---
title: About VitaminaWeb
description: Who we are, how we work and why we orchestrate strategy, technology, data and AI in a single group.
source: https://vitaminaweb.digital/en/about-vitaminaweb
lang: en
---

## Before digital transformation had a name,
*we were already transforming.*

VitaminaWeb was founded in 2004, when websites were still built with tables and accessibility, SEO and web standards sounded like talk of the future. We pioneered tableless design and web standards in Brazil.

From corporate websites and platforms to the first mobile products, from startup projects to the operations of major brands, we learned one thing early on: technology only creates value when it understands the business and improves people's experience.

> We did not watch digital transformation from the outside.
> **We grew up inside it.**

     2004

### Web standards

We began by building faster, accessible experiences designed to be found in search.

 2010

### Mobile and integration

We followed the internet as it left the desktop, and we connected channels, networks and systems.

 2015

### Products and platforms

We expanded into e-commerce, loyalty, SaaS, apps and complex digital operations.

 2020

### Data and maturity

We created methods and tools to turn diagnosis into continuous progress.

 2024

### Artificial intelligence

Agents, automation and generative AI began to extend every one of our disciplines.

 2026

### The Orchestrator

VitaminaWeb takes the conductor's role in the ecosystem and brings specialists together in a single direction.

## We don't want to do everything.
*We want to make everything play together.*

### The promise of doing everything became impossible.

Digital made knowledge too broad, too fast and too specialized to fit inside a single structure. The market split into performance, content, data, SEO, experience, technology, automation and artificial intelligence.

### Abundance created a new bottleneck.

There are more tools, specialists and vendors today than ever before. Yet each part tends to run on its own plan, its own dashboard and its own priority. We have more resources and, paradoxically, less integration.

### AI speeds up execution. And raises the need for direction.

The more agents and platforms take part, the more it matters to choose, integrate, govern and measure. The challenge is no longer just doing the work. It is coordinating the work being done.

### That is why VitaminaWeb exists.

We understand the business, translate goals into priorities, select specialists, connect technology and data, coordinate partners and keep the whole operation aligned with a single strategy.

We turn fragmentation into integration, complexity into direction, technology into results and noise into harmony.

    ![Rodrigo Neves, founder and CEO of VitaminaWeb](https://vitaminaweb.digital/images/rodrigo-neves.webp) Founder & CEO   Leadership

## Rodrigo Neves

More than two decades connecting technology, marketing, innovation and market development.

Founder and CEO of VitaminaWeb, Rodrigo is the mind behind the group's ecosystem of companies. He is founder and president of AnaMid and of the Instituto da Maturidade Digital, and teaches Artificial Intelligence applied to Marketing in the graduate program at the University of São Paulo (USP).

He is the author of the books [*O Caminho para a Maturidade Digital*](https://www.book7.com.br/o-caminho-para-a-maturidade-digital-9786500771343/p) and [*Força Coletiva*](https://www.amazon.com.br/For%C3%A7a-Coletiva/dp/6501630800).

His career brings together technical execution, business vision, education and institutional leadership, the same pillars that support VitaminaWeb's work as an Orchestrator.

- ![Rodrigo Neves](https://vitaminaweb.digital/images/heads/rodrigo-neves-800.webp)

  Rodrigo Neves

  Group CEO, **VitaminaWeb**
- ![Raul Carvalho](https://vitaminaweb.digital/images/heads/raul-carvalho-800.webp)

  Raul Carvalho

  COO, **Vitamina Digital**
- ![Fernando Viberti](https://vitaminaweb.digital/images/heads/fernando-viberti-800.webp)

  Fernando Viberti

  CEO, **Conteúdo Online**
- ![Letícia Brandão](https://vitaminaweb.digital/images/heads/leticia-brandao-800.webp)

  Letícia Brandão

  CEO, **Brind3**
- ![André Cintra](https://vitaminaweb.digital/images/heads/andre-cintra-800.webp)

  André Cintra

  CEO, **Post Digital**

       ![AnaMid](https://vitaminaweb.digital/images/marcas/anamid-ink.svg)

### Strengthening and professionalizing the Brazilian digital market.

We are founders of AnaMid, the Brazilian National Association of Digital Marketing and Innovation Professionals. Rodrigo Neves serves as its president, connecting every link of the innovation landscape across the country and representing the people who build digital in Brazil.

- National representation
- Professionalizing the industry
- Integrating the ecosystem

 [Visit AnaMid ↗](https://anamid.com.br)   ![Instituto da Maturidade Digital](https://vitaminaweb.digital/images/marcas/instituto-maturidade-digital-oficial.webp)

### Measuring where a company stands to build where it can go.

We are also founders of the Instituto da Maturidade Digital (Digital Maturity Institute), created to turn perception into diagnosis, diagnosis into direction and digital investment into measurable progress.

- Diagnosis and methodology
- Executive education
- Continuous progress

 [Visit the Institute ↗](https://maturidade.digital)