--- title: What Is Mautic? · VitaminaWeb description: Learn what Mautic is and how it can help you automate your marketing. source: https://vitaminaweb.digital/en/blog/what-is-mautic lang: en --- ![What Is Mautic?](https://vitaminaweb.digital/storage/blog/bkuWD2E37srYHvCYhm5lbrDoerbWtVYCnQDNdCIt.webp) Mautic is a powerful open-source marketing automation tool that lets you automate the process of finding and nurturing leads (contacts), orchestrate multichannel, multi-stage campaigns by sending emails, text messages and web push notifications, track social media, create landing pages, and monitor and engage leads and customers based on their digital and social behavior. If you want to learn more about Mautic, you’ve probably already realized that marketing automation is a powerful tool that helps managers get better results from their digital initiatives. Automation platforms give administrators tools to segment their audiences and deliver tailored communications to end users at scale. In this context, numerous platforms were created and launched using the SaaS model, and Mautic was the first open-source marketing automation platform. ## Why use Mautic instead of a SaaS platform? Mautic meets marketing campaign automation needs very well, without the high costs of proprietary platforms, which until then were only accessible to large companies. But that’s not the main point. As an open-source platform, Mautic can meet many end customers’ needs that go far beyond what a SaaS platform can offer. ## Key features of Mautic You can find the platform’s main features on the [Mautic website](https://www.mautic.org/). They include: - Multichannel communication; - Tracking actions taken at touchpoints; - Landing pages; - Progressive profiling; - Integrations with external systems; - Email marketing; - Campaign builder; - Lead scoring; - Audience segmentation; - Reports and dashboards; - Automated campaigns; ### Multichannel communication - **MORE THAN JUST EMAIL:** You can automate personalized messages for your audience across multiple channels, including email, social (Twitter only, for now), SMS, push notifications (mobile and web push), or directly on the web through pop-ups, information bars and full-screen messages. - **FIND THE RIGHT CHANNEL:** You can use the results of previous campaigns run in Mautic to identify which channel drives the most conversions for your audience (email, SMS, tweet or push notification). - **COMMUNICATE THROUGH THE CONTACT’S PREFERRED CHANNEL:** With Mautic, you can ask users during the opt-out process which channel they prefer for receiving messages (email, SMS, tweet or web notification), how many messages they would like to receive per day, week or month, and let them pause communications so that no messages are sent during that period. ### Touchpoint tracking - **AUDIENCE ENGAGEMENT:** Mautic captures traffic from anonymous visitors and records all their actions, from their first visit until they are identified. Visitors can be identified by filling out a form at a touchpoint or by importing user data directly into Mautic. - **MESSAGE PERSONALIZATION:** You can create multichannel campaigns and dynamic content triggered by actions such as visiting a touchpoint, clicking a CTA, converting, or even showing an intent to leave the touchpoint. - **MAKE BETTER CONTENT DECISIONS:** You can monitor traffic data over time to understand trends in where and how your visitors convert, helping you make content development decisions based on your audience’s interests. ### Landing pages - **VISUAL CREATION INTERFACE:** You can create responsive pages for every need, with full tracking capabilities to measure conversions at each touchpoint. - **EASY MAINTENANCE:** The simple interface for creating and publishing pages significantly reduces the time required to launch them. It also includes ready-made templates for immediate use. - **USE OF WEB FORMS:** Includes forms to collect data directly or progressively on landing pages hosted in Mautic, or on external websites where a Mautic form has been embedded. ### Progressive profiling - **LONG FORMS VS. SHORT FORMS:** Instead of creating one long form to collect all the information you need from a user at once, Mautic lets you create short forms that collect information in stages as the user progresses through the touchpoint. Mautic combines all the information collected throughout the user journey into a single contact record. It’s important to remember that each form submission can trigger actions across the various channels provided by Mautic. - **THE CUSTOMER JOURNEY:** Collecting additional information about your contacts will help you better understand where they are in their journey and deliver more relevant information along the way. - **CONTACT SEGMENTATION:** Progressive data collection can automatically move users between segments, allowing you to adjust communications to match each contact’s actual profile. ### **Integration with external systems** Native integrations with leading CRM, CMS and social media tools: - Salesforce; - Microsoft Dynamics; - Vtiger; - Hubspot; - SugarCRM; - Wordpress; - Drupal; - Joomla; - Pulse; - Concrete5; - Facebook; - Linkedin; - Instagram; - Twitter; - Google+; - Foursquere; ### Email marketing - **CUSTOMIZATION FLEXIBILITY:** In Mautic, you can use ready-made templates as a self-service option or create custom email designs. For every email sent using Mautic, user behavior is recorded, including the date and time it was read, the device and operating system used, and how many times the user opened it. - **DYNAMIC CONTENT:** In Mautic, you can create dynamic content that is displayed according to rules defined in the email and linked to the fields in the user’s contact record. For example, you can include one text, image or link for male users and another for female users. - **A/B TESTING:** Mautic lets you run A/B tests by sending different versions to the same audience segment and measuring which one converts better. ### Campaign builder - **MULTICHANNEL COMMUNICATIONS:** Mautic’s visual campaign builder lets you create automated multichannel communication flows. Communications can be sent in response to events or on predefined dates and schedules. - **TRIGGER FLOWS:** Mautic’s trigger flows let you segment users based on where they are in the communication sequence. Each event or triggered action can move a user to a different segment. - **A/B TESTING:** Mautic lets you run A/B tests by sending different versions to the same audience segment and measuring which one converts better. ### Lead scoring - **POINT ASSIGNMENT:** Automatically assign points to leads based on their activity at touchpoints, including websites, landing pages, microsites or email marketing. - **CONTENT PERSONALIZATION:** Create automated campaigns based on lead scores. - **NURTURE SEQUENCES:** Create nurture sequences based on the scores assigned to leads. ### Reports and dashboards - **DETAILED REPORTS:** Create detailed reports to learn about everything from contact behavior and audience engagement to the results of email marketing, SMS and push notification sends. - **UNDERSTAND YOUR AUDIENCE:** Get insights into your audience and find out which communication channels they prefer. - **DASHBOARD:** Track your campaign results in real time using configurable widgets. ### **Audience segmentation** - **SEGMENT AUDIENCES THROUGH THE INTERFACE:** Segment audiences for nurture sequences directly in the application interface by creating contact groups based on rules you define. ### Automated campaigns - **AUTOMATION:** Create personalized, automated campaigns that send communications whenever a lead reaches a trigger in the nurture sequence. - **MULTICHANNEL:**Send messages across different channels within the same campaign and communication sequence. ## Like what you see? 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