--- title: Incentive Campaigns Using Mobile Devices · VitaminaWeb description: Mobile incentive campaigns are no longer a trend. Discover how mobile devices can engage employees and customers. source: https://vitaminaweb.digital/en/blog/incentive-campaigns-using-mobile-devices lang: en --- ![Incentive Campaigns Using Mobile Devices](https://vitaminaweb.digital/storage/blog/Qguv5jyYLt1u4jFVK7UtykZIlQODSP2iJUvElJFE.webp) ## Why consider mobile devices? A study conducted by [IDC](http://www.idcbrasil.com.br/) forecasts that 87% of online sales will be made via smartphones and tablets. The study also found that 90% of workers used their personal mobile devices for work. These figures simply confirm what we already know: people are increasingly using mobile devices as their primary means of shopping and working. An [article on the Blog do Incentivo](http://www.blogdoincentivo.com.br/2014/10/16/a-importancia-do-mobile-na-industria-de-incentivos/#.) notes that, as early as 2014, people were already using apps to communicate with customers, whether to hold web conferences (30%), chat via instant messaging (39%), use social networks (62%) or visit video-sharing websites (66%). ## Is mobile incentive a trend? What we call “mobile incentive” is no longer a trend. It is a reality that continues to mature with each passing day. Companies already use mobile devices to engage and encourage their employees to take part in incentive campaigns, integrating them with social networks and rewards platforms. ## How can you make the most of mobile devices in incentive campaigns? Incentive campaigns are also used not only to reward employees, but also customers who perform a specific action on their mobile device, whether by opting in (providing their data) or sharing on their social network (increasing the campaign’s reach). Using mobile devices in incentive campaigns gives users greater flexibility and convenience, while also expanding the possibilities. For example: - Offer something in exchange for the user’s location (a prize, discount coupon or other perks); - Digital rewards (low cost), such as discount coupons for e-commerce purchases, movie tickets and/or exclusive files to download; - Send sales information in real time, increasing participation; - Use QR Codes and cameras during sign-ups; - Provide users with real-time campaign information, increasing engagement and awareness of how to reach their goals; ## Read also Digital marketing ### [Is Search as We Know It Ending? Decoding the 2026 Consumer](https://vitaminaweb.digital/en/blog/is-search-as-we-know-it-ending-decoding-the-2026-consumer) An in-depth analysis of Optimiza Marketing's e-book "The Search Map in Brazil 2026," which reveals a fragmented search ecosystem, an unprecedente... 03 Mar, 2026 · 5 min Digital marketing ### [Only 4 in 10 Brazilian companies use automated WhatsApp campaigns, study finds](https://vitaminaweb.digital/en/blog/only-4-in-10-brazilian-companies-use-automated-whatsapp-campaigns-study-finds) A study by ActiveCampaign in partnership with AnaMid offers a detailed look at WhatsApp use in Brazil and reveals the main challenges and trends... 21 Sep, 2025 · 4 min Digital ecosystem ### [LinkedIn: The B2B Social Network Connecting Business, People, and Digital Strategy](https://vitaminaweb.digital/en/blog/linkedin-the-b2b-social-network-connecting-business-people-and-digital-strategy) LinkedIn: discover the data, strategies, and importance of the largest B2B social network in the digital maturity journey. 21 Apr, 2025 · 4 min