--- title: The site is ready, am I done? · VitaminaWeb description: Creating a digital product involves several stages and details, developed through a process that can take more than six months. source: https://vitaminaweb.digital/en/blog/the-site-is-ready-am-i-done lang: en --- ![The site is ready, am I done?](https://vitaminaweb.digital/storage/blog/GmuH6r6RnUFrSzw8s4Gb9phKm6xv6Dyebeyzv4dp.webp) *No, the work has only just begun. There are important things to consider once the site is live.* By Rodrigo de Oliveira Neves\* Creating a [digital product](https://vitamina.digital/servicos/?utm_source=inbound&utm_medium=artigo&utm_campaign=O+site+ficou+pronto%2C+terminei%3F) involves several stages and details, developed through a process that can take more than six months. After all the hard work, the site goes live, or the app becomes available for download. Everything looks great, and it feels like the end of a mission, right? Wrong! Inevitably, the product will need some adjustments, since refinement is an ongoing process. A product’s lifespan is getting shorter as real-time information becomes more widespread and new technologies are launched. A product can become outdated in a year or in just two months, depending on its complexity. An [e-commerce site](https://vitamina.digital/servicos/desenvolvimento/e-commerce/?utm_source=inbound&utm_medium=artigo&utm_campaign=O+site+ficou+pronto%2C+terminei%3F) with many users needs a robust platform that can handle demand quickly and prevent the service from becoming unavailable. Monitoring is essential to keep the site up and running or to fix it when needed. It is also important for identifying users and understanding what they do on the site, how many make a purchase, who gives up, and, most importantly, why. An effective way to monitor your site’s performance is to use analytics tools. These tools are essential for analyzing all kinds of metrics, such as where users clicked, where they came from, and which device they used. They can determine whether users are following the navigation funnel, from cart to checkout to conversion, or when they abandon a purchase and what the likely reasons are. Here are three important aspects to guide the measurement and analysis of your site’s performance, so you can see how it is doing and what you can improve: ### 1 - Does the design work? A/B testing is one method for analyzing and understanding how consumers access a site. It basically involves putting two versions of the same content online, each with a few strategic changes, and checking which one gets better results. For example, you can try changing the position of links or their size to attract attention, among other features, and see whether visits increase, stay the same, or decrease. If conversions do not increase even after layout changes, it is time to investigate further by conducting user research. ### **2- Can the audience find it?** When it comes to a new e-commerce site, performance monitoring should begin after the site has been promoted. A new site needs to be promoted to attract visitors. The most recommended tools are email marketing, paid links, online banners, and [SEO, Search Engine Optimization](https://vitamina.digital/o-que-e-seo/?utm_source=inbound&utm_medium=artigo&utm_campaign=O+site+ficou+pronto%2C+terminei%3F+), also known as search optimization. You need to get users to visit the site, either by purchasing ad space or publishing effective, relevant content. On an e-commerce site, a well-described product with high-resolution photos and technical details helps spark consumer interest. However, remember that each of these promotional strategies also involves metrics that need to be analyzed regularly, either individually or in combination with information from other channels. ### 3- **Where should you promote it?** Another common question among site owners is how to promote their site. Many believe that running a TV ad during prime time will bring huge returns for the brand, but measuring results is much harder in offline media than on the Internet. It is important to conduct a detailed study before choosing, so you do not waste your budget. A TV spot may or may not reach the intended audience, and results can be measured by the number of visits around the time it airs. By contrast, the returns from the social networks best suited to your business may be much higher, around the clock. Therefore, monitoring is essential for deciding where to allocate your budget. ### Don’t let the project die Monthly or quarterly check-in meetings between the company and its agencies are part of the process. They help everyone assess what is working and what is not, and create new products, case studies, and news that help drive sales. Keeping track of the work keeps the site alive and boosts results. The site is at the heart of most digital strategies, which is why it is so important to keep it up to date and well structured. Errors, slow loading times, and a poor user [experience](https://vitamina.digital/20297-2/?utm_source=inbound&utm_medium=artigo&utm_campaign=O+site+ficou+pronto%2C+terminei%3F) can drive away potential buyers who were attracted through different channels. That means that even with a good strategy, all your media investment can go to waste, since users who arrive at your site will not complete the desired action because of its poor performance. Find out about [6 metrics for evaluating your site’s performance](https://vitamina.digital/6-metricas-para-avaliar-o-desempenho-do-seu-site/?utm_source=inbound&utm_medium=artigo&utm_campaign=O+site+ficou+pronto%2C+terminei%3F+) and discover whether it is properly meeting its goals. ## Read also What's New in Digital ### [Instituto da Maturidade Digital launches Agency Directory portal, developed by VitaminaWeb](https://vitaminaweb.digital/en/blog/instituto-da-maturidade-digital-launches-agency-directory-portal-developed-by-vitaminaweb) Instituto da Maturidade Digital launches Agency Directory, a platform developed by VitaminaWeb to organize and make it easier to discover compani... 03 Oct, 2026 · 5 min Development ### [All-in-One WP Migration flaw could put millions of WordPress sites at risk](https://vitaminaweb.digital/en/blog/all-in-one-wp-migration-flaw-could-put-millions-of-wordpress-sites-at-risk) CVE-2026-19949 affects versions up to 7.109 of the popular backup and migration plugin. 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