--- title: Rodrigo Neves of VitaminaWeb named to Amigos do Mercado’s Top 100 Managers 2026/27 description: Rodrigo Neves, founder of VitaminaWeb, joins Amigos do Mercado’s Top 100 Managers 2026/27, a list published by EXAME. source: https://vitaminaweb.digital/en/blog/rodrigo-neves-of-vitaminaweb-named-to-amigos-do-mercados-top-100-managers-202627 lang: en --- ![Rodrigo Neves of VitaminaWeb named to Amigos do Mercado’s Top 100 Managers 2026/27](https://vitaminaweb.digital/storage/blog/FIsyJzb5IH502c8bNFOW6YdO.webp) Rodrigo Neves, founder and CEO of VitaminaWeb, has been named to the **Amigos do Mercado Top 100 Managers 2026/27**, an initiative that brings together some of the leading figures in Brazil’s advertising, communications and marketing ecosystem. The list was published by **EXAME on September 22, 2026**, and includes professionals from agencies, media outlets, advertisers and companies connected to the industry across different regions of the country. The names were selected by direct vote from the Amigos do Mercado community, held between **August 8 and 14**. In the publication, Rodrigo represents **VitaminaWeb** alongside professionals from companies such as Globo, Itaú Unibanco, Mercado Livre, Samsung Ads, Bradesco, Grupo Boticário, Unilever, Lenovo, Disney, Heineken, Renault, SBT, WPP Media and other organizations in Brazil’s communications and marketing industry. ## Recognition from the industry itself One of the things that makes the Top 100 especially meaningful is the selection process. This is not a selection made solely by an internal committee or based exclusively on editorial criteria. The professionals on the list were chosen by **direct vote from members of the Amigos do Mercado community**. According to EXAME, the community has more than **100,000 members** and connects professionals from different areas of Brazil’s advertising industry. This means the recognition also reflects the relationships built within the ecosystem itself. Leadership, after all, is not just about the size of a company, the position someone holds or an organization’s financial results. It also comes down to the ability to **build connections, share knowledge, develop people, spark discussion and help the market evolve**. ## A career built in the digital market Rodrigo Neves’s place on the Top 100 also reflects a career built over more than two decades in the digital market. As head of **VitaminaWeb**, Rodrigo has closely followed different waves of change in the internet and business: from the rise of websites to the growth of social media, from the consolidation of digital marketing to the data economy, and from automation to the current expansion of artificial intelligence and digital agents. Over the course of this journey, his work has brought together different areas of the digital ecosystem, including **technology, marketing, communications, innovation, data, artificial intelligence, transformation and digital maturity**. More than simply keeping up with new technologies, the work developed in recent years has centered on a discussion that is increasingly essential for companies and leaders: **Adopting technology is not enough. Companies need to develop the maturity to use it strategically.** This perspective is also reflected in Rodrigo’s work on business, educational, institutional and digital ecosystem development initiatives. ## The market is changing. So is the role of leaders. This recognition comes at a particularly important time for the industry. Advertising, marketing and technology are no longer operating as isolated disciplines. Data now influences creative decisions. Technology has become part of the brand experience. Artificial intelligence is beginning to play a role in creation, analysis, media, customer service, sales and customer relationships. And platforms, algorithms and digital agents are changing the way consumers discover companies, products and services. In this landscape, the role of leaders is changing too. Managers who only oversee processes are giving way to leaders who can **connect people, business, technology, creativity and data**. It is precisely at this intersection that much of the market’s future will be shaped. ## More than a list For Rodrigo Neves, the recognition also marks a milestone in a career that is still taking shape. > “Being among the Top 100 is very special because it is recognition from the market itself. For many years, I’ve been building projects, companies, connections and initiatives within the digital ecosystem. More than being on a list, I see this as a sign that what we are building is, in some way, contributing to the market.” The Top 100, then, is more than individual recognition. It reinforces the importance of a market that grows through connections among professionals, companies, ideas and experiences. Because in an industry that is changing so quickly, perhaps one of the greatest responsibilities of its leaders is precisely this: **to help the market evolve together.** ## Top 100 Managers 2026/27 In addition to being recognized, the selected professionals are expected to take part in various Amigos do Mercado initiatives during the 2026/27 cycle. According to EXAME, the group will help select the finalists for the **Amigos do Mercado Award 2026**, serve on the jury for the next edition of the **Élan Festival** and take part in gatherings, panels and other community events. The full list of the **Top 100 Managers 2026/27** is available in the EXAME article. 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