--- title: Rodrigo Neves leads partnership with Panama for a digital hub in Latin America description: Rodrigo Neves of VitaminaWeb and AnaMid is forging an alliance with Panama to help Brazilian technology companies expand across Latin America. source: https://vitaminaweb.digital/en/blog/rodrigo-neves-leads-partnership-with-panama-for-a-digital-hub-in-latin-america lang: en --- ![Rodrigo Neves leads partnership with Panama for a digital hub in Latin America](https://vitaminaweb.digital/storage/blog/6vRzx02e1KcfGLKzQmKCwJxsegk75degs57WECv6.webp) Brazil’s digital sector has taken a strategic step toward international expansion. **Rodrigo Neves**, CEO of **VitaminaWeb** and National President of **AnaMid (National Association of the Digital Market and Industry)**, led the signing of a cooperation agreement with the **Panamanian government**, represented by the official agency **ProPanamá**, to position the country as a gateway for Brazilian companies entering the Latin American market. The agreement was formalized during the **Panama Investment Summit**, held in São Paulo, bringing together officials and business leaders from both countries to discuss business opportunities and regional integration. Through this partnership, Brazilian technology and communications companies will have access to **legal, tax and logistical support** to launch or expand operations in other Latin American countries, using Panama as a strategic base. > *“Our role is to create real pathways for Brazil’s digital sector to cross borders. Panama represents a concrete opportunity to connect with all of Latin America”*, says **Rodrigo Neves**. ## Institutional connections and expanding opportunities In addition to government support, AnaMid is coordinating with key local organizations, including **Ciudad del Saber**, **Capatec** and **Panamá Pacífico**, to ensure the right infrastructure for setting up operations and accelerating partnerships. **Leonardo Santander**, AnaMid Latam ambassador, and **André Bianchi**, AnaMid’s director of international relations and president of LIDE Panamá, took part in the process. The Panamanian delegation also included companies such as **Banco Lafise, Copa Airlines, Grupo Siuma** and **KPMG**. ## Favorable conditions for regional expansion According to IDC, technology investments in Latin America are expected to exceed **US$102 billion** in 2025, with Brazil leading transformation in areas such as **hybrid cloud, generative AI and cybersecurity**. In digital advertising, Emarketer projects more than **US$40 billion** in investments across the region, with **social commerce**, **retail media** and **streaming** leading the way. ## International event planned for 2026 As a result of the agreement, AnaMid is planning an **international event in Panama** for 2026, focused on bringing Latin American digital companies together. ## Read also In the media ### [Rodrigo Neves concludes AnaMid’s first chapter after four years of building Brazil’s digital market](https://vitaminaweb.digital/en/blog/rodrigo-neves-concludes-anamids-first-chapter-after-four-years-of-building-brazils-digital-market) VitaminaWeb CEO, founder and AnaMid’s first national president led the organization from its creation in 2022 through the transition to the 2026-... 23 Sep, 2026 · 5 min In the media ### [Rodrigo Neves of VitaminaWeb named to Amigos do Mercado’s Top 100 Managers 2026/27](https://vitaminaweb.digital/en/blog/rodrigo-neves-of-vitaminaweb-named-to-amigos-do-mercados-top-100-managers-202627) The list, published by EXAME, features 100 leaders in advertising and marketing, selected by direct vote from professionals across the industry. 23 Sep, 2026 · 5 min In the media ### [Conquering Latin America: Rodrigo Neves's Journey and AnaMid's Strategic Expansion](https://vitaminaweb.digital/en/blog/conquering-latin-america-rodrigo-nevess-journey-and-anamids-strategic-expansion) Discover the journey of Rodrigo Neves, CEO of VitaminaWeb and President of AnaMid, who is leading the digital ecosystem's strategic expansion int... 13 Mar, 2026 · 5 min