--- title: AMP: What Is It and How Can It Help My Website? description: AMP (Accelerated Mobile Pages) can help improve your mobile browsing experience. Find out how this technology works. source: https://vitaminaweb.digital/en/blog/amp-what-is-it-and-how-can-it-help-my-website lang: en --- ![AMP: What Is It and How Can It Help My Website?](https://vitaminaweb.digital/storage/blog/45D4EmCuvRvlub5nNr4UEc0tnumrEx8cqhHlVzLe.webp) AMP stands for *Accelerated Mobile Pages*. It was created by Google in response to [Facebook Instant Articles](https://vitamina.digital/instant-articles-conheca-este-recurso/), Apple News, and Twitter Moments. Today's users expect websites, especially on mobile devices, to load extremely quickly. For this reason, mobile and responsive website development has accelerated in recent years, and Google announced that it would favor pages optimized for these types of devices in search results. [Find out if your website is mobile-friendly.](https://search.google.com/search-console/mobile-friendly) AMP's main goal is to improve the browsing experience on mobile devices. This technology allows pages to load almost instantly when a user clicks a link, improving the user experience. In a study conducted by KissMetrics, [40% of users abandon a website that takes more than 3 seconds to load](https://blog.kissmetrics.com/loading-time/). AMP follows Google's "open source" philosophy. In other words, all the code is available on GitHub so anyone interested can integrate their content. According to Google, websites that create AMP pages will have greater visibility in mobile search results. ## Is my page indexed as AMP? Pages that use this technology display the label: ![AMP Label](https://vitaminaweb.digital/storage/blog/1CcsMezaeMsU4PFJ77z1e929BetT3SGZGOSUppiX.png) You can also manage pages and request their indexing after they have been created using [Google Search Console](https://www.google.com/webmasters/tools/home?hl=pt-BR). ## Useful links Project website: [AMP PROJECT](https://amp.dev/) ## Read also What's New in Digital ### [Instituto da Maturidade Digital launches Agency Directory portal, developed by VitaminaWeb](https://vitaminaweb.digital/en/blog/instituto-da-maturidade-digital-launches-agency-directory-portal-developed-by-vitaminaweb) Instituto da Maturidade Digital launches Agency Directory, a platform developed by VitaminaWeb to organize and make it easier to discover compani... 03 Oct, 2026 · 5 min Development ### [All-in-One WP Migration flaw could put millions of WordPress sites at risk](https://vitaminaweb.digital/en/blog/all-in-one-wp-migration-flaw-could-put-millions-of-wordpress-sites-at-risk) CVE-2026-19949 affects versions up to 7.109 of the popular backup and migration plugin. An attack could escalate from SQL injection to remote cod... 03 Sep, 2026 · 5 min Development ### [Web Application Security: A Strategic Guide from Vulnerability to Digital Maturity](https://vitaminaweb.digital/en/blog/web-application-security-a-strategic-guide-from-vulnerability-to-digital-maturity) This guide offers an in-depth strategic analysis of the main risks, best mitigation practices, and the integration of security into the software... 23 Feb, 2026 · 5 min