time. Using a layered approach increases platform resilience. First, low-risk sessions are not subjected to obvious interception. Medium- and high-risk sessions face progressive challenges, such as JavaScript proof-of-work or full CAPTCHA tests. This multifaceted approach ensures that security does not degrade the user experience, while keeping adversaries constantly adapting to frequent changes in the environment. **Read also:** [Challenges for AI search engines: Problems with citations and incorrect answers](https://vitamina.digital/desafios-dos-motores-de-busca-de-ia-problemas-nas-citacoes-e-respostas-incorretas) The range of client-side signals is vast, but prioritizing those that create forensic value is key. Scroll acceleration patterns, the timing of the first click, and cursor movement angles are examples of valuable metrics that can reveal discrepancies between human behavior and scripts. ## Training the Detector: Data and Adaptation The success of behavioral defenses depends on the ability of the model behind them to adapt. Collecting event streams in a robust analytics framework, defining normal behaviors, and training models regularly are recommended practices. Keeping the model up to date is crucial because adversarial techniques are constantly evolving. Competing in frictionless fraud detection requires a model that also knows how to forget old patterns while archiving raw data for future investigations. ## Balancing Security and User Experience Overusing security mechanisms can be costly in terms of conversions. Balancing friction with security therefore requires precise application of the right challenges. The key is to introduce friction only when necessary, so as not to disrupt critical operations or generate false positives. Monitoring metrics such as checkout completion times and abandonment rates can help identify necessary adjustments in real time. This ensures security without compromising the end-user experience. ## The New Digital Defense: Conclusions and Practical Applications Using behavioral analytics to detect bots is not just an innovation. It is an essential step forward in protecting digital platforms against emerging threats. By building a system that reads complex behavioral patterns, companies can ensure their interfaces remain secure without sacrificing a smooth user experience. In the coming years, as more platforms adopt these practices, we will see a significant reduction in malicious automation attempts alongside more efficient interactions among genuine users. Keep your data fresh, your models up to date, and your response strategy flexible to ensure your “invisible fence” stays strong and impenetrable against digital threats. ## Rodrigo Neves leads partnership with Panama for a digital hub in Latin America Fonte: https://vitaminaweb.digital/en/blog/rodrigo-neves-leads-partnership-with-panama-for-a-digital-hub-in-latin-america Publicado em: 2025-07-05 Autor: Rodrigo Neves Brazil’s digital sector has taken a strategic step toward international expansion. **Rodrigo Neves**, CEO of **VitaminaWeb** and National President of **AnaMid (National Association of the Digital Market and Industry)**, led the signing of a cooperation agreement with the **Panamanian government**, represented by the official agency **ProPanamá**, to position the country as a gateway for Brazilian companies entering the Latin American market. The agreement was formalized during the **Panama Investment Summit**, held in São Paulo, bringing together officials and business leaders from both countries to discuss business opportunities and regional integration. Through this partnership, Brazilian technology and communications companies will have access to **legal, tax and logistical support** to launch or expand operations in other Latin American countries, using Panama as a strategic base. > *“Our role is to create real pathways for Brazil’s digital sector to cross borders. Panama represents a concrete opportunity to connect with all of Latin America”*, says **Rodrigo Neves**. ## Institutional connections and expanding opportunities In addition to government support, AnaMid is coordinating with key local organizations, including **Ciudad del Saber**, **Capatec** and **Panamá Pacífico**, to ensure the right infrastructure for setting up operations and accelerating partnerships. **Leonardo Santander**, AnaMid Latam ambassador, and **André Bianchi**, AnaMid’s director of international relations and president of LIDE Panamá, took part in the process. The Panamanian delegation also included companies such as **Banco Lafise, Copa Airlines, Grupo Siuma** and **KPMG**. ## Favorable conditions for regional expansion According to IDC, technology investments in Latin America are expected to exceed **US$102 billion** in 2025, with Brazil leading transformation in areas such as **hybrid cloud, generative AI and cybersecurity**. In digital advertising, Emarketer projects more than **US$40 billion** in investments across the region, with **social commerce**, **retail media** and **streaming** leading the way. ## International event planned for 2026 As a result of the agreement, AnaMid is planning an **international event in Panama** for 2026, focused on bringing Latin American digital companies together. ## 10 Leading AI Chip Companies to Watch in 2025 Fonte: https://vitaminaweb.digital/en/blog/10-leading-ai-chip-companies-to-watch-in-2025 Publicado em: 2025-06-19 Autor: Rodrigo Neves Artificial intelligence (AI) chips are driving significant changes across the technology industry and other sectors. In 2025, demand for these chips will be higher than ever, with the market projected to reach $92 billion. In this overview, we’ll explore the leading AI chip manufacturers and how they’re transforming the technology landscape. ## Understanding AI Chips AI chips are specialized integrated circuits used to develop artificial intelligence systems. Unlike conventional chips, they’re designed to accelerate and optimize AI workloads. Typically referred to as modern GPUs, FPGAs, and ASICs, these chips play a crucial role in applications that require intensive processing. For example, OpenAI’s ChatGPT relies on NVIDIA’s cutting-edge GPUs, such as the NVIDIA A100 and H100 series, which are ideal for parallel processing and deep learning operations. ## How Do AI Chips Work? AI chips are essentially microscopic integrated circuits containing transistors that enable them to perform a range of logical functions. They’re designed to process data-intensive workloads, carrying out calculations faster while using less energy. The parallel processing capabilities of these chips allow them to perform multiple computations required by AI algorithms simultaneously, speeding up tasks such as facial recognition and object detection. ## Types of AI Chips The four main categories of AI chips are GPUs, ASICs, FPGAs, and NPUs (Neural Processing Units). Each has its own characteristics and is suited to different data processing and artificial intelligence scenarios. ### 1. Graphics Processing Units (GPUs) Originally designed for high-performance graphics, GPUs are now widely used for AI training thanks to their parallel processing architecture. ### 2. Application-Specific Integrated Circuits (ASICs) ASICs are custom microchips designed for specific AI tasks, offering high energy efficiency and optimized performance. **Read also:** [NVIDIA and AI: How the Chip Giant Is Leading a New Era of Computing](https://vitamina.digital/nvidia-e-ia-como-a-gigante-dos-chips-esta-liderando-a-nova-era-da-computacao) ### 3. Field-Programmable Gate Arrays (FPGAs) FPGAs are reconfigurable and can adapt their logical functions as needed, offering flexibility for a range of AI applications. ### 4. Neural Processing Units (NPUs) NPUs are designed for deep learning tasks and are generally integrated into smart devices. ## 10 Best AI Chip Companies to Watch in 2025 The race to develop the best AI chips is heating up, with tech giants and emerging companies vying for an edge. Here are the leading companies to watch. ### 1. Nvidia Known for its market-leading GPUs, Nvidia continues to dominate the industry with innovations that power language models and AI. ### 2. AMD AMD is positioning itself as a formidable rival in the AI market with its Instinct chip series, which shows great promise for advanced computing performance. ### 3. Intel Intel continues to innovate with its AI accelerators and Xeon processors, which are equipped with AI capabilities for servers and data center computing. ### 4. AWS AWS has developed its own chips, Trainium and Inferentia, to optimize AI processing and costs in the cloud. ### 5. Alphabet Alphabet continues to enhance its Tensor Processing Units (TPUs) to efficiently run demanding neural network workloads. ### 6. Qualcomm Focused on on-device AI, Qualcomm offers powerful solutions for smartphones and PCs with its Qualcomm AI Engine. ### 7. Microsoft By developing its own Azure Maia chips, Microsoft aims to reduce its reliance on external suppliers and improve its AI platforms. ### 8. IBM IBM is focused on harnessing AI for mainframes, developing chips that enhance intelligence in high-volume transactions and deliver robust security. ### 9. Broadcom By supplying custom AI chips to major cloud providers, Broadcom stands out in the market for its focus on high-speed AI networking solutions. ### 10. Groq Groq, a rising star, promises to revolutionize the AI chip market with its highly effective Language Processing Units (LPUs) for AI inference. ## Final Thoughts on AI Chips AI chips will continue to play a crucial role in technological progress, especially in generative AI. The competitive landscape pushes companies to innovate constantly to maintain and grow their market share. Nvidia remains the leader, but increasing competition points to a dynamic future full of opportunities in the AI chip sector. ## Understanding ChatGPT Tokens: What They Are, How to Calculate Them, and How They Affect Your AI Costs Fonte: https://vitaminaweb.digital/en/blog/understanding-chatgpt-tokens-what-they-are-how-to-calculate-them-and-how-they-affect-your-ai-costs Publicado em: 2025-06-13 Autor: Rodrigo Neves You may already be using ChatGPT in a project or testing solutions based on artificial intelligence. But there is a hidden metric that determines what it really costs: **tokens**. Understanding what they are and how to calculate them is essential for optimizing costs, forecasting usage, and scaling safely. ## What are tokens? Tokens are the smallest units ChatGPT uses to process and generate text. Unlike us humans, who read entire sentences, AI understands language by breaking it into small fragments, and those are the fragments it "charges" you for interpreting and responding. ### A token can be: - An entire word: `strategy` - Part of a word: `stra`, `tegy` - A punctuation mark: `?`, `!`, `,` - A number: `2025` - A blank space: `" "` In practice, AI breaks all content into units that make sense computationally. ## A practical example of tokens Let’s say your application is using the following text to send a question to ChatGPT: > "How can I improve my site's SEO and attract more organic traffic in 2025?" According to OpenAI’s official tokenizer, this sentence has **21 tokens**. Now imagine the model responds like this: > "To improve your site's SEO in 2025, invest in relevant content, user experience, technical performance, and a social media presence." This response has **30 tokens**. Total for the interaction: **51 tokens**. Now multiply that by thousands of daily interactions. ## How does this affect your costs? Each token has a dollar value. For example, using OpenAI’s prices for GPT-4 and GPT-3.5 models: ### **Cost calculation table for 51 tokens (21 input + 30 output)** > *Estimates based on OpenAI’s public pricing table (Jun 2025)* > *Cost calculated proportionally per 1,000 tokens* | Model | Cost per 1K tokens (input + output) | Estimated cost for 51 tokens | | --- | --- | --- | | **GPT-3.5 Turbo** | US$ 0.0005 + US$ 0.0015 | **US$ 0.000102** | | **GPT-4** | US$ 0.03 + US$ 0.06 | **US$ 0.00306** | | **GPT-4 Turbo** | US$ 0.01 + US$ 0.03 | **US$ 0.00102** | | **GPT-4o** | US$ 0.005 + US$ 0.015 | **US$ 0.00051** | ? Note: Costs are split between input and output, so 21 tokens count as input and 30 as output. ## How can you test how many tokens your content uses? ### Use OpenAI’s official Tokenizer: ? [https://platform.openai.com/tokenizer](https://platform.openai.com/tokenizer) Paste in your text and immediately see the exact token count. Ideal for: - Validating prompts before production - Simulating responses - Estimating real API usage costs ## Tips for reducing token usage: 1. Use more concise messages 2. **Avoid long conversation histories when they aren’t needed** 3. Implement data compression (summaries or extractions) 4. Limit the generated response with the `max_tokens` parameter in the API 5. Create leaner prompt flows without redundancy Tokens are the hidden metric behind the entire pricing logic of generative AI. Ignoring this detail can mean unexpected bills at the end of the month or make a solution impossible to scale. Before developing any AI application, start by understanding how tokens work. Test, simulate, optimize. And always use the **OpenAI Tokenizer** as a strategic validation tool. ➡️ [Click here to access the Tokenizer](https://platform.openai.com/tokenizer) ## Structured Data: The Key to Implementing AI on Your Website Fonte: https://vitaminaweb.digital/en/blog/structured-data-the-key-to-implementing-ai-on-your-website Publicado em: 2025-06-09 Autor: Rodrigo Neves In today’s digital landscape, where artificial intelligence (AI) is constantly reshaping how brands connect with their audiences, structured data has emerged as one of the silent yet decisive pillars of this transformation. More than a technical concern, structuring data is a strategic move that boosts your website’s intelligence, making it “understandable” to machines and, as a result, more relevant to people. ## Why is structured data essential? Structured data is information organized according to predefined standards, such as those defined by [Schema.org](https://schema.org), generally using formats like **JSON-LD**. These formats allow search engines, AI assistants, and digital platforms to interpret and use information intelligently. **Practical example:** Imagine a product page on a cosmetics e-commerce website. By applying structured markup such as `Product`, `Review`, and `Offer`, Google can clearly understand what the product is, how much it costs, its average rating, and whether it is available. The result? The product may appear prominently in search results with stars, a price, and even an availability badge, known as **rich snippets**. But the impact goes beyond SEO. AI systems, such as chatbots, internal search engines, recommendation systems, and even voice assistants, rely on this structure to provide accurate answers. Without it, AI “sees” only a generic block of text with no context. ## How do you implement structured data on your website? 1. **Choose the type of data you need to structure.** It could be an article, product, event, video, organization, person, FAQ, and more. 2. **Use JSON-LD**, recommended by Google, and follow Schema.org standards. 3. **Validate with specialized tools:** - [Rich Results Test](https://search.google.com/test/rich-results) - [Schema Markup Validator](https://validator.schema.org/) **Practical example:** On an event website, adding structured markup of the `Event` type makes it possible to provide dates, location, price, and organizer details. This allows Google to display the information directly in search results, increasing CTR and often reducing the need for users to click just to find basic details, helping them make a decision right away. ## Benefits for SEO and AI According to Moz, websites that use structured data correctly **are up to 20% more likely to generate organic clicks** from search results. This is because structured data: - Helps search engines better understand content. - Increases the likelihood of rich snippets appearing. - Supports accurate and faster indexing of new pages. In addition, in an era dominated by generative AI and voice searches, **structuring data makes your content “conversational”** for systems such as Google Assistant, Alexa, and ChatGPT, which seek contextual, organized answers for more natural interactions with users. ## Far beyond SEO Going far beyond making content easier for search engines to read with JSON-LD, structuring data means **preparing your business to capture, organize, and extract real value from its own information**, without relying solely on generic or third-party solutions. ### What is structured data, really? In its broadest sense, structured data is **data organized according to a logical, consistent model**, with defined fields, relationships, and taxonomies. This applies to both: - public content markup, such as Schema.org, - and **internal system data**, such as CRM, ERP, e-commerce platforms, customer service data, IoT sensors, and more. **Practical example:** Imagine a technical services company that collects field information using paper forms. Once this data is digitized and stored according to consistent standards, such as customer name, location, type of issue, and resolution time, the company can: - use AI to predict future failures, - identify regional performance patterns, - and power a support chatbot with real data, not just generic information. ### Why building your own structured data foundation matters Companies that do not structure their data become **dependent on third-party platforms**. They feed other companies’ AI systems, such as Google, Meta, and OpenAI, but create **no competitive advantage of their own**. Having a structured data foundation makes it possible to: - Develop **AI models trained on your real data**, such as recommendation models, customer scoring, and predictive segmentation. - Deploy **RAG (Retrieval-Augmented Generation) systems**, where generative AI responds based on *your data*. - Create **strategic dashboards and analytical insights** to support decision-making. **Real-world example:** Companies such as Amazon and Netflix structure and tag everything, from browsing behavior to the time users spend in each section. Organized in data lakes, this data powers AI models that create highly personalized recommendations, something impossible with disorganized data. ### How do you structure data beyond JSON-LD? 1. **Map all of the company’s data sources.** Include everything from forms to customer service histories and system logs. 2. **Define standards and taxonomies.** A “date of birth” field should not appear in six different formats. This consistency is the foundation. 3. **Use relational or NoSQL databases with a clear logical structure.** 4. **Create a *data catalog* or *data hub* layer** to centralize metadata and ensure governance. 5. **Implement ETL and AI pipelines for continuous ingestion and enrichment.** **Tools that can help:** - **Airbyte, n8n, Talend, DBT** for ingestion and transformation. - **Pinecone, Weaviate, Qdrant** for vector indexing. - **Data warehouses such as Snowflake, BigQuery, and Redshift** for structuring and analysis. When a company structures its data, it stops being just a technology consumer and starts **building its own intelligence**. This is the first step toward: - developing customized models, - personalizing digital experiences at scale, - and making data-driven decisions, not guesses. ## **Technical Examples: Structured vs. Unstructured JSON** ### ? **Example of *unstructured* JSON** ``` { "customer": "John", "info": "Purchase made by credit card, delivery in 2 days, amount 299.90", "data": "02/11/2024" } ``` **Problems:** - The `info` field mixes different types of data, including payment method, delivery time, and amount. - The `data` field does not specify what it represents, such as the purchase date or delivery date. - There is no semantic separation or consistency for indexing, search, or AI use. ### ✅ **Example of *structured* JSON** ``` { "customer": { "name": "John", "id": "CLT0001" }, "order": { "purchase_date": "2024-02-11", "total_amount": 299.90, "payment_method": "credit_card", "delivery_time_days": 2 }, "delivery": { "status": "in_transit", "estimated_delivery": "2024-02-13" } } ``` **Benefits:** - The data is organized semantically. - It is possible to apply filters, run analyses, and make queries using AI or dashboards. - It is ready for vector indexing and use in RAG or BI systems. ## A mini guide to structuring data for AI ### **1. Define your goals** Before structuring anything, answer these questions: - Which AI system or tool will use this data? - What insight or action do we want to get from it? For example, a chatbot needs clear product data, such as name, price, and stock, while predictive AI needs historical and contextual data. ### **2. Identify your data sources** Make an inventory: - CRM, ERP, e-commerce, customer service, forms, social media, spreadsheets, etc. - Create a **data map** that links each source to its format, frequency, and relevance. ### **3. Model data consistently** Organize data into clear categories and subcategories. For example: - Person → name, age, tax ID, email - Product → name, category, price, tags - Customer service → channel, time, status, feedback ? Use field names in **snake_case or camelCase** ? Keep dates in a **consistent format** (`YYYY-MM-DD`) ? Data types: always specify whether a value is a number, string, boolean, array, or object. ### **4. Use tools to standardize and transform data** - **n8n** or **Make** to automate data ingestion and standardization. - **Airbyte** to connect APIs, databases, and spreadsheets. - **DBT / Talend** to transform and clean data at scale. ### **5. Store data accessibly and securely** Use appropriate structures: - **Relational (MySQL, PostgreSQL)** when there are strong dependencies between tables. - **NoSQL (MongoDB, Firebase)** when data is more flexible. - **Data lakes (S3, BigQuery, Snowflake)** when you need to scale and integrate different types of data. ### **6. Make data “readable” by AI** - Normalize categories. For example, use `pending`, `in_progress`, and `completed` instead of variations such as “open,” “In progress,” and “finished.” - Index data with useful metadata. - For use with generative AI, prepare vectors with **Weaviate, Pinecone, Qdrant**. ### **7. Update and monitor** - Data structures are not static. - Version your structures and keep **logs of updates and validations.** - Implement **Data Quality Dashboards** with alerts for incomplete, duplicate, or out-of-standard data. ## Structured Data: A strategic ally Beyond the technical aspects, structuring data should be seen as **a pillar of digital maturity** for any organization. Collecting data is not enough. Structure is what transforms raw data into actionable intelligence. Most companies still believe that working with AI means using ready-made tools like ChatGPT. But the real competitive advantage comes when your company **builds AI with its own data, for its own contexts.** And that’s only possible with structured data: - organized, - standardized, - connected, - and prepared to be read, interpreted, and acted on accurately. Digital leaders should treat structured data as part of the foundation for growth. It’s not about filling in more fields, but about ensuring your company is intelligible to machines, precise for users, and effective in its decisions. ## Essential Elements of an Agribusiness Website Fonte: https://vitaminaweb.digital/en/blog/essential-elements-of-an-agribusiness-website Publicado em: 2025-06-08 Autor: Rodrigo Neves ## Why is a digital presence crucial for agribusiness? A digital presence is essential for agribusiness due to increased competition and growing demands for transparency and innovation in the sector. An effective website can serve as a powerful marketing and communications tool, promoting products, services, and advanced technologies. With more stakeholders looking for information online, a well-structured website can be your best ally in building trust and strengthening your brand. According to recent data, agribusiness accounts for about 26% of Brazil's GDP, highlighting the importance of leveraging digital technologies to reach a broader audience. ## What are the main elements an agribusiness website should have? An agribusiness website should include essential elements such as intuitive design, informative content, and interactive features. These components are key to converting visitors into potential customers. First impressions often determine how long users stay on a website. A clean design with easy-to-understand navigation enhances the user experience, increasing the likelihood of conversion. In addition, features such as product reviews and success stories can help build trust. ### How can content sections add value? Well-organized content sections increase the website's perceived value by offering clear, practical information. This is crucial for educating users and answering their questions, turning an informed audience into supporters or customers. These sections should include recent news, expert articles, and information about products and services. Studies on user behavior indicate that websites with regularly updated content have significantly higher engagement rates. ## What role does technology play in agribusiness websites? Technology plays a vital role in optimizing agribusiness websites and making them more efficient, enabling process automation and content personalization. These innovations not only improve the user experience but also increase operational efficiency. Data analytics tools, for example, make it possible to monitor user behavior and optimize marketing campaigns and content strategies. In addition, artificial intelligence can be used to recommend products, while blockchain technology can provide data transparency. --- **Read also:** [Website development for agribusiness: the digital future of agriculture](https://vitamina.digital/desenvolvimento-de-sites-para-o-agronegocio) ## How can VitaminaWeb help your agribusiness? VitaminaWeb, a leading provider of technology solutions, is more than ready to transform your company's digital presence in agribusiness. With expertise in website optimization and customized strategies, we make sure your business reaches the right audience. Our services include custom website design, search engine optimization, and the integration of cutting-edge technologies. Our analytical, customer-focused approach ensures that every solution is tailored exclusively to your needs. Contact us to learn more about how we can strengthen your digital presence in the agricultural sector. ## What Does GPT Mean? Everything You Need to Know Fonte: https://vitaminaweb.digital/en/blog/what-does-gpt-mean-everything-you-need-to-know Publicado em: 2025-06-08 Autor: Rodrigo Neves ## Understanding the essence of GPT The term **GPT** gained prominence with the launch of ChatGPT in 2022. But do you know exactly what the acronym stands for? GPT means **Generative Pre-Trained Transformer**, a milestone in the evolution of natural language models and generative AI tools. This article explores the structure behind this technology, which is transforming entire industries. For marketing and technology professionals, understanding GPT is essential to making the most of the capabilities of tools that are influencing everything from content creation to customer interactions. We’ll explore GPT’s core components and how they are impacting the digital market. ## Inside the Generative Pre-Trained Transformer **GPT** consists of three main components: *Generative*, *Pre-Trained* and *Transformer*. ### Generative This term refers to the model’s ability to **create** text. Instead of simply replicating data, the model understands underlying patterns and creates original content that resembles human writing. ### Pre-Trained The concept of **pre-training** prepares the model using large volumes of unlabeled data before focusing on specific tasks. This allows the model to understand fundamental patterns and context. ### Transformer Referring to a neural network architecture that overcomes the limitations of earlier models, the transformer is essential for understanding contextual relationships in sentences, enabling accurate translations and coherent content creation. ## How GPT works **GPT** works through a semi-supervised approach that combines unsupervised pre-training with supervised fine-tuning. This method allows models to generate human-like content in response to natural language prompts. --- **Read also:** [The importance of ChatGPT for SEO and marketing professionals](https://vitamina.digital/a-importancia-do-chatgpt-para-profissionais-de-seo-e-marketing) ## The evolution and future of GPT Since its first release, **GPT** has been continuously refined and improved. With tech giants developing similar models, the potential for GPT to become a global super-assistant is promising. With future advances, we can expect broader adoption across various industries. **GPT** has already demonstrated its ability to drive significant change in the digital ecosystem. For marketing and technology professionals, incorporating GPT into their strategies can not only optimize operations but also open up new creative opportunities. GPT’s journey continues, and its impact will certainly shape the future of digital interactions. ## Emerging Technologies for Food and Beverage in 2025 Fonte: https://vitaminaweb.digital/en/blog/emerging-technologies-for-food-and-beverage-in-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves The food and beverage sector is undergoing a significant technological transformation. By 2025, new digital technologies are expected not only to improve operational efficiency but also to deliver personalized consumer experiences. ## What are the leading emerging digital technologies? Among the most promising technologies are advanced automation, artificial intelligence, and IoT. Each plays an essential role in optimizing the supply chain, personalizing customer service, and promoting environmental sustainability. Advanced automation enables more agile processes and cost reductions. Artificial intelligence provides valuable insights into consumer behavior and helps forecast demand. The Internet of Things (IoT), meanwhile, connects equipment and systems, enabling efficient, real-time data collection. ### How do these technologies influence digital marketing? Digital marketing stands to benefit immensely from these innovations. Technologies such as machine learning enable highly targeted, personalized campaigns that maximize engagement among target audiences. **Practical example:** Intelligent chatbots provide fast, accurate customer service, increasing consumer satisfaction and loyalty. --- **Read also:** [Emerging Digital Technologies for Industry in 2025](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) ## How is sustainability affected? Emerging digital technologies are helping drive sustainability. Data-driven management systems, for example, optimize the use of natural resources and reduce waste. In addition, innovative solutions such as blockchain for origin tracking ensure transparency and build consumer trust in sustainably sourced products. ### A new paradigm for food safety? Food safety will also benefit from technological innovations. IoT sensors monitor storage and transportation conditions in real time, preventing losses and ensuring safer products for consumers. Blockchain technologies enable precise supply chain monitoring, ensuring the authenticity and quality of food products. ## What are the main challenges of these innovations? Despite their many advantages, implementing these technologies presents challenges, including the need for robust infrastructure and strong cybersecurity measures. Companies in the sector should invest in system upgrades and staff training to ensure their digital transformation is successful and secure. ### How can VitaminaWeb help your company? VitaminaWeb, a specialist in digital solutions, is ready to help food and beverage companies adopt these new technologies effectively and securely. Our specialists offer support from initial consulting through to the complete implementation of systems. By choosing VitaminaWeb, your company will gain access to valuable insights and tailored strategies to stand out in the market in 2025 and beyond. ## Emerging Technologies in Hospitals in 2025 Fonte: https://vitaminaweb.digital/en/blog/emerging-technologies-in-hospitals-in-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves By 2025, several emerging digital technologies will be transforming the way hospitals operate, enhancing patient care and internal efficiency. In the hospital sector, implementing technological innovations has never been more relevant. Key trends include advanced telemedicine, artificial intelligence for accurate diagnoses, and integrated hospital management systems that optimize administration and patient care. ## How does artificial intelligence optimize hospital care? Artificial intelligence (AI) improves medical diagnoses and personalizes patient treatment by analyzing large volumes of data. With AI, hospitals can predict complications and reduce hospital stays. AI is also used to manage patient flow, optimize resources, and predict future needs. This not only increases operational efficiency but also improves the overall patient experience. [Read also:](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) [Emerging Digital Technologies for Industry in 2025](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) ## What impact does telemedicine have on hospitals? Telemedicine helps hospitals reduce costs, improve access to care, and offer remote consultations, which are essential, especially in remote areas. It gives people broader access to specialists without having to leave home. In 2025, telemedicine is expected to be integrated into all hospital units, offering teleconsultations, remote patient monitoring, and real-time information sharing between doctors and patients, which will improve continuous and preventive care. ## How is automation changing hospital management? Automation in hospitals eliminates repetitive and bureaucratic tasks, freeing up time for healthcare professionals to focus on patient care. This includes automating medical records and billing systems. Automated systems can also monitor and replenish medical supplies, forecast demand, and optimize the scheduling of beds and surgeries, increasing efficiency and reducing the margin of error. This represents a revolution in hospital administration in terms of cost-effectiveness and quality of care. ## How can VitaminaWeb help? VitaminaWeb, a technology company, offers integration services and custom technology solution development for hospitals, helping them implement these emerging technologies effectively. With a specialized team and advanced resources, VitaminaWeb ensures your institution stays at the forefront of digital innovation in the healthcare sector. For more information and insights on how to transform your hospital with technology, visit our website and explore our services for the healthcare sector. Join us in leading innovation in 2025 and beyond. ## Emerging Digital Technologies in Education 2025 Fonte: https://vitaminaweb.digital/en/blog/emerging-digital-technologies-in-education-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves In 2025, education is expected to reach a new level with emerging technologies. New tools promise to maximize learning and personalize the educational experience, presenting unique opportunities for students and teachers. Emerging digital technologies, such as augmented reality (AR), artificial intelligence (AI), and blockchain, are redefining the classroom. AR enriches visual learning, promoting immersion and engagement. Meanwhile, AI offers personalized educational platforms that adapt to each student's pace and learning style. According to EDUCAUSE, adopting these technologies can improve retention rates and academic success. --- **Read also:** [Emerging Digital Technologies for Industry in 2025](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) ## Why Is Personalization the Future of Education? Personalized education is essential to meet students' individual needs. Emerging technologies such as AI and predictive algorithms offer tailored solutions that respect each student's individuality, fostering more effective learning. AI-based educational platforms collect and analyze data in real time to provide immediate feedback, adjusting the teaching material to students' preferences. Personalization not only improves engagement but also significantly increases academic success rates, as reported by Forbes in its coverage of technology trends in education. ## How Is Blockchain Affecting Education Systems? Blockchain is becoming a valuable authentication and record-keeping tool in the education sector. It ensures the security and integrity of academic records, enabling secure storage and easier access to certificates and transcripts. This technology eliminates intermediaries and simplifies credential verification, preventing fraud. According to IBM, adopting blockchain in education systems can reduce administrative costs and improve the reliability of academic records. ## What Is the Impact of Augmented Reality on the Learning Experience? Augmented reality (AR) is revolutionizing how teachers and students interact with content. It allows students to experience complex concepts, turning theories into practical experiences. With AR, students can explore historical scenarios, scientific concepts, and much more in an interactive way, enriching the learning process. Research from EDUCAUSE highlights that augmented reality improves knowledge retention and classroom participation. ## What Are the Challenges of Digital Technologies in Education? Although emerging technologies bring numerous opportunities, they also present challenges that need to be addressed. Access to infrastructure and teacher training are essential to the success of technology implementation. Another concern is data security. As digital technologies become more widespread, institutions must ensure the security and privacy of student information, as highlighted by the Internet Society in its discussion of security challenges in digital learning environments. ## How Can VitaminaWeb Help Drive Digital Transformation in Education? In the age of emerging digital technologies, adapting to new teaching standards is essential. VitaminaWeb, a Technology Studio, is committed to providing innovative solutions and valuable insights to educational institutions, helping them implement and integrate digital technologies effectively and securely. The VitaminaWeb team offers specialized consulting, custom technology platform development, and implementation strategies to maximize the potential of emerging technologies in educational environments. Contact us to transform your institution into a benchmark for digital education. ## Emerging Digital Technologies for Pharma in 2025 Fonte: https://vitaminaweb.digital/en/blog/emerging-digital-technologies-for-pharma-in-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves As we approach 2025, the pharmaceutical sector is undergoing a significant digital transformation. This is being driven by emerging technologies that promise to revolutionize drug development, manufacturing, and the way healthcare companies interact with patients. ## What are emerging digital technologies for pharma? Emerging digital technologies include innovations such as artificial intelligence (AI), machine learning, the Internet of Things (IoT), and blockchain, which have the potential to optimize processes and improve efficiency in the pharmaceutical sector. These technologies are already beginning to shape drug manufacturing and clinical research, helping identify new compounds and personalize treatments. ## How is artificial intelligence transforming the pharmaceutical industry? Artificial intelligence enables the analysis of large volumes of data to detect patterns, accelerating the discovery of new drugs and the personalization of treatments. This can lead to significant savings and improvements in therapeutic efficacy. In addition, AI can predict potential side effects and drug interactions, making the development process safer and more efficient. ## How can blockchain improve transparency and security in the industry? Blockchain provides an immutable, transparent record of transactions, which is crucial for ensuring drug authenticity and regulatory compliance. It can ensure data integrity throughout the supply chain, preventing fraud and improving traceability. This is especially important in a sector where safety and trust are essential to public health. ## How is IoT being used in the pharmaceutical industry? IoT is being used to monitor environmental conditions and drug logistics, ensuring that products are stored and transported under optimal conditions. Connected sensors provide real-time data, increasing operational efficiency. This connectivity allows companies to respond quickly to problems and ensure products reach their final destination without compromising their efficacy. ## How can you prepare your company for 2025? To prepare for 2025, companies should invest in digital infrastructure and employee training. Continuous improvement and flexibility are essential to making the most of technological opportunities. Collaborating with technology partners can accelerate this transformation, ensuring your company remains competitive and aligned with industry trends. --- **Read also:** [Emerging Digital Technologies for Industry in 2025](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) ## Planning for the future with VitaminaWeb As a technology specialist, VitaminaWeb can help your company integrate these innovations strategically. With extensive experience in digital development, we offer insights and customized solutions to optimize your processes and ensure long-term success. Contact VitaminaWeb to explore how we can be your technology partner on the journey toward the future of the digital pharmaceutical industry. ## The Importance of PCI-Compliant Hosting for E-Commerce Security Fonte: https://vitaminaweb.digital/en/blog/the-importance-of-pci-compliant-hosting-for-e-commerce-security Publicado em: 2025-06-05 Autor: Rodrigo Neves ## The Importance of E-Commerce Security Frequent reports of data breaches and fraud highlight the urgent need to protect customers' payment information. In this context, **PCI-DSS (Payment Card Industry Data Security Standard)** emerged as a set of standards designed to ensure the effective protection of credit cardholders' data. Complying with these standards is not just a matter of choice, but a critical business necessity. Failure to follow these guidelines can have a negative impact not only on finances through fines, but also on consumer trust, which is even more valuable. With this in mind, PCI-compliant hosting emerges as a fundamental component of a robust security strategy for any e-commerce business. This article explores how a PCI-compliant hosting environment can provide not only security, but also a competitive advantage, highlighting integration best practices and what to look for in a hosting partner. ## What Is PCI-Compliant Hosting? The concept of PCI-compliant hosting goes beyond simple server infrastructure. It represents a strategic partnership between the developer and the hosting provider, with both working together to protect sensitive data. A PCI-compliant hosting provider offers a range of measures, such as robust firewalls, encryption of data in transit and at rest, and role-based access control. Implementing these protocols is not just a technical matter. It involves a commitment to continually updating security policies and conducting regular audits to ensure compliance. This means the initial cost and effort are offset by reduced risks of data breaches and reputational damage. ## Integrating PCI-Compliant Hosting into the Development Workflow Integrating PCI-compliant hosting into an e-commerce development workflow should not be an afterthought, but an integral part of the initial planning. By addressing PCI compliance at the architecture stage, developers ensure that all data interactions are secure from the start. Test environments should reflect the same rigorous controls as production environments so that no vulnerability goes unnoticed. Using real-time logging APIs and robust backup systems are recommended practices for maintaining ongoing security and preparing the infrastructure for hassle-free audits. --- **Read also:** [Basic security guidelines for web applications](https://vitamina.digital/diretrizes-basicas-de-seguranca-para-aplicacoes-web) ## Features to Consider When Choosing a Hosting Partner Choosing a hosting partner for e-commerce cannot be a decision based solely on price or marketing. It requires a careful analysis of the features offered: - Regular Penetration Testing: This should be an ongoing practice, not just a one-time check. - 24/7 Security Support: Ensure support is available in real time to respond to any incident. - Customizable Compliance Reports: The ability to tailor reports to meet different regulatory and business requirements. ## Ongoing Evaluation and Reassessment PCI-compliant hosting contracts are not something you can set up and forget. They require regular evaluation and adjustments to keep pace with changes in the threat landscape and regulations. This proactive approach not only ensures ongoing compliance, but also reflects a lasting commitment to security and consumer trust. Choosing a partner that invests in feature updates and emerging technologies is vital. Being prepared for evolving cyber threats provides both peace of mind for developers and comprehensive protection for customers. ## Retail Technology Innovations for 2025 Fonte: https://vitaminaweb.digital/en/blog/retail-technology-innovations-for-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves With the retail sector expected to reach new innovation milestones by 2025, understanding these trends is essential for marketing and technology professionals. According to a McKinsey study, companies that adopt digital technology can see productivity gains of up to 50%. [(Source)](https://www.mckinsey.com). ## What are the main trends for 2025? Among the technologies gaining traction in retail are artificial intelligence, IoT and augmented reality, all of which promise to transform both the customer experience and stores’ internal operations. Artificial intelligence, for example, is being used to optimize inventory management and personalize shopping experiences. IoT sensors are creating highly connected ecosystems where vital customer and product data is collected and analyzed in real time. Augmented reality is also enabling consumers to enjoy more immersive shopping experiences, such as viewing products in their own spaces before buying them. ## How is artificial intelligence redefining retail? Artificial intelligence (AI) is becoming essential for personalization and operational efficiency in retail. With AI, retailers can offer personalized recommendations based on customer behavior and predict purchasing trends with a high degree of accuracy. AI is also enabling robust automation, such as automatic inventory replenishment and customer service through chatbots. According to a Forbes article, the use of AI in retail could increase annual global sales by up to 15% by 2025. [(Source)](https://www.forbes.com). --- **Read also:** [Emerging Digital Technologies for Industry in 2025](https://vitamina.digital/tecnologias-digitais-emergentes-para-a-industria-em-2025) ## What does IoT offer the retail sector? The Internet of Things (IoT) is enabling new levels of interactivity and efficiency in retail. Connected devices are being used to monitor store environments, manage inventory operations and even provide real-time information about customer behavior. With IoT, retailers gain access to valuable data that can be used to improve the consumer experience and optimize operations. ## What role does augmented reality play in retail? Augmented reality (AR) is revolutionizing how consumers interact with products. By allowing customers to view products in the real world before buying them, AR is increasing personalization and customer engagement. A Retail Perceptions study found that 71% of consumers would buy more if they used augmented reality, highlighting the enormous potential of this technology. [(Source)](https://retailperceptions.com). ## How can VitaminaWeb help? As retail continues to evolve and incorporate emerging digital technologies, it is vital for companies to have expert support. **VitaminaWeb**, a leader in technology solutions, is equipped to help retail businesses make an effective and profitable transition to these new trends. We offer AI implementation, IoT integration and augmented reality solutions tailored to your business’s specific needs. To explore how we can enhance your company’s operations, get in touch and discover the insights we can offer. ## Digital Technologies in Agribusiness in 2025 Fonte: https://vitaminaweb.digital/en/blog/digital-technologies-in-agribusiness-in-2025 Publicado em: 2025-06-05 Autor: Rodrigo Neves With technology advancing rapidly, agribusiness is gearing up for significant changes in 2025, driven by digital innovations. These technologies promise not only to improve production efficiency but also to redefine operating models, enabling more sustainable and competitive agriculture. ## What are the key technologies for agribusiness in 2025? In 2025, emerging technologies set to impact agribusiness will include artificial intelligence, the Internet of Things, drones, agricultural robotics, and blockchain. These innovations are shaping a landscape where data collection and use will become essential to making more informed decisions. Artificial intelligence is evolving to deliver accurate weather forecasts and detailed soil analyses, boosting productivity. IoT enables real-time monitoring of planting and harvesting conditions, while drones offer new ways to survey and monitor crops. ## How is robotics used in agribusiness? Agricultural robotics is revolutionizing tasks such as planting, spraying, and harvesting, reducing the need for human labor and increasing the precision of these activities. Autonomous machines equipped with advanced navigation systems and sensors promise to operate efficiently and sustainably while minimizing resource waste. These machines are programmed to work in a range of environmental conditions, automatically adapting to the specific needs of each harvest. With this progress, agribusiness will be better equipped to address labor shortages and rising operating costs. ## How will blockchain benefit agriculture? Blockchain brings transparency and security to the agricultural supply chain. With immutable records, consumers can trust the origin of products, while producers benefit from more efficient and fair transactions. Tracking inputs and products also becomes more practical and reliable. Blockchain-based solutions can help eliminate fraud by ensuring secure payments and smart contracts between the parties involved. This fosters a more reliable and sustainable ecosystem for commodity trading. --- **Read also:** [Digital Maturity in Agribusiness in 2025](https://vitamina.digital/maturidade-digital-no-agronegocio-2025) ## What role does VitaminaWeb play in strengthening these innovations? VitaminaWeb, a Technology Producer, serves as a strategic partner for agribusiness companies looking to implement emerging digital technologies. We offer tailored solutions, including digital platform development, IoT implementation strategies, and blockchain integration, along with insights to optimize business results. Our experts work closely with clients' internal teams to ensure innovations align with corporate goals and maximize return on investment. Contact us to explore how VitaminaWeb can transform your agricultural business with advanced digital technologies. ## Changes to Content Production with Generative Search Experience (SGE) Fonte: https://vitaminaweb.digital/en/blog/changes-to-content-production-with-generative-search-experience-sge Publicado em: 2025-06-02 Autor: Rodrigo Neves Content production has undergone a significant transformation, driven by unprecedented technological advances. One of the innovations attracting the most attention is generative search. But **what changes in content production with generative search**? Exploring this question means taking a closer look at how this technology is shaping the fields of marketing and technology. Generative search, or Generative Search Experience (SGE), represents a step forward in efforts to make search results more personalized and relevant. Powered by machine learning algorithms, it enables the creation of interactive, more engaging experiences for users. This technological advance challenges traditional content production and distribution methods. According to a recent study, 60% of marketing and technology companies are already investing in generative search to improve their content. This figure shows how urgently professionals in the field need to understand how this technology can be used to increase the impact of their communication strategies. Let’s take a closer look at how SGE influences content production and companies’ innovation efforts. ## The impact of generative search on content personalization The most obvious impact of generative search is the **expanded potential for personalization**. Marketing professionals can now offer more relevant content based on users’ specific interests. This level of personalization is possible thanks to SGE’s ability to adapt to search patterns and the media users consume. Generative search collects interaction data and learns as users engage with content. As a result, it not only improves content delivery but also allows strategies to be continuously adapted to reflect emerging consumer trends. All of this boosts audience engagement and the overall effectiveness of content campaigns. ## Integrating artificial intelligence into content creation The use of artificial intelligence (AI) in content production is nothing new, but with SGE, what was once a complex task is now more automated and refined. AI-powered tools can generate coherent text, create images, and even suggest videos based on search and user behavior data. For technology professionals, this means more advanced tools at their disposal, allowing them to focus more on strategy and less on operational execution. In marketing, this automation helps generate content at scale without sacrificing quality. The combination of SGE and AI is fundamentally expanding what’s possible in digital content production. ### Opportunities and challenges of SGE While SGE creates numerous opportunities, it also presents significant challenges. The volume of data generated requires robust systems for storage and analysis, which can be a major obstacle for some companies. In addition, growing reliance on automation could reduce the human touch in some content, making authenticity a critical concern. Another challenge is data security. As more data is needed to personalize content, concerns about data privacy and security increase. Ensuring compliance with regulations such as GDPR is crucial to maintaining consumer trust. ## Strategies for implementing generative search For companies that have yet to explore SGE, adopting this technology may seem daunting. However, a clear strategy can make the transition easier. A good first step is to start with a pilot project, allowing your organization to understand the technology’s opportunities and limitations without making a large-scale commitment. Another effective strategy is to partner with third-party companies specializing in modern technologies. Collaborating with companies that have expertise in SGE can provide a faster path to implementation while ensuring that the latest practices are followed. This helps companies stay competitive and ahead of industry trends. The more companies understand SGE in depth, the better they can take advantage of it. From personalizing marketing campaigns to developing new products that more effectively align with consumer preferences, generative search is becoming an important competitive advantage. --- Read also: [Improve Meta ad performance with vertical video formats](https://vitamina.digital/melhore-o-desempenho-dos-anuncios-meta-utilizando-formatos-de-video-verticais/) In conclusion, generative search is transforming how content is produced and delivered. With its ability to deliver unique personalization and its integration with AI, it offers many opportunities for forward-thinking companies. To navigate this new landscape, the expertise of a leading company can make all the difference. **VitaminaWeb**, a specialized technology provider, can help companies integrate generative search into their strategies, ensuring they capitalize on these innovations to achieve their business goals efficiently. For more details and expert insights on implementing generative search, contact our specialists. ## SEO and Storytelling for Impactful Content Fonte: https://vitaminaweb.digital/en/blog/seo-and-storytelling-for-impactful-content Publicado em: 2025-06-02 Autor: Rodrigo Neves Combining **SEO and storytelling** could be the key to standing out. Are you making the most of this powerful combination? Data shows that 92% of consumers want content that tells real stories, while 75% of marketing professionals recognize the importance of SEO to their digital strategies. This convergence of facts highlights a valuable opportunity to create content that not only reaches audiences, but resonates with them. Integrating SEO and storytelling offers a formula for creating content that is not only optimized for algorithms, but also emotionally resonant. In an environment where consumers are bombarded with information, the ability to capture and hold their attention becomes vital. Effective storytelling, aligned with SEO best practices, can set your content apart, increasing engagement and, consequently, conversions. However, the real challenge lies in implementing it effectively. Many marketing and technology professionals still struggle to balance SEO’s technical metrics with the art of storytelling. In this article, we explore practical strategies for bringing these two disciplines together to create high-impact content that speaks to both the hearts and minds of your audience. ## Understanding the Fundamentals of SEO SEO, or search engine optimization, involves a series of practices designed to improve your website’s visibility in organic search results. For marketing and technology professionals, it is essential to understand that SEO is about more than just using keywords. It also includes factors such as user experience, page load speed, and mobile responsiveness, among others. Today, search engine algorithms are sophisticated and intuitive. They prioritize not only keyword relevance, but also the value content offers users. Therefore, any successful SEO strategy should prioritize a user-centered approach. This means truly understanding your target audience’s needs and pain points, and creating content that genuinely interests and helps them. ### Keywords and User Intent At the heart of SEO are keywords, the terms your target audience uses to find information. When deciding which keywords to use, we should always consider user intent. What kind of information are they looking for? Are they ready to convert, just exploring their options, or still learning about a specific problem? Integrating storytelling with SEO lets you answer these questions more fully. By weaving your keywords into a narrative, your content becomes more immersive and impactful. This approach can significantly increase the time users spend on your page and, consequently, the likelihood of conversion. ## Storytelling: The Art of Telling Stories Storytelling is an ancient communication technique, with roots dating back to the earliest human civilizations. In today’s digital world, storytelling has taken on new importance. It can transform cold, objective data into engaging narratives that attract and hold users’ attention. In a marketing context, effective storytelling does more than inform, it creates an emotional connection. Through narratives, consumers can identify with a brand or product, which can ultimately encourage loyalty and boost sales. This is especially true in technology sectors, where products can be complex or abstract. Storytelling helps humanize and simplify them. ### The Structure of a Narrative When creating a narrative, consider the classic structure of a story: introduction, development, climax, and conclusion. Applying this structure to your content helps ensure that you fully capture your audience’s attention while gradually providing critical and persuasive information. - **Introduction**: Present the context or problem in an intriguing way. - **Development**: Elaborate on the topic, presenting data or facts. - **Climax**: The strongest point, where the story builds to maximum anticipation. - **Conclusion**: Solve the problem or include a call to action. For your storytelling to succeed, it is crucial that the tone, language, and plot resonate with your target audience. This ensures that the message is not only delivered, but also understood and remembered. ## Bringing SEO and Storytelling Together Combining SEO and storytelling is not just a recommended practice, it is a necessity in a saturated market. Here are some practical strategies for bringing these two powerful tools together. First, always start a piece of content with thorough planning. Identify your primary and secondary keywords, but also consider related terms and phrases your audience might use. Then, build your narrative around these keywords, making sure they are woven organically into the story and content. ### Content That Answers and Resonates Your articles should directly answer common questions or address problems consumers face. This not only improves your search engine rankings, but also positions your content as a trusted resource for your audience. Creating content that resonates requires a deep understanding of your target audience. Conducting audience research or using analytics tools can provide valuable insights into what your audience is looking for and how they interact with your content. --- Read also: [Using ld+json for Structured Data for Generative AI](https://vitamina.digital/o-uso-de-ldjson-para-dados-estruturados-para-uma-ia-generativa/) ## Emerging Digital Technologies for Industry in 2025 Fonte: https://vitaminaweb.digital/en/blog/emerging-digital-technologies-for-industry-in-2025 Publicado em: 2025-06-02 Autor: Rodrigo Neves Digital transformation continues to accelerate, and in 2025, emerging technologies will be essential for industry. Solutions such as artificial intelligence (AI), the Internet of Things (IoT) and blockchain are leading this revolution, enabling companies to optimize operations and improve customer interactions. The strategic application of these technologies will allow organizations not only to keep pace with the market, but also to innovate their services and products, boosting competitiveness. AI, for example, can be used to predict consumption patterns, while IoT optimizes resource management through predictive insights. ## How will Artificial Intelligence impact industry? AI is the technology with the greatest disruptive potential in 2025, changing the way industries operate. It enables advanced data analysis, automated processes and personalized experiences at the scale required by today's market. Automating repetitive tasks and performing complex analyses are just some of the benefits of implementing AI, leading to greater efficiency, lower costs and product innovation. Companies that incorporate AI into their operations also gain deeper insights into customer behavior, enabling more personalized marketing strategies. ## How is IoT transforming industrial operations? IoT connects devices and systems, enabling unprecedented communication and efficient industrial operations. Smart sensors and real-time monitoring improve equipment maintenance, predict failures and prevent production disruptions. By enabling remote monitoring and control, IoT increases operational efficiency and reduces costs. It gives companies a comprehensive view of their operations, enabling informed decisions based on accurate, real-time data. --- **Read also:** [5 Highlights from the 2025 Technology and Digital Channels Outlook](https://vitamina.digital/05-destaques-do-panorama-de-tecnologia-e-canais-digitais-para-2025) ## What role does Blockchain play in industrial evolution? Blockchain ensures security and transparency in digital transactions, making it essential for industries that require traceability and data integrity, such as supply chains and the financial sector. In addition to improving security, blockchain simplifies processes and reduces costs. With immutable records verified in real time, it boosts efficiency and trust in operational processes, resulting in a more robust and interconnected industrial system. ## Will 5G revolutionize industrial connectivity? 5G is redefining industrial connectivity with its speed and low latency, making virtually instantaneous interaction between devices possible. It provides robust support for IoT and large-scale machine-to-machine communication. With 5G connectivity, companies can explore new opportunities, such as augmented and virtual reality, improving training and remote collaboration. This enables industries to carry out complex operations with agility and effectiveness. ## How can VitaminaWeb help your company in 2025? VitaminaWeb, at the forefront of technological innovation, is ready to help your company navigate the trends of 2025. Our specialized development and emerging technology services support your growth, offering tailored solutions and crucial insights to secure your market leadership. The VitaminaWeb teams have experience implementing AI, IoT and blockchain, and work side by side with your organization to develop successful technology strategies. We can help you maximize the impact of emerging technologies, ensuring a strong and innovative market presence. ## The AI Chatbot Revolution in E-commerce: Transforming the Customer Experience Fonte: https://vitaminaweb.digital/en/blog/the-ai-chatbot-revolution-in-e-commerce-transforming-the-customer-experience Publicado em: 2025-05-27 Autor: Rodrigo Neves The traditional online shopping experience, which involved browsing static pages and waiting for customer service responses, is quickly giving way to smart, instant interactions, all thanks to the rise of AI chatbots. Powered by natural language processing and real-time data, these tools are transforming e-commerce by offering personalized recommendations and customer support without the need for human intervention. With e-commerce growing at an annual rate of 20%, the need to create more dynamic and engaging shopping experiences has never been more urgent. For example, a customer looking for a specific pair of headphones can get accurate suggestions through a chatbot and even speed up the purchasing process with just a few clicks. This level of personalization and efficiency is essential for staying competitive in today's market. ## From passive browsing to active engagement Unlike earlier models, today's innovative chatbots offer more human interactions and are less like glorified FAQs. They not only answer questions accurately, but can also track users' behavior and preferences to guide their purchasing decisions. **Read also:** [The Future of E-commerce Search: Transformations with AI](https://www.vitaminaweb.com.br/o-futuro-da-busca-em-ecommerce-transformacoes-com-ia) ## Why e-commerce needs AI chatbots now Speed is now an important currency in e-commerce. With almost endless choices at their fingertips, a fast customer service experience can be the deciding factor in completing a purchase. **A study** reveals that 73% of online consumers make purchasing decisions based on how quickly they receive answers during the buying process. ### 1. Faster decision-making AI chatbots enable faster purchasing decisions by suggesting popular products that meet customers' specific needs almost instantly. ### 2. Reduced cart abandonment Another significant advantage is chatbots' ability to reduce abandonment at checkout by re-engaging customers with personalized offers or timely assistance. ### 3. Human-like support with no wait time With bots available around the clock, customer support becomes more accessible and accurate, freeing human teams to handle more complex cases. ## A realistic example: From browsing to buying Consider a skincare brand that uses AI chatbots to turn steady website traffic into high conversion rates. By engaging with visitors, the bots quickly offer product recommendations, which previously required many clicks or human support. The real power of AI chatbots lies in personalization. By remembering customers' past shopping preferences and offering personalized responses, these bots not only improve the user experience, but also increase conversion rates. Finally, choosing the right chatbot platform is crucial. Look for platforms that integrate easily with your e-commerce operations and can be trained specifically on your products and content. ## AI chatbots aren't just a trend, they're an upgrade By reducing friction in the customer experience and increasing conversions, these virtual assistants are redefining customer service and business efficiency in the online world. As consumer expectations continue to evolve, AI chatbots are not only meeting these demands, but also shaping the future of e-commerce. ## Digital Maturity in Agribusiness 2025 Fonte: https://vitaminaweb.digital/en/blog/digital-maturity-in-agribusiness-2025 Publicado em: 2025-05-24 Autor: Rodrigo Neves In today's landscape, agribusiness faces complex challenges that call for constant innovation. As we approach 2025, **digital maturity** is emerging as one of the key elements in optimizing operations and ensuring competitiveness in the global market. This digital transformation is no longer an option, but an urgent necessity for improving efficiency and sustainability. However, the transition to the digital age in agribusiness is not happening uniformly. Many companies still show resistance to adopting new technologies, often due to a lack of understanding of the potential benefits digitalization can bring. This article takes an in-depth look at digital maturity in agribusiness, emerging trends, and how companies can prepare for 2025. To understand the current landscape, it is essential to examine the obstacles facing digitalization in this sector. Issues such as inadequate network infrastructure and a lack of training in digital technologies are significant barriers. However, with strategic planning and effective implementation, agribusiness can not only overcome these challenges, but also lead the way in digital innovation. ## Emerging Trends in Digital Maturity Digital evolution in agribusiness is being driven by several technological trends that promise to revolutionize agricultural production. Leading the way are technologies such as the Internet of Things (IoT), artificial intelligence (AI), and blockchain. These technologies not only increase efficiency in harvesting and monitoring, but also improve traceability and data management. Investing in digital solutions offers a significant competitive advantage. Companies that embrace digital transformation are better positioned to weather climate crises, respond quickly to market changes, and improve animal welfare by promoting sustainable and environmentally friendly practices. ### The Internet of Things in the Field The Internet of Things (IoT) is playing a crucial role in the digitalization of agribusiness. Connected sensors and devices are being used to collect real-time data on weather conditions, soil moisture, plant health, and the movement of agricultural vehicles, enabling precise, real-time adjustments to production processes. This advanced connectivity allows producers to act quickly in response to sudden changes, minimizing losses and maximizing yields. IoT also makes resource management more efficient, leading to more sustainable and cost-effective farming practices. ### Artificial Intelligence and Decision-Making Artificial intelligence (AI) is another driving force behind digital maturity in agribusiness. AI tools are used to analyze large volumes of data, identifying patterns that would be imperceptible to the naked eye and helping with crop forecasting, inventory management, and logistics optimization. With AI, farmers can make more informed decisions, improve farming precision, and reduce waste. The ability to anticipate and respond to market needs provides a significant competitive advantage, highlighting the importance of AI in the agribusiness technology ecosystem. ## Strategic Preparation for 2025 To achieve digital maturity by 2025, agribusiness companies must take a proactive approach to overcoming existing barriers. This means investing in staff training, technological infrastructure, and strategic partnerships with technology companies that offer tailored solutions. In addition, the integration of digital technology should be seen as an ongoing journey of improvement. Keeping up to date and adapting to new technological trends not only ensures continued relevance in the market, but also prepares agribusiness to face the uncertainties of the future. ## The Role of VitaminaWeb VitaminaWeb, a technology company specializing in digital transformation, is ready to guide agribusiness companies toward digital maturity. By offering tailored technology solutions and ongoing support, we help companies overcome digital barriers and successfully navigate the complex agribusiness ecosystem. Our services range from implementing IoT and AI to developing customized digitalization strategies, ensuring that your company not only achieves its 2025 goals, but exceeds them. With extensive experience developing technology solutions, VitaminaWeb turns challenges into opportunities for sustainable growth. --- Read also: [How to determine the cost of building a website](https://vitamina.digital/como-determinar-o-valor-de-criar-um-site/) ## Rodrigo Neves Attends the 2025 Juan Vasquez Awards Fonte: https://vitaminaweb.digital/en/blog/rodrigo-neves-attends-the-2025-juan-vasquez-awards Publicado em: 2025-05-22 Autor: Rodrigo Neves Rodrigo Neves, CEO of VitaminaWeb and National President of AnaMid – the National Association of the Digital Market and Industry – attended the **2025 Juan Vasquez Awards** ceremony, held on May 21 in Fortaleza. Organized by **ACADi – the Ceará Association of Digital Agencies**, the awards recognized the performance of the state’s leading digital agencies, strengthening the regional communications and technology ecosystem. Neves highlights the importance of awards like the Juan Vasquez for recognizing the digital industry across Brazil’s states, as well as the need to align regional agendas with national issues facing the sector. > “Strengthening the local market also means strengthening the digital industry as a whole. Ceará is a creative and technical leader, and initiatives like this show how associations can drive meaningful change,” he said. The 2025 edition featured 17 participating agencies and more than 120 entries. New categories were introduced, including “Creativity in OOH Media,” along with the launch of the Student Award, aimed at future digital communications professionals. [AnaMid](https://www.anamid.com.br)’s presence reinforces the organization’s commitment to bringing together leaders, associations and market players across Brazil. Recognition of initiatives like the Juan Vasquez Awards strengthens AnaMid’s position as a bridge between regions, promoting representation, digital literacy and collective efforts to build a more mature and sustainable sector. ## ComEcomm EX 2025: AI, strategy and performance at the center of the discussion Fonte: https://vitaminaweb.digital/en/blog/comecomm-ex-2025-ai-strategy-and-performance-at-the-center-of-the-discussion Publicado em: 2025-05-19 Autor: Rodrigo Neves On May 17, 2025, the digital ecosystem came together for an event that rose to the challenges and transformations shaping Brazilian e-commerce: **ComEcomm EX 2025**. With exemplary organization and a practical approach to content curation, the event brought together leaders from major brands and experts in performance, growth, media, technology and sales. VitaminaWeb followed the program closely, and our CEO, **Rodrigo Neves**, also took an active part as moderator of one of the conference’s most relevant panels. ### AI IN ACTION: the panel connecting technology, behavior and business Rodrigo Neves, who is also National President of **AnaMid** (National Association of the Digital Market and Industry), led the panel **"AI in Action: The Impact on Social Commerce, Conversations and Pricing"**, with the goal of sharing a practical perspective on using artificial intelligence in the most critical areas of today’s digital landscape. The panel featured: - **Henrique Troitinho**, CEO of Score Media, who highlighted how AI is enhancing media performance and intelligent audience segmentation. - **Tiago Vailati**, CEO of Loopia, who presented practical scenarios for applying AI to increase personalization and conversion across digital channels. - **Lucas Felipe**, Marketing Director at Preço Certo, who discussed the intelligence behind dynamic pricing and margin optimization. Rodrigo sparked a debate with questions linking **digital maturity**, **scalability** and **intelligent use of data**, pillars that VitaminaWeb applies in projects focused on performance and automation. The panel’s main conclusion was clear: **companies that still treat AI as a trend are wasting time. It is already part of the strategic operations of businesses that want to grow.** ### Insights that reinforce our purpose ComEcomm EX 2025 reaffirmed that the market is entering a new era, in which the integration of data, technology and strategy is essential for survival. For VitaminaWeb, events like this help keep our team and clients connected to what truly matters: **continuous progress**. If your company still sees AI, automation or social commerce as separate initiatives, it’s time to reassess your plan. Count on VitaminaWeb to accelerate your digital maturity and turn technology into real results. ## The mobile experience that converts: Biofy.Shop and the quiet revolution in digital retail Fonte: https://vitaminaweb.digital/en/blog/the-mobile-experience-that-converts-biofyshop-and-the-quiet-revolution-in-digital-retail Publicado em: 2025-05-18 Autor: Rodrigo Neves Where sales once depended on a linear sequence (visit the website, browse, sign up, check out), today they can begin and end in a single app: **WhatsApp**. With [Biofy.Shop](https://www.biofy.shop/?link=rodrigo-neves&utm_source=vitaminaweb), retailers can share a **single link**, available in their Instagram bio, in groups, in ads, or even on physical QR codes, that takes customers to a clear, organized storefront with prices and a buy button that takes them straight to the messaging app. This integration eliminates distractions, reduces steps, and respects the time and habits of digital consumers. --- ### Key features that make Biofy.Shop a strategic tool: - Instant creation of a digital catalog with images and prices - Direct checkout via WhatsApp, with automated messages and replies - Multi-item cart, making larger and repeat purchases easier - Customizable visual identity that strengthens brand presence - One link for every channel: social media, websites, QR codes, and more --- ### More than a storefront: Biofy.Shop as the Linktree upgrade for sellers While tools like Linktree bring multiple links together in one place, **Biofy.Shop brings the entire sales operation together** in a single flow: product presentation, purchase decision, and order completion, all in an integrated mobile experience. It's social commerce in its most functional form. --- ### Who is it for? This solution is ideal for: - Retailers that do a large share of their business through WhatsApp - Small businesses and local entrepreneurs - Brands that use social media as their main sales channel - Businesses looking to scale conversions without relying exclusively on a traditional e-commerce store --- ### New habits call for new tools Today, selling well isn't just about having a good product. It's about **delivering a seamless experience where customers already are**. Biofy.Shop understands this and offers a simple, direct shopping journey that fits the realities of small and midsize retail in Brazil. [Visit the platform to see how a store can work with it.](https://www.biofy.shop/?link=rodrigo-neves&utm_source=vitaminaweb) ## Top JavaScript Frameworks to Watch in 2025 Fonte: https://vitaminaweb.digital/en/blog/top-javascript-frameworks-to-watch-in-2025 Publicado em: 2025-05-10 Autor: Rodrigo Neves In 2025, the JavaScript framework ecosystem continues to evolve rapidly, giving businesses more efficient ways to build digital products. These frameworks not only speed up development and reduce maintenance costs, but also directly affect the user experience, making them strategic assets for businesses in today's competitive market. Choosing the right framework allows businesses to reduce time to market while ensuring their applications are sustainable and scalable. Some frameworks stand out in this landscape, offering a balance of innovation and stability, essential factors for modern enterprise applications. As market needs change rapidly, understanding the features and appropriate use cases of each framework is crucial when making investment decisions for web development projects. Let's look at the frameworks worth your attention in 2025. ## **The state of JavaScript frameworks in 2025** ![The State of JavaScript Frameworks in 2025](https://vitaminaweb.digital/storage/blog/YW4UjUKOhsLsub30RZ8AjOTBtOgFpqxvfJE6rNKd.jpg) In 2025, JavaScript frameworks have evolved from technical tools into strategic business assets, offering features such as enterprise-grade security, performance optimization, and cross-platform capabilities. These advances allow businesses to launch products faster and with fewer resources, while delivering superior user experiences. A strong focus on low-code options, AI integration, and robust analytics capabilities is democratizing web development and enabling smaller teams to build robust applications at a lower cost. **Read also:** [How to hire someone to build a website in 2025](https://www.vitaminaweb.com.br/como-contratar-um-site-em-2025) ## **Frameworks that continue to be relevant** ### **1. React** React, the market leader in 2025, remains the top choice thanks to its extensive ecosystem and business advantages. With a large talent pool, businesses can quickly hire qualified developers, while its stability reduces risks and maintenance costs. ### **2. Vue.js** Vue.js stands out for balancing speed and quality, allowing applications to be modernized piece by piece. It's ideal for businesses with legacy code, offering a gradual and efficient upgrade path. ### **3. Angular** Angular remains the preferred solution for enterprise applications, offering a complete package with integrated tools for every development need. Its strict architecture produces consistent, easy-to-maintain code. ### **4. Next.js and similar meta-frameworks** [Next.js](https://nextjs.org/) leads the meta-framework space, offering built-in performance solutions and automatic SEO optimization, reducing the need for specialists. When choosing the right JavaScript framework in 2025, align technology decisions with specific business goals. Each framework offers distinct advantages for different business scenarios, maximizing development efficiency and delivering digital products that produce measurable results. ## Vibe Coding: Benefits and Risks of AI-Assisted Coding Fonte: https://vitaminaweb.digital/en/blog/vibe-coding-benefits-and-risks-of-ai-assisted-coding Publicado em: 2025-05-10 Autor: Rodrigo Neves The term **vibe coding**, introduced by Andrej Karpathy, refers to a programming technique that uses artificial intelligence (AI) to code specific software features. This concept has gained popularity by changing the role of programmers, allowing both experts and non-experts to take part in software development. But what are the real benefits of this approach, and what challenges does it present? We’ll explore vibe coding’s potential to democratize software development, allowing people with little or no programming experience to create technology solutions. However, this practice is not without risks. Understanding the challenges can help technology professionals make informed choices when integrating AI into their development processes. This article takes a critical look at vibe coding and its implications, both positive and negative, for AI-assisted software development. --- **Read also:** [Vibe Coding: How AI-Assisted Coding Is Redefining Software Development in 2025](https://www.vitaminaweb.com.br/vibe-coding-como-a-codificacao-assistida-por-ia-esta-redefinindo-o-desenvolvimento-de-software-em-2025) ## Who Can Benefit from Vibe Coding? In theory, anyone can benefit from vibe coding, regardless of their programming experience. Professionals such as software engineers and data analysts can automate repetitive tasks and focus on more complex aspects of a project. In addition, beginners who want to learn programming have the opportunity to bring their ideas to life with AI assistance, as shown by Prasad Naik, who developed solutions with guidance from ChatGPT. ## When Should You Use Vibe Coding? Although vibe coding offers benefits in terms of accessibility and rapid prototyping, it should be used with caution. The practice is best suited to low-risk projects where security is not critical and where fixing any issues will not have major repercussions. Projects that require high levels of security or handle confidential information are not ideal for vibe coding because of the potential for undetected failures and security vulnerabilities. ## Benefits of Vibe Coding Key benefits of vibe coding include speeding up common coding tasks, democratizing software development, and creating opportunities for learning and creativity. AI can quickly generate code for routine tasks, freeing developers to focus on more complex problems. In addition, the accessibility of AI tools such as ChatGPT allows people without technical training to take part in software development. ## Limitations of Vibe Coding Despite its advantages, vibe coding has significant limitations. Users who rely exclusively on AI may not fully understand the code it generates, putting the quality and security of the final product at risk. In addition, the quality of generated code may fall short of expected standards for efficiency and structure, and security risks are inherent to the approach. ## How to Integrate Human Oversight Human oversight remains critical to ensuring that AI-generated code meets quality and security standards. Treating AI as a tool for producing an initial draft, which requires review and refactoring by experienced developers, can mitigate risks and make AI a valuable part of the development process, although this is no longer "vibe coding" in its purest sense. ## Final Analysis Vibe coding represents an interesting and promising advance in the use of AI for software development, but it should be implemented with a clear understanding of its limitations and risks. As AI continues to evolve, integration with human oversight is likely to become an essential part of development, shaping a hybrid approach that combines automation with human control. ## Vibe Coding: How AI-Assisted Coding Is Redefining Software Development in 2025 Fonte: https://vitaminaweb.digital/en/blog/vibe-coding-how-ai-assisted-coding-is-redefining-software-development-in-2025 Publicado em: 2025-05-07 Autor: Rodrigo Neves The concept of **Vibe Coding** is becoming a significant trend in software development in 2025. This article explores how artificial intelligence (AI)-assisted programming is changing the way developers approach writing code. Integrating large language models allows programmers to develop new skills, optimize their workflows, and deliver solutions faster. Introduced by Andrej Karpathy, the term Vibe Coding describes a process in which programmers collaborate with AI assistants to generate code from natural language prompts. Although this methodology may seem informal, its influence on development should not be underestimated. Since the concept was introduced, AI adoption in programming has increased, allowing even novice developers to make significant changes with minimal guidance. Despite its popularity, Vibe Coding has sparked debate about its effectiveness in professional settings. In this article, we examine how to implement this practice properly, its limitations, and how developers can maximize its benefits while mitigating potential failures. ## What Is Vibe Coding, and When Did It Emerge? Vibe Coding uses language models (LLMs) such as GPT-4 to generate code based on natural language prompts. This shifts developers' role from writing code manually to guiding and refining AI-generated code. The practice emerged in the programming community when Andrej Karpathy coined the term in 2025, promoting a new paradigm that emphasizes human-AI collaboration. Vibe Coding does not eliminate the need for human review, but it has proven useful in properly managed contexts. This raises questions about the reliability of AI-generated code in critical applications. ## How to Implement Vibe Coding To implement Vibe Coding in your workflow, follow these steps: - **Choose an AI-assisted coding tool:** Select an option such as GitHub Copilot or Tabnine based on your needs. - **Clarify your input requirements:** Clearly define what you need so the AI can generate relevant code. - **Run and refine:** Test the generated code and make adjustments as needed to achieve the best results. - **Accept the results:** Often, the iteration that follows can be more important than immediate perfection. ## The Effectiveness of Vibe Coding Although Vibe Coding does not fully replace traditional methods, it has proven to be a valuable tool for learning and rapid prototyping. Vibe Coding is especially useful for programmers looking to experiment with new technologies or languages. --- **Read also:** [Insights and Trends for Websites in 2025](https://www.vitaminaweb.com.br/insights-e-tendencias-para-sites-em-2025) ## Three Rules for Using Vibe Coding Properly ### 1. Choose a Simple, Popular Technology Stack Working with well-supported technologies leads to better results from AI tools. ### 2. Become Proficient in Git Using version control effectively protects your progress from unwanted AI interactions. ### 3. Break Down Complex Tasks Consider breaking complex tasks into smaller, manageable segments to better guide the AI. ## Is Vibe Coding Our Future? Although Vibe Coding is gaining popularity, its success depends on using it properly. In the future, synergy between AI and humans is expected to be essential for effective software development. ## Final Insights for Developers Vibe Coding should not be seen as a panacea. Developers still play a critical role in checking and refining code to maintain its integrity and effectiveness. As a complement, Vibe Coding offers unprecedented learning opportunities, making it a valuable addition to any professional development toolkit. ## The power of Squoosh.app for optimizing images on websites and ecommerce stores Fonte: https://vitaminaweb.digital/en/blog/the-power-of-squooshapp-for-optimizing-images-on-websites-and-ecommerce-stores Publicado em: 2025-05-07 Autor: Rodrigo Neves In the digital world, website performance is a decisive factor in user experience, conversion rates, and even organic rankings. One of the biggest culprits behind poor performance is undoubtedly image file size, especially on ecommerce platforms, where product visuals are vital. This is where [Squoosh.app](https://squoosh.app/) stands out as a free, strategic tool developed by Google for optimizing images without any perceptible loss of quality. ### What is Squoosh? Squoosh is a web-based image compression application that lets you dramatically reduce file sizes while maintaining visual quality. It runs in your browser, so there’s no need to install anything, and supports several modern formats such as AVIF, WebP, and MozJPEG, which are ideal for delivering highly compressed images. ### Why is image optimization so important? - **Loading performance:** The lighter the website, the faster it loads. This reduces wait times and improves Core Web Vitals, which are essential for SEO. - **Conversions:** Slow pages negatively affect the user experience. Studies show that a one-second delay in loading can reduce conversion rates by up to 7%. - **Technical SEO:** Google values fast websites and penalizes pages that are heavy and provide a poor experience. Image optimization directly contributes to search rankings. - **Bandwidth and storage savings:** Particularly relevant for ecommerce stores with large product catalogs, optimized images reduce CDN and hosting costs. ### How can you use Squoosh.app in practice? 1. **Upload the original image:** Users can drag and drop the image directly into the interface. 2. **Choose an output format:** You can compare formats such as WebP, AVIF, or compressed JPEG side by side. 3. **Adjust the compression level:** See the impact of compression on visual quality in real time. 4. **Download the optimized version:** The final file can be used directly in your CMS or project repository. ### When should you use it? - Before uploading images to a CMS such as WordPress, Magento, or Shopify. - When redesigning websites to improve speed. - As a standard step when uploading catalogs, banners, and digital communications materials. ## 5 Essential Steps to Choose the Ideal Dedicated Development Team Fonte: https://vitaminaweb.digital/en/blog/5-essential-steps-to-choose-the-ideal-dedicated-development-team Publicado em: 2025-05-05 Autor: Rodrigo Neves As companies quickly adapt to technological demands, hiring a **dedicated development team** has become a vital strategy for staying competitive. This article explores the five essential steps to selecting the perfect team to drive your software project. A dedicated team not only meets your specific development needs, but also offers the flexibility and technical expertise essential for complex, constantly evolving projects. Drawing on technical knowledge and practical analysis, we will cover each step of this process in detail. Explore this practical guide to ensure a successful selection aligned with your organizational goals. Let’s look at the critical steps for hiring a dedicated development team that brings value and innovation to your company. ## What Is a Dedicated Development Team? A dedicated development team is made up of skilled professionals hired externally to focus exclusively on a specific project, adapting perfectly to your time, cost, and technical requirements. Unlike other forms of outsourcing, this team works entirely on your project, ensuring full attention to detail and technical requirements. ## Typical Structure and Essential Team Members The composition of a dedicated development team can be customized, but it generally includes the following roles: - **Business Analyst (BA):** Translates business needs into clear technical requirements. - **Project Manager (PM):** Plans, coordinates, and monitors project progress. - **UI/UX Designers:** Create intuitive and visually appealing user interfaces. - **Software Developers:** Front-end, back-end, and full-stack developers ensure functional and technical effectiveness. - **Testers (QA):** Ensure the quality of deliverables before launch. - **Others (optional):** Technical leads and DevOps engineers, depending on the project’s needs. ## Benefits of Hiring a Dedicated Team Hiring a dedicated development team offers numerous benefits, from access to a wide range of global talent to the ability to scale quickly and efficiently, as well as providing customized solutions that adapt to the project’s ongoing changes. For companies whose core strength is not technology, this approach is cost-effective and accelerates the development cycle by avoiding the fixed costs associated with in-house hiring. --- **Read also:** [How to Hire a Website Developer in 2025](https://www.vitaminaweb.com.br/como-contratar-um-site-em-2025) ## How to Choose the Right Dedicated Development Team Choosing the right team requires strategic steps, which we will outline below: ### 1. Preliminary Research Clearly define your project requirements and objectives. Identify existing problems and desired goals, keeping expected results realistic and measurable. ### 2. The Ideal Structure for Your Project Determine the team structure that best fits your project, considering its complexity, technical requirements, and development methodologies. ### 3. Research Providers Use keywords to identify candidates, and use review platforms such as Clutch or GoodFirms to assess their skills and previous experience. ### 4. Evaluate Processes and Scalability Examine development methodologies, QA processes, and the ability to scale the team as needed. ### 5. Evaluate Communication and Pricing Considering communication style and cultural values is essential to ensuring effective collaboration. Assess pricing models and be transparent about the terms and costs involved. ## Evaluating a Partnership with Dedicated Development Teams Other critical factors to consider include clear legal agreements and, if possible, starting with a pilot project to test the team’s compatibility and effectiveness before making a long-term commitment. ## Why Choose the Designveloper Team? Designveloper stands out as a solid choice for hiring a dedicated development team. The company has a broad portfolio of scalable solutions and develops custom systems to ensure the highest levels of customer satisfaction. ## Final Thoughts: Market Impact Selecting the right **dedicated development team** is crucial to the success of projects in today’s competitive digital environment. The strategies discussed in this article help ensure an informed choice, resulting in greater efficiency and innovation in your technology ventures. Stay informed about the techniques and trends shaping the market to ensure your hiring decisions are always aligned with current best practices. ## Our CEO Rodrigo Neves launches AnaMid Digital Media Strategy Guide at FIND 2025 Fonte: https://vitaminaweb.digital/en/blog/our-ceo-rodrigo-neves-launches-anamid-digital-media-strategy-guide-at-find-2025 Publicado em: 2025-05-01 Autor: Rodrigo Neves Last Tuesday, April 29, our CEO Rodrigo Neves, who is also the Founder and National President of AnaMid (National Association of the Digital Market and Industry), actively participated in the 1st Digital Market and Industry Forum (FIND 2025), held at the Unisinos campus in Porto Alegre. During the event, Rodrigo led the official launch of the *Digital Media Strategy Guide*, one of AnaMid’s most important initiatives in its mission to strengthen Brazil’s digital ecosystem. The 87-page guide was developed by a technical committee made up of professionals from digital agencies across different regions of Brazil, all of them AnaMid members. The document aims to support companies, advertisers and media professionals with practical, strategic and up-to-date guidance on the various digital media formats available on the market. Topics covered include Social Ads, Search Advertising, Programmatic Advertising, In-Game Advertising, Audio Ads, CTV (Connected TV), Behavior App Advertising and DDOH (Digital Digital Out-of-Home). The guide also includes a glossary of 38 essential terms to expand the technical knowledge of those working, or looking to work, in digital media. > “We are living through a period of profound transformation in the digital ecosystem, where media has ceased to be just an exposure channel and has become a strategic tool for building relationships, creating value and driving tangible results. It is in this dynamic landscape that we are presenting the Digital Media Strategy Guide,” Rodrigo Neves said at the launch. [The guide is free and can be downloaded from AnaMid’s official website](https://conteudo.anamid.com.br/guia-estrategias-de-midia-digital). The committee that developed the guide included leading names in the industry: - João Dreyer (Perspective Assessoria 360º) - Júlia Gregui (Adsplay) - Márcia Budke (BrazoMídia) - Márcia Chagas (ShowHeroes) - Margarida Galafassi (Youad) - Simone Sotille (Match Conexões) - Rodrigo Alves (Adsplay) - Rodrigo Schmidt (Agência Quater) - Rodrigo Neves (VitaminaWeb) This initiative reinforces VitaminaWeb’s commitment to being at the forefront of digital innovation, promoting knowledge sharing and advancing the digital maturity of companies of all sizes. If you want to better understand the current digital media landscape and make more strategic decisions for your brand, this guide is essential reading. ## Using LLMs in Your Business: What’s the Right Path? Fonte: https://vitaminaweb.digital/en/blog/using-llms-in-your-business-whats-the-right-path Publicado em: 2025-05-01 Autor: Rodrigo Neves The adoption of **Large Language Models (LLMs)** is redefining how businesses create, automate, and use intelligence. But there is a big difference between simply using an AI like ChatGPT and truly adapting it to your company’s reality. In this article, we’ll explore five practical ways to use LLMs, from general-purpose solutions to highly specialized models. We’ll also look at how these approaches connect to your organization’s level of digital maturity. --- ## 1. **Online Chats: Fast, but Generic** Platforms like **ChatGPT, Gemini, Claude, and others** operate with billions of parameters, making them extremely powerful for working with natural language and multimodal content (text, images, videos, and audio). **Advantages:** - Available immediately - Low barrier to entry - Ideal for brainstorming, summaries, and idea generation **Limitations:** - They don’t understand your business context - They aren’t safe for sensitive data - Risk of “hallucinations” (incorrect answers that appear true) ? **Recommended for companies at the beginner stage of digital maturity**, which are still exploring what AI can do. --- ## 2. **Prompt Engineering: Efficiency with Creativity** With good prompt engineering practices, you can **guide AI to deliver more accurate responses** tailored to your company’s reality, even without training it directly on your context. **Advantages:** - Aligns AI behavior with specific needs - No fine-tuning or advanced development required - Low technical barrier (with the right command of language) **Limitations:** - Still depends on a general-purpose model - Quality depends heavily on the user’s skill - Can be inconsistent on complex tasks ? **Ideal for companies at the “engaged” stage of digital maturity**, looking to improve processes without having to develop in-house solutions. --- ## 3. **RAG – Retrieval-Augmented Generation: AI with Access to Your Knowledge** The RAG model combines the power of an LLM with a **document database**, allowing AI to retrieve real information (from PDFs, internal websites, and structured databases) before generating a response. **Advantages:** - Generates more accurate, fact-based responses - Lets you control the information sources - Scales well for customer service, knowledge bases, and intelligent customer support systems **Limitations:** - Requires data sources to be structured - May have higher latency - Requires integration with data infrastructure ? **Recommended for companies at the “optimizer” stage of digital maturity**, which already have structured data and want to scale customer service or training. --- ## 4. **Fine-Tuning: AI That Learns from Your Company** Fine-tuning lets you **adapt an existing model using data specific to your business**, such as previous customer interactions, brand language, or internal processes. **Advantages:** - Creates a model that is truly aligned with your business - Highly customizable - Fewer errors and greater efficiency **Limitations:** - Requires high-quality data curation - Technically demanding and more costly - Requires ongoing capacity for updates ? **Essential for companies at the “innovator” stage**, looking to build competitive advantages with custom AI. --- ## 5. **Specialized Models: AI with a PhD in Your Field** Some models are trained to work in **specific fields such as mathematics, finance, medicine, or Google Cloud**, with deep expertise in a technical domain. **Advantages:** - Highly accurate results - Optimized for complex tasks - Reduced risks in sensitive areas **Limitations:** - Limited to the domain they were trained on - May be inflexible outside their scope - Licensing can be expensive ? **Recommended for companies with high digital maturity**, operating in regulated fields or with highly specific performance and compliance needs. --- ## How to Align This Approach with the Digital Maturity Model Choosing between these approaches isn’t just a technical decision. It’s directly connected to your company’s **level of digital maturity**. Using the **CDE (Continuous Digital Evolution)** framework, you can see how they line up: | Maturity Level | Most Common LLM Strategy | | --- | --- | | Beginner | Online Chats | | Engaged | Prompt Engineering | | Optimizer | RAG | | Innovator | Fine-Tuning / Specialized Models | The key is to align your company’s **technological capabilities with AI’s potential** to deliver results. It’s not about rushing to apply just any AI tool. It’s about understanding where you are, what data you have available, and what your business goals are. --- ## Conclusion: The Right Choice Evolves with You There is no single, definitive approach. LLMs are like turbines for digital growth, but they need to be calibrated to the right context. ? **Do you just want to speed up tasks or create a real competitive advantage?** ? **Does your business already have the data and infrastructure to take the next step?** ? **Are you measuring AI ROI in practice?** The AI journey isn’t about following a trend. It’s about strategy. --- ### Additional Resources: - OpenAI Documentation: [https://platform.openai.com/docs](https://platform.openai.com/docs) - Google AI: [https://ai.google](https://ai.google) - DeepLearning.AI (Andrew Ng): [https://www.deeplearning.ai](https://www.deeplearning.ai) ## The Future of Developers in the Age of AI: The End or an Evolution? Fonte: https://vitaminaweb.digital/en/blog/the-future-of-developers-in-the-age-of-ai-the-end-or-an-evolution Publicado em: 2025-05-01 Autor: Rodrigo Neves The rise of generative artificial intelligence in recent years has sparked intense debate about the future of various professions, especially those that work directly with computational logic, such as software developers. Are we heading toward a scenario where AI completely replaces human work? Or are we actually witnessing a shift toward a new kind of professional, one who is more strategic, multidisciplinary, and integrated with artificial intelligence? In this article, we take an in-depth look at AI’s impact on the developer’s role, the inevitable changes in the market, and how professionals in the field can adapt to stay relevant, or even become more valued, in the new digital economy. ## What AI Is Already Automating in Development AI tools have consistently demonstrated their ability to perform tasks that once took hours or days of human work. Practical examples include: - **Code generation:** Tools like GitHub Copilot, ChatGPT, and Amazon CodeWhisperer can create complete functions in various programming languages based on descriptive prompts. - **Refactoring and optimization:** AI can suggest improvements to performance, modularity, or clarity in code blocks. - **Automated testing:** Automatic generation of test cases based on specifications. - **Bug detection and fixing:** Identifying problematic patterns in code and suggesting fixes based on large volumes of data. These automations put direct pressure on **repetitive, operational tasks**, which have traditionally made up a significant part of the workload for junior and mid-level developers. ## What AI STILL Can’t Do (and Why Developers Remain Essential) Despite its impressive progress, AI still **struggles with ambiguity, business context, and human judgment**. Some of its main limitations include: - Interpreting a project’s strategic goals and their specific nuances; - Making critical architectural choices that require technical knowledge and long-term vision; - Communicating with stakeholders, understanding business priorities, and accounting for legal constraints; - Ensuring security, scalability, and interoperability with legacy systems; - Resolving conflicts between teams, managing teams, and providing technical leadership. What’s more, any AI still depends on **well-structured data, context, and prompts**, and these elements almost always originate in the minds of human professionals. In other words, **AI needs direction. And the right people are the ones who provide it.** ## The Evolution of the Developer’s Profile We’re not talking about the end of the profession, but rather its **realignment**. The developer who stands out in the new digital economy is someone who: - Integrates AI into their workflows, mastering copilot and automation tools; - Understands the business and the customer in depth, acting as a bridge between real-world challenges and technological solutions; - Has hybrid skills, such as UX, product, project management, and information security; - Knows how to structure and train AI, including by creating data pipelines, models, and fine-tuning strategies. The new developer is no longer just a “coder.” They are a solutions architect, digital strategist, and orchestrator of intelligent technologies. ## New Roles Emerging with AI As the ecosystem transforms, new professional demands are emerging: | Emerging Role | Description | | --- | --- | | **Prompt Engineer** | Specialist in creating optimized instructions that help AI deliver more accurate and relevant responses. | | **AI Product Architect** | Combines product vision with artificial intelligence, defining AI-powered digital solutions that deliver real impact. | | **Machine Teaching Engineer** | Professional who teaches AI to reason within specific domains using real-world data and examples. | | **AI Workflow Designer** | Creates automated pipelines with tools like n8n, Make, and Zapier, combining APIs and AI. | | **Chief Automation Officer** | Responsible for identifying company processes that can be automated with AI and leading the transformation journey. | These new roles don’t replace developers. They **emerge as developers evolve and adapt to the new landscape**. Read also: [Generative AI in Web Development](https://vitamina.digital/ia-generativa-no-desenvolvimento-web/) ## What About the Risks? Who Is Really at Risk? The biggest threat isn’t AI, but **stagnation**. Professionals who don’t keep up with change and continue to: - Work only as “task executors”; - Avoid using AI out of fear or prejudice; - Fail to study automation logic, integrations, or data-driven products; ...will indeed become increasingly irrelevant. By contrast, professionals who **embrace AI as an ally** will be in the greatest demand, and will be the ones who **have the power to build, make decisions, and lead**. ## Conclusion: This Isn’t the End, It’s the Beginning of a New Era AI won’t put developers out of work. It will put an end to **the old way of developing software**. The future belongs to those who learn to **co-create with machines** and use artificial intelligence as a **driver of productivity, creativity, and value**. Developers who grow into **strategic and integrative roles** won’t just survive. They’ll be at the forefront of the new digital era taking shape. ## References and Suggested Reading - [McKinsey, *The economic potential of generative AI* (2023)](https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai) - [Stack Overflow Developer Survey (2024)](https://survey.stackoverflow.co/2024/) - [GitHub Octoverse Report (2023)](https://github.blog/2023-12-05-the-state-of-the-octoverse-2023/) - [MIT Technology Review, *AI won’t replace coders, yet* (2024)](https://www.technologyreview.com/2023/11/08/1081925/ai-wont-replace-coders-yet/) - CB Insights, *Emerging Jobs in the Age of AI* (2024) ## How to Visualize Search Marketing Data in 2025: Advanced Strategies Fonte: https://vitaminaweb.digital/en/blog/how-to-visualize-search-marketing-data-in-2025-advanced-strategies Publicado em: 2025-04-30 Autor: Rodrigo Neves In 2025, digital marketing will evolve significantly, especially in how we visualize search marketing data. Traditional trend lines in charts are no longer enough to communicate complex information and reveal the deep insights needed for strategic decisions. **Marketing data visualization** needs to go beyond reports and become a narrative that guides decisions and prioritizes critical actions. With traditional charts and tables, often used on platforms like Google Search Console and Google Ads, marketers face significant limitations. A simple line chart cannot answer essential questions, such as why traffic dropped, what impact the decline had, or how to address these challenges. There is an urgent need for more effective methods that help us understand not only what happened, but why, and what can be done next. In today’s marketing landscape, where data is abundant but solutions are scarce, it is crucial for professionals to adopt more dynamic visualization practices. The ability to tell a story with your data is key to effectively communicating what the numbers really mean and providing a clear path forward for strategic developments and changes. ## Why Traditional Reports Are No Longer Enough Classic [SEO](https://searchengineland.com/guide/what-is-seo) and [PPC](https://searchengineland.com/guide/what-is-paid-search) reports are becoming obsolete. Although these charts are easy to understand, they cannot provide the context needed for a complete analysis. It is not just about the drop in traffic, but which keywords were affected, why it happened, and how to correct course. The data presented in lengthy tables often causes more confusion than clarity, making clients and stakeholders lose sight of crucial issues. Visualizations should not overwhelm people with unnecessary details, but help them identify critical areas for action. ## A Three-Point Data Visualization Checklist ### 1. What Question Is This Visualization Answering? Simply showing data because it is available is not effective. Visualizations need to answer specific questions, such as ‘which source/medium is seeing a drop in traffic, and when did it start?’. This drives informed decisions and helps with the strategic reassessment of campaigns. ### 2. What Story Are These Visualizations Telling? Effective visualizations tell a complete story, not just reporting events, but explaining their causes. Data stories should follow a coherent structure of introduction, conflict, climax, and resolution, leading to valuable insights. ### 3. What Decision or Hypothesis Is This Data Visualization Story Leading Me Toward? It is crucial for the data-driven narrative to point to clear next steps, even if that means digging deeper into the analysis to test a theory or collect more contextual data. --- **Read also:** Best Free Chrome Extensions for SEO ## Best Marketing Data Visualizations to Use ### Word Clouds Word clouds are an effective way to group and categorize similar terms, revealing keyword gaps and potential cannibalization risks, as well as identifying topics for future campaigns. ### Heatmap Formatting Heatmaps are great for showing click-through rates relative to the average position, highlighting creatives that are underperforming. They can also show seasonal fluctuations or events on calendar settings. ### Time-Decay Waterfalls Time-decay visualizations show how engagement declines, helping you decide when it is time to update or discard outdated content. ## Less Data, More Insight Well-crafted reports can make the difference between securing new budgets and relying on unfounded strategies. Avoiding confusing presentations not only keeps stakeholders focused, but also promotes understanding and informed action. The next time you prepare data, go beyond line charts. Seek to understand and tell the story behind the numbers. ***For a deeper dive:***[***7 reports SEO and PPC can use to help each other succeed***](https://searchengineland.com/seo-ppc-reports-data-sharing-430022) ## SEO Statistics 2025: The New Paradigm of Digital Visibility Fonte: https://vitaminaweb.digital/en/blog/seo-statistics-2025-the-new-paradigm-of-digital-visibility Publicado em: 2025-04-26 Autor: Rodrigo Neves ## SEO used to be about Google. Now, it’s about the entire ecosystem. For years, search engine optimization efforts focused almost exclusively on Google. But 2025 marks a definitive turning point: we’ve entered the era of **optimization for AI-powered answer engines**, such as ChatGPT, Copilot, and Gemini. Artificial intelligence has not only expanded the range of channels where people can discover content, but has also completely reshaped how marketing professionals create, distribute, and monitor their SEO strategies. Below, we present the **most relevant statistics on AI’s impact on SEO in 2025**, categorized to make analysis and decision-making easier. ## **AI Adoption in SEO: Numbers That Reflect an Irreversible Shift** Integrating AI into SEO strategies is no longer a trend. It has become a competitive requirement. | Indicator | Data | | --- | --- | | Growth in AI use for search (U.S.) | From 13 billion in 2023 to an estimated 90 billion in 2027 | | Growth of the AI content marketing industry | 25.68% CAGR, reaching US$ 17.6 billion by 2033 | | Use of generative AI in online search | 60% of searches no longer result in website clicks (zero-click) | | Adoption among Gen Z | 31% of searches are conducted on AI platforms like ChatGPT | | Presence of AI summaries in Google searches | 47% of SERPs (Search Engine Results Pages) already include generative AI | | Decline in traditional organic traffic | 15% to 25% drop caused by answer engines | | User skepticism | 28% of American adults still don’t trust AI-generated results | ## **Key Applications of AI in Enterprise SEO** Common AI applications range from content automation to predictive analytics. AI has become essential for high-impact tasks. | Use Case | Adoption Rate | | --- | --- | | Aligning content with search intent | 84% | | Data and trend analysis | 62% | | Experience personalization | 60% | | Marketing campaign creation | 56% | | Long-form content generation (articles, blog posts, pages) | 42% | | SEO-focused content strategies | 35% | | Optimizing existing content for SEO | 26% | ## **AI’s Real Impact on SEO Performance** Strategic use of AI is delivering tangible results, especially in terms of speed and accuracy. | Impact Metric | Value | | --- | --- | | Companies creating content faster with AI | 70% | | Professionals seeing gains in personalization | 58% | | Perceived improvement in efficiency and speed | 52% | | Consumer trust in AI content | 80% trust 40% of searches | | AI-generated content appearing on Google | 19% of results (Jan. 2025) | | AI content with higher rankings | 13% of top positions | | Growth since GPT-2 | 2.3% increase in the volume of indexed AI content | ## **Projections for the Future of SEO with AI** We’re moving toward an environment where search engines will be conversational agents. And content best prepared for AI will capture the most attention. | Trend | Statistic | | --- | --- | | Use of ChatGPT for customer service | 75% of companies plan to adopt it | | AI-powered multilingual content generation | 44% of respondents already use it or plan to | | Concerns about traffic impact | 25% of website owners fear a drop in traffic | | AI chatbots as the main support channel | Projected adoption by 25% of companies by 2027 | | Consumer expectations | 1 in 3 believe AI will become their preferred search channel | ## **Additional Statistics: Voice, Productivity, and Revenue** The convergence of AI and SEO is also accelerating other transformations: - **Voice search**: 90% of users say they prefer speaking their searches rather than typing them. - **Productivity**: AI can boost marketing professionals’ productivity by up to 40%. - **Revenue**: Companies that use AI to improve CX (Customer Experience) have the potential to generate 25% more revenue over five years compared with those that use AI only for internal automation. ## **The New Intelligence of Visibility** ![SEO Statistics 2025](https://vitaminaweb.digital/storage/blog/y8sMiMFg1oI4WMWz0cSgS00w1RvPfewlmb7zf6g7.png) SEO has evolved from a keyword game into an ecosystem of contextual intelligence. Now, optimizing for AI means more than ranking well on Google. It means appearing in *answers*, *summaries*, *chatbots*, and *personalized digital experiences*. Companies that want to remain competitive must invest in data-driven strategies that adapt to the behavior of the new consumer and integrate with AI-powered engines. The recommendation is not to abandon traditional SEO, but to expand it with a hybrid mindset: **technical SEO + generative AI + contextual authority**. In 2025, this trio determines who leads and who disappears from search results. --- Read also: - [The 5 Most Common Strategic SEO Mistakes Companies Make](https://vitamina.digital/os-5-principais-erros-estrategicos-de-seo-nas-empresas/) - [International SEO: Effective Strategies for 2025](https://vitamina.digital/seo-internacional-estrategias-eficazes-para-2025/) - [Smart SEO Content Strategy: An Essential Guide](https://vitamina.digital/estrategia-inteligente-de-conteudo-seo-um-guia-essencial/) - [Answer-Focused Writing: How to Prepare Your Content for AI Answer Engines](https://vitamina.digital/escrita-orientada-a-resposta-como-preparar-seu-conteudo-para-as-ias-que-respondem/) ## **Sources** - SEO.com. *AI SEO Statistics 2025*. Available at: [https://www.seo.com/pt/ai/ai-seo-statistics/](https://www.seo.com/pt/ai/ai-seo-statistics/) - Pew Research Center, 2024-2025 - Statista, AI & Marketing Insights 2025 - McKinsey & Company, *The State of AI in 2025* ## Automate Your Google Ads Workflow with the ChatGPT API Fonte: https://vitaminaweb.digital/en/blog/automate-your-google-ads-workflow-with-the-chatgpt-api Publicado em: 2025-04-24 Autor: Rodrigo Neves Automation in Google Ads is an increasingly important need for agencies and marketing professionals looking to optimize their operations. The ChatGPT API is a powerful tool for automating repetitive, time-consuming tasks. This article will guide you through setting up and effectively using this API to transform your PPC workflow. In a business context, automation can enable faster, more accurate analysis, from feed cleanup to search term audits. Each of these applications saves time and improves accuracy, adjusting campaigns for peak performance. Next, we'll walk through how to set up access to the ChatGPT API and apply it to Google Ads campaign optimization. We'll also explore use cases that can be scaled to high-volume accounts. ## 1. How to Get Access to the ChatGPT API Access to the OpenAI API is the first step toward implementing automation with ChatGPT. Unlike using it in a browser, the API enables direct programmatic control, which is essential for changing assets within Google Ads. - [Create a free OpenAI account.](https://platform.openai.com/signup) - Generate an API key in the 'API Keys' section and keep it safe, as you won't be able to view it again. Your API key is like a password: private and sensitive. Handle it carefully to protect your usage balance. ### Costs and Budget for Testing The API is pay-as-you-go, with costs varying by model and tokens processed. GPT-4o is cost-effective, at $0.005 per 1,000 input tokens. - Start with $25 to $50 in prepaid credit for prototyping. - Monitor usage under 'Billing > Usage' and set limits to avoid surprises. ## 2. Choosing Where to Use the API The API can be called from several environments, depending on your comfort level and preferred workflow. | Tool | Ideal For | Difficulty | | --- | --- | --- | | Google Apps Script | Reports in Sheets | Beginner | | Python | Report generation | Intermediate | | Node.js | Web applications | Advanced | | Zapier | Simple integrations | Beginner | ## 3. Calling the ChatGPT API Here's a basic example of calling the API in Google Sheets using Apps Script: ``` function callChatGPT(prompt) { const apiKey = 'sk-...'; const url = 'https://api.openai.com/v1/chat/completions'; const payload = { model: 'gpt-4o', messages: , temperature: 0.3 }; const options = { method: 'post', contentType: 'application/json', headers: { Authorization: 'Bearer ' + apiKey }, payload: JSON.stringify(payload) }; const response = UrlFetchApp.fetch(url, options); const json = JSON.parse(response.getContentText()); return json.choices.message.content; } ``` ## Efficiency Best Practices To keep your automation running smoothly and cost-effectively, consider: - Grouping inputs into a single request. - Clearly defining the role in system prompts. - Lowering the temperature for consistent results. - Controlling response length. ### Real-World Use Cases for Google Ads One practical example involves optimizing shopping feeds for Nike. Restructure product titles at scale to improve ad relevance and performance. - **Before:** “Air Zoom Pegasus 40” - **After:** “Men's Running Shoes with Responsive Cushioning | Nike Air Zoom Pegasus 40” Another use case involves search term audits, using GPT to categorize non-converting search terms and generate improvements to negative keywords. **Read also:** [How often should you update a website?](https://vitamina.digital/qual-frequencia-voce-deve-atualizar-um-site) Thanks to the automation enabled by the ChatGPT API, companies like Nike can optimize campaigns even further, resulting in better performance. Key benefits include feed data cleanup and hypothesis generation. The API also supports structured analysis at scale, helping you maximize your efforts with fewer resources. ## The Importance of a CMS for SEO Success: What Happens Behind the Scenes Fonte: https://vitaminaweb.digital/en/blog/the-importance-of-a-cms-for-seo-success-what-happens-behind-the-scenes Publicado em: 2025-04-24 Autor: Rodrigo Neves What lies under the hood of your website directly affects SEO success. Choosing the platform that powers your site is more critical than many people realize. Factors such as site speed, mobile responsiveness, and content scalability, along with technical SEO, are crucial to organic performance. That makes reassessing your content management system (CMS) more important than ever. If your goal is to deliver secure, engaging digital experiences that also ensure strong visibility in search engines, optimizing your CMS is essential. MarTech highlights the importance of choosing the right CMS to ensure a future-proof content strategy. Understanding which CMS features are essential is the first step toward improving users' digital experience. In today's digital landscape, the technical foundation you choose can make the difference between success and failure in search engine optimization. This article will offer insights into how an SEO-optimized CMS can significantly boost your digital presence. Let's explore the essential features that ensure your CMS can grow alongside your business strategy. ## Essential CMS Features for High-Quality Digital Experiences Choosing the right CMS goes beyond simply publishing content. As search algorithms evolve and user expectations rise, it's essential that your CMS supports robust digital performance. Essential features include proper SEO configuration, streamlined security management, integration compatibility, and ongoing support for compliance updates. These features not only improve visibility, but also ensure your site stays ahead of industry trends. An advanced CMS offers the flexibility needed to create and manage content efficiently, while also allowing your site's architecture to scale. This ensures a smooth transition as demands grow alongside your business and audience. Choosing the right CMS can transform the user experience and optimize every interaction, leading to greater engagement and more conversions. When it comes to security and compliance, a robust CMS provides effective protective measures that respond quickly to cyber threats, minimizing risks and keeping user information safe. In addition, an integrated update process ensures the system always complies with the latest regulatory standards, mitigating potential SEO penalties. --- **Read also:** [Website automation tools for 2025](https://vitamina.digital/ferramentas-de-automacao-para-sites-2025) ## CMS Scalability for Long-Term Growth Your content management platform should scale as your business grows. A scalable CMS is designed to handle increasing volumes of content and traffic, as well as new features, without sacrificing performance. Investing in a CMS that evolves with your business not only sets your company on the path to growth, but also makes it easier to adapt quickly to market changes. In addition, a scalable CMS makes it possible to integrate new technologies and features without significant reconfiguration, ensuring your site remains competitive. This is essential for companies that want not only to survive, but thrive in a constantly changing digital environment. Making smart CMS choices can be challenging. However, with the right information and a clear understanding of your business needs, you can choose a solution that drives sustainable growth. Basing your decisions on data and industry insights ensures you're investing in a platform aligned with your current and future goals. ## Proven Insights and Strategic Planning Taking part in webinars such as MarTech's CMS webinar provides valuable insights, empowering marketing professionals to make informed decisions about their content ecosystem. Drawing on industry experts' experience, professionals can map out a clear approach to CMS selection, focusing on practical solutions to common challenges. A deep understanding of CMS features can ease some of the pressures associated with security and compliance by integrating future-ready solutions that keep pace with rapid digital transformation. This knowledge is an essential strategic advantage for any business seeking to maintain a strong digital presence. Taking a strategic approach to CMS selection will not only protect your initial investment, but also ensure your site serves as a foundation for your digital marketing efforts. A well-made choice will have a noticeable impact on operational efficiency and digital performance. ## NVIDIA and AI: How the Chip Giant Is Leading a New Era of Computing Fonte: https://vitaminaweb.digital/en/blog/nvidia-and-ai-how-the-chip-giant-is-leading-a-new-era-of-computing Publicado em: 2025-04-22 Autor: Rodrigo Neves **NVIDIA**, traditionally recognized as a leader in GPUs for gaming and computer graphics, has become a central player in the advancement of **artificial intelligence (AI)**. In 2025, the company is experiencing one of its most defining moments as global demand for specialized AI hardware surges, reshaping the technology landscape and accelerating change across industries. ## Strategic Investments and Expansion in the US In April 2025, NVIDIA announced a historic investment of up to **US$ 500 billion** to build AI supercomputers entirely in the United States. The plan includes creating more than 1 million square meters of facilities in Texas, in partnership with companies such as **Foxconn** and **Wistron**, with operations expected to begin within 12 to 15 months ([The Times](https://www.thetimes.co.uk/article/nvidia-plans-to-build-ai-supercomputers-entirely-in-the-us-xrvgpljxf)). The initiative leverages incentives from the **CHIPS Act** and also includes production of chips based on the Blackwell architecture on US soil, through **TSMC** in Phoenix, Arizona ([El País](https://elpais.com/economia/2025-04-14/nvidia-anuncia-la-fabricacion-de-chips-de-inteligencia-artificial-en-estados-unidos-por-primera-vez.html)). ## Blackwell Architecture: The New Power Behind Generative AI Launched in 2024, the **Blackwell** architecture is a game changer in AI processing. The **B100** and **B200** chips, based on this technology, were designed to handle **large language models**, **generative AI training** and **complex recommendation systems**. At the GTC 2025 conference, CEO Jensen Huang introduced the **NVL72** systems, each featuring 72 Blackwell GPUs, as a cutting-edge solution for training foundation models at a global scale ([NVIDIA Blog](https://blogs.nvidia.com/blog/ai-factory-growth-intelligence)). ## Financial Performance and Exponential Growth AI's impact on NVIDIA's results is undeniable. In the third quarter of fiscal 2025, the company reported revenue of **US$ 39.3 billion**, with **US$ 35.6 billion** coming from its data center segment alone, a 93% increase year over year ([Reuters](https://www.reuters.com/technology/nvidia-forecasts-first-quarter-revenue-above-estimates-2025-02-26)). According to Huang's own estimates, spending on AI infrastructure could reach **US$ 1 trillion by 2028**, demonstrating the sector's continued growth potential ([IO Fund](https://io-fund.com/semiconductors/data-center/nvidia-ceo-predicts-ai-spending-will-increase-300-percent-in-3-years)). ## Leadership in a Competitive Market Although it faces growing competition from startups and Asian players, NVIDIA retains a significant advantage thanks to its ability to **deliver cutting-edge technology with ecosystems optimized** for AI. Mass production of Blackwell chips is already underway, and the company continues to expand strategic agreements with cloud providers and global manufacturers ([The Verge](https://www.theverge.com/2024/11/20/24301810/nvidia-blackwell-ai-b200-gb200-full-production-q3-2025-earnings)). NVIDIA's trajectory reveals not only the strength of its technology, but also its ability to **anticipate market shifts**. With the growth of generative AI, edge computing and autonomous applications, the company is positioning itself as a **leading provider of critical infrastructure** for the new digital economy. NVIDIA's billion-dollar bets reflect a clear understanding: the future of computing will be shaped by **AI at scale**, and those who master the hardware, such as GPUs, DPUs and interconnects, will play a strategic role worldwide. The connection between **NVIDIA and AI** is not merely technological, but strategic. The company is helping define what will be possible in the coming decades across fields such as healthcare, industry, energy and entertainment. With bold investments, ongoing innovation and a clear vision for the future, NVIDIA is cementing its position as **one of the pillars of the new AI-powered computing era**. ## LinkedIn: The B2B Social Network Connecting Business, People, and Digital Strategy Fonte: https://vitaminaweb.digital/en/blog/linkedin-the-b2b-social-network-connecting-business-people-and-digital-strategy Publicado em: 2025-04-21 Autor: Rodrigo Neves LinkedIn has established itself as the **world’s largest B2B social network**, offering a complete ecosystem that connects professionals, companies, and digital solutions. With more than 1 billion registered users and over 69 million companies on the platform, it has become essential to organizations’ digital maturity journey, from establishing an institutional presence to developing advanced marketing, sales, and recruiting strategies. ## LinkedIn’s Global Growth With a base of **more than 1.1 billion members** across more than 200 countries, LinkedIn continues to expand its global presence. It is estimated that **more than 80% of new members** come from outside the United States. The countries with the largest user bases are: - United States: 234 million - India: 148 million - Brazil: 83 million With **3 new sign-ups per second**, LinkedIn is growing steadily, with **310 million monthly active users**. ## Engagement and Content on the Rise LinkedIn is more than a network of profiles. It is a content platform, with **1.5 million interactions per minute** and a 34% increase in video use, demonstrating the power of multimedia content creation. Time spent on the platform has also increased, with **43% of users active daily**. This audience engages primarily with educational content, leadership content, and employer branding. ## LinkedIn’s Role in Digital Maturity In the digital transformation journey, LinkedIn serves different purposes depending on a company’s stage: - **Beginner**: basic institutional presence, recruiting, and employer branding - **Engaged**: strategic content, connections with leads and professionals - **Optimizer**: targeted B2B marketing campaigns and structured employer branding - **Innovator**: CRM integration and use of LinkedIn Ads, ABM, and Sales Navigator ## Corporate Presence: From SMEs to the Fortune 500 More than **69 million companies** have a LinkedIn page. Of these, **98% of Fortune 500 companies** have an active presence. The most active industries include: - Information Technology - Financial Services - Education - Industry/Manufacturing Organizations with complete pages receive **30% more views** each week, while content posted by employees generates **2x more engagement**. ## B2B Marketing and Social Selling LinkedIn is considered the most effective channel for **B2B marketing**: - **89% of B2B marketers** use LinkedIn for lead generation - **80 to 85% of B2B leads generated through social media** come from the platform - The **average ROI** on B2B campaigns is higher than on platforms such as Google Ads and Facebook LinkedIn campaigns increase **purchase intent by 33%** and generate **50% more engagement** than other social networks. Targeting by job title, industry, and location ensures a highly qualified audience. ## Recruiting and Employer Branding LinkedIn is the leading global recruiting channel: - **7 hires per minute** are made through LinkedIn - **More than 11,000 applications per minute** are submitted - **95% of recruiters** use LinkedIn to find or evaluate candidates In addition, **62% of professionals** use the platform to research company culture. Building a strong employer brand requires an active presence, employee voices, and authentic communication. ## B2B Sales: Sales Navigator and Decision-Makers LinkedIn enables sales teams to work strategically: - **4 out of every 5 users** influence business decisions - **Sales Navigator** enables precise targeting and prospect tracking - The **Social Selling Index (SSI)** has become a key metric for sales professionals ## Conclusion LinkedIn is much more than a social network. It is a platform for business, intelligence, and positioning. Companies at any stage of digital maturity can use LinkedIn as a powerful tool to recruit, build their position, connect, and sell. In the B2B landscape, **being on LinkedIn is no longer a differentiator. It is a strategic necessity**. Sources: - [Microsoft Earnings Reports (2023-2024)](https://www.microsoft.com/en-us/Investor) - [Statista LinkedIn Users Worldwide](https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/) - [HubSpot B2B LinkedIn Statistics](https://blog.hubspot.com/marketing/linkedin-stats) - [Hootsuite Digital 2024 Report](https://datareportal.com/reports/digital-2024-global-overview-report) - [LinkedIn Marketing Solutions Blog](https://business.linkedin.com/marketing-solutions/blog) - [Kinsta LinkedIn Stats](https://kinsta.com/blog/linkedin-statistics/) - [Demand Sage LinkedIn Stats 2024](https://www.demandsage.com/linkedin-statistics/) All statistics and insights were compiled and cross-referenced with public sources and market reports updated through April 2025. ## Understanding Apple’s Preference Ranking Guidelines for AI Assistant Responses Fonte: https://vitaminaweb.digital/en/blog/understanding-apples-preference-ranking-guidelines-for-ai-assistant-responses Publicado em: 2025-04-21 Autor: Rodrigo Neves Recently, [*Search Engine Land*](https://searchengineland.com/) gained access to a confidential Apple document revealing internal guidelines for evaluating responses generated by AI digital assistants. The 170-page document offers a rare, detailed look at the scoring system Apple uses to determine what makes a response 'good' or 'harmful'. Titled 'Preference Ranking V3.3 Vendor' and dated January 27, the document outlines evaluation categories including truthfulness, safety, conciseness, and user satisfaction. This set of rules aims to ensure that AI responses are not only accurate, but also safe and natural for users. The guidelines emphasize that the process goes beyond fact-checking. They are designed to ensure that responses are useful, safe, and provide users with a natural interaction. Let’s explore how Apple defines and evaluates these responses, with a focus on safety and satisfaction criteria. ## Apple’s Guidelines for Evaluating AI Responses The document sets out a structured, multi-step workflow involving several categories: - **User Request Evaluation:** First, evaluators check whether the user’s prompt is clear, appropriate, or potentially harmful. - **Individual Response Evaluation:** Each assistant response is scored based on how well it follows instructions, uses clear language, avoids harm, and meets the user’s needs. - **Preference Ranking:** Reviewers compare multiple AI responses and rank them, emphasizing safety and user satisfaction, not just accuracy. These guidelines were specifically designed to evaluate responses from digital assistants, possibly for Siri or the Apple Intelligence system, although this is unclear. Users generally phrase their queries casually or vaguely, much like in a real conversation. That’s why responses need to be accurate, human-sounding, and responsive to nuances, taking tone and regional variations into account. ## Evaluating Digital Assistants The document lists six evaluation categories: - Instruction Following: How rigorously the user’s instructions are carried out. - Language: Cultural and regional alignment beyond language alone. - Conciseness: Providing the right information without distractions. - Truthfulness: Verifiable information and accurate context. - Harmfulness: Safety as a priority in potentially harmful responses. - Satisfaction: Bringing together the response’s qualities with a focus on the user experience. When evaluating instruction following, evaluators need to identify explicit and implicit commands from users, with responses classified as 'Fully Following', 'Partially Following', or 'Not Following'. As for language, it is essential that responses properly reflect the user’s location. This means not only choosing the right language, but also ensuring cultural and regional appropriateness. One clear example is choosing terms based on the target audience, such as 'soccer' versus 'football' in British English. Through its detailed analysis, Apple’s guidelines also establish safety standards to prevent harmful responses. This protocol is vital for protecting users from offensive content, misinformation, and threats to privacy. ## User Satisfaction and Ranking Responses User satisfaction is evaluated holistically, bringing together all the quality categories mentioned. Responses are classified into four satisfaction levels, from highly satisfactory to highly unsatisfactory, with a focus on relevance and usefulness. After evaluating each response individually, reviewers make direct comparisons to determine which one is more satisfactory. Prioritizing truth and safety is essential, with preference given to responses that are useful, well-formatted, and harmless. --- **Read also: [Process Automation with Artificial Intelligence](https://vitamina.digital/servicos/automacao-de-processos-com-inteligencia-artificial/)** ## Impact and Future of the Guidelines Understanding these Apple guidelines can help content creators align their strategies to resonate effectively with AI systems that already have a significant influence on search and content distribution. The similarities between Apple’s guidelines and Google’s Search Quality Evaluator Guidelines highlight how AI is shaping the future of digital interactions. The findings of this analysis are vital to understanding not only the current landscape of digital assistants, but also what to expect in terms of AI development and regulation in the near future. The ongoing improvement of these tools represents not just technological progress, but also a growing responsibility for the safety and accuracy of information. ## How to Apply E-E-A-T to Content Production for Visibility in AI-Based Search Engines Fonte: https://vitaminaweb.digital/en/blog/how-to-apply-e-e-a-t-to-content-production-for-visibility-in-ai-based-search-engines Publicado em: 2025-04-20 Autor: Rodrigo Neves With the growth of generative AI and the ongoing evolution of Google's quality guidelines, the concept of **E-E-A-T**, an acronym for **Experience, Expertise, Authoritativeness and Trustworthiness**, has become one of the key pillars for ensuring organic visibility, algorithmic trust, and genuine human engagement. This model, introduced in Google's Search Quality Evaluator Guidelines, is now essential for helping your content rank well, get cited by AI, and, above all, be considered useful. ## What Is E-E-A-T? E-E-A-T is an acronym for the four pillars that search engines and language models use to evaluate the quality and trustworthiness of content: 1. **Experience:** Demonstrated firsthand experience with the subject being covered. 2. **Expertise:** The author's level of technical or academic knowledge of the subject. 3. **Authoritativeness:** The recognized reputation of the author or brand. 4. **Trustworthiness:** Transparency, security, and adherence to best practices. This framework is not just an abstract concept. It directly influences how AI tools like ChatGPT, Gemini, and Perplexity prioritize and reference information. ## Why Is E-E-A-T Essential for AI-Based Search Engines? Generative AI tools do more than index content. They evaluate credibility, relevance, and trustworthiness before incorporating or recommending a source. Generic, anonymous content without references has little chance of being cited by these tools. On the other hand, pages that apply E-E-A-T correctly tend to: - Be used as a source by virtual assistants; - Appear in Google SGE summaries; - Influence answers in engines like Perplexity and Arc. ## How to Apply E-E-A-T to Your Content ### 1. **Show who's behind the content** - Include the author's full name. - Add a short bio with their professional background. - Link to social profiles such as LinkedIn and to a portfolio of other articles. **Example:** > *Author: Rodrigo Neves, a digital maturity specialist with more than 20 years of experience in the technology market, founder of VitaminaWeb and president of AnaMid. Read more of Rodrigo's articles [here](https://vitamina.digital/author/rodrigo-neves/).* ### 2. **Demonstrate practical experience** Avoid content that merely summarizes other sources. Content based on real-world experience, technical opinions, and field examples earns greater trust from search engines. Include elements such as: - Real-world cases you have worked on; - Mistakes you learned from along the way; - Results achieved by applying the subject matter; - Photos, charts, or screenshots of the tools used. > *Example: In the MCassab Distribuição project, we faced a challenge integrating multiple business units and opted for a centralized API synchronization model. This decision reduced reconciliation time by 68%.* ### 3. **Add trustworthy external sources** Cite sources whenever possible, including: - Research reports (e.g., Leadster, McKinsey, PwC, Google); - Articles from universities or official organizations; - Government websites, institutes, or industry associations. **Example:** > According to Google's 2024 Search Trends Report, content with clear authorship and regular updates gets 45% more clicks. ### 4. **Strengthen your brand's authority** - Include the publisher's logo and organization description. - Maintain editorial consistency across the brand's channels. - Display seals, certifications, or strategic partnerships (e.g., membership in AnaMid, CENP, Google Partner, etc.). ### 5. **Build trust with technical elements** - Use HTTPS and make privacy policies, terms of use, and contact information visible. - Include publication and last-updated dates. - Structure content clearly (h1, h2, h3, lists, etc.) ## Tools and Examples to Help Structure E-E-A-T | Resource | Function | | --- | --- | | Schema.org (`Person`, `Organization`) | Structures author and company data for AI | | Yoast SEO or Rank Math | Automate some of the semantic markup | | Google Knowledge Panel | Helps build an author's authority on a public scale | | Linktree / Link-in-bio | Makes trusted channels accessible in one place | | Case study repositories | Prove real-world experience with practical examples | ## Conclusion Applying E-E-A-T to your content is about more than following Google's guidelines. It's about preparing your expertise for an ecosystem where trust, clarity, and authority are the most important criteria for being seen, heard, and cited by artificial intelligence. The more authentic, in-depth, and well-referenced your content is, the more relevant it will be to the engines shaping the future of information discovery. Read also: - [Using ld+json for Structured Data for Generative AI](https://vitamina.digital/o-uso-de-ldjson-para-dados-estruturados-para-uma-ia-generativa/) - [The Search Revolution: AI Mode, Deep Research, and Artificial Intelligence](https://vitamina.digital/a-revolucao-na-busca-modo-ai-pesquisa-profunda-e-inteligencia-artificial/) - [Answer-Oriented Writing: How to Prepare Your Content for AI That Answers](https://vitamina.digital/escrita-orientada-a-resposta-como-preparar-seu-conteudo-para-as-ias-que-respondem/) ## Answer-Focused Writing: Preparing Your Content for AI Answer Engines Fonte: https://vitaminaweb.digital/en/blog/answer-focused-writing-preparing-your-content-for-ai-answer-engines Publicado em: 2025-04-20 Autor: Rodrigo Neves As search engines evolve into answer engines, content production formats also need to evolve. Tools like Google SGE, ChatGPT, Copilot and Perplexity don't just find pages, they summarize, synthesize and deliver answers directly to users. In this new landscape, the concept of Answer-Engine Optimization (AEO) has emerged. More than traditional SEO, AEO aims to shape your writing so AI can understand, organize and deliver your content as a direct answer. ## What is Answer-Engine Optimization (AEO)? Answer-Engine Optimization is an approach to writing and structuring content that makes it easier for language models (LLMs) and AI-assisted answer engines to extract answers. While traditional SEO focuses on rankings in search results, AEO aims to create content that answers questions clearly, directly, reliably and in a way that can be cited. ## Why is answer-focused writing essential in the age of generative AI? Models like ChatGPT, Bard, Copilot and others: - Analyze large volumes of data in real time; - Look for **clearly defined answers** from reliable sources; - Prioritize structured content with **questions + concise answers**; - Are more likely to recommend sources that use **clear, well-organized and unambiguous language**. So, if your content isn't built with clarity and an answer-focused structure, there's a strong chance it will be **ignored** by AI, even if it's technically correct. ## How do you apply answer-focused writing? ### 1. **Start with what the user wants to know** Organize your content around **direct questions** such as: - What is it? - What is it used for? - How does it work? - What are the benefits? - How do you implement it? Example: ```

What is Answer-Engine Optimization?

Answer-Engine Optimization (AEO) is a strategy that structures digital content in a question-and-answer format...

``` ### 2. **Make your answer direct and specific** Avoid vague introductions. AI looks for **blocks of content that answer questions clearly in just a few paragraphs**. > ❌ “In an increasingly digital world...” > ✅ “AEO is the practice of structuring content so answer engines can find clear, cite-worthy answers.” ### 3. **Use lists, bullets and steps** AI loves structure. Use: - ✅ Numbered lists (step-by-step instructions) - ✅ Comparison tables - ✅ Bullets listing benefits or requirements Example: **How to apply AEO to your blog:** 1. Identify real questions your audience asks. 2. Use these questions in H2 and H3 headings. 3. Give concise answers in the following paragraph. 4. Finish with a CTA or related internal content (link building). 5. Validate your content with tools like Google SGE Labs and Perplexity AI. ### 4. **Include real or illustrative examples** AI looks for authority and contextual clarity. Examples increase the likelihood that your page will be considered useful and actionable. ```

Example of an AEO block for a CRM company:

Question: How can a CRM improve customer relationships?

Answer: A CRM system stores a customer's interaction history, enabling personalized service, automated follow-ups and a complete view of the buying journey.

``` ### 5. **Use structured markup (FAQ and HowTo Schema)** To help AI and Google search engines recognize that your content **provides a clear answer**, use `FAQPage` or `HowTo` with **structured data in `ld+json`**. ## Tools for testing how well your writing works for AI - ? Google SGE Labs - ? [Perplexity.ai](https://www.perplexity.ai/) - ?️ Rich Results Test - ? (used with Bing to browse) - ? PAA (People Also Ask) tools like AnswerThePublic or AlsoAsked --- We used to write for people to find content. Now we write for machines to understand it and people to receive it. Answer-focused writing doesn't replace SEO, but complements it with structural intelligence, increasing the likelihood that your content will: - Be cited by AI assistants; - Appear in automated answer summaries; - Be seen as an authority by semantic search engines. The right answer, the right way, in the right place. That's the game now. Read also: [Using ld+json for Structured Data in Generative AI](https://vitamina.digital/o-uso-de-ldjson-para-dados-estruturados-para-uma-ia-generativa/) ## Using ld+json for Structured Data in Generative AI Fonte: https://vitaminaweb.digital/en/blog/using-ldjson-for-structured-data-in-generative-ai Publicado em: 2025-04-20 Autor: Rodrigo Neves With the rise of Generative Artificial Intelligence, the way information is discovered, interpreted and presented is undergoing a profound transformation. Tools such as ChatGPT, Gemini and Copilot are no longer limited to answering based on traditionally indexed data. They interpret, connect and present content based on its **semantic structure**, **relational context** and **source authority**. In this new landscape, using structured data with `ld+json` based on [Schema.org](https://schema.org/) is not just an SEO best practice, but a strategic requirement for your content to be understood and cited by generative AI agents. ## What is `ld+json`? `ld+json` (Linked Data in JSON) is a lightweight format for describing structured data directly in a page's HTML, without affecting its visual rendering. This markup helps search engines and AI systems understand a page's content as entities and relationships, rather than just blocks of text. ## Why is structured data crucial for generative AI? Generative AI works through language models that don't just “read,” but **interpret the deeper meaning** of published information. They need to identify: - **Who is speaking** (authority/authorship); - **What it's about** (semantic context); - **How it connects to other information** (ontological relationships); - **Whether it's trustworthy, up to date and original** (EEAT signals: Experience, Expertise, Authoritativeness, Trustworthiness). Without structured data, AI has to infer this from context, increasing the chances that your content will be misinterpreted, excluded or overlooked in generated answers. ## Direct benefits of using `ld+json` for AI and modern search engines ### 1. **Makes it easier for generative AI to extract and cite your content** Models such as ChatGPT or Bard, when connected to the web, prefer sources that make their metadata explicit (author, content type, date, category, etc.). This increases the likelihood that your content will be used as a trusted reference in responses. ### 2. **Improves rankings on search engines that already integrate AI** Google, Bing and others already use AI to display more accurate and personalized results. Pages with well-implemented schema tend to stand out more in rich results and featured snippets. ### 3. **Builds trust and authenticity** Marking up `Person`, `Organization` and `Article` helps AI understand who is publishing the content, the reputation of that entity and the context in which it belongs. ### 4. **Enables contextualized answers** AI can interpret data such as location, dates, related topics, user intent and possible actions, providing more refined answers with specific, personalized context. ## Most relevant structures for blogs, portals and corporate websites The most commonly used structures, and those recommended for generative AI, include: | Schema type | Purpose | | --- | --- | | `WebSite` | Defines the site's global entity | | `Organization` | Identifies the company or brand responsible | | `Person` | Content author, with name, image and profile | | `Article` | Editorial content structure (blog post, news article, etc.) | | `WebPage` | Information specific to the page being accessed | | `BreadcrumbList` | Hierarchical path to the content | | `FAQPage` | Questions and answers for use in snippets/AI | | `HowTo` | Step-by-step instructions for completing a task | | `Event` | Complete information about an in-person or online event | --- ## Example of `ld+json` for an article ``` { "@context": "https://schema.org", "@type": "Article", "headline": "The Importance of Using ld+json for Structured Data in an Era Dominated by Generative AI", "author": { "@type": "Person", "name": "Rodrigo Neves", "url": "https://vitamina.digital/author/rodrigo-neves/" }, "publisher": { "@type": "Organization", "name": "VitaminaWeb Digital Production Company", "logo": { "@type": "ImageObject", "url": "https://vitamina.digital/logo.png" } }, "datePublished": "2025-04-20", "description": "Learn how using structured data in ld+json can increase your content's visibility to generative AI and advanced search engines." } ``` ## Strategic considerations - Don't rely only on visual presentation or traditional SEO. The AI tools powering new answer engines depend on logical and semantic structure. - Update your content and schemas regularly. Outdated data reduces trustworthiness and rankings. - Test your pages with the Rich Results Test and the Schema Markup Validator. The shift from traditional SEO to AI-driven semantic SEO is underway, and using `ld+json` with structured data is one of the pillars of this evolution. Companies and professionals who want their content recognized, referenced and ranked by generative AI need to adopt this practice as part of their digital strategy. It's no longer just about being found on Google. It's now about being interpreted and cited by artificial intelligence that is shaping how people consume content. --- Read also: - [How often to update websites for SEO](https://vitamina.digital/frequencia-de-atualizacao-de-sites-para-o-seo/) - [International SEO: Effective strategies for 2025](https://vitamina.digital/seo-internacional-estrategias-eficazes-para-2025/) --- # Rich resources ## How Hiring for Digital Services Has Changed in the Age of Artificial Intelligence Fonte: https://vitaminaweb.digital/en/rich-resources/how-hiring-for-digital-services-has-changed-in-the-age-of-artificial-intelligence Acesso: o arquivo é liberado após preenchimento do formulário na página. The digital services market has undergone a profound structural transformation. Driven by artificial intelligence, automation, and new business dynamics, the traditional model based on hours and execution has lost relevance. In this content, you’ll learn how hiring has evolved from engaging vendors to execute tasks to building strategic partnerships, and why more mature companies are already shifting to models based on value, results, and ongoing collaboration. Featuring market data, practical frameworks, and actionable insights, this material shows you how to avoid common pitfalls, such as a lack of transparency and “AI washing,” and how to structure contracts, metrics, and relationships that truly drive business impact. If you’re still hiring for digital services the way you did 5 years ago, the problem isn’t the vendor, it’s the mindset. ## The 5 Forces Reshaping Digital Fonte: https://vitaminaweb.digital/en/rich-resources/the-5-forces-reshaping-digital Acesso: o arquivo é liberado após preenchimento do formulário na página. To reach the next level, you first need to know where you stand. Digital transformation is no longer a project or a temporary initiative. It has become a continuous state of adaptation. In 2025, companies that thrive in the digital environment are those that understand the structural forces shaping behaviors, technologies, business models, and consumer relationships. In this material, I propose an integrated, strategic model: S.I.M.D.C., which represents the five major forces (Intelligent Systems, Information as Currency, Modularization, Strategic Data, and Smart Contracts) that, when understood together, reveal a new map of digital maturity.