--- title: 7 email marketing facts · VitaminaWeb description: Email marketing is one of the best ways to build relationships with your contacts. Still have questions? Check out these tips! source: https://vitaminaweb.digital/en/blog/7-email-marketing-facts lang: en --- ![7 email marketing facts](https://vitaminaweb.digital/storage/blog/yd0nw4EJUPSibMdRrm5PgFHG3XR0TAIudW9GCcmA.webp) **Email marketing** is one of the best ways to build and nurture relationships with your contacts. If you’re still unsure whether you should use email marketing, check out these 7 email marketing facts and find out why you should start sending emails today! ## **Email marketing facts** 1. Email marketing has a higher conversion rate (around 66%) than clicks on social media posts and other types of ads; 2. Email marketing is the primary source of lead generation for 89% of digital marketing professionals; 3. In general, email marketing delivers a return on investment (ROI) of 3,800%, which means that for every R$ 1.00 invested, the return is R$ 38.00; 4. Because of Facebook’s algorithm and the way the social network works, an email message is five times more likely to be seen; 5. Only 29% of professionals look at ROI to determine the effectiveness of emails sent; 6. On the subject of ROI, 77% comes from campaigns that are segmented, personalized, and triggered by a user event on the website; 7. About 83% of marketing professionals in the B2B (Business-to-Business) market use newsletters in their content marketing strategies. ## Sources The email marketing facts above are from the following websites: - [Content Marketing Institute](http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf) - [DMA](https://thedma.org/blog/data-driven-marketing/saturday-stat-series/) - [Radicati](http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf) ## Read also Digital marketing ### [Is Search as We Know It Ending? Decoding the 2026 Consumer](https://vitaminaweb.digital/en/blog/is-search-as-we-know-it-ending-decoding-the-2026-consumer) An in-depth analysis of Optimiza Marketing's e-book "The Search Map in Brazil 2026," which reveals a fragmented search ecosystem, an unprecedente... 03 Mar, 2026 · 5 min Digital marketing ### [Only 4 in 10 Brazilian companies use automated WhatsApp campaigns, study finds](https://vitaminaweb.digital/en/blog/only-4-in-10-brazilian-companies-use-automated-whatsapp-campaigns-study-finds) A study by ActiveCampaign in partnership with AnaMid offers a detailed look at WhatsApp use in Brazil and reveals the main challenges and trends... 21 Sep, 2025 · 4 min Digital ecosystem ### [LinkedIn: The B2B Social Network Connecting Business, People, and Digital Strategy](https://vitaminaweb.digital/en/blog/linkedin-the-b2b-social-network-connecting-business-people-and-digital-strategy) LinkedIn: discover the data, strategies, and importance of the largest B2B social network in the digital maturity journey. 21 Apr, 2025 · 4 min